The CRM is a “customer relationship management” tool that works as a large repository of customer information, but it can be so much more powerful if you unlock its true potential. To turn your CRM…

It was bound to happen. The tremendous growth of digital marketing and social media was an invitation for government regulation. For instance, the Federal Trade Commission recently updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. Federal and state regulators are taking the position that social media is not a loophole for deceptive marketing practices and are actively enforcing and cracking down on social media deception.…

In all of the training programs I attended as a salesperson, there was one question that was always brought up.  Can you guess what it is?  Here's a hint.  Every trainer who ever talked about it, called it the stupidest question you can ever ask.  Have an idea yet?  It's the age old - "Can I help you?"  How many of us had that pounded into our heads at every training session we ever attended?  And yet, the reason it's still talked about is that too many people are using it as a…

Preface

After almost a couple of  years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director.  “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row.  Let me share how I believe a new Internet Manager can quickly…

(if interested in a custom Facebook page for your business, skip to the very bottom for samples)

Jim Ziegler recently posted a link to an article on his Facebook page by Command Partners titled "Why 99.5% of Social Media Gurus are Clowns." I couldn’t agree more and the article got me to thinking, Am I a Clown or a Guru? Every time I turn around someone is…

Fan VS Friend… An inside look at the value each holds for your Dealership Facebook Page.

Is there really a difference?

You better believe it!

They are far different in comparisons for your Dealership and Strategy for your online dealership marketing. Here are a few things to take into consideration when understanding the difference between…

Modesty is over-rated. 

It's okay to stand in front of the mirror or your peers and proclaim that you're going for sales person of the month.  It's okay to claim to achieve the highest gross in the coming month.  Simply put, it's okay to choose the prize.  Actually, it's better than okay.  It's essential.

Choosing the prize means you understand what it takes to get there.  Deciding on excellence and the benefits that come with such an achievement causes one to understand the…

After two years of struggling and scratching, there is a glimmer of light at the end of the tunnel for the automotive industry as the Seven Horsemen of the Recovery have been spotted in cities and towns across the United States.  Below is a brief…

If the world was devoid of you, what would it be like and contrast that with if you were the whole world?  Which do you think would be the better place? 

The above question was something that passed through my busy brain one Sunday night as I…

"I will persist until I succeed."

That was the first line in the Scroll Marked lll in Og Mandino's classic, "The Greatest Salesman In The World."  Having had the privilege of being able to spend time in his NH home, I can honestly say, I have witnessed persistence like no other.  Og Mandino spent his writing life with one goal - change lives!  Simply stated but difficult to accomplish.  is writing and speeches are a large part of what inspired me to write adn travel the world…

Annette Sykora, Former NADA Chair and owner of multi dealerships - "Enthusiasm is contagious, and…

Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideascan look to a tool like this to market service…