My new free eBook, "Winning the Waiting (Room) Game" just came out, and while it's targeted to auto aftermarket/repair shops, I see a lot of similarities for auto dealership waiting areas. Where I worked @ Ford in NorCal, there was no waiting room. There were 2 facing couches outside my office, in the…
Added by Heather Brautman on November 6, 2013 at 6:30pm — No Comments
Added by Paul Potratz on February 27, 2013 at 10:22am — No Comments
Think your shot at living like an Olympian ended after your high school or college athletic career? Think again. Successful Olympic athletes employ a set of traits and techniques that you can still use to help market your car dealership. The elements that work together to create popular medalists, with…Continue
Added by Jim Fitzpatrick on July 27, 2012 at 11:15am — No Comments
A traveling salesman had come to the end of a long day and was very hungry. He had not made many sales and was feeling a little frustrated with his results. He decided to stop and get something to eat and mull over his next step.
He stopped in town, parked on Main Street and looked around. He found two restaurants side by side. Above each there was a sign.
The one on the left said “Food, more expensive but worth it” and the one on the right said “Food, average, cheap and will…Continue
Added by Leonard Buchholz on June 25, 2012 at 1:31pm — No Comments
That's right! There are 3 Personal Components you need to have to Succeed in the Car Biz!
ATTITUDE, SKILL SET and KNOWLEDGE!
A strong Attitude will get you through the day…Continue
Added by Leonard Buchholz on June 19, 2012 at 10:58am — No Comments
Every Coaching session can be effective if you follow certain steps to improve your chances of a Successful outcome.
There is one word that is critical in determining the outcomes. That word is "Specific." There is an old saying that goes like this. "The more specific you are the better your results" and…Continue
Added by Leonard Buchholz on June 6, 2012 at 9:03am — No Comments
Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.
I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our business there are many things that must happen to make sure that…Continue
Added by Leonard Buchholz on May 23, 2012 at 6:30pm — No Comments
In fixed ops we constantly worry whether or not we are getting a return on every one of our ad dollars. Every manufacturer tracks it. Every ad vendor tracks it. And when we spend the money and don't get an immediate return, we start to fret.
Customers don't make a connection with an…Continue
Added by Leonard Buchholz on May 21, 2012 at 5:33pm — No Comments
“When our research tracked 20,000 new hires, 46% of them failed within 18 months. But even more surprising than the failure rate, was that when new hires failed, 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill. The attitudinal deficits that doomed these failed hires included a lack of coachability, low levels of emotional intelligence, motivation and temperament.” Mark Murphy, Hiring for Attitude, Forbes…Continue
Added by Leonard Buchholz on May 3, 2012 at 10:34am — No Comments
Imagine driving more chat conversations than you ever thought possible! Proactive dealer chat invitations have …Continue
Added by Justin Braun on January 19, 2012 at 7:00am — No Comments
Added by Leonard Buchholz on July 11, 2011 at 12:03pm — No Comments
Added by Leonard Buchholz on May 23, 2011 at 4:30am — No Comments
Added by Leonard Buchholz on April 13, 2011 at 4:20pm — No Comments
"We are doing our traditional marketing through print and TV and throwing in some other special events. In honor of earth day we are doing a 'Going Green' direct mail campaign offering a discount in order to switch customers over to our email reminder system.
We are also sponsoring a local 5K race to benefit the volunteer first aid squad and looking for a motorcycle rally [to sponsor] as well. In April, we will also be hosting a car care clinic for National Car Care Awareness month.…
Added by Jenny Murphy Bloodworth on March 31, 2011 at 3:00pm — No Comments
Added by Leonard Buchholz on March 30, 2011 at 2:07pm — No Comments
Added by Leonard Buchholz on February 25, 2011 at 1:00pm — No Comments
Added by Leonard Buchholz on February 9, 2011 at 11:19am — No Comments
While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…Continue
Added by Paul Potratz on February 7, 2011 at 2:16pm — No Comments
Added by Paul Potratz on January 25, 2011 at 2:53pm — No Comments
Added by Leonard Buchholz on January 20, 2011 at 10:55am — No Comments