Are You Struggling With Commitment Issues?
Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.
On this episode of Think Tank…
Added by Paul Potratz on November 25, 2014 at 3:18pm — No Comments
Hello and welcome to this week’s Used Car Market Report, with insights from Black Book. This will be a short week in the market due to the Thanksgiving holiday. Hopefully in addition to the Black Friday crowds and sales at the big box retailers and electronics stores the excitement will spread over to the new and used auto lots.
Even though there were comments from the Black Book…
Added by John Sternal on November 24, 2014 at 12:27pm — No Comments
Why Google Says You Need To Go Mobile
If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.
This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching…
Added by Paul Potratz on November 21, 2014 at 2:40pm — No Comments
News broke recently about 5 dealership employees that were arrested and face federal charges of conspiracy, bank fraud, wire fraud, and aggravated identity-theft. This brings the total to 7 employees at the same dealership who have been indicted so far this year. Not very pretty.…Continue
Added by Jim Radogna on November 20, 2014 at 10:10pm — No Comments
Smartphone & Tablet Technology Showing Improvements in Decision-Making Speed and Profitability
LAWRENCEVILLE, Ga. (November 20, 2014) – Black Book® announces the results of its recent Mobile Usability survey, taking a closer look at how dealers, remarketers and other industry professionals are currently utilizing mobile technology via smartphone or tablets. The results shed light on just how fast the industry is becoming, with respondents saying mobile…
Added by John Sternal on November 20, 2014 at 10:15am — No Comments
Black Friday Is Almost Here
Time is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays.
On this episode of Think Tank Tuesday, learn…
Added by Paul Potratz on November 18, 2014 at 3:27pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.
Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the…
Added by John Sternal on November 18, 2014 at 9:01am — No Comments
Hi there. I recently opened a small, independent European only car dealership. We buy, trade, and sell only BMW's, Mercedes, Porsche etc. We are looking to find great and PROVEN subprime and prime lenders. I love lenders that have a program where APR, Price etc can be tweeked by dealer. Which companies work the best for you! Which do you like? I'd like to hear both the good and the bad. Thank you!
Hello and welcome to this week’s edition of the Used Car Market Report, with insights from Black Book. Thank you for taking the time to hear our thoughts on the market activity from the past week. During the conference there were multiple opportunities to hear from so many key industry personnel connected to CPO, lenders, recovery and repossessions and the traditional remarketing channels.…Continue
Added by John Sternal on November 17, 2014 at 1:00pm — No Comments
Help Customers Find You
Does your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer.
This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations.
Added by Paul Potratz on November 14, 2014 at 2:38pm — No Comments
Under Tesla's new program, lessees have the option to return their Model S within the first three months if they are unsatisfied. Scot Hall from Swapalease.com believes many will take advantage of an early out, but not within the first three months of vehicle possession. Tesla is playing a slight role in this decision, disqualifying drivers from immediately leasing another Tesla if they do return in the three-month window.
However, a closer look at luxury lease exchange trends on…
Added by John Sternal on November 13, 2014 at 2:08pm — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows 16 popular cars and trucks in November offered for less than $200 per month, with a variety of models between small and mid-sized cars, SUVs and pickup trucks. According to Wantalease.com, it’s the largest variety of makes and models at this price point during 2014.
Headlining the November lease deals is the Chevrolet Cruze LT, listed at $119 per month with less than $1,000 down. The Cruze…
Added by John Sternal on November 12, 2014 at 9:17am — No Comments
You Don't Need A Million Dollar Budget
When your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market.
On this episode of…Continue
Added by Paul Potratz on November 11, 2014 at 3:40pm — No Comments
I saw this recent blog post on ABC News. It was touting the benefits of zero percent financing. It's a great way to bring people into your dealership. Do you use it? This isn't so much a blog post as much as I wanted to start a discussion.
Added by Daniel Reyes on November 10, 2014 at 6:26pm — No Comments
Hello and welcome to this week’s edition of the Used Car Market Report, with insights from Black Book. It is the time of the year where I love the crisp cool mornings, the recent changing of the color of the leaves as they go from green, to yellow, red, orange to brown and finally fall to the ground. It is also that time of the year that I don’t get too warm and fuzzy about when…Continue
Added by John Sternal on November 10, 2014 at 11:34am — No Comments
If you're running email marketing campaigns, chances are you rely on a number of metrics to determine the success of your campaigns. What if I told you that you're not tracking one of the most important metrics?
This week on Hard Facts, learn what metric you should be tracking to measure email success.…
Added by Paul Potratz on November 7, 2014 at 2:52pm — No Comments
It's been well documented that car shoppers have fewer EV/hybrids in mind given today's gas prices. Now comes word that drivers of these fuel-efficient vehicles are also looking to walk away in an effort to upsize, too. Below are two stories trending in the automotive world with personal financial consequences.
Walking Away From A Gas-Sipper
Electric (EV) and hybrid vehicle…
Added by John Sternal on November 6, 2014 at 3:09pm — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw the largest monthly depreciation of the year so far at -2.0% during October. Domestic cars changed the most at -3.2%; import cars changed -2.3%; domestic trucks changed -2.1%; and import trucks changed -1.3%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.
Two car segments saw at least -4.0%…
Added by John Sternal on November 6, 2014 at 9:24am — No Comments
There’s been a lot of discussion recently on the role leasing has been playing on used car prices, with particular emphasis on the rising number of lease returns expected this year and in years to come. Scot Hall from Swapalease.com believes leasing is playing less of a role on the reasons why prices are headed down. Consider the following points:
Added by John Sternal on November 5, 2014 at 3:47pm — No Comments
Do you want to know where your shoppers are in the buying cycle? Your CRM can only tell you so much about them. It's time to stop guessing -- learn exactly what your shoppers are looking for and when they're ready to make a purchase.
On this episode of Think Tank Tuesday, determine what your shoppers want based on specific actions they have taken on your…
Added by Paul Potratz on November 4, 2014 at 2:40pm — No Comments