December 2010 Blog Posts (36)

Analyzing Your Website Traffic

In pulling up stats on random websites, I have seen a very definite trend in the past 30 days of visitors. Traffic is highest the first part of the week – Monday through Wednesday – then seems to taper off into the weekend. This surprised me, as I always thought people would spend time on the weekend shopping online. What this tells us is that you should focus your…

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Added by Joseph Little on December 30, 2010 at 12:29pm — No Comments

Track Your Auto Dealership's Facebook Following

Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.



Now, you can see how many people saw a post or interacted with it by…

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Added by Paul Potratz on December 28, 2010 at 4:47pm — No Comments

Be A Self Developing Leader In 2011

In 2011 there won’t be a lot of time to stand around because everything is faster.



If you are waiting around waiting for someone to tell you “Hey…you…yes you…get some new skills!” then you are about to get run over like an empty paper cup on a New York city street there pal.



This is part 5 in a series on Leadership for 2011.



2011 will be exciting and challenging, no doubt about it.



Car sales are up, RV sales are up…and people are starting to recover… Continue

Added by Leonard Buchholz on December 27, 2010 at 9:47am — No Comments

John Q. Service Advisor

John Q. is a underachiever at ABC Motors. His HPRO is at .9 and his Gross Profit Margin is below 70%. Now, John Q. is not necessarily a bad guy. In fact, he is a likeable and hard-working employee. He comes to work on time and believes he contributing to the overall success of the Service Department.



Johns current performance level is not acceptable. And the consequence of not taking action has verifiable results. Take a look at Johns numbers.



His current HPRO at .9 at the… Continue

Added by Leonard Buchholz on December 23, 2010 at 9:38am — No Comments

Damage Control with Social Media

Advice for Auto Dealerships Facing Recalls

In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue.



First, create a… Continue

Added by Paul Potratz on December 22, 2010 at 2:18pm — No Comments

Ho, ho, ho, ho, ho, ho, ho, ho, ho, ho, ho, ho, ho, ho...

Is this why they call it the Silly Season? Have a great break everyone and I'll check you all in 2011. Cheers…

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Added by Charles Bayer on December 21, 2010 at 11:25pm — No Comments

Make It Free...and Nobody Gets Hurt!

I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.”  Just last Friday, I had a conversation about this with a good friend who’s a successful sales…

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Added by Kathi Kruse on December 21, 2010 at 7:30pm — No Comments

The deadline is near for the contest...

Send in a picture of the service drive all decorated up and you will be entered to win in the DealerPro Training Solutions Best Decorated Service Drive Contest!

It's simple. Decorate, take a pic, send it to lbuchholz@dealerprotrainingcom or mrobson@dealerprotraining.com and you can win!

There are details on the blog at www.dealerproblog.com just click on Holiday Photo Contest for contest rules and deadline

Added by Leonard Buchholz on December 21, 2010 at 4:26pm — No Comments

Mobile Marketing at Your Dealership

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…

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Added by Paul Potratz on December 21, 2010 at 10:44am — No Comments

Lead By Communicating In 2011

2011 promises to be a challenge for all of us.



One of the biggest you’ll face (if you have not already) is becoming more effective as a Communicator.



This is part 4 in a series on Leadership for 2011.



The Leader in 2011 is a vastly different Leader than one from 1991 or 1981. The changes in personnel, technology, training, communications and knowledge DEMAND a Leader that is a better Communicator than one from those eras.



When I came up through the… Continue

Added by Leonard Buchholz on December 20, 2010 at 9:20am — No Comments

Is Your Website Provider Watching Your Back?

As I read through dealer websites, I’m often surprised at how many advertising violations I find. You would think that website providers would make sure that this doesn’t occur, right?

You should never assume that the company that creates and maintains your website follows all the laws and regulations governing advertising compliance. State advertising laws vary and the responsibility for compliance lies with the dealership, not the vendor. Here are some examples of what I’ve run into…

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Added by Jim Radogna on December 19, 2010 at 6:15pm — 11 Comments

QR Codes for Automotive Text Message Marketing Campaigns

QR Codes for Automotive Text Message Marketing Campaigns



Text Message Marketing with QR Codes



Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.



QR Codes…

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Added by Paul Potratz on December 17, 2010 at 2:29pm — No Comments

Facebook Questions & Polls

Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…

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Added by Paul Potratz on December 16, 2010 at 4:48pm — No Comments

Using Facebook as a CRM for Auto Dealers

Using Facebook as a CRM for Automotive Sales

Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past…

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Added by Paul Potratz on December 15, 2010 at 3:48pm — No Comments

2011 TO BE OR NOT TO BE

Well, you survived 2009 and made great strides in 2010 but are you ready for 2011?? If you lisen to the economists 2011 is going to be much better that 2010. Are you prepared to take advantage of the opportunities this new year will afford you. Say what you want but I bet the public companies have already made thier forecast and budget plans for 2011,have you?

You would have had to be brain dead not to have improved in 2010 over 2009, continued improvement in 2011 will require that…

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Added by A Jay Gould on December 15, 2010 at 2:38pm — 2 Comments

DealerPro Training is Sponsoring Fixed Operations Training Sessions

Once in a while a great deal comes along. Your friend has tickets to the game at half price…you find the golf clubs you want on sale at 40% off…the caterer for your daughters wedding throws in two bottles of champagne for the wedding party… great deals come in all shapes and sizes.



This is a great deal.



DealerPro Training Solutions is sponsoring 10 Training Sessions covering topics ranging from Increasing Your Service Absorption to Overcoming Objections starting January… Continue

Added by Leonard Buchholz on December 15, 2010 at 2:10pm — No Comments

Mobile Advertising Opportunities for Dealerships

I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad…

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Added by Paul Potratz on December 14, 2010 at 3:28pm — No Comments

Seminar Schedule for the NADA Convention

Don Reed, CEO of DealerPro Training Solution is scheduled to present "Implementing The Four Essentials To Service Absorption" at the NADA Convention in February 2011.



There are four seminars to choose from.



Friday February 4th@1:30pm in Room 2018 West.



Saturday February 5th@1:00pm in Room 303 South Esplanade.



Sunday February 6th@11:00am Room 2016 West.



Monday February 7th@8:30am Room 2016 West.



Don has been a Top 1o NADA… Continue

Added by Leonard Buchholz on December 14, 2010 at 10:03am — No Comments

Yahoo! Local for Auto Dealers

Yahoo! Local for Auto Dealers



Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.



For those Automotive Dealers that already optimize…

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Added by Paul Potratz on December 13, 2010 at 11:32am — No Comments

Couch Potatoes Go Social

Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.

Now, think about the millions…

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Added by Paul Potratz on December 10, 2010 at 5:15pm — No Comments

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