You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.
If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…Continue
Added by Paul Potratz on May 6, 2016 at 9:01am — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 3:17pm — No Comments
There are plenty of times when you are purchasing a vehicle, but you might not always be purchasing one that is brand new, but one that has been pre-owned. This can be a more affordable way to get a vehicle, but you need to be careful to ensure that you are paying for a good vehicle and not…Continue
Added by Boris Maksumov on April 30, 2016 at 7:27am — No Comments
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70% less likely to leave the article once they’re there.
Watch this week's Hard Facts now for more info!…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 3:55pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…
Added by Paul Potratz on April 22, 2016 at 2:42pm — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank Tuesday ideas!…
Added by Paul Potratz on April 19, 2016 at 4:43pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts is for you. Samantha will teach you…
Added by Paul Potratz on April 15, 2016 at 4:41pm — No Comments
While most automotive Dealers, General Managers and General Sales Managers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of dealerships paying big for third party leads and calling it a day. This is a huge mistake as a worthwhile video strategy is the most powerful automated marketing tool available to a sales team and its mostly Free. How about that for…Continue
Added by Dennis Wagner on January 25, 2016 at 9:00pm — No Comments
You Can Do This with only a smartphone and a Free YouTube account!
You see, video supercharges the senses and evokes emotion as the consumer watches. It’s captivating,…Continue
Added by Dennis Wagner on August 3, 2015 at 5:30pm — No Comments
There's a book that every sales manager on the planet (and after that their sales team) should have in their possession and that's "Mindset: The New Psychology of Success". It's main premise is that people's actions are motivated by either a "fixed" or a "growth" mindset.
A fixed mindset is focused on success. A growth mindset on stretching, growing and learning. A fixed mindset believes success = proving I'm smart, and/or talented. A growth mindset believes success = stretching to…Continue
Added by Virgil Stanphill on January 28, 2015 at 4:30pm — No Comments
Join us to share ideas, ask questions or ask for help from some of the best and brightest people involved in the Retail Automotive Sales Industry. See you there! …
Added by Dennis Wagner on January 4, 2015 at 12:29pm — No Comments
Added by Dennis Wagner on October 10, 2014 at 10:29am — No Comments
With less than 8 percent of online search traffic making it to the second page of Google search, it’s clear that search ranking matters now more than ever before – but it also can take time to get up to the coveted first page of Google search.
Added by Dennis Wagner on October 7, 2014 at 1:00pm — No Comments
We are a group of automotive professionals that strive to help each other be the best that we can be. We truly have a group of the brightest minds in the industry. Feel free to come join us. You will be glad…Continue
Added by Dennis Wagner on October 7, 2014 at 8:00am — No Comments
In the world of sub-prime finance, everyone…Continue
It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering “ What do you want from me?” or “What are you selling?” I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.
We already understand that a single loyal…Continue
Added by Stephanie Young on July 14, 2014 at 1:04pm — No Comments
DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image. There is a growing chasm between company and candidate satisfaction with recruiting…Continue
Added by Stephanie Young on July 7, 2014 at 10:30am — No Comments
Added by Josh Knutson on May 22, 2014 at 10:52am — No Comments
Transparency is critical to Generation Y and it starts with the job posting. Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…Continue
Added by Stephanie Young on May 7, 2014 at 11:00am — No Comments