On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…Continue
Added by Paul Potratz on December 9, 2013 at 10:46am — No Comments
Added by JD Rucker on December 29, 2012 at 3:00pm — No Comments
This is one of those topics in which everyone will have an opinion. Some will agree in part and disagree with other components, but the hope is to stir up some discussion on the topic. We've tested these ideas and continue the constant flow of more testing; social media is always changing.
Before going much…Continue
Added by JD Rucker on December 26, 2012 at 3:00am — No Comments
Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…Continue
Added by JD Rucker on December 19, 2012 at 12:30am — No Comments
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual - preferably the owner,…Continue
Added by JD Rucker on December 12, 2012 at 9:15am — No Comments
One of the most common questions we get when discussing social media strategy with a car dealer is, how do we get more Facebook likes? This is a loaded question and I’m going to explain why.
Added by Chris Burns on October 11, 2012 at 4:30pm — No Comments
There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.
Today's webinar was…Continue
Added by JD Rucker on October 7, 2012 at 2:20pm — No Comments
While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away. If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.
Replacing Your Dealership Website with Social Media Profiles: Maintain both for optimal results. When you put your energy and assets into another platform (Facebook, Twitter, etc),…Continue
Added by Ali Amirrezvani on March 27, 2012 at 12:59pm — No Comments
As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here's one that you can use today to help improve the virality and SEO of your website.
Added by JD Rucker on February 27, 2012 at 6:23pm — No Comments
Added by Jeremy Lipps on February 4, 2012 at 1:00pm — No Comments
One of the difficult parts of maintaining a successful social media marketing campaign is attracting the "right" people and getting your customers and prospects to interact with your dealership online. While this won't solve all of these problems, being able to find your dealership contacts in social media accounts is a start.
There is a pretty simple way to find your dealership contacts in social media sites like Twitter that I found while reading…Continue
Added by Ali Amirrezvani on August 24, 2011 at 5:30pm — No Comments
Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city). In order to drill down even further, Facebook now allows users to target their ads by zip code as well.
When creating your Facebook ad, just add the zip codes that you would like to target. Unlike Google AdWords, you can't use a radius to target further, so make sure that you are including any zip codes from which your…Continue
Added by Ali Amirrezvani on August 19, 2011 at 4:45pm — No Comments
When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren't more involved in social media is that they or their teams don't have the time. I'm a strong believer in the theory that time is the new money, so I agree that sometimes there just aren't enough hours in the day. At DealerOn, we believe that there is a definite benefit to devoting time and effort to…Continue
Added by Ali Amirrezvani on July 21, 2011 at 4:35pm — No Comments
Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto dealers may want to keep an eye on. Expanding on the simple "like" button that seems to be everywhere, Facebook now lets users leave recommendations for business pages.
Added by Ali Amirrezvani on July 14, 2011 at 1:05pm — No Comments
Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.
So how do you do this?
Here are three…Continue
Added by Jennifer Schrader on July 5, 2011 at 1:05pm — No Comments
Added by Kathi Kruse on July 3, 2011 at 1:00pm — No Comments
(if interested in a custom Facebook page for your business, skip to the very bottom for samples)
Jim Ziegler recently posted a link to an article on his Facebook page by Command Partners titled "Why 99.5% of Social Media Gurus are Clowns." I couldn’t agree more and the article got me to thinking, Am I a Clown or a Guru? Every time I turn around someone is…Continue
Added by Chad Shipp - ShippMedia.com on June 23, 2011 at 1:38pm — No Comments
Is there really a difference?
You better believe it!
They are far different in comparisons for your Dealership and Strategy for your online dealership marketing. Here are a few things to take into consideration when understanding the difference between…Continue
Added by Jennifer Schrader on June 21, 2011 at 9:49pm — No Comments
Added by Kathi Kruse on April 11, 2011 at 2:37pm — No Comments