Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.
So how do we track these results?
On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…Continue
Added by Paul Potratz on April 21, 2017 at 4:49pm — No Comments
It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.
But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …Continue
Added by Paul Potratz on April 18, 2017 at 4:07pm — No Comments
Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.
See how different communication styles can affect your team, leadership, and work environment. …Continue
Added by Paul Potratz on April 11, 2017 at 5:28pm — No Comments
As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!
Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product placement and movement of the market.…Continue
Added by Paul Potratz on April 4, 2017 at 4:29pm — No Comments
Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!
Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.…Continue
Added by Paul Potratz on February 22, 2017 at 10:02am — No Comments
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on February 14, 2017 at 5:38pm — No Comments
Great news! Pinterest is now testing search ads with keywords and shopping tools.
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.
On this week's Hard Facts, Samantha gives you creative pointers and other marketing…Continue
Added by Paul Potratz on February 3, 2017 at 4:18pm — No Comments
Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.
Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.…Continue
Added by Paul Potratz on January 20, 2017 at 2:54pm — No Comments
So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.
On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…Continue
Added by Paul Potratz on January 13, 2017 at 4:58pm — No Comments
Don’t get caught up in the post-holiday blues! You’re definitely not alone.
We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.
There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…Continue
Added by Paul Potratz on January 6, 2017 at 4:58pm — No Comments
So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.
This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.…Continue
Added by Paul Potratz on December 23, 2016 at 10:21am — No Comments
Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites.
On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.
Watch this episode for more information.…Continue
Added by Paul Potratz on December 16, 2016 at 5:30pm — No Comments
Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.
The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency. Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product creation.
Added by Paul Potratz on December 14, 2016 at 1:41pm — No Comments
It wasn’t that long ago that budgeting for social media marketing was pretty much nonexistent. Since the rise of the internet driven business model, a strong social media presence is essential to online sales success. In the past the bulk of internet marketing went to banner ads, PPC and email,…Continue
Added by Dennis Wagner on December 13, 2016 at 12:00pm — No Comments
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…Continue
Added by Paul Potratz on October 21, 2016 at 10:27am — No Comments
This industry will go extinct in 10 years. Can you guess which industry I'm talking about?
Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between.
It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…Continue
Added by Paul Potratz on October 4, 2016 at 12:00pm — No Comments
What can the power of a custom website do for you?
So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.
Click here to sign up for our website on customization!
Added by Paul Potratz on September 27, 2016 at 3:27pm — No Comments
Have you ever done research on your mobile device for something you really want to purchase? Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
This week on Think Tank Tuesday, Paul discusses something that Google has finally rolled out: Cross-Device Retargeting. You'll be able to reach users across tablets, desktops, and mobile devices.
Find out more information by watching…Continue
Added by Paul Potratz on September 27, 2016 at 3:15pm — No Comments
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.
What does this mean for you? Find out by watching this week's Hard Facts.…Continue
Added by Paul Potratz on September 23, 2016 at 4:08pm — No Comments
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 5:33pm — No Comments