A message from Stan Sher, the founder of Dealer eTraining and Stan Sher Consulting. The story and explanation of the message is to let you know that the only way you can continue to grow and be the best is by simply getting excited. Create…
Stan Sher of Stan Sher Consulting and Dealer eTraining would like to give a shout out "Thank You" message to the one and only Grant Cardone. Stan is sporting Cardone posters and gear in order to stay motivated. The goal is…
Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t
mean that you have to do it on your own.
Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local…
In the last posting we mentioned getting referrals as a way of building relationships and obtaining new business. Here is why this is so important and what you can do differently to make this work for your dealership:
Whenever you hear about a terrible commercial airliner crash, you also hear about the search for the ‘black boxes.’ These units record vital information about the aircraft before the incident that can be helpful in piecing together data to help discover what caused the crash.…
In this final installment on this topic, we examine why one of the key ways to obtain and keep auto clients on a long-term basis is to build an important key component into all of your relationships: building trust. Not only should you be a Trusted Advisor when it comes to giving out the best advice on what vehicles to purchase, but you should also build trust in all of your relationships.
What this will do for you is to help you close more sales because when…
Auto sales persons have typically been stereo-typed as smooth-talking, back-slapping, and dishonest persons. Whether the stereo type is true or not is irrelevant. One must take steps to prove that they and their dealership stand in direct opposition to this view.
The way in which this is done is by examining and emulating the best character traits which fly in the face of any stereo typing. Here are the ones to pursue:
Usually, we think that helping a customer means getting them into the vehicle that they want or need. However, there is a bigger picture to helping your customers. And that includes helping your customers pay off their vehicles so that you realize your full profit potential.
What do we mean by this? When your customer pays off their vehicle in full, you realize your full profit on the sale. When they do not, your profits are not as great and therefore you are not as successful as you… Continue
Added by Brad Borst on February 4, 2010 at 8:10am —
Facebook is all the rage right now in connecting with those who have an interest in your business. It has revolutionized the way we keep in touch with one another. And, keeping your name in front of friends and fans is great.
But, don’t forget the other “keeping in touch” tool that is still very valuable: the email list. I spoke about this in the last post, but feel it is important to expand upon.
Using an email distribution list to send out targeted messages about your business… Continue
Added by Brad Borst on January 28, 2010 at 9:14am —
Sure, this is an article about a specific product called the Smart Tracker from Rocky Mountain Tracking. But, it is more than that. The word ‘smart’ indicates that there are certain principles which you can implement into your dealership that will help you run your business smarter and therefore… Continue
Added by Brad Borst on January 22, 2010 at 1:50pm —