Give Your Shoppers A Reminder
Have you lost shoppers on your website? Sometimes they need a reminder of what they were doing on your website in the first place. A current remarketing tactic will allow you to do just that.
On this week's Hard Facts, Samantha discusses how you can implement this tactic for your business.…
Added by Paul Potratz on October 24, 2014 at 2:24pm — No Comments
Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).
Entry-level and small cars will also…
Added by John Sternal on October 21, 2014 at 1:56pm — No Comments
Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.…Continue
Added by Paul Potratz on October 21, 2014 at 9:53am — No Comments
Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have…Continue
Added by John Sternal on October 20, 2014 at 5:27pm — No Comments
Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.
“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com…
Added by John Sternal on October 17, 2014 at 12:37pm — No Comments
Want to attract more shoppers in your community? There's a new social media feature that changes the way we market to our local target audiences.
On this week's Hard Facts, Samantha covers how you'll be able to use this feature to start capturing more local traffic than ever before.…
Added by Paul Potratz on October 17, 2014 at 11:47am — No Comments
Added by Paul Potratz on October 14, 2014 at 3:42pm — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows a growing number of car and truck lease deals offered for less than $150 per month. What's more, a few cars are even offered for less than $120 per month. The deals arrive as leasing continues to grow in popularity for consumers and dealerships.
The Chevrolet Cruze LT and the Ford Focus SE are both offered at $119 monthly in their current October Wantalease.com lease deals, highlighting…
Added by John Sternal on October 14, 2014 at 10:09am — No Comments
Hello and welcome to this week’s edition of the Used Car Market Report, with data and insights from Black Book. From all of the reports and seeing the action first hand we know how active most dealers and remarketers have been this past week. The comments within the Black Book survey personnel summary reports this past week as compared to the prior week took on a different tone and…Continue
Added by John Sternal on October 13, 2014 at 11:35am — No Comments
Start putting a plan together to market your upcoming sales events and begin executing it today.
Is your dealership planning ahead for upcoming sales events? There are not that many days left until Thanksgiving or Christmas, and the end of the year will be here before you know it. Don’t get caught up in the last minute panic of planning a sales event.
On this week’s…
Added by Paul Potratz on October 10, 2014 at 12:30pm — No Comments
Added by Dennis Wagner on October 10, 2014 at 10:29am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of September were down at 64.5%, falling after reaching into the low 80% range during July and August. The approvals rate is an important indicator of how successful car shoppers are at getting approved for a car lease.
The approvals rate has witnessed noticeable turbulence in recent months, with SubPrime car shoppers the likely culprit. Year-to-date approvals are at 67.8%…
Added by John Sternal on October 9, 2014 at 12:22pm — No Comments
You may think you're reaching…Continue
Added by Paul Potratz on October 7, 2014 at 3:45pm — No Comments
With less than 8 percent of online search traffic making it to the second page of Google search, it’s clear that search ranking matters now more than ever before – but it also can take time to get up to the coveted first page of Google search.
Added by Dennis Wagner on October 7, 2014 at 1:00pm — No Comments
The Consumer Financial Protection Bureau proposed a new rule that would allow it to oversee companies that finance car loans and leases. The new rule is designed to address dealer mark-ups – bumps in interest rates that dealers may impose on buyers when dealers arrange the financing. Consumers do not always realize the rate they're quoted…Continue
Added by John Sternal on October 7, 2014 at 12:23pm — No Comments
Equifax Inc. (NYSE:EFX), a global information solutions company, announced that its auto lending customers will now have the added benefit of direct access to Black Book® vehicle value data and loan-to-value (LTV) model data.
By incorporating Black Book data with differentiated Equifax data, lenders can better evaluate LTVs at origination, migration of LTVs, collateral risk and layered risk.
Additionally, using Equifax and Black Book data gives lenders additional tools…
Added by John Sternal on October 7, 2014 at 9:30am — No Comments
We are a group of automotive professionals that strive to help each other be the best that we can be. We truly have a group of the brightest minds in the industry. Feel free to come join us. You will be glad…Continue
Added by Dennis Wagner on October 7, 2014 at 8:00am — No Comments
Hello and welcome to this week’s edition of the Used Car Market Report. In last week’s video market blog in addition to some market movement insight, we included a short interview with Paul Seger, Vice President, Asset Remarketing with GE Fleet Services. We have two more of the key industry remarketing personnel interviews from the recent NAAA convention to share with you today. We will…Continue
Added by John Sternal on October 6, 2014 at 12:46pm — No Comments
Added by Mark Jacobs on October 5, 2014 at 3:30pm — No Comments