What are you doing on Facebook to provide value?
By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…Continue
Added by Paul Potratz on July 15, 2016 at 5:29pm — No Comments
What’s your website doing while you’re not looking?
This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…Continue
Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments
Did you know subject lines framed as questions get fewer open rates and replies?
Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the success of your marketing campaign by dropping the exclamation points!
We know it’s hard to break the mold, and…Continue
Added by Paul Potratz on July 1, 2016 at 3:16pm — No Comments
Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.
If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.
On this episode, Paul explains how you…Continue
Added by Paul Potratz on June 28, 2016 at 3:31pm — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject…Continue
Added by Paul Potratz on June 24, 2016 at 1:40pm — No Comments
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…Continue
Added by Paul Potratz on June 21, 2016 at 2:28pm — No Comments
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
Added by Paul Potratz on June 17, 2016 at 12:00pm — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…Continue
Added by Paul Potratz on June 14, 2016 at 2:40pm — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the…Continue
Added by Paul Potratz on June 10, 2016 at 3:41pm — No Comments
With Google's new robust analytic platform, you'll be able to handle all of your tracking needs. By watching this week's Hard Facts, you'll have all the information you need to succeed with Google Analytics 360.
Samantha will cover all 8 tools that are included in the entire suite.
How will you use them to benefit your business?…Continue
Added by Paul Potratz on March 25, 2016 at 4:51pm — No Comments
We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?
When asked what she finds to be a best practice and…Continue
Added by Paul Potratz on September 17, 2015 at 4:05pm — No Comments
“Intelligence is the ability to adapt to change.” Those are the words of Stephen Hawking one of the most brilliant minds of our time. We all know the world is changing at a lighting fast rate. Society, technology and business are a different landscape than what it was just a few years ago. Are you changing with the times?
According to a recent article by…Continue
Added by Daniel Reyes on March 26, 2014 at 3:38pm — No Comments
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…Continue
Added by Paul Potratz on December 9, 2013 at 10:46am — No Comments
When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast.
In this infographic we made for Mashable, we highlight the way…
Added by JD Rucker on February 20, 2013 at 9:00am — No Comments
In many ways, the standard thinking about your marketing no longer applies when it comes to what’s happening online. Two of the largest components, search and social, are in a constant state of flux. For better or for worse, the big players like…Continue
Added by JD Rucker on February 16, 2013 at 9:00am — No Comments
In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out…Continue
Added by JD Rucker on January 26, 2013 at 3:41am — No Comments
I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.
For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a…Continue
Added by JD Rucker on January 20, 2013 at 5:00pm — No Comments
In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their…Continue
Added by JD Rucker on January 17, 2013 at 5:00pm — No Comments
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.
Throw in public relations…Continue
Added by JD Rucker on December 30, 2012 at 3:00pm — No Comments
Added by JD Rucker on December 29, 2012 at 3:00pm — No Comments