January 2011 Blog Posts (33)

VinSolutions LLC. Welcomes Jeff Loos as Executive Vice President

VinSolutions LLC. Welcomes Jeff Loos as Executive Vice President

Overland Park, KS. – January 31, 2011 – VinSolutions LLC, An industry-leading developer of Internet-based Customer Relations Management (CRM), Internet Lead Management (ILM) and Complete…


Added by Joseph Little on January 31, 2011 at 3:21pm — No Comments

Ace Motor Acceptance

Has anyone used Ace Motor Acceptance?

What is your opinion of the financingand what do you like dislike about doing business with them.





Added by Todd Jones on January 30, 2011 at 10:11pm — 3 Comments

You Can Train Me Now or You Can Train Me Later

Employee training can cost a lot of money. Not training your employees can cost even more. In lawsuits, courts and regulatory agencies sometimes impose after-the-fact training requirements in addition to large monetary penalties. Consider these actual cases:

A dealership faced a wide range of complaints, including failure to disclose material defects and misrepresenting sales and extended service contract prices, and was ordered to pay $1.5 million in restitution to victims, plus… Continue

Added by Jim Radogna on January 30, 2011 at 8:23pm — No Comments

Did You Know....

Did you know….

  • The average gross profit as a percentage of sales for Buy Here – Pay Here dealers is 37% while it is only 15.2% for franchise dealers.
  • The average net profit as a percentage of sales for Buy Here – Pay Here dealers is 16.5% while it is only 1.50% for franchise dealers.
  • Service & Parts (typically the most profitable department in a franchise store) average net…

Added by Alan Mosher on January 28, 2011 at 8:34am — No Comments

Four Dealership's CRM Strategies for 2011

"Over the last couple of years, it has become more apparent that we need to ask our customers to participate more in the advertising of our dealership. We use our customers in all of our commercials and have started posting these online and tagging the customers. We are going to market the dealership much more aggressively through Facebook, and are currently working out our policy for posting pictures of our customers online. We are also being more aggressive on both Flickr and Twitter. Our…


Added by Jenny Murphy Bloodworth on January 28, 2011 at 8:30am — 1 Comment

Customize Your Location-Based Marketing To Fit Your Dealership

Location based marketing within your social networks and applications provide your dealership an excellent opportunity to promote itself and your service department. With geo-based apps gaining an enormous amount of headway, it's important that your dealership use them to help promote your various marketing campaigns and departments. 

Location based networks like Foursquare, Gowalla, and SCVNGR are great avenues to achieve these types of promotions.  Let's start with Foursquare and… Continue

Added by Paul Potratz on January 27, 2011 at 2:13pm — No Comments

Trending the technology wave

Technology is constantly changing the playing field in business; especially advertising.  Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet".  But sometimes you have to take a look backwards to keep ahead of the curve.

As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case?  A good example… Continue

Added by Paul Potratz on January 27, 2011 at 10:36am — No Comments

Third-Party Direct Mail - Are you satisfied with your provider?

Please rate your direct mail provider on a scale of 1 - 5 here: http://www.surveymonkey.com/s/DCADirectMail


The Dealers' Choice Awards voting ends soon, so make sure to get your votes in. You can vote in multiple categories here: http://www.surveymonkey.com/s/2011DCASM


Thank you!

Added by Jenny Murphy Bloodworth on January 26, 2011 at 12:10pm — No Comments

Dealers: Winning Customers Back...$181.25 At a Time

Here’s a Social Media success story: One of our clients received a 1-star review on Yelp.  The title of the review was “Bunch of Crooks”, which is more than enough to get anyone’s… Continue

Added by Kathi Kruse on January 25, 2011 at 3:00pm — No Comments

Potratz Welcomes Justine Cervenka

Potratz is pleased to welcome Justine Cervenka, an experienced advertising professional who has joined the team as Media Director. Originally from Cobleskill, she has returned to New York after working for multiple agencies in Arizona since 1992.

Justine has handled accounts for a variety… Continue

Added by Paul Potratz on January 25, 2011 at 2:53pm — No Comments

Would you recommend your CRM provider?

Dealers, please take a moment to rate your CRM provider: http://www.surveymonkey.com/s/DCACRM

Added by Jenny Murphy Bloodworth on January 24, 2011 at 6:00pm — 2 Comments

Utilize QR Codes to Drive Leads to Your Car Dealership

Utilize QR Codes to Drive Leads to Your Car Dealership

If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…


Added by Paul Potratz on January 24, 2011 at 3:37pm — No Comments

What do you think of your DMS?

Is your DMS a good value based on what you pay for it? Dealers, please rate your DMS provider on value and a couple more items here:


Added by Jenny Murphy Bloodworth on January 20, 2011 at 2:50pm — No Comments

3 Strategies for Failure

There are 3 Strategies for Failure that many Service Managers and Fixed Operations Directors use (with little Success) to facilitate changes in their daily operations and the behaviors of Service Department Personnel.

Yet, these 3 Strategies are the most common response many otherwise capable Managers (and Dealer Principals) use over and over again with little to no results. This in turn leads to a downward spiral of resentment followed by anger followed by the inevitable angry… Continue

Added by Leonard Buchholz on January 20, 2011 at 10:55am — No Comments

Sales Trainer

Who's your sales trainer? Would you recommend them? Rate your trainer here: http://www.surveymonkey.com/s/salestrainer

Added by Jenny Murphy Bloodworth on January 20, 2011 at 10:36am — 1 Comment

5 Social Marketing 'Need to Knows' for Dealerships

Almost everyday I talk to dealers and their staff who ask really great questions about Social Media and what’s called “Inbound Marketing”.  Wikipedia and… Continue

Added by Kathi Kruse on January 19, 2011 at 7:15pm — No Comments

Running an Ethical PPC Campaign for Your Dealership

Running an Ethical PPC Campaign for Your Dealership

Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…


Added by Paul Potratz on January 19, 2011 at 2:13pm — 8 Comments

everyones an expert!

Why is it that as soon as someone buys a used car or is thinking about buying one everyone they know become experts in used cars. They know everything! Its mindboggling!


Whats even better are the self proclaimed professionals telling me whats wrong with my dealership and offering solutions how to make more money ..... and have never sold a car in thier entire career..

Added by pete zacharia on January 18, 2011 at 4:11pm — No Comments

Colorado Dodge Dealer JOBS!

Brandon Dodge on Broadway in Littleton, CO is looking to add jobs!  Yeah, in THIS economy.  Seriously, Brandon Dodge is doing very well having just opened under four months ago.  On the site of the former Broadway Dodge, Brandon is in need of a few floor sales people as well as one Internet Sales Consultant.


If you are interested, or know someone who is, please contact Kevin Clay at 303-794-4205 or kclay@brandondodgeonbroadway.com.

Thank you!…


Added by Kevin Clay on January 18, 2011 at 1:09pm — No Comments

AutoMax Recruiting & Training Announces Strategic Partnership With AutoPro, One Of The Top Fixed Operation Companies In The World

Mays Landing, NJ, January 17th, 2011:  AutoMax in it’s never ending desire to meet the ever evolving needs of its clients has partnered with the one of the top fixed operations companies in the world, AutoPro.

What this means is that each of AutoMax’s clients has the opportunity, without having to spend time…


Added by Rick Emmons on January 17, 2011 at 9:42pm — No Comments

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