My new free eBook, "Winning the Waiting (Room) Game" just came out, and while it's targeted to auto aftermarket/repair shops, I see a lot of similarities for auto dealership waiting areas. Where I worked @ Ford in NorCal, there was no waiting room. There were 2 facing couches outside my office, in the…
Added by Heather Brautman on November 6, 2013 at 6:30pm — No Comments
Hey you! Not to sound like your mom here, but don't slouch! If you've been on your feet all day selling, the last thing you want to do is sit ramrod straight at your desk, right? Whether you're cubicle-jockeying your way through the day's quota or taking a break between sales,…Continue
Added by Heather Brautman on November 6, 2013 at 12:45pm — No Comments
It's a sad fact of life that you can be one of the most educated, friendly, outgoing, and trustworthy people, yet because you sell cars for a living, people automatically make assumptions about you. It's one of the last professions (possibly along with lawyers) that people feel justified about making mean comments toward.
We developed this free eBook to help you fight those stereotypes. It gives you 9 scripts that we know auto dealers encounter every day on their lots -…Continue
Added by Heather Brautman on November 1, 2013 at 4:43pm — No Comments
Once upon a time there were two men who lived in the same forest and decided to have a contest chopping wood. The first man was in good physical shape and very muscular. The second man was in good shape but smaller in statute and wiry. They would chop wood all day and at the end of the…Continue
pulled from a blog by my coworker, Brandon Weaver
The winter holidays are fast approaching. For auto dealers this means three things: chilly weather, holiday sales and finally being able to take that much needed, much deserved vacation. Pump the brakes on that idea this year.
1. Consumer Demand & Hiring Are Up
Historically, holiday shutdowns…
Added by Heather Brautman on October 28, 2013 at 6:12pm — No Comments
Ready to make your millions running a car dealership? Don’t fall prey to the following possibilities. You could have the biggest inventory, the hottest specials, the hungriest sales people, and the most prime location, and you’re still losing car sales. The question is not just why, but how.
10. Online review sites
You know they’re out there, but no one really likes to talk about them. Yet if you’re not addressing online review sites and incorporating them into your…Continue
Added by Heather Brautman on October 23, 2013 at 2:15pm — No Comments
Looking to drop a couple of pounds? No diet pills or exercise required. Just invite a couple of zombies over for dinner. You're dinner, by the way. Zombies, as you know, love to feast on brains. And in most cases, the human brain weighs approximately…Continue
Added by Heather Brautman on October 14, 2013 at 1:06pm — No Comments
The cross promotion ad, It Comes Standard produced by Will Ferrell, touts all the great features of the glove box, and has been picked by AdWeek as one of their top ten for the week. I'm still partial to the ad that picks on the horse. Great marketing campaign!
Added by Tom LaPointe / CarChat24 on October 11, 2013 at 5:02pm — No Comments
You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to…Continue
Added by Alan Mosher on September 30, 2013 at 8:28am — No Comments
There is a saying in the medical field, “Prescription before examination is malpractice”. If you were a doctor examining a new patient who complained that pains in their abdomen had become intolerable, you would not simply prescribe a painkiller and send the patient home. You would perform a…Continue
Added by Alan Mosher on September 7, 2013 at 12:09pm — No Comments
I am writing this from the airport in Manchester, NH as I head back to Wilmington, NC. Hurricane Sandy has left her mark on the North Carolina Coast and is heading north for what forecasters think will be a huge event. I'll be glad if I just make it home today. Many of the homes up here are equipped with back up generators to handle loss of power issues. Stores were selling out of extra water and batteries as folks prepared for the worst. I think we can all agree this is just being…Continue
Added by John Fuhrman on November 1, 2012 at 1:43pm — No Comments
Stan Sher of Stan Sher Consulting and Dealer eTraining would like to give a shout out "Thank You" message to the one and only Grant Cardone. Stan is sporting Cardone posters and gear in order to stay motivated. The goal is…
Added by Stan Sher on October 7, 2012 at 12:01am — No Comments
An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an internet lead who never responded and just seemed downright suspicious? Could these leads have been submitted by your local competition?
As an Internet Director, it certainly happened to me (in both Indiana and California). This…
Added by Jake Wirth on September 20, 2012 at 8:08am — No Comments
A salesman discovered America. Christopher Columbus was an Italian in Spain with only one prospect to call on. If he missed the sale, he would have to swim home. Once aboard ship, he really had to "sell" in order to sail. He kept saying to the sailors who had become weary and with mutiny on their minds,…
Added by Stephanie Young on September 19, 2012 at 9:00am — No Comments
It is an age old diametrically opposed argument. On one side, we have technology. On the other side, we have personnel.Continue
Part of our marketing is to monitor help wanted ads for sales people. I've seen some that should be very effective, but far too many are less than acceptable. The only way to describe them is pure laziness. The only other possibility is that the dealer is still running the sales department on "The Warm Body Theory." That's where dealers who are stuck in the 1980's still believe that if they keep hiring warm bodies, eventually they'll end up with some "natural" sales talent.…Continue
Added by John Fuhrman on August 24, 2012 at 10:35am — No Comments
Think your shot at living like an Olympian ended after your high school or college athletic career? Think again. Successful Olympic athletes employ a set of traits and techniques that you can still use to help market your car dealership. The elements that work together to create popular medalists, with…Continue
Added by Jim Fitzpatrick on July 27, 2012 at 11:15am — No Comments
In order to promote products and services in the dealerships many dealers invest heavily in elaborate displays like a kiosk. Those things often look very cool, but as a stand-alone display it lacks the valuable influence of a trained sales person.
Added by Ashley Poag on July 26, 2012 at 2:53pm — No Comments
The 3 Most Common Mistakes Salespeople Make That Cost The Dealership Money!
The good news: They are all Preventable! Read below for the latest in how you can prevent Lost Sales!
An interview is the most important part of any sales…Continue
Added by Leonard Buchholz on July 25, 2012 at 2:14pm — No Comments
Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure they leave completely satisfied. In…Continue
Added by Ashley Poag on July 17, 2012 at 4:35pm — No Comments