All Blog Posts (1,606)

BLACK BOOK ADDS ANIL GOYAL TO EXECUTIVE TEAM

Black Book announces the addition of Anil Goyal to its executive team serving as Vice President of Analytics and Strategic Relationships. Best known for providing timely, independent and accurate vehicle valuation data, the addition of Mr. Goyal enables Black Book to broaden its reach into data and trend analysis for customers in a variety of leading industries.



Mr. Goyal comes to Black Book with a deep background in strategy and has held a number of senior positions in the…

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Added by John Sternal on July 23, 2014 at 2:46pm — No Comments

Dealership Marketing: Many have heard of SEO but what is SIM? Read this..

Auto dealers need to stay ahead of the internet marketing curve. Here is some useful information on something known as SIM (Social Image Marketing):

Pictures Tell a Thousand Words and Bring Thousands of Clicks.

Social Network Images

Image of Various Image sharing sites

Social Image marketing is climbing the ladder of "must have" strategies for Auto…

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Added by Kristen Smith on July 23, 2014 at 1:30pm — No Comments

WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.



Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease.…

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Added by John Sternal on July 23, 2014 at 10:08am — No Comments

I think it's broken..

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…

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Added by Paul Potratz on July 22, 2014 at 11:26am — No Comments

Gas Prices Decline And So Does The Market

Here is this week's Used Car Market report with the latest data from Black Book. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and -$45. This past week at the…

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Added by John Sternal on July 21, 2014 at 4:49pm — No Comments

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.



This week on Hard…

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Added by Paul Potratz on July 18, 2014 at 2:42pm — No Comments

BLACK BOOK & FITCH RATINGS RELEASE LATEST VEHICLE DEPERCIATION REPORT

Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report.



According to Black Book, both new and used vehicle markets are seeing…

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Added by John Sternal on July 17, 2014 at 3:24pm — No Comments

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…



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Added by Paul Potratz on July 15, 2014 at 11:58am — No Comments

Auto Sales Training: Building Human to Human Transactions

It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering  “ What do you want from me?” or “What are you selling?”  I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.

We already understand that a single loyal…

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Added by Stephanie Young on July 14, 2014 at 1:04pm — No Comments

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…

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Added by Paul Potratz on July 11, 2014 at 12:09pm — No Comments

GM LEASE DEALS SHOW LARGEST PRICE JUMPS AND PRICE DECLINES ENTERING JULY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com…

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Added by John Sternal on July 9, 2014 at 4:30pm — No Comments

How A Redesigned Website Generates More Leads

How many leads does your site generate. If you are reading this and being honest with yourself, you don't generate many at all. Let me tell you what we did.

It's not that our old website was bad. We had contact forms, landing pages, a quasi-relevant blog, and not custom design but not out of the box either. We received one or two leads/week from our contact form and decent readership of our blog but I always had the suspicion that the site wasn't reaching its full potential.…

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Added by Scott Parrott on July 9, 2014 at 10:17am — No Comments

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…



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Added by Paul Potratz on July 8, 2014 at 12:00pm — No Comments

JUNE USED VEHICLE DEPRECIATION MORE THAN DOUBLES COMPARED WITH MAY LEVELS

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 overall saw larger depreciation in June compared with the previous two months, signaling typical summertime patterns. Average segment prices saw -1.0% depreciation in June compared with May levels of -0.4%. Domestic cars changed -2.0%; import cars changed -1.4%; domestic trucks changed -0.5%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2%…

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Added by John Sternal on July 8, 2014 at 10:23am — No Comments

The Recruiting Campaign-Brand Image Correlation

In most markets, those seeking jobs are also those buying your goods and services.   So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a strong positive candidate centric recruiting experience?

Here are four tips to improving your…

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Added by Stephanie Young on July 8, 2014 at 10:13am — No Comments

Market Activity Despite Slow Holiday Week

Welcome to this week’s Used Car Market report, with insights and analysis of the used car market from Ricky Beggs and Black Book. It was an abbreviated week of wholesale activity. The car segments came in at -$45 which is right around the change levels of the previous nine weeks. The lone segment that caught my attention was the Entry level Cars at -$37 or -.52%. The previous week this…

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Added by John Sternal on July 7, 2014 at 11:59am — No Comments

Don’t Tarnished Your Brand with Bad Recruiting

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting…

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Added by Stephanie Young on July 7, 2014 at 10:30am — No Comments

Don't Underestimate the Importance of Site Security

Often, when people are looking for auto financing with bad credit, they become desperate. After all, it’s not always easy to find a car loan with bad credit. They sometimes become so desperate, in fact, that they’ll make less-than-smart decisions, such as putting their personal information into non-secure sites.

Don’t make that mistake. Just because a site promises options for car financing with bad credit…

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Added by Mark Jacobs on July 5, 2014 at 8:41am — No Comments

Toyota's Focus On 24-Month Lease Terms

The 36-month lease has long been the norm in auto leasing circles, but Toyota and Chrysler are beefing up their 24-month lease offerings. According to a report in Automotive News:

"Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds and fuller used-car inventories down the road. At Toyota Financial Services,…

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Added by John Sternal on July 1, 2014 at 12:58pm — No Comments

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

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Added by Paul Potratz on July 1, 2014 at 9:59am — No Comments

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