Dave Tedder - Sanderson Ford LM Volvo Digital Marketing Director on Car Dealer UGC/Web 2.0 Strategy and SandersonCommunity.com

Dave Tedder - Sanderson Ford Lincoln Mercury of Glendale, AZ Digital Marketing Director; speaks about Car Dealers implementing effective marketing and advertising strategies with User Generated Content (UGC) platforms like Ning, and using a Web 2.0 Marketing Strategy with sites like Facebook, MySpace, DealerRater, etc. Dave announces his newest Reputation Management strategy with the launch of http://www.SandersonCommunity.com built with help from ADP Digital Marketing, Ford Motor Company and Ralph Paglia.

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