The start of the summer driving season is expected to be a bit of a mixed bag, based on feedback from a Swapalease.com Memorial Day Driving Survey conducted during the first two weeks of May. More people feel that gas prices aren’t negatively impacting their decision to travel compared with last year. However, fewer people plan on traveling during this year’s holiday weekend.…Continue
Added by John Sternal on May 23, 2013 at 10:53am — No Comments
I am selling cars in Ct. and would like to find out what is a good inexpensive warranty that can cover all my inventory for a determined time and mileage. Cover at a minimum at least mandatory Connecticut state warranty.
3,6 to 12 months.
Added by Charlie Hernandez on May 23, 2013 at 12:40am — No Comments
Here is the latest used car market report from Black Book. Each week as we look at the most recent overall market changes, we are trying to identify any movements or consistencies in the market that will support the dealers, lenders and remarketers in their next steps in business. Is there a segment showing strength or weakness or a changing trend? This…
Added by John Sternal on May 21, 2013 at 3:44pm — No Comments
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Added by Paul Potratz on May 21, 2013 at 2:33pm — No Comments
Here is the latest used car market report from Black Book. As the feedback arrived from the Black Book survey personnel who attend the auctions across the country every week, what a variety of opinions were presented. From slow, to many no-sales, to a couple indicating a flat market with the other side of the spectrum described as buyer interest being up, pickups with strong activity and older units selling…Continue
Added by John Sternal on May 16, 2013 at 2:41pm — No Comments
I am an independant Delaware dealer that does NOT offer BHPH. All of the applications that I receive are sent to lenders. When the lender declines a customer, they send an Adverse Action Letter. Do I still have to send an Adverse Action Letter as well even though I do not make a credit decision? I run credit and then send the application to certain lenders? Does that change anything? Also, do I have to provide the customer with a privacy notice every time I accept a credit application?…Continue
Stressed about your Online Marketing Strategy? Don't know what you should be tracking and what benchmarks to measure? Then watch this week's Think Tank Tuesday Video, Leave Your Comments below the video and Share it Please.
Added by Paul Potratz on May 14, 2013 at 2:33pm — No Comments
The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.
Credit remains the lifeblood of car leasing, and lenders…
Added by John Sternal on May 14, 2013 at 2:30pm — No Comments
Here is the most recent used car market report from Ricky Beggs and Black Book. A few months back we talked about the effects on the used auction activity, especially on the physical lanes, when we have a fifth week of the month of auctions. While attending a manufacturer related meeting this past week I had a remarketer say the reason for more no sales during this past week was due to the extra week of activity for the month. We did have…
Added by John Sternal on May 13, 2013 at 4:19pm — No Comments
Face-it…Facebook is changing and auto dealers must change with it!
Facebook recently launched its very own search engine called Graph Search. They are trying to overtake Google as the country’s No. 1 search engine.
What makes Graph Search different from the Bings and Googles of the world is that its search results are heavily influenced by a user’s Facebook friends. They are tapping into the most trusted traffic resource… friends & family. Think about it. When shopping for…Continue
Added by Craig Moore on May 13, 2013 at 12:09pm — No Comments
It's creepy but oh so sexy! What are we talking about? Here's a hint: It has to do with how you…Continue
Added by Paul Potratz on May 7, 2013 at 3:11pm — No Comments
This post was written by Harlene Doane on the Used Car University Blog.
Is your automotive marketing beginning to feel a little stale? If you have been running the same message over and over for months on end and haven't seen the bump in sales that you want, maybe you should stop and look at what other businesses are up to.
The Humane Society in North Myrtle…Continue
Added by Brett Houchin on May 3, 2013 at 3:55pm — No Comments
Here is this week’s Used Car Market from Ricky Beggs and Black Book. As the calendar is about to put April in the history books, one might be wondering how much of the spring market remains. With the various comments from the Black Book survey personnel around the country indicating a more stable market in most cases, the only questionable retention and more hesitant interest was focused around the remarketing of the rental cars. Several…
Added by John Sternal on May 1, 2013 at 5:30pm — No Comments
Watch this week's Think Tank Tuesday to learn how to tailor your marketing strategy to help turn your customers into clients.
Added by Paul Potratz on April 30, 2013 at 11:24am — No Comments
Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?
With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people in the same brand family. These pull-ahead programs…
Added by John Sternal on April 26, 2013 at 1:04pm — No Comments
Following is the latest Used Car Market Report from Black Book. It seems that price is the value driver in the market information from this past week. There have been reporting periods where slightly more Average condition vehicles than Clean were adjusted and generally with more increasing adjustments on the Average condition units. This past week was the strongest example of this. More than 216 Average condition…
Added by John Sternal on April 23, 2013 at 3:48pm — No Comments
Did you know that understanding your shoppers could make a big difference in what your bottom line is? What does online advertising mean to you? Do you how to deliver the proper message to your customers online? Watch this week's Think Tank to and find out how you can stop missing your opportunity to sell more.
Added by Paul Potratz on April 23, 2013 at 3:09pm — No Comments
Here is the latest used car market report from Black Book. As the editors came back from auctions over the past week their observations and resulting comments indicated that many dealers were not bidding as aggressively, a sign that retail had been slower recently and they just didn’t need to replace previously sold units.
There is still enough…
Added by John Sternal on April 19, 2013 at 2:06pm — No Comments
AAA recently unveiled its 2013 annual study in the cost of ownership for the typical sedan, available at AAA’s “Your Driving Costs” study, which revealed a nearly 2% increase in the cost to own and operate a sedan in the U.S. This report must raise a few…
Added by John Sternal on April 18, 2013 at 10:30am — No Comments
In a new car and truck dealership, what is a good payplan for a secondary finance manager with 3 secondary salespeople under him? Also, how would you pay the salesperson who first greeted the customer? There always seems to be discord between the primary dept and secondary department. Are there any suggestions to bring harmony to the 2 departments?
Any and all suggestions are welcome