Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.
If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.
On this episode, Paul explains how you…Continue
Added by Paul Potratz on June 28, 2016 at 3:31pm — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject…Continue
Added by Paul Potratz on June 24, 2016 at 1:40pm — No Comments
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…Continue
Added by Paul Potratz on June 21, 2016 at 2:28pm — No Comments
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
Added by Paul Potratz on June 17, 2016 at 12:00pm — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…Continue
Added by Paul Potratz on June 14, 2016 at 2:40pm — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the…Continue
Added by Paul Potratz on June 10, 2016 at 3:41pm — No Comments
With Google's new robust analytic platform, you'll be able to handle all of your tracking needs. By watching this week's Hard Facts, you'll have all the information you need to succeed with Google Analytics 360.
Samantha will cover all 8 tools that are included in the entire suite.
How will you use them to benefit your business?…Continue
Added by Paul Potratz on March 25, 2016 at 4:51pm — No Comments
We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?
When asked what she finds to be a best practice and…Continue
Added by Paul Potratz on September 17, 2015 at 4:05pm — No Comments
“Intelligence is the ability to adapt to change.” Those are the words of Stephen Hawking one of the most brilliant minds of our time. We all know the world is changing at a lighting fast rate. Society, technology and business are a different landscape than what it was just a few years ago. Are you changing with the times?
According to a recent article by…Continue
Added by Daniel Reyes on March 26, 2014 at 3:38pm — No Comments
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…Continue
Added by Paul Potratz on December 9, 2013 at 10:46am — No Comments
Added by JD Rucker on December 29, 2012 at 3:00pm — No Comments
This is one of those topics in which everyone will have an opinion. Some will agree in part and disagree with other components, but the hope is to stir up some discussion on the topic. We've tested these ideas and continue the constant flow of more testing; social media is always changing.
Before going much…Continue
Added by JD Rucker on December 26, 2012 at 3:00am — No Comments
Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…Continue
Added by JD Rucker on December 19, 2012 at 12:30am — No Comments
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual - preferably the owner,…Continue
Added by JD Rucker on December 12, 2012 at 9:15am — No Comments
One of the most common questions we get when discussing social media strategy with a car dealer is, how do we get more Facebook likes? This is a loaded question and I’m going to explain why.
Added by Chris Burns on October 11, 2012 at 4:30pm — No Comments
There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.
Today's webinar was…Continue
Added by JD Rucker on October 7, 2012 at 2:20pm — No Comments
While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away. If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.
Replacing Your Dealership Website with Social Media Profiles: Maintain both for optimal results. When you put your energy and assets into another platform (Facebook, Twitter, etc),…Continue
Added by Ali Amirrezvani on March 27, 2012 at 12:59pm — No Comments
As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here's one that you can use today to help improve the virality and SEO of your website.
Added by JD Rucker on February 27, 2012 at 6:23pm — No Comments
Added by Jeremy Lipps on February 4, 2012 at 1:00pm — No Comments
One of the difficult parts of maintaining a successful social media marketing campaign is attracting the "right" people and getting your customers and prospects to interact with your dealership online. While this won't solve all of these problems, being able to find your dealership contacts in social media accounts is a start.
There is a pretty simple way to find your dealership contacts in social media sites like Twitter that I found while reading…Continue
Added by Ali Amirrezvani on August 24, 2011 at 5:30pm — No Comments