Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!
Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!
In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's paid search feature, multiple…
Added by Paul Potratz on June 7, 2016 at 3:50pm — No Comments
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Watch these episodes to help develop your brand and become a successful business!…Continue
Added by Paul Potratz on May 31, 2016 at 4:58pm — No Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who performed a certain action or engaged with specific content. From these discoveries, you can personalize your website based on relevance.…Continue
Added by Paul Potratz on May 27, 2016 at 10:21am — No Comments
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
If you're a small business or an…Continue
Added by Paul Potratz on May 24, 2016 at 11:32am — No Comments
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.…
Added by Paul Potratz on May 20, 2016 at 3:30pm — No Comments
What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand. It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: …Continue
Added by Paul Potratz on May 17, 2016 at 2:23pm — No Comments
Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.
Added by Paul Potratz on May 13, 2016 at 2:56pm — No Comments
On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley. In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …Continue
Added by Paul Potratz on May 10, 2016 at 5:13pm — No Comments
You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.
If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…Continue
Added by Paul Potratz on May 6, 2016 at 9:01am — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 3:17pm — No Comments
There are plenty of times when you are purchasing a vehicle, but you might not always be purchasing one that is brand new, but one that has been pre-owned. This can be a more affordable way to get a vehicle, but you need to be careful to ensure that you are paying for a good vehicle and not…Continue
Added by Boris Maksumov on April 30, 2016 at 7:27am — No Comments
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70% less likely to leave the article once they’re there.
Watch this week's Hard Facts now for more info!…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 3:55pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…
Added by Paul Potratz on April 22, 2016 at 2:42pm — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank Tuesday ideas!…
Added by Paul Potratz on April 19, 2016 at 4:43pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts is for you. Samantha will teach you…
Added by Paul Potratz on April 15, 2016 at 4:41pm — No Comments
While most automotive Dealers, General Managers and General Sales Managers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of dealerships paying big for third party leads and calling it a day. This is a huge mistake as a worthwhile video strategy is the most powerful automated marketing tool available to a sales team and its mostly Free. How about that for…Continue
Added by Dennis Wagner on January 25, 2016 at 9:00pm — No Comments
You Can Do This with only a smartphone and a Free YouTube account!
You see, video supercharges the senses and evokes emotion as the consumer watches. It’s captivating,…Continue
Added by Dennis Wagner on August 3, 2015 at 5:30pm — No Comments
There's a book that every sales manager on the planet (and after that their sales team) should have in their possession and that's "Mindset: The New Psychology of Success". It's main premise is that people's actions are motivated by either a "fixed" or a "growth" mindset.
A fixed mindset is focused on success. A growth mindset on stretching, growing and learning. A fixed mindset believes success = proving I'm smart, and/or talented. A growth mindset believes success = stretching to…Continue
Added by Virgil Stanphill on January 28, 2015 at 4:30pm — No Comments
Join us to share ideas, ask questions or ask for help from some of the best and brightest people involved in the Retail Automotive Sales Industry. See you there! …
Added by Dennis Wagner on January 4, 2015 at 12:29pm — No Comments