All Blog Posts (1,872)

Your autoresponders are a missed opportunity

Here's How To Autoresponders into a Powerful Sales Tool!

Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…


Added by Paul Potratz on October 6, 2015 at 4:34pm — No Comments

Credit sites kill it with live chat

If you have live chat on your auto dealer website, be sure to put it on ALL your sites, and that includes your credit website. More than any other auto shopper website, credit sites specifically target a NEED buyer, and that translates to live chat conversations at double the typical rates.

“Normally we’re…


Added by Big Tom LaPointe on October 6, 2015 at 2:51am — No Comments

Using Animation To Catch Their Attention

          My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.

            While growing up and…


Added by Paul Potratz on October 1, 2015 at 2:55pm — No Comments

Is There Such a Thing as Bad PR?

How to Turn a PR Nightmare into a Sales Dream 

Right now, the automotive industry is buzzing about Volkswagen and emissions testing. You may think this is a bad time to own a VW dealership, or you may be looking to jump on the bandwagon and grab some marketshare. Just stop and watch this week’s Think Tank Tuesday and I will show you why there is no such thing as bad PR!…


Added by Paul Potratz on September 29, 2015 at 4:08pm — No Comments

Do you care?

Start Caring Today

Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.…


Added by Paul Potratz on September 25, 2015 at 3:42pm — No Comments

6 Principles to Make Money

There's No Such Thing as Easy Money (But Here's How to Make Money)

Making money: it's easy when times are good. But what do you do when times are tough? I've helped many dealer principals pull out ahead when times look tough. This week on Think Tank Tuesday, here's the 6 principles to make money.…


Added by Paul Potratz on September 22, 2015 at 5:10pm — No Comments

Cut Wimpy Words

Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.

            Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take…


Added by Paul Potratz on September 19, 2015 at 1:30pm — No Comments

Day In The Life Of A Social Media Manger

We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?

            When asked what she finds to be a best practice and…


Added by Paul Potratz on September 17, 2015 at 4:05pm — No Comments

Optimize Your Time

We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including…


Added by Paul Potratz on September 16, 2015 at 12:10pm — No Comments

Sorry I missed your call

Talk More, Sell More, Win More.

Are you a salesperson looking to make more money? I have the answers. On this week's Think Tank Tuesday, learn how to make a gigantic difference in your sales every month. It's time for your end-of-month numbers to get better.…


Added by Paul Potratz on September 15, 2015 at 4:50pm — No Comments

How To Have An Effective Pre-Roll

Many of us while watching a video online experience a form of tunnel vision waiting for the “skip” button to appear.  As advertisers, we have approximately 5 seconds to grab someone’s attention. So, how do we do it?

First things first, understand and accept that almost no one wants to watch your ad.…


Added by Paul Potratz on September 12, 2015 at 12:00pm — No Comments

How to increase conversion by 80%

One Simple Tip to Boost Conversion

It's so easy, you'll kick yourself for not doing it sooner. This week, Samantha shows you how to create a top-performing video conversion page. She'll also share a couple of other ways to get the most conversions from your website.

Added by Paul Potratz on September 11, 2015 at 4:38pm — No Comments

Beating The Stock Market; Do You Have A Plan In Place?

Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.

In 2008 the…


Added by Paul Potratz on September 10, 2015 at 9:23am — No Comments

This critical mistake is setting you up for failure

What's Killing the Sales and Marketing Industry?

This industry is going to die because salespeople keep making the same mistake. Are you ready to shape up? Watch Think Tank Tuesday to identify the one habit holding you back. You will establish achievable goals and thrive where others…


Added by Paul Potratz on September 8, 2015 at 4:06pm — No Comments

Why Aren't You Responding?

5 Steps to Get Your Customers to Fill Out Your Surveys

Do you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she can help you too. This week on Hard Facts, learn the five steps to make your surveys irresistible.

Added by Paul Potratz on September 4, 2015 at 4:53pm — No Comments

Have you hit a creative roadblock?

When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank TuesdayI show you how stand out and push the creativity of your entire marketing.…


Added by Paul Potratz on September 1, 2015 at 2:30pm — No Comments

Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…

Added by Paul Potratz on August 29, 2015 at 12:30pm — No Comments

How Retaining Customers Will Increase Sales

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…


Added by Paul Potratz on August 28, 2015 at 12:00pm — No Comments

Developing Content To Generate Sales

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

Added by Paul Potratz on August 28, 2015 at 10:57am — No Comments

You Have Five Seconds To Wow Me

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download…


Added by Paul Potratz on August 26, 2015 at 10:30am — No Comments

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