Today, it is more important than ever to connect with your customers and prospects - not just to sell them - but to gather their opinion and show them that you value it. This is one thing that can help your dealership instill confidence in the minds of your consumers and stand apart from your competition.

When it comes to America’s auto consumers, we can all agree that things have changed. Buyers are more informed and expect more for their money. In fact, the way the public buys cars is completely different than 20 years ago. Most of these changes can be attributed to advances in technology and the internet.

83% of people in the market for a vehicle start their search on the internet. This leap in knowledge-attainability has enabled and empowered the Auto Buyer in general to have more of a say in the direction of the Auto Market than in the past.

Here are 4 tried and true steps on how to double your sales and service appointments using the customer and prospect relationships you already have.