Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.
What does this mean for you? Find out by watching this week's Hard Facts.…Continue
Added by Paul Potratz on September 23, 2016 at 4:08pm — No Comments
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 5:33pm — No Comments
Think of campaigns as all of the moving parts that make the whole system work. You can't have a BDC without process that keep it going.
Basically, campaigns are what you do and why you do it.
We see campaigns fall in to one of two categories; conquest or retention.
There are also peripheral processes that support the BDC like data collection, the reception process of BDC appointments in the showroom and service lane. and database…
Added by Sarah Drury on September 19, 2016 at 2:17pm — No Comments
Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.
There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more…Continue
Added by Paul Potratz on September 13, 2016 at 4:26pm — No Comments
A BDC culture isn’t about the BDC alone. What we mean is the store as a whole has a BDC culture.
All employees, all departments, understand the purpose of the BDC and know their role in the BDC’s success. By the way, it’s worth noting that the BDC is never successful financially. It’s not even on the P&L. The BDC makes other departments more successful.…
Added by Sarah Drury on September 12, 2016 at 1:30pm — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in this week's Hard…
Added by Paul Potratz on September 9, 2016 at 3:15pm — No Comments
To perform at a high level, BDC’s need high level performers!
This is very important. Your BDC team will talk to more customers than anyone in the organization. They are responsible for 35% – 60% of your business, both in sales and service. You must hire people who have the skills, attitude and passion the job requires.…
Added by Sarah Drury on September 6, 2016 at 3:35pm — No Comments
Customer service is your only constant value proposition. Every customer interaction matters.
When customers engage your employees on the phone, in a web form, in a chat, by email or by coming in to the dealership’s showroom, service lane, parts counter or body shop: the quality of interaction is what they will remember. It’s not what happens, but how it makes them…
Added by Sarah Drury on September 3, 2016 at 2:00pm — No Comments
Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.
Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three…Continue
Added by Paul Potratz on September 2, 2016 at 3:39pm — No Comments
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the…Continue
Added by Paul Potratz on August 26, 2016 at 12:30pm — No Comments
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…Continue
Added by Paul Potratz on August 23, 2016 at 11:29am — No Comments
You can’t Bing like you Google. What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.
Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.…Continue
Added by Paul Potratz on August 19, 2016 at 11:40am — No Comments
Nowadays every good dealership pays a huge attention and big money on its portal or website. Of course, if you sell such works of art as automobiles you can’t help but showing every masterpiece in all its best light! Some car dealers prefer to create websites by themselves to save time and money, to experiment and to get exactly what they want. Such explorers or to be more truly, bravehearts, won’t surely do without a good car dealer website builder.…Continue
Added by Maria Smith on August 18, 2016 at 4:18am — No Comments
A very special thanks to Auto Dealer People for adding us. We hope to provide readers with the best in auto shipping. Should you have any questions we can be reached at 800-284-7177. We are open 6 days a week.
Added by Carl Rodriguez on August 16, 2016 at 1:45pm — No Comments
Having a vehicle either for personal use or for business use is something we really look for often. So, when you are looking for the best vehicle for your needs, you can get in touch with used cars dealers in garner nc. Once you find the best deal, you can take things forward. You will be able to find good options online and check out the collection that the dealer has to offer. You can then go and see the cars that you have narrowed down to your favorites so that you can find what works…Continue
Added by Nabil Olaf on August 12, 2016 at 6:52am — No Comments
Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.
This method can also be combined with email and other digital channels to send similar messages across multiple channels,…Continue
Added by Paul Potratz on August 9, 2016 at 5:12pm — No Comments
If you are going to attend the Digital Dealer conference in Las Vegas next week, be sure to catch my seesion, 'Getting Socially Savvy at the Sales Desk' on Tuesday August 9th at 3:00!
Mike theCarGuy at #DD21
Added by Michael Correra on August 5, 2016 at 9:00pm — No Comments
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.
Price ad extensions are the most useful to every business because it has everything to do with offering a product or service…Continue
Added by Paul Potratz on July 29, 2016 at 5:21pm — No Comments
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…Continue
Added by Paul Potratz on July 26, 2016 at 10:31am — No Comments
It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and…Continue
Added by Stan Sher on July 22, 2016 at 3:32pm — No Comments