In pulling up stats on random websites, I have seen a very definite trend in the past 30 days of visitors. Traffic is highest the first part of the week – Monday through Wednesday – then seems to taper off into the weekend. This surprised me, as I always thought people would spend time on the weekend shopping online. What this tells us is that you should focus your…Continue
Added by Joseph Little on December 30, 2010 at 12:29pm — No Comments
Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.
Now, you can see how many people saw a post or interacted with it by…
Added by Paul Potratz on December 28, 2010 at 4:47pm — No Comments
Added by Leonard Buchholz on December 27, 2010 at 9:47am — No Comments
Added by Leonard Buchholz on December 23, 2010 at 9:38am — No Comments
Added by Paul Potratz on December 22, 2010 at 2:18pm — No Comments
Is this why they call it the Silly Season? Have a great break everyone and I'll check you all in 2011. Cheers…Continue
Added by Charles Bayer on December 21, 2010 at 11:25pm — No Comments
I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.” Just last Friday, I had a conversation about this with a good friend who’s a successful sales…Continue
Added by Kathi Kruse on December 21, 2010 at 7:30pm — No Comments
Added by Leonard Buchholz on December 21, 2010 at 4:26pm — No Comments
Mobile Marketing at Your Dealership
Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.
The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…Continue
Added by Paul Potratz on December 21, 2010 at 10:44am — No Comments
Added by Leonard Buchholz on December 20, 2010 at 9:20am — No Comments
As I read through dealer websites, I’m often surprised at how many advertising violations I find. You would think that website providers would make sure that this doesn’t occur, right?
You should never assume that the company that creates and maintains your website follows all the laws and regulations governing advertising compliance. State advertising laws vary and the responsibility for compliance lies with the dealership, not the vendor. Here are some examples of what I’ve run into…Continue
QR Codes for Automotive Text Message Marketing Campaigns
Text Message Marketing with QR Codes
Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.
Added by Paul Potratz on December 17, 2010 at 2:29pm — No Comments
Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…Continue
Added by Paul Potratz on December 16, 2010 at 4:48pm — No Comments
Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past…Continue
Added by Paul Potratz on December 15, 2010 at 3:48pm — No Comments
Well, you survived 2009 and made great strides in 2010 but are you ready for 2011?? If you lisen to the economists 2011 is going to be much better that 2010. Are you prepared to take advantage of the opportunities this new year will afford you. Say what you want but I bet the public companies have already made thier forecast and budget plans for 2011,have you?
You would have had to be brain dead not to have improved in 2010 over 2009, continued improvement in 2011 will require that…Continue
Added by Leonard Buchholz on December 15, 2010 at 2:10pm — No Comments
I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad…Continue
Added by Paul Potratz on December 14, 2010 at 3:28pm — No Comments
Added by Leonard Buchholz on December 14, 2010 at 10:03am — No Comments
Yahoo! Local for Auto Dealers
Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.
For those Automotive Dealers that already optimize…
Added by Paul Potratz on December 13, 2010 at 11:32am — No Comments
Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.
Now, think about the millions…Continue
Added by Paul Potratz on December 10, 2010 at 5:15pm — No Comments