"The online tool that helps me through my day-to-day organization is ProMax—primarily the daily planner, reports and the desking features. The daily planner organizes calls, appointments, emails and all other lead tasks. As far as the reports, with one click of a button I can see the efficiency of each sales member, effectiveness of individual advertising and easily track the inventory. With the desking feature it helps create the best and most profitable deal within the qualified lender’s…