*that an ounce of fact is worth a ton of ballyhoo.
*that the day of desk-thunping is over and that a big idea is more important than a big fist.
*in the abolishment of bunk, hokum, and black magic.
*that funny stories are passe and that the foundation of every sale is a straight forward presentation of what my product will do for my pospect.
*that the Go-Giver will surpass the man who is interested only in Go-Getting.
*that quility is a greater selling point than price.
*that pleased customers are my greatest asset.
*that a loud voice is taboo and that low words are charged with sincerity and strength.
*that listening is more important than talking.
*in the constructive force of creative thinking.
*that when I knock a competitor, I block my progress.(Kevy boy)
*that the confidence of a prospect or customer is a sacred trust that never should be violated.
*that I must sell myself before I can sell others.
*in the gospel of courage, confidence, and good beer,,"I meant cheer"
*in the radiant power of a smile.
*in the victorious mental attiitude.
*in shaves, shoeshines, haircuts, and clean shirts.
*that salesmen are creators of prosperity, progress, and happiness, and I am proud to list my name among those who sell.
*in old-fachioned hard work.
*in keeping my chin up, my head high, and my enthusiasm keen.
I BELIEVE THAT MY SUCCESS IS UP TO ME.