The most frequent search phrase that brings a consumer to your car dealer website is a search on your dealership name. Sadly enough, most dealers are giving away this asset to parasites and poachers by letting them use your name. This webinar will explain how to regain ownership of your name and get your customers back.
POD stands for Page One Defense and the score can range from Zero to 100. A car dealer's POD Score is a direct reflection of their awareness and diligence to protect their brand from parasites and poachers. The sad news is that over 95% of car dealers in the United States fail to have a POD score above 50%. The most frequent search phrase that brings a consumer to a car dealer website is a search on their dealership name. (If a dealer is also buying their name in Google Adwords, it will also be the number one search phrase that drives paid clicks to a dealerâ€™s website.) Summary: Your dealership NAME is the #1 way that consumers find your website on the Internet.
Dealers spend thousands of dollars a month on radio, TV, print, billboards and local advertising. As a result of that brand awareness, consumers type in a dealer's name for directions, phone numbers, service, or to shop for a car. What dealers are not fully aware of is that others are lying in wait for these consumers to type in the dealer's name and then redirect them to their own websites and marketing goals. Poachers, squatters, lead stealers -- call them whatever you likeâ€¦Theyâ€™re stealing your customers!
So what is your dealershipâ€™s POD Score? And how can you protect yourself? This eye-opening one-hour webinar will surely answer those questions and many more. Donâ€™t miss it!
Brian Pasch is a 20 year veteran of the direct marketing industry. His career spans both management and technology and he is known for his expertise in consumer data warehousing models as well as search engine optimization (SEO). In 2005, Pasch established the Pasch Consulting Group (PCG). Best known for their innovative Digital Marketing and Search Engine Optimization methodologies, PCG continually tests new digital marketing strategies to provide cost effective channels for business advertising and lead generation. Brian Pasch is an avid writer and blogger and his commentaries on SEO and Digital Marketing can be easily found on the Internet.
JD Rucker, Director of New Media at TK Carsites, is recognized in the industry as the leading authority on Automotive SEO and is a world renowned Social Media expert. He is also the President of Hasai, Inc., a wholly owned subsidiary of TK Carsites. Furthermore, he has personally optimized over 150 individual websites and coordinated the optimization of over 1,000 websites. Additionally, along with his active social media presence, article submissions and blog postings, JD has been a part of a critically acclaimed weekly Social Media webcast - The Social Blade Show - since the summer of 2009.