So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.
On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…Continue
Added by Paul Potratz on January 13, 2017 at 4:58pm — No Comments
Don’t get caught up in the post-holiday blues! You’re definitely not alone.
We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.
There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…Continue
Added by Paul Potratz on January 6, 2017 at 4:58pm — No Comments
Imagine that you attend a classical music concert. This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department…Continue
Added by Stan Sher on December 27, 2016 at 8:42pm — No Comments
So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.
This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.…Continue
Added by Paul Potratz on December 23, 2016 at 10:21am — No Comments
Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites.
On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.
Watch this episode for more information.…Continue
Added by Paul Potratz on December 16, 2016 at 5:30pm — No Comments
Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.
The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency. Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product creation.
Added by Paul Potratz on December 14, 2016 at 1:41pm — No Comments
It wasn’t that long ago that budgeting for social media marketing was pretty much nonexistent. Since the rise of the internet driven business model, a strong social media presence is essential to online sales success. In the past the bulk of internet marketing went to banner ads, PPC and email,…Continue
Added by Dennis Wagner on December 13, 2016 at 12:00pm — No Comments
Gaining credibility with your customers is essential to striking up chemistry. If you earn your customers trust then you can lower their sales resistance and in turn earn their business. Here are just a few simple things you can do to gain credibility with your customers.
1. Ask your customers to look up your dealerships online reviews.
This is especially good to practice with internet leads or…Continue
Added by Sarah Drury on October 21, 2016 at 5:30pm — No Comments
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…Continue
Added by Paul Potratz on October 21, 2016 at 10:27am — No Comments
This industry will go extinct in 10 years. Can you guess which industry I'm talking about?
Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between.
It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…Continue
Added by Paul Potratz on October 4, 2016 at 12:00pm — No Comments
What can the power of a custom website do for you?
So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.
Click here to sign up for our website on customization!
Added by Paul Potratz on September 27, 2016 at 3:27pm — No Comments
Have you ever done research on your mobile device for something you really want to purchase? Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
This week on Think Tank Tuesday, Paul discusses something that Google has finally rolled out: Cross-Device Retargeting. You'll be able to reach users across tablets, desktops, and mobile devices.
Find out more information by watching…Continue
Added by Paul Potratz on September 27, 2016 at 3:15pm — No Comments
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.
What does this mean for you? Find out by watching this week's Hard Facts.…Continue
Added by Paul Potratz on September 23, 2016 at 4:08pm — No Comments
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 5:33pm — No Comments
Think of campaigns as all of the moving parts that make the whole system work. You can't have a BDC without process that keep it going.
Basically, campaigns are what you do and why you do it.
We see campaigns fall in to one of two categories; conquest or retention.
There are also peripheral processes that support the BDC like data collection, the reception process of BDC appointments in the showroom and service lane. and database…
Added by Sarah Drury on September 19, 2016 at 2:17pm — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in this week's Hard…
Added by Paul Potratz on September 9, 2016 at 3:15pm — No Comments
Customer service is your only constant value proposition. Every customer interaction matters.
When customers engage your employees on the phone, in a web form, in a chat, by email or by coming in to the dealership’s showroom, service lane, parts counter or body shop: the quality of interaction is what they will remember. It’s not what happens, but how it makes them…
Added by Sarah Drury on September 3, 2016 at 2:00pm — No Comments
Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.
Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three…Continue
Added by Paul Potratz on September 2, 2016 at 3:39pm — No Comments
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the…Continue
Added by Paul Potratz on August 26, 2016 at 12:30pm — No Comments
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…Continue
Added by Paul Potratz on August 23, 2016 at 11:29am — No Comments