John Sternal's Blog (290)

Michigan Lessees Prefer Foreign Cars to Domestic Cars

Of the lease vehicle being exchanged on Swapalease.com:

 

  • 91.2% of lease transfers exiting Michigan are domestic vehicles
  • 93.7% of lease transfers entering Michigan are foreign vehicles

Here are some other additional trends that Swapalease.com has identified:

 

  • The Southeastern region of the country imports the fewest luxury vehicle leases from elsewhere…
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Added by John Sternal on February 21, 2017 at 2:56pm — No Comments

How Did Lincoln's Ad Fare During Grammys?

Lincoln teamed up with blues musician Gary Clark Jr. to produce a series of spots promoting the new 2017 Lincoln Continental. See more of the advertising campaign, as well as a peek at one of the ads here.

Jumpstart Automotive Media monitored traffic to its portfolio of automotive sites to gauge shopper interest in the…

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Added by John Sternal on February 14, 2017 at 10:34am — No Comments

RISING AUTO & CREDIT DELINQUENCIES LEAD TO LOWER LEASE CREDIT APPROVAL RATES

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.

January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In 2015 and 2014 the…

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Added by John Sternal on February 9, 2017 at 11:31am — No Comments

Alfa Romeo, Ford, and Kia See Highest Share of Traffic Throughout Super Bowl 51

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.

Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.  

The five brands that drove the highest…

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Added by John Sternal on February 8, 2017 at 10:32am — No Comments

Best Market Performance in Nine Months

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by John Sternal on February 8, 2017 at 10:31am — No Comments

NEW BLACK BOOK WHITE PAPER HIGHLIGHTS HOW DATA ANALYTICS ARE USED TODAY FOR AUTOMOTIVE

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, made available today its latest insights white paper: “Data Analytics: Critical For Driving Today’s Automotive Decisions”. The paper offers an in-depth look at the role data analytics are now playing for automotive professionals, and how they can be used to make more profitable business decisions.…

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Added by John Sternal on January 31, 2017 at 10:09am — No Comments

INCREASED BUYER ACTIVITY SPELLS FEWER CREDIT APPROVALS TO CLOSE OUT 2016

Monthly Lease Credit Approval Rates Decreased by 10.5% in December

 

CINCINNATI, OHIO (January 25, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 54.2% approval rate for December, a 10.5% decrease from November (64.7%). A year ago, the approvals rate was just 54.5%…

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Added by John Sternal on January 25, 2017 at 3:15pm — No Comments

Best Retention in Car Segments in Six Months

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

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Added by John Sternal on January 25, 2017 at 3:10pm — No Comments

AUTO LEASE DEALS SEE MONTHLY OFFERS INCREASE SLIGHTLY ENTERING THE NEW YEAR

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at $139 monthly) is being offered for less than $150 monthly.

The Sentra SV was offered at $109 per month in November, but that vehicle, including several others, have seen…

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Added by John Sternal on January 11, 2017 at 3:57pm — No Comments

BLACK BOOK SAW STABILIZATION OF DEPRECIATION TRENDS TO CLOSE OUT 2016; SPRING SEASON BEGINNING TO SEE ACTION

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -2.4% in December. Cars overall saw depreciation of –2.7% versus trucks, which saw –2.3% depreciation. All vehicles are averaging a 12-month depreciation change of –17.3%.

In December, Compact Vans saw the largest drop in value at –6.1% on the month, the largest single-month drop of any segment over the last twelve months. Vehicles in this category include the Ford Transit…

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Added by John Sternal on January 4, 2017 at 1:57pm — No Comments

Used Luxury Cars in Low Demand at This Time of the Year

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by John Sternal on December 28, 2016 at 4:07pm — No Comments

Sub-Compact Car and Sub-Compact Crossover Values Decline the Most

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by John Sternal on December 21, 2016 at 9:41am — No Comments

Trucks Depreciated Higher than Cars Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

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Added by John Sternal on December 16, 2016 at 9:58am — No Comments

NOVEMBER LEASE CREDIT APPROVAL RATES UP FROM A YEAR AGO

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 64.7% approval rate for November, a 3.2% increase from the previous month (61.5%). A year ago, the approvals rate was just 57.9% during the same month.

This year’s approval rates have been down in comparison to 2015. The lease credit approvals rates have been fluctuating on a month-to-month basis. So far this…

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Added by John Sternal on December 16, 2016 at 9:00am — No Comments

BLACK BOOK: MARKET VALUES CONTINUE TO SEE WEAK RETENTION TOWARD END OF YEAR

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -2.3% in November, in line with the expectations at this time of the year. In comparison, the depreciation rate in October was -2.9% and a year ago in November was -2.8%. Cars overall saw lower retention in November, ending the month at -2.6% compared with –3.2% in October. Trucks as a whole finished at -2.1% in November versus a depreciation of -2.6% in November. All vehicles are…

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Added by John Sternal on December 16, 2016 at 8:56am — No Comments

Cyber Monday & Car Shopping Insight

Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately 2,500 Americans across the U.S. to gauge their appetite in car shopping during Cyber Monday, and to determine the best digital media channels to reach both men and women. Here are a few highlights:

 

1) Which…

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Added by John Sternal on November 22, 2016 at 10:54am — No Comments

Auto Lenders: Why Small Cars Might Be Deserving

Smaller cars, such as Sub-Compact Cars, have faced much higher depreciation recently compared with Full-Size Pickups. This might make an auto lender prefer the pickup over the small car for their portfolio. However, residual forecast data from Black Book show that the pickups will face a steeper depreciation curve in the coming years. Which one is better for a lender's portfolio going forward?

 

 

Sub-Compact…

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Added by John Sternal on November 17, 2016 at 9:50am — No Comments

CREDIT APPROVAL RATES REMAIN LOW IN 2016

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 61.5% approval rate for October, a -4.9% decrease from the previous month (64.7%). A year ago, the approvals rate was just 75% during the same month.

 

Throughout 2016 the lease credit approval rates have been volatile, fluctuating from month to month. As a whole, this year’s approval rates have been down in comparison to…

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Added by John Sternal on November 17, 2016 at 9:38am — No Comments

Market Values Decline Slows but No-Sales Continue to Remain High

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by John Sternal on November 15, 2016 at 12:55pm — No Comments

SWAPALEASE.COM UNVEILS INAUGURAL QUARTERLY AUTO LEASE TRENDS REPORT

Swapalease.com, the nation’s largest online car lease marketplace, today released its first-ever quarterly report on auto leasing, available by clicking here. The auto lease trends report covers a variety of lease pricing, brand, and consumer demographic data on auto leases during the third quarter, 2016. Swapalease.com will begin producing similar reports each quarter to offer data and insight that…

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Added by John Sternal on November 15, 2016 at 12:54pm — No Comments

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