How Did Lincoln's Ad Fare During Grammys?

Lincoln teamed up with blues musician Gary Clark Jr. to produce a series of spots promoting the new 2017 Lincoln Continental. See more of the advertising campaign, as well as a peek at one of the ads here.

Jumpstart Automotive Media monitored traffic to its portfolio of automotive sites to gauge shopper interest in the new Continental, here's what they found:

  • Shopper interest to the Continental grew 28% on Grammy Sunday in comparison to the first six Sundays of 2017
  • The Continental’s share of interest among midsize luxury sedans grew 24%
    • The Continental ranked #1 among midsize luxury sedan visitors on Sunday (ranked 3rd to start the year)

For additional insight or to set up an interview, please contact John Sternal at jsternal@meritmile.com.

About Jumpstart:

Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist, Daily News Autos, LeftLane, CarSoup, and CarBuzz.

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