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Paul Potratz posted a blog post

A New Way to Market for Free

How You Can Go Live Today!Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.This new strategy includes:The next tool to market for free: Facebook Live Video.How to use this new streaming service to sell more.Why it’s better than any other streaming service.And the best comments get a free membership to our Coffee Mug Strategies!See More
Fin Wang posted a discussion

Anyone ever used unsecured funding like this instead of floor planning?

I've gotten a few emails like these over the last couple years, and have dismissed them as too good to be true.  However, looking at our cash flow, floor planning has been hurting us in curtailments, as we tend to keep inventory longer but sell for more grosses because we tend towards more unique cars.Anyone have any experience with funding like this?  Cons that are not immediately obvious?  Thank you.This is a recent email I just got:New 2016 funding programs for the Auto industry.In 2015 we…See More
Christine Floreno replied to Dennis Wagner's discussion Are your salespeople truly ready for Social Selling?
"Good points.  You can't just task a person do social selling when that person is not even trained or familiar on how to sell properly.  And social selling is still selling.  Just because you know how to do social media posts…"
Dennis Wagner posted a discussion

Are your salespeople truly ready for Social Selling?

 If I could give salespeople training in one thing and one thing only, I would pick any one of the ten things on this list before I would train them on "social selling." GASP.. I know, I know.. Let Me Explain! That does not mean I don't believe in "social selling", because I absolutely do, but today's salespeople need to master the basics of selling before advancing to the Expert Level. Here are ten important things sales professionals need to train on in no particular order.  1. How to Set…See More
Christine Floreno posted a blog post

Used Car Buying: Purchase a “Bargain” Instead of a “Lemon

Before purchasing a used vehicle on Craigslist there are a number of questions to consider. Asking the right questions online or at a dealership will help you purchase a “bargain” instead of a “lemon”:Why was the car traded in? Inspect the vehicle; exterior body, interior, and verify mileage.Ask for a CARFAX to see if there have been any accidents. And any maintenance/service records on the vehicle.How did the dealership acquire the…See More
Christine Floreno commented on Paul Potratz's blog post Developing Content To Generate Sales
"Thanks for sharing this.  High quality content is indeed a vital part of any marketing strategy and a must for any website.  With the right dealer marketing tool, you can get data that will help you come up with engaging content ot…"
Paul Potratz posted a blog post

Developing Content To Generate Sales

Make sure your site is accessible and resourceful to your clients.Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.See More
Feb 5
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: DealerOn Academy: Q2 Automotive Marketing Briefing
Feb 4
Eliana Raggio posted events
Feb 4
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: How to Deliver the Ultimate Red Carpet Experience
Feb 4
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: AGGA (Ask Greg Gifford Anything)
Feb 4
Eliana Raggio updated an event

FREE WEBINAR:: The 5 Super Powers of Persuasion at

March 10, 2016 from 12pm to 1pm
In every dealership, it’s the BDC agents and salespeople who speak with more potential customers than anyone else and in today’s harsh economy, customers are typically demanding, constantly in a hurry and usually want information right now. Let’s face it… when you blow that call, they don’t call back and say, “You want to try again?”YOU DON’T GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION!!For any salesperson, your phone skills can be the difference between making more money and, well…not. So…See More
Feb 4


Detroit News


Blog Posts

Extended Market Strength With Smaller Cars Strength

Posted by John Sternal on April 22, 2015 at 12:39pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.


In this week’s report, the Black Book editorial team reports on data trends straight from the auction lanes that may be showing signs of a tired tax season. Comments from the lanes and data show that used vehicle…


Youngest Car Dealer in the US?

Posted by Troy Campbell on April 27, 2014 at 11:53am 17 Comments

My son is 20 yrs old and just got bonded and started his small car lot a month ago. Mistake or success? He was in college and dropped out for the car biz. I taught him about credit and he started building it at 18 and maybe that was a mistake as a father as he would probably be in school still. Thoughts? He seems to be doing things successfully and selling cars. He has not gotten a website just a face book page and it is working. He is a unconventional dealer but maybe the new generation of…


40% of your buyers are Gen Y. Do you know how ro sell them?

Posted by Aileen Crass on September 3, 2013 at 12:10pm 2 Comments

Born in the late '80s and early '90s, Gen Y, accounts for about 21 percent of the total population, and 40 percent of the car-buying population. And this doesn't even account for who they are influencing. They are the most influential car buying population after the baby boom. Not only do they influence other Gen Y buyers, but they also influence their parents.

We have seen an interesting shift in buying dynamics over the past few years. While Gen X turned to their parents for advice…



Posted by CAL HOOKS on August 26, 2013 at 12:47pm 3 Comments










Any suggestions on warranty companies for VW and AUDI

Posted by jeff anthony on June 20, 2013 at 11:58am 8 Comments

I am seeking suggestions on warranty companies who service VW and Audi units. thanks

Secondary Finance Pay Plan

Posted by David Disbrow on April 16, 2013 at 11:30pm 6 Comments

In a new car and truck dealership, what is a good payplan for a secondary finance manager with 3 secondary salespeople under him? Also, how would you pay the salesperson who first greeted the customer?  There always seems to be discord between the primary dept and secondary department. Are there any suggestions to bring harmony to the 2 departments?

Any and all suggestions are welcome

Disclose credit reporting to customers

Posted by Grace Romero on April 9, 2013 at 4:26pm 11 Comments

Hey Everyone.

We just got approved to report with Transunion (2-3 months waiting period for testing)
My question is now that will be reporting do we need to notify customers and is there a certain text/disclousure/law we must include in our notices to our customer?

Not too many resources online for this and any help is greatly appreciated!

Designing Promotions for Your BHPH Dealership - Part 2

Posted by Alan Mosher on March 28, 2013 at 12:09pm 1 Comment

Part 2 - Collections Promotions

As I said in the first part of this series here, properly designed promotions are more fun than advertising. Promotions should involve your employees, your customers, friends, family, neighbors, etc. All promotions should be done in a festive atmosphere. Plan the promotions so that as many customers as possible are…


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As a part of Used Car University, LLC, this site is intended for the betterment of automobile dealers and their teams.

While we welcome all members of the allied and finance industry, we expect posts to be helpful, for the purpose of dealer education and informative - not solicitations. maintains the express rights to determine what content is appropriate on this site. Blatant attempts to mass solicit, harass, insult or threaten will not be tolerated, and may result in banning.

Self promotional photos, videos (in reasonable quantities)and blogs are permitted on your own page as long as they are not deemed to be in poor taste, non-factual in claims or nature, or intentionally damaging to other members.

The exchange of contact information and detailing of services offered if requested by a dealer or dealership personnel is certainly welcomed, but any unpaid advertisements about your product or services are otherwise prohibited. Should you have a question about these rules please contact Harlene at DealerStrong dot com in advance.

We thank you and look forward to serving the auto dealer community.


Relatively New Used Car dealer in need of your help!~ I know, I know another one of these posts.

Started by Murad Swati. Last reply by Travis Griffis Jun 26, 2015. 9 Replies

First off, just wanted to formally introduce myself and give a little bit of a background as to how I became a dealer.  My name is Murad and I am 28 years old residing in NYC.  I've operated my family's business of automotive repair for the past 13…Continue

Anyone know the bank that finance Rebuit titles

Started by samuel Elijah. Last reply by Jonathan Rangel Oct 23, 2015. 3 Replies

Hello,We are independent dealer in Nashville Tennessee area, we have some cars on the lot with rebuilt titles but I currently signed up with United Auto Credit, unfortunately they don't finance rebuilt title. Any information will be very helpful.Continue

*Florida Dealer Sales Paperwork*

Started by Billy Wills. Last reply by DAVID FOLTA Apr 24, 2015. 1 Reply

Hello everyone. I would like to thank anyone who comments to this first and foremost. I am a one week old dealer and have several questions as you might already have guessed. My dealership specializes in classic/vintage vehicles, and I am having…Continue

Anyone use AFC Floor plan financing and increase your Limit?

Started by Chris Williamson. Last reply by Frank Nov 16, 2014. 3 Replies

I was just curious to the process to increase a floor plan limit with AFC?  Anyone have experience on the process and how often you can increase the line.  For example, do they run your credit again? or do they just automatically increase it?  Also,…Continue

Doing your own repos

Started by Jake C. Last reply by Clem Muhammad Oct 6, 2014. 3 Replies

I'm a dealer in Minnesota.wondering if anyone can tell me if I need repo insurance if we are doing are own repos?

Auction Genius

Started by Harlene Doane. Last reply by James Feb 8, 2015. 6 Replies

Took a call from a dealer this morning asking the following questionsIs anyone using Auction Genius? If you are can you please share your experience with us?How do you use it? How effective is it for you? How is the cost compared to the…Continue

Tags: inventory, auction

Why Does Manheim Need Access to ALL information on Your Computer?

Started by Harlene Doane. Last reply by Ted Edwards Jr "TJ" Dec 10, 2015. 9 Replies

I'm completely flabbergasted that Manheim believes they need access to ALL information on my computer.To use several services on their site you are required to use their media player, and although it's not uncommon for some sites to need specific…Continue

Tags: security, manheim

Digital Signatures and Laser Printing

Started by Gabriel Mitri. Last reply by Nancy Long Apr 10, 2014. 3 Replies

Hi Folks, I just opened up a used car dealership here in California and I couldn't be more excited. As I cope with all the crazy feelings and emotions bouncing around my body I'm working hard to offer my customers a great buying experience. In doing…Continue



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