Your SEM Account Proves It
Running a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions…Continue
Added by Paul Potratz on December 19, 2014 at 3:09pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).
The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…
Added by John Sternal on December 17, 2014 at 11:08am — No Comments
Market To A Lifestyle
Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.
On this episode of…
Added by Paul Potratz on December 16, 2014 at 12:01pm — No Comments
Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.
For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…
Added by John Sternal on December 15, 2014 at 2:22pm — No Comments
Hello and welcome to this week’s Used Car Market Report, with data and insights from Black Book. Thank you for tuning in and your interest in Black Book’s insight into the market for the past week. And what a week it has been with our editors tracking and reporting the used market, working on some residual forecasting for the lease and risk markets and also getting specific details into a couple of…Continue
Added by John Sternal on December 15, 2014 at 12:10pm — No Comments
Mobile Is Dominating
Get ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.
This week on Hard Facts, learn the specific criteria Google looks for to give your site that…
Added by Paul Potratz on December 12, 2014 at 4:16pm — No Comments
The 0-60mph in 4.8 seconds 2015 Jeep Grand Cherokee SRT Reviewed!
The 2015 Jeep Grand Cherokee SRT now features 475hp and…Continue
Added by Jonathan Morales on December 11, 2014 at 5:46pm — No Comments
2015 Nissan Sentra vs 2015 Honda Civic.
Whether you are looking for a new Nissan Sentra or Honda Civic, determining which one of the two would be the best compact car for you is based on four important…Continue
Added by Jonathan Morales on December 10, 2014 at 1:00pm — No Comments
A Little Known Fact About Facebook
Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.
On this episode of…
Added by Paul Potratz on December 9, 2014 at 5:05pm — No Comments
“We live in a world of 7 billion ‘me’s,” Forrester analyst Mike Gualtieri wrote in the report titled, Predictive Apps Are The Next Big Thing In Customer Engagement. “Customers increasingly expect and deserve to have a personal relationship with the hundreds of firms in their lives. Companies that continuously ratchet up individualization will succeed. Those that don’t will increasingly become strangers to their customers.”…
Added by Amanda Meuwissen on December 9, 2014 at 1:50pm — No Comments
Anyone see the 2016 Fiat 500X Reveal at the 2014 Paris Auto Show?
The 2016 Fiat 500x Crossover is powered by a 1.6L 140hp engine or a 1.4L Turbo 170hp engine. Attracting younger couples and generations with it's sporty and compact look, the 2016 Fiat 500x will be in the United States in…Continue
Added by Jonathan Morales on December 9, 2014 at 10:30am — No Comments
Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will expand his current role overseeing Data Licensing and Lender Solutions to now include the sales team of Black Book’s Activator Division. The promotion further solidifies Black Book as the leading provider of data and insight to the broader automotive industry, which relies on data-driven solutions to serve customers across every aspect of the automotive supply chain.
Added by John Sternal on December 9, 2014 at 10:08am — No Comments
Hello and welcome to this week’s Used Car Market Report, with insights from Black Book. As we just celebrated Thanksgiving and also just completed the first week of December, and the results of the market study show a level of change not familiar for this time of the year. The activity strength of the new…Continue
Added by John Sternal on December 8, 2014 at 11:50am — No Comments
The Kingston Nissan Team Highlights the Features of the 2015 Nissan Frontier Pro-4X!
Discover why the 2015 Nissan Frontier is the perfect…Continue
Added by Jonathan Morales on December 8, 2014 at 10:00am — No Comments
Get Rid Of Seasonal Inventory
With the end of the year approaching fast, are you worried about how you're going to start pushing your seasonal inventory, parts and accessories? Don't worry! There is a new opportunity that will allow you to create a sense of scarcity and urgency across all your platforms, resulting in increased conversions and sales.
Don't settle for leftover inventory, implementing this new tool into your marketing strategy…Continue
Added by Paul Potratz on December 5, 2014 at 5:44pm — No Comments
Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.
Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most…
Added by John Sternal on December 4, 2014 at 7:18pm — No Comments
Feeding America's Text-to-Donate Program Partnered with Route 23 Ford's QuickLane!
QuickLane and Route 23 Ford have partnered to support Feeding America's Fight for Hunger with a unique program that gives back to all those who donate to this cause. Route 23 Ford will donate $10.00 to your Owner Advantage Card for every $10.00 donated to the Feeding America…Continue
Added by Jonathan Morales on December 3, 2014 at 10:54am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw slightly less depreciation in November (-1.9%) compared with October levels (-2.0%). Domestic cars changed -2.2%; import cars changed -1.8%; domestic trucks changed -2.2%; and import trucks changed -1.6%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.
Truck segments saw some of their largest…
Added by John Sternal on December 3, 2014 at 9:13am — No Comments
Stop Being Reactive And Start Being Proactive
Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.
On this episode of…
Added by Paul Potratz on December 2, 2014 at 5:16pm — No Comments
You may still be feeling full from a big Thanksgiving meal and an overload of college and professional football but we are glad you have joined us for another Used Car Market Report from Black Book. Yes, it was a short week of market activity, but there are still some highlights to point out.
Gas prices at the pump fell another $.07 for the week to reach $2.82 per gallon, now $.47 below…
Added by John Sternal on December 1, 2014 at 10:08am — No Comments