On Twitter, not everyone is equal. Some have a ton of followers. Some post a ton of Tweets. Some barely Tweet at all, but when they do, people listen.

Using tools and a little cleverness, car dealers can find the influencers in their local area and engage with them to advance their brand and build real ambassadors.

We have put together a series of tutorial videos about different topics pertaining to how car dealers can use Twitter. We have posted them on 7 different sites so dealers can learn about other networks that can be beneficial to them. The more knowledge you have, the better off you'll be.

You can see the next video in the series on DealerElite, or go to the TK Carsites blog for a complete list of the videos.