September 2009 Blog Posts (23)


1991 zr1 1 owner, 5,200 miles red/red/6 speed 2 roofs

Added by Harry Seretti on September 30, 2009 at 2:50pm — No Comments

And what about the 70% of your database that's e-less?

Good dealers sometimes get caught up in the medium and not the message.

“We’ve gone completely to e-mail for customer communications!” they brag.

“Great,” I think to myself.

“What about the 70% of your database without e-mail addresses?”

I’ve been in the automotive business for 25 years. And if I could pick just one lesson I’ve learned to share with general managers, it would be this:

It’s not the medium, it’s the message. Send it when they need it. Not just because its… Continue

Added by william sattree on September 29, 2009 at 5:18pm — No Comments

ISP Lead Center

We are looking at setting up an ISP center in one of our dealerships where two people will handle all of the leads and phone traffic coming from our website and lead sources. Their main focus will be getting the appointment and getting the client in for that appointment and allowing our sales staff that currently handles the leads to focus on selling vehicles. I am looking for ideas on best practices of what works in your dealership.

Added by Tom Little on September 29, 2009 at 11:25am — No Comments

Is this consider stealing,cheating, fraud etc..?

I am a new car dealer GM manager that just started this job and I have a finance manager that is in my book cheating and stealing. What do you think?

One day I overhear him in an agruement with a new sales person about a simoniz package that he sold at full sticker but there is no written warranty to give to the customer. the customer is upset because it states very clearly in the brochure that there is a 5 year warranty. The f/i guy says no we don't give this out. So I approached him and… Continue

Added by Charlie Hernandez on September 27, 2009 at 4:21pm — 26 Comments

Need info on a BH-PH issue

I want to open a BH-PH deal here. I have 28 yrs in auto business and have the operating cash needed for about 18 months of operation. However, I need cash for inventory and I don't want to buy cars at auctions. My pro forma tells me I'll need $200,000 in inventory cash for the first 16 to 18 months, when the net operating fund accumulated should begin to substantially buy down the inventory loan. At 24 to 26 months, the loan should be completely repaid.

Where can I find such a source… Continue

Added by John Chaney on September 24, 2009 at 5:40pm — 7 Comments

Finance Company Expansion, Advances Based on Market Value

Drive, special finance program of Santander Consumer USA, has been re-engineered, and at midnight tonight (9/24/09), the new program goes live. Tom Dundon, president and CEO of Santander Consumer USA, said, “We wanted to make sure we enhanced the program to give [dealers] the room they need to sell cars.”

The Drive program now looks at auction data and BlackBook to determine advances. Dundon said, historically, the company relied on NADA and Kelley BlueBook for advances. He added,… Continue

Added by Jenny Murphy Bloodworth on September 24, 2009 at 5:01pm — 6 Comments

LHPH vs BHPH - Chapter 13

What is the advantage in a Chapter 13 for the LHPH dealer over a BHPH dealer? I understand CH13 for BHPH. My dealer principle is convinced that in LHPH we would be much better off if the customer files a 13.
What do you think?

Added by Gene Daughtry @ on September 24, 2009 at 9:01am — 7 Comments

Creative copywriting

I have been writing our creative copy for over 10 years. A new radio and TV spot with a new theme every week. My brain has turned into "mush". Do any of you know someone that writes creative and clever copy that produces results.

What I don't want is someone to come up with a new marketing plan. Mine works. I don't want a "staffed sale"...I have one planned. And I don't want the same stuff that everyone else just re-words.

I would like someone to steer me in the direction… Continue

Added by Ted Heater on September 23, 2009 at 10:41pm — 1 Comment

How to Get Free Email Mail Marketing that Converts Like Crazy

First... Set Up a Free Account With a Company that is White Listed...

There are many email marketing companies that offer free campaigns, but two stand alone as the best.

1) iContact - Included in their free package is a 31 page white paper that will make even the most novice marketer an email pro. They have a fully integrated survey sytem along with email scheduling capabilities. iContact also… Continue

Added by Kylie Wright on September 23, 2009 at 5:24pm — 1 Comment

By Og Mandino from "A Better Way To Live"......The car business,any business can operate with these principles!

1. Count your blessings. Once you realize how valuable you are and how much you have going for you, the smiles will return, the sun will break out, the music will play and you will finally be able to move forward toward the life that God intended for you...with grace, strength, courage and confidence.

2. Today, and every day, deliver more than you are getting paid to do. The victory of success will be half won when you learn the secret of… Continue

Added by Craig Lockerd on September 23, 2009 at 3:14pm — No Comments

Today's Customers, by Jeffrey Gitomer

Here are some examples of "different" on the business side. Car dealerships, stock brokerages, insurance companies, banks, homebuilders, commercial real estate agents, residential real estate agents, and mortgage lenders have all revised and restructured their business - and that's the short list.

And the customer is different too. Way different.

Let me give you the details of what the new customer (both business and consumer) looks like: (NOTE: I'm using "he" but I also… Continue

Added by Craig Lockerd on September 23, 2009 at 3:00pm — No Comments

Viral Marketing - have a good laugh at our expense!

MicroBilt recently sponsored a great viral marketing campaign for our customers with the help of two internet comedians, Rhett and Link. MicroBilt's core services are not associated with viral marketing so this is not a sales pitch for you to become our customer. I'm posting this so everyone can have a few good laughs at these videos and nominate their own business or a different local business. At the same time, i think it may be helpful to see what other businesses are doing in the viral… Continue

Added by Matt Roesly on September 23, 2009 at 1:51pm — No Comments

Start planning now for tax season

We ride the roller coaster of business up and down but if we prepare we can level out some of the ride. Start planning for tax season right now. FInd some way to get that tax money in your hands. Hook up deals with Jackson Hewitt and HR Block and other companies to send you customers. Work out deals to send them customers. There is TRS out there that will allow you to do the taxes at your dealership and send the money directly to you. If you are in the BHPH industry start looking for cars now.… Continue

Added by AJ AGER on September 23, 2009 at 11:00am — No Comments

Where have all the benchmarks gone

Is it just me or my imagination. Traditional long time benchmarks/policies that I have used to manage businesses for years seem to no longer apply . I hear the arguments about charging market for internals instead of full retail, yet I see grosses,after wholesale loss, so low that the change would make small or no difference to the bottomline.

I see internet pricing so low that acheiving profitable margins is almost impossible thus re-inforcing my previous statment and no benchmarks… Continue

Added by A Jay Gould on September 22, 2009 at 1:02pm — No Comments

Looking for help and advice

I am looking for advice. There are many pros here on Auto Dealer People so I am hoping to get some input. As most of you know I sell cars for a large dealership. My question is when do you endorse the back end? Do you bring up the products during the sales process?

Many places suggest you take the customer through service to meet an adviser. Do we get into warranty wheel and tire etc? Do we sell the car first? I have my own answer but I would like to withhold it to see what people on this… Continue

Added by Stanley N Esposito on September 22, 2009 at 1:02pm — 5 Comments

Sounds to me like this is the truth. Take care of the hand that feeds you.

Obama and his Crooks Target Chrysler Distributorships

This is unbelievable....and they want us to believe their Health Care Plan will be good for us.

This could be a scandal of epic proportions and one that makes Nixon's

Watergate or Clinton 's Monica Lewinsky affair pale by comparison. Why

was there neither rhyme nor reason as to which dealerships of the

Chrysler Corporation were to be closed? Roll the clock back to the… Continue

Added by Tim Danker on September 18, 2009 at 12:27pm — 1 Comment

So, You Are Different?

So, You Are Different? (Secret # 14)

Try this; bring all your salespeople together and ask them the same question that every single prospect that has ever walked into your dealership has asked…every customer every time!

What is the one question? Every customer ultimately asks, “Why should I buy from you?” Your prospect will probably not “verbalize” this question, but be certain of this; when your prospect decides to “show-up” at your dealership…they are asking;… Continue

Added by John Dobrick on September 12, 2009 at 12:00pm — 2 Comments

Its offical -Lifo elimination is in the Bacus bill

ts appears that once again the car dealer is going to suffer to help fund the "health care plan"- I urge all dealers to take a long hard look at their lifo caculations at year end and take whatever advantage tax wise you can.

Added by A Jay Gould on September 9, 2009 at 6:53pm — 2 Comments

Retail Auto Industry Loses a Friend

I was saddened today to hear of the far too early passing of a longtime friend in the auto business, Tim Bailey, president and owner of RPM of Mississippi (Gulfport, MS).

I had first gotten to know Tim back in 1998 when I hired his company to help one of my stores with a staffed event. To say that I was skeptical at first would be an understatement, but I was more than pleasantly surprised to learn that Tim had two qualities that I seldom found in the retail automobile… Continue

Added by Greg Goebel on September 9, 2009 at 5:00pm — 2 Comments

A Great Customer Loyalty Program for $995 Per Month No Matter the DMS Size!

My company offers an excellent loyalty program that requires ZERO data input on the dealer side, dealer controls 100% of the parameters, Month to Month committment and ONLY $995 per month. For more info please call Brandon Rogers at 888-786-6489, email or visit! Thanks!

Added by Brandon Rogers on September 9, 2009 at 2:57pm — No Comments

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