I know -- going to buy a car is just as bad as going to the Dentist. Or is it? Have you ever seen the TV Show MythBusters? In case you have not, it is a show about separating truth from urban legend. What are the myths about car dealerships? What is the real truth? I think NOW more than ever it is time to dispel those "myths". It is time to "toot our horn" and let people know that it is "cool" to be in the car business.
I would like to list out some myths and would love to hear some other people list myths and to dispel some of those myths with the truth. Here are some "myths" to get things started:
"I get my oil changed at Jiffy Lube because it is cheaper than a dealership."
"I buy my tires from Tire Barn because it is cheaper than the local dealership."
"I take my car to Car Max to see what they will give me for my trade. It's the only place that WANTS to buy your trade whether or not you buy from them."
"I get my car looked at by my "friend" who is a mechanic because I can trust him more than the local dealership."
"I like to buy used cars off of individuals because you get a better deal."
"I'm a "woman" and they never take me seriously at a dealership."
"My credit is bad and I won't go to a New Car Dealership because they will just look down on me and won't even try to help me."
"I like to get my own financing because my bank is very friendly and I know they would beat any deal that a dealership could possibly offer."
I know there are plenty more "myths". Please add to this list. My goal is to answer all these "myths" and get the real truth OUT ABOUT DEALERSHIPS! But before answering these myths, I would like to put as many as possible out there. This makes great blog material and it is our job to "educate" the public about this wonderful business. Let's get started -- there is huge opportunity here!!