Claim your Dealerships Venue Using FourSquare!
Geomarketing is becoming more and more viable for Car Dealers with availability of
Smart Phones that come equipped with GPS. If your Car Dealership…
The automotive social network for dealers and dealership management
November 2010 Blog Posts (37)
5 Smart Shopping Tips
You may be surprised to know that the biggest mistake you can make when shopping is to shop the 'best' or 'lowest' priced products. That's right! Buyers mistakingly use price to drive their buying decisions - this is referred to as the price myth and retailers have used the lowest price hook for years to drive traffic to their stores and websites. The single biggest shopping mistake a consumer can make is to base the decision to shop or buy solely on price and I should know as I have… Continue
Added by Grant Cardone on November 30, 2010 at 4:20pm — No Comments
LinkedIn Adds Share Button
LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles, specials, and more on LinkedIn, where millions of professionals use their accounts to network with others. This button provides yet another tool for automotive social media…
Added by Paul Potratz on November 30, 2010 at 11:48am — No Comments
The Hundred Mile An Hour Goat
Two friends are out hunting, and as they are walking along they come upon a huge hole in the ground. As they approach it they are amazed by the size of it.
The first hunter says “Wow, that’s some hole; I can’t even see the bottom. I wonder how deep it is.” The second hunter says” I don’t know, let’s throw something down and listen and see how long it takes to hit bottom.”
The first hunter looks around and spies an old automobile transmission lying in the grass. He tells the… Continue
The first hunter says “Wow, that’s some hole; I can’t even see the bottom. I wonder how deep it is.” The second hunter says” I don’t know, let’s throw something down and listen and see how long it takes to hit bottom.”
The first hunter looks around and spies an old automobile transmission lying in the grass. He tells the… Continue
Added by Leonard Buchholz on November 29, 2010 at 11:59am — No Comments
Speaking Fluent Social Media
My first job in the car business was working for this crazy family who owned 2 dealerships. The patriarch of the family had immigrated from Europe and loved talking to his customers. He would turn on the “Swiss Country Gentleman” shtick and they would eat it up like ugly girls asked to the Prom. He even had commercials on late-night local TV using the same persona telling everyone that “Our salesmen don’t work on commission”. This brought a lot of people into the store and they… Continue
Added by Kathi Kruse on November 26, 2010 at 9:00am — No Comments
What Dealerships Can Expect from Facebook's "Modern Messaging System"
Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern
Messaging System." This new Messaging Platform uses @facebook.com
addresses to allow users to send messages to people using conventional
e-mail and Facebook urges that their new messaging system is…
Added by Paul Potratz on November 23, 2010 at 3:38pm — No Comments
MyFace or Spacebook? MySpace Links with Facebook
MySpace, attempting to regain its former popularity as a social
network, is now letting people sign up with existing Facebook
credentials. This new MySpace Mashup feature will supposedly encourage
Facebook users to get on, or back on, MySpace. Whether people will
really head back to MySpace is the question.
network, is now letting people sign up with existing Facebook
credentials. This new MySpace Mashup feature will supposedly encourage
Facebook users to get on, or back on, MySpace. Whether people will
really head back to MySpace is the question.
Myspace has seen a significant drop in users over recent years, with its traffic dropping by half from 2009 to 2010. Will this move help to
bring…
Added by Paul Potratz on November 23, 2010 at 1:50pm — No Comments
To see automotive job opportunites around the country, check out the quick view link below.
Added by Kevin Bradberry on November 23, 2010 at 11:18am — No Comments
Viewpoints on 'What Makes an Effective Dealership Website?'
"It starts with being noticed. If you put a billboard in the middle of the woods, how effective is it? It would not be really effective. A good website starts with great SEO. You have to be noticed and ranked in the search engines. Once a customer gets there, they have to be able to find relevant content and find it fast. Great content is very important ..." - Shaun Kesler, Internet Sales Manager, Mountain View Ford Lincoln Mercury, Chattanooga,… Continue
Added by Jenny Murphy Bloodworth on November 23, 2010 at 9:00am — 1 Comment
Holiday Promotions for Auto Dealerships
As the holiday season approaches, auto
dealers seek ways to take advantage of the holiday spirit to promote
their dealerships. One way to do this is to choose a charity to donate
money to and then use Facebook and Twitter pages to encourage people to
give. For example, Chevy dealers are running the Chevy Gives More
campaign and integrating this with Facebook. A charity promotion is a
good opportunity to help those in need as well as to build fans on a
Facebook… Continue
dealers seek ways to take advantage of the holiday spirit to promote
their dealerships. One way to do this is to choose a charity to donate
money to and then use Facebook and Twitter pages to encourage people to
give. For example, Chevy dealers are running the Chevy Gives More
campaign and integrating this with Facebook. A charity promotion is a
good opportunity to help those in need as well as to build fans on a
Facebook… Continue
Added by Paul Potratz on November 22, 2010 at 4:22pm — 1 Comment
Make Your Social Media Presence Personal
Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with their friends and come to expect the same casual approach from the pages they like.
There is a much better chance of gaining fans on your page if you post pictures, interesting facts and news, and…
ContinueAdded by Paul Potratz on November 19, 2010 at 1:52pm — No Comments
Paid Tweets Now Showing in Google Search Results
Google is now integrating Promoted Tweets into Google Realtime
Search. Twitter allows advertisers to pay for Promoted Tweets that will
show up above the others in search results, similar to Google AdWords.
Twitter itself only just unveiled Promoted Tweets, which the company is
running on a trial basis with a select group of marketers, but
eventually will open up to anyone who wants to advertise, including car
dealers.
Search. Twitter allows advertisers to pay for Promoted Tweets that will
show up above the others in search results, similar to Google AdWords.
Twitter itself only just unveiled Promoted Tweets, which the company is
running on a trial basis with a select group of marketers, but
eventually will open up to anyone who wants to advertise, including car
dealers.
Not too long ago, Google rolled…
ContinueAdded by Paul Potratz on November 18, 2010 at 3:11pm — No Comments
Ford’s Social Media Fiesta
The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential
bankruptcy. Ford just announced their Best Third Quarter Ever, which
marks their sixth consecutive quarterly gain. Currently the company is
on track to paying off their debt by the end of 2010, one year ahead of
schedule, and…
Added by Paul Potratz on November 18, 2010 at 10:59am — No Comments
Start Using QR Codes at your Dealership
How Your Dealership Can Start Using QR Codes to Drive Traffic
There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…
ContinueAdded by Paul Potratz on November 17, 2010 at 2:16pm — No Comments
Think Tank Tuesday: Innovation for Automotive Digital Marketing
Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…
ContinueAdded by Paul Potratz on November 16, 2010 at 3:54pm — No Comments
Claim your Dealerships Venue Using FourSquare!
Added by Paul Potratz on November 16, 2010 at 3:18pm — No Comments
KPA is pleased to announce its latest Environmental, Health, and Safety service: KPA Elements.
KPA’s new Element's service includes the essential elements of Hazard Communication and Emergency Response programs: written Hazard Communication plans, fire prevention and evacuation plans, required DOT HazMat training (49 CFR 172, Subpart H), an MSDS database and facility-specific chemical inventory, and instant access to all training records. Read the press release: http://bit.ly/dpuCQl
More details about the service can be found at… Continue
More details about the service can be found at… Continue
Added by Wendy Clark Hudson on November 15, 2010 at 11:51am — No Comments
It’s Best to Stay with the Gorilla-Facebook for Automotive Advertising
The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to
stay ahead of current trends. Although it’s beneficial to stay
knowledgeable in the shifting social media arena, using the 1,000 pound
Gorilla (Facebook) to its maximum potential will provide a dealership
with the biggest return on investment.
As we already know, Facebook is the world’s largest social networking…
ContinueAdded by Paul Potratz on November 15, 2010 at 10:56am — 2 Comments
Risk Based Pricing Rule
I'm having a little trouble wrapping my mind around this new rule that will take effect January 1. Can anyone tell me, at the dealership level, what they are doing to comply with this? I thought it might be a joint effort between the dealership and the lending institute being used but I am hoping someone can clear this up for me. The whole thing seems cumbersome and unnecessary but that's just my slightly biased opinion. Thanks for any information you can share.
Added by Nancie Pajan on November 12, 2010 at 10:01am — 7 Comments
Using Groupon to Promote your Car Dealership
It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake. A Subaru Dealer in Seattle recently did Full Car Details for half price while a… Continue
Added by Paul Potratz on November 11, 2010 at 5:30pm — No Comments
Tweeting for Attention: Follow Hyundai’s Example
Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.
The tweet simply said, “Self-Spy-Photo: Just received this from our…
Added by Paul Potratz on November 11, 2010 at 4:50pm — No Comments
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