I came across this story this morning and thought it was a great illustration of how important good customer service truly is to dealers. Everyone is watching the bottom line more closely than ever
these days, but it's always good to remember that a little kindness can pay off in a big way.

http://www.fastcompany.com/1696663/why-is-it-so-hard-to-be-kind

So which dealer would you be in that situation? How do you make sure everyone in your dealership goes above and beyond for your customers every day?

Views: 10

Tags: customer, service

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Comment by THOMAS CAMPBELL on October 26, 2010 at 8:05am
Great article.
Comment by Pat DeFilippo on October 25, 2010 at 4:40pm
Great article Kim, hopefully it will hit home with others that read it.
Comment by Shon Elk on October 25, 2010 at 4:33pm
That's a great article. Its amazing how the little things in customer service make such a huge difference.
Comment by Alan Mosher on October 21, 2010 at 2:52pm
Awesome article. This should be required reading for everyone in the business. Too often we forget that it is the little things that can set us apart and that our customers are who we really work for.
Comment by Jenny Murphy Bloodworth on October 21, 2010 at 2:21pm
Great story; thanks for sharing!

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