Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

The post-war generation known as the Baby Boomers has changed society in countless ways, from music to rules of social behavior. Now that their kids are adults and they are nearing or entering retirement, they’ve got enough money and leisure time to support their dream cars.…

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That can help you realize your dream of getting a car loan despite less income. Is it really possible to purchase a car with a no credit and low monthly income?. Yes, it’s perfectly possible to buy a vehicle with low monthly income and no credit.

you can Find easily affordable low income car loans for no credit free of any kind of hassles with Fast approval no credit auto loans for borrowers with lower monthly incomes made…

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You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …

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ActivEngage was recently honored to have its CEO and Co-Founder Todd Smith featured as a keynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …

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Yesterday, our very own Amir Rezvani, VP of Performance at DealerOn, had the opportunity to lead a webinar with ResponseLogix.  For those that couldn't make the webinar, I wanted to share some of the highlights from his presentation and provide a link to the slides and audio as well.

 

Amir provided a quick overview of how a dealer can immediately generate more leads, more…

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I am a manager here in michaels auto and I would like to get my internet traffic up from what it is now. Right now we just use autotrader and craigslist. I would like to hear some feedback to or ideas how to become more productive. Also another question I had is, our website is currently autotrader driven, my question is what are some advantages and disadvantages of that. Should we make a separate site and use it parallel to autotrader.

Did you know there are people all over the world who’ve had a 5-star buying experience at your store?  Yep, there are literally thousands of fake “customers” getting $10/hour to write glowing reviews for dealerships.  I feel compelled to tell this story… Continue

Car dealers in Southern California (and probably everywhere else) are asking themselves whether or not they need a Social Media manager. Many are noticing the popularity of Social networks and it was all the rage at NADA2011. The problem is they don’t know… Continue

Warren Buffet recently announced he is leaving the board for the Washington Post Co. after almost a 40 year run.  On another note Rupert Murdoch's News Corp just launched the first i-pad only newspaper last week which it plans to charge 99 cents per week or $40 per year to read.  There has also been talk that the New York Times, the most visited news publication on the internet, will also start charging for it's on-line paper.



Dealers and agencies both know traditional newspapers have… Continue

Here’s a Social Media success story: One of our clients received a 1-star review on Yelp.  The title of the review was “Bunch of Crooks”, which is more than enough to get anyone’s… Continue

I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.”  Just last Friday, I had a conversation about this with a good friend who’s a successful sales…

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Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…

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I recently met with an independent used car dealership who was looking to secure their online reputation. After being in the car business my whole life, it’s safe to say my BS-detector is in top working order. When I drove on the lot, it was chiming at def-con 5. I got upped, which was great, but while I was waiting for my appointment, I was able to observe their tactics at selling cars and that told me all I needed to…

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Collectors in the BHPH world HATE broken promise-to-pays (PTPs). So, why not "call their bluff" and take down their information for an ACH transaction right then and there? If they hesitate, then you know how strong of a "promise" it really was.



But there are products out there that help alleviate broken PTPs, like AutoStar's CollectorPro and PortalPay. Together, you can stop a customer in their tracks and get their information to make an online payment, or schedule an ACH, or even… Continue

We had some fun with our team and made a promo video about using AutoStar PortalPay®. It's a "real life" scenario of how a collector may use AutoStar CollectorPro to create a "promise to pay" then use PortalPay to schedule automatic recurring payments. Special thanks to Mike, Chris, Kathy, Matt, Antonio and Allen for making this video… Continue

June 5, 2009



SYRACUSE, NY – XpressCredit, provider of a web-based, indirect lending platform announced today their integration with Carfax to provide Vehicle History Reports to its network of dealers and lenders across the country.



“Recent studies prove that Carfax Vehicle History Reports build consumer confidence and help dealers sell cars faster,” said Larry Gamache, communications director at Carfax. “Readily available access to Carfax Reports is key to boosting used… Continue

May 28, 2009



SYRACUSE, NY – XpressCredit announced today the addition of a customer information verification tool, FacTrack, to their loan origination system. FacTrack is a highly flexible tool for lending institutions to verify and cross reference customer information. Integrated employment, paystub and budget tools analyze application data for discrepancies. A score is determined based on the verification results to confirm authentication of… Continue