All Blog Posts Tagged 'social' (84)

Adapt like a sales champ!

     “Intelligence is the ability to adapt to change.”  Those are the words of Stephen Hawking one of the most brilliant minds of our time.  We all know the world is changing at a lighting fast rate.  Society, technology and business are a different landscape than what it was just a few years ago.  Are you changing with the times?

     According to a recent article by…

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Added by Daniel Reyes on March 26, 2014 at 3:38pm — No Comments

First Peek at Advertising on Instagram

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…

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Added by Paul Potratz on December 9, 2013 at 10:46am — No Comments

Around the World in Social Networking

Around the World

When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast.

In this infographic we made for Mashable, we highlight the way…

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Added by JD Rucker on February 20, 2013 at 9:00am — No Comments

On Search and Social, If It Ain’t Broken, Fix it Anyway

Repair

In many ways, the standard thinking about your marketing no longer applies when it comes to what’s happening online. Two of the largest components, search and social, are in a constant state of flux. For better or for worse, the big players like…

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Added by JD Rucker on February 16, 2013 at 9:00am — No Comments

Why Posting What You Like is Better than Posting What You Want on Social Media

Sunday. All the Marbles

In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out…

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Added by JD Rucker on January 26, 2013 at 3:41am — No Comments

Content. Search. Social. We’re Talking About the Same Process.

Hierarchy of Web Presence

I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.

For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a…

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Added by JD Rucker on January 20, 2013 at 5:00pm — No Comments

Adapting to the Second Screen: Engaging with Mobile Devices through TV Ads

The Second Screen

In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their…

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Added by JD Rucker on January 17, 2013 at 5:00pm — No Comments

Killing as Many Birds with as Few Stones as Possible with Content: Defining the Types

In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.

Throw in public relations…

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Added by JD Rucker on December 30, 2012 at 3:00pm — No Comments

Social Media Reputation: Picking the Power Accounts at Your Dealership

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Added by JD Rucker on December 29, 2012 at 3:00pm — No Comments

The Hierarchy of Automotive Social Media Pages and Profiles

This is one of those topics in which everyone will have an opinion. Some will agree in part and disagree with other components, but the hope is to stir up some discussion on the topic. We've tested these ideas and continue the constant flow of more testing; social media is always changing.

Before going much…

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Added by JD Rucker on December 26, 2012 at 3:00am — No Comments

How to Serve a Balanced Social Content Diet on Facebook and Google+

Balanced Diet

Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…

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Added by JD Rucker on December 19, 2012 at 12:30am — No Comments

The Ability to Post Content Easily on Your Website is a Must for 2013

Content marketing is internet marketing. It has been for a while (which I'll discuss below) but in 2013 content management will emerge to become the "must have" component of automotive digital marketing strategy.

It was during a…

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Added by JD Rucker on December 16, 2012 at 4:32am — No Comments

Social Media Reputation: Building Your Dealership Power Accounts

This is Part 3 in a 5 part series. Read Part 2 here.

By now, you should have an understanding of the importance of having an individual - preferably the owner,…

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Added by JD Rucker on December 12, 2012 at 9:15am — No Comments

On Social Media, They Don't Have to Follow You to be Listening

Some people have a misunderstanding about what is seen and heard through social media.

It's happening on two major fronts: personal communications and business communications. Both are…

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Added by JD Rucker on December 1, 2012 at 8:03pm — No Comments

Four Examples of Dealer Website Content that will Boost Your Social Signals

As the convergence of search and social continues to become a reality, it's important for dealers to understand that they need content on their websites that can be shared. People will not share inventory on Facebook. They won't tweet specials out to their followers. They won't click the Google +1 buttons on…

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Added by JD Rucker on October 16, 2012 at 6:37pm — No Comments

Facebook Marketing: Are You Doing It Right?

One of the most common questions we get when discussing social media strategy with a car dealer is, how do we get more Facebook likes? This is a loaded question and I’m going to explain why.

The Basics of Facebook

By now I think it’s fair to say that you probably…

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Added by Chris Burns on October 11, 2012 at 4:30pm — No Comments

How to Post an Amazing Piece of Content on Social Media Properly in 4 Minutes or Less

There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.

Today's webinar was…

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Added by JD Rucker on October 7, 2012 at 2:20pm — No Comments

Common Social Media Mistakes Auto Dealers Should Avoid

While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away.  If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.

 

Replacing Your Dealership Website with Social Media Profiles: Maintain both for optimal results.  When you put your energy and assets into another platform (Facebook, Twitter, etc),…

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Added by Ali Amirrezvani on March 27, 2012 at 12:59pm — No Comments

Virality: The Value of Pinterest for Car Dealers

As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here's one that you can use today to help improve the virality and SEO of your website.

It starts…

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Added by JD Rucker on February 27, 2012 at 6:23pm — No Comments

Response Logix and Digital Air Strike – Announce Merger









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Added by Jeremy Lipps on February 4, 2012 at 1:00pm — No Comments

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