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A message from Stan Sher, the founder of Dealer eTraining and Stan Sher Consulting.  The story and explanation of the message is to let you know that the only way you can continue to grow and be the best is by simply getting excited.  Create…

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http://about.me/stansher

https://www.facebook.com/dealeretraining

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Stan Sher of Stan Sher Consulting and Dealer eTraining would like to give a shout out "Thank You" message to the one and only Grant Cardone.  Stan is sporting Cardone posters and gear in order to stay motivated.  The goal is…

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3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores

Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure they leave completely satisfied.  In…

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Automotive Sales and Internet BDC Expert Stan Sher of Dealer eTraining explains the importance of being proactive in the dealership.  Too many times sales people are wasting time…

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You can’t measure what you don’t know.

Business Rater keeps you up to date in real time on your daily business transaction experiences both good and not so great ones.

Contact sales@businessrater.com for a free consultation how…

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Whenever you hear about a terrible commercial airliner crash, you also hear about the search for the ‘black boxes.’ These units record vital information about the aircraft before the incident that can be helpful in piecing together data to help discover what caused the crash.…

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Auto sales persons have typically been stereo-typed as smooth-talking, back-slapping, and dishonest persons. Whether the stereo type is true or not is irrelevant. One must take steps to prove that they and their dealership stand in direct opposition to this view. Continue

Usually, we think that helping a customer means getting them into the vehicle that they want or need. However, there is a bigger picture to helping your customers. And that includes helping your customers pay off their vehicles so that you realize your full profit potential.



What do we mean by this? When your customer pays off their vehicle in full, you realize your full profit on the sale. When they do not, your profits are not as great and therefore you are not as successful as you… Continue

Facebook is all the rage right now in connecting with those who have an interest in your business. It has revolutionized the way we keep in touch with one another. And, keeping your name in front of friends and fans is great.



But, don’t forget the other “keeping in touch” tool that is still very valuable: the email list. I spoke about this in the last post, but feel it is important to expand upon.

Using an email distribution list to send out targeted messages about your business… Continue

Sure, this is an article about a specific product called the Smart Tracker from Rocky Mountain Tracking. But, it is more than that. The word ‘smart’ indicates that there are certain principles which you can implement into your dealership that will help you run your business smarter and therefore… Continue