From time to time, I am humbled by the compliment of being called extraordinary. I am always appreciative of the compliment but it makes me giggle a little on the inside. Why do I giggle? Thank about it…..extraordinary when broken down is extra-ordinary. Ordinary defined as an adjective is:
1. of no special quality or interest;…
Added by Stephanie Young on April 29, 2011 at 10:30am — No Comments
It's a fact of your business and of mine. Car dealers never seem to have a good public image and those of us who work in automotive advertising and specifically - direct mail - are often viewed less than favorably.
My best guess for the reason behind this is because for the wrong kind of people, it is simply too easy to cheat. If you've ever been burned by a direct mail company or ever wondered if your mail has been delivered in the total ordered, let me help you understand…Continue
Added by Chad Shipp - ShippMedia.com on April 28, 2011 at 11:00pm — No Comments
“Deliver on your ideas. Nothing silences critics like success. Raise the bar for yourself and project a greater vision for those around you.” When I read this statement on Tony Paragas’s Dealer Elite profile, I felt challenged to seize the moment and share a strategy for success that I have been…Continue
Added by Stephanie Young on April 28, 2011 at 10:30am — No Comments
The new federal regulations that went into effect this year have added to the never-ending compliance requirements that dealerships have to deal with. Fortunately, most dealers have found that the Risk Based Pricing Notice and updated Privacy Notice requirements are pretty easy to handle. Utilizing the Credit Score Disclosure exception to Risk Based Pricing Notices and using the New Model Privacy Notices is relatively simple – just a few more forms to add to the pile. The Red Flags Rule is…Continue
Added by Jim Radogna on April 26, 2011 at 8:51pm — No Comments
Added by shawn robinson on April 26, 2011 at 12:05pm — No Comments
Just back from a national internet seminar in Dallas. Some new and exciting things happening in the world of social media but what I want to talk about is not new it's just something I find many dealers have not really contemplated.
Odds are you are familiar with the Facebook "Like" button but are you familiar with the absolute staggering power it possesses? Read on.
For my own company, Shipp Marketing & Media, LLC, I just created a Facebook page a few…Continue
Added by Chad Shipp - ShippMedia.com on April 24, 2011 at 11:00pm — No Comments
Much of what employees learn in the car business is from watching and listening to their co-workers. This type of education can be invaluable in many areas such as sales presentation, demonstration, and closing techniques. Of course, it can also lead to picking up bad habits like pre-qualifying customers by appearance or shortcutting the sales process.
An area that is frequently learned more by osmosis than by formal training is legal compliance. Dealers often assume that their…Continue
Added by Jim Radogna on April 23, 2011 at 9:22pm — No Comments
ResponseLogix is proud to release our next generation product line - SmartQuote Pro and SmartFollow Pro. Stop by the Digital Dealer booth for a full demo that starts with a robust, multi-vehicle price quote to all your internet leads. The video below provides a glimpse of just some of the powerful new features we’re releasing at Digital Dealer.
Added by Jeremy Lipps on April 19, 2011 at 2:30pm — No Comments
Added by Paul Potratz on April 18, 2011 at 11:38am — No Comments
Added by Leonard Buchholz on April 13, 2011 at 4:20pm — No Comments
VinSolutions Announces Lead Certification with Saab
VinSolutions is currently certified with thirteen (13) Original Equipment Manufacturers (OEMs) with new partnerships in development.
Overland Park, KS – VinSolutions has announced their certification by Saab Cars North America (SCNA) as an approved lead management vendor. Benefits to the VinSolutions dealership customers of this (OEM) partnership include the guarantee of up-to-date…Continue
Added by Joseph Little on April 13, 2011 at 9:19am — No Comments
Trying to get some feedback. We are looking at different lead sources for the subprime depeartment and are checking into Carloan.com. Has anyone ever used them. The program sounds good and so far. Also sounds like you can make some money and do good with it for what you spend but I want to hear from someone who has actually used it before we do it. I have used other sources in the past and haven't had luck so want to try something different. Please help me out any feedback would be…Continue
Added by Kathi Kruse on April 11, 2011 at 2:37pm — No Comments
You don’t have to be a Baby Boomer to have cracked-up watching M*A*S*H, the medical drama/black comedy that follows a team of doctors and support staff stationed at the “4077th Mobile Army Surgical Hospital” in Uikjeongbu, South Korea during the Korean War.
The series, which…Continue
Added by Charles Bayer on April 8, 2011 at 1:33am — No Comments