Featured Blog Posts – December 2009 Archive (6)

Winning Friends and Influencing Word Of Mouth Using Facebook



Word-of-Mouth-Facebook
I just got off the phone with a very nice lady by the name of Mari. She works at Hawkinson Kia and contacted me after reading a few of my posts, she wanted a few tips on how to manage her Facebook account. While we spoke about a few different things she could do to build her fan base there is one tip in particular… Continue

Added by David Johnson on December 31, 2009 at 12:22pm — 4 Comments

Should the Internet Department Be Abolished? Part 2

I know there is a great interest about this part of our business. Remember everybody, the internet is the new media to advertise our goods. It isn't even that new anymore. Let's be realistic there was a time not to long ago, where the newspaper was the main media for advertising. NOT ANYMORE! FOLKS WAKE UP!!

Everybody has a computer or access to one. Can you guess where the customer is looking at cars not the newspaper!

My point to all this is that the future is the internet and if… Continue

Added by Charlie Hernandez on December 30, 2009 at 10:00pm — 1 Comment

Where did the sales pros of yesterday go?

They went far far away ....professional sales people don't work for minimum wage, and they don't work for 15-18% of the front of any deal. The sales pros that I used to work with were stronger than death and greedier than Midas and everytime their pay plan was penciled back they moved closer to the door. and then finally out. We are getting to the point where (depending upon the store's location and volume) the internet department and the sales department are going to become one in the same.… Continue

Added by Roger Alvey on December 30, 2009 at 9:12pm — 8 Comments

Should the Internet Department Be Abolished? Where are the professional salespeople?

I read an interesting article from Howard Polirer from Autotrader about the lack of performance in the internet department. Why have one? This person stated:"Why not have your entire sales staff have a 100% of exposure with the customer? Jared Hamilton in the same report is the president of Drivingsales.com stated that 10% of your sales staff handles 90% of your customers and it is true. So why have an Internet department? What makes this staff so different from your actual sales staff? Most of… Continue

Added by Charlie Hernandez on December 28, 2009 at 7:24pm — 29 Comments

Sources to see the impact of social media

This is just a list of articles from blogs that show the impact of social media today and in the automotive world, I thought you might find some of them interesting.





Can social media make you buy more cars? http://mashable.com/2009/04/19/can-social-media-make-us-buy-more-cars/



OEM Twitter Strategies

http://ow.ly/OhHA



Why social media is… Continue

Added by Caresse Mitchell on December 23, 2009 at 9:41am — 5 Comments

The Cash Flow Challenge

Cash flow and capital are what drive the profits of the dealers who properly control their BHPH business model. However, sufficient amounts of both are hard to come by in the current economic environment. Increasing average ACV is constantly devouring capital. According to NABD, “in 2008, the average cash in deal exceeded $5,000 for the first time in the last 10 years, according to industry benchmarks.” With more dollars going out for higher ACV vehicles and with down payments remaining static,… Continue

Added by George T. Klinke on December 22, 2009 at 6:05pm — No Comments

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