In 1998 I went to one of my dealers and explained an idea I had to generate traffic and sales
for his new dealership in Kansas City. At first he and other dealers said it wouldn't work and
that people would not participate in the program. He however took a gamble and invested $10,000
into the program I developed. Needless to say from day 1 it took off and over an 8 year period
I did this program with over 100 dealers.
Now, in a deep recession, I came up with a new concept that has never been done. It's based
on the fact that the great majority of auto sales are now in the under $10,000 category.
I tested it in one of the top markets and the dealer went absolutely nuts when he saw the
incredible traffic it generated. The dealer spent about $3000 on tv and so far in the first week
has sold over 30 vehicles with high grosses. This is in the middle of winter and with below freezing
temperatures. I am looking for dealers who have vision and who have the inventory in stock to
participate. If you are looking for a new innovative way to capture the fastest growing automotive
market give me a call at 913 341 6919.
If you are struggling to find that new niche market...THIS IS IT.