All Blog Posts (1,950)

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.

If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…

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Added by Paul Potratz on May 6, 2016 at 9:01am — No Comments

Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

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Added by Paul Potratz on May 3, 2016 at 3:17pm — No Comments

Tricks and Tips to Buy Used Cars - What to Check Beforehand?

There are plenty of times when you are purchasing a vehicle, but you might not always be purchasing one that is brand new, but one that has been pre-owned. This can be a more affordable way to get a vehicle, but you need to be careful to ensure that you are paying for a good vehicle and not…

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Added by Boris Maksumov on April 30, 2016 at 7:27am — No Comments

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

What's holding your business back?

How do you see your business growing to meet the changing demands of your customers?

In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers.



Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.

Can you adjust your current processes to create new successful…
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Added by Paul Potratz on April 26, 2016 at 3:55pm — No Comments

Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…

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Added by Paul Potratz on April 22, 2016 at 2:42pm — No Comments

Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.



Comment below for future Think Tank Tuesday ideas!…

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Added by Paul Potratz on April 19, 2016 at 4:43pm — No Comments

New: Start Using Video Marketing To Gain and Close More Prospects



Unless you’ve been hiding under a rock, or in the event you are totally out of the loop, you should know video is the hottest form of communication we have right now. Skype, Google Hangouts, Meerkat, FaceTime, Periscope and YouTube have come up and dominated the lines of communication in the last few years.…

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Added by Dennis Wagner on April 17, 2016 at 1:57am — No Comments

A New Way to Measure Engagement

How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.

If you plan on getting the most out of your website, this week's Hard Facts is for you. Samantha will teach you…

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Added by Paul Potratz on April 15, 2016 at 4:41pm — No Comments

Searching for videos in all the wrong places?

Facebook is Changing the Way it Does Video

Facebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for Facebook users.



Learn about all of the new advancements coming to Facebook on this week's Hard Facts. As always, if you have an idea for an upcoming episode, reply to this…

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Added by Paul Potratz on April 8, 2016 at 5:19pm — No Comments

Price Doesn't Sell Product or Services, Up Front Value Does

Have you ever worked with that one sales person who asks the customer for their money right after the handshake? You know who I am talking about. They usually make the prospect so uncomfortable that it is nearly impossible to salvage a sale. Don't be like them. Let me explain.…

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Added by Dennis Wagner on March 29, 2016 at 11:30pm — No Comments

What Do You Stand For?

Consistency in Branding is Everything!

What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.

On this week’s Think Tank Tuesday, I'm discussing what makes a strong brand and explains the steps you need to take to make sure your brand is engaging your customers…

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Added by Paul Potratz on March 29, 2016 at 5:04pm — No Comments

Do You Know Who Your Dealing With? -Tips for Identifying Your Customer.

With each internet lead that comes in, it's important to make sure that you've done your home work before you pick up the phone and start dialing. 

Take a moment to examine the information provided in the lead so that you can get a better idea of who your customer is, as well as where they are in their buying process.

Identifying who you are working with will help build chemistry and in turn lower sales resistance which will make the pathway to the showroom more…

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Added by Sarah Drury on March 28, 2016 at 3:54pm — No Comments

Let's Get Engaged with Google Analytics 360

With Google's new robust analytic platform, you'll be able to handle all of your tracking needs.  By watching this week's Hard Facts, you'll have all the information you need to succeed with Google Analytics 360.

Samantha will cover all 8 tools that are included in the entire suite.

How will you use them to benefit your business?…

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Added by Paul Potratz on March 25, 2016 at 4:51pm — No Comments

Benefits of Getting Services from Vehicle Service Centers

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Added by Boris Maksumov on March 25, 2016 at 6:47am — No Comments

How to Purchase a Harley Davidson on a Budget

                

As each and every single one of you will probably be well aware of, the economy is still far from stable, and although things are light years better now, than they were back in 2007/2008, we’ve still got a long way to go, which means that keeping an eye on our expenses and our spending, is absolutely crucial. With that being said however, life is too…

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Added by Jerome Berrebi on March 24, 2016 at 1:33am — No Comments

Can You Change Your Outlook?

It's time to increase your potential

A low self esteem and a lack of self confidence can cause you to doubt yourself, limit your potential, and even your income. You can change your outlook and your attitude by make a few adjustments in your personal and work life. 



On this week's Think Tank Tuesday, I’m sharing 5 simple steps to change your outlook and…

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Added by Paul Potratz on March 22, 2016 at 3:37pm — No Comments

Falling for Snapchat

Snapchat is a major tool for reaching customers in the 18-24 age range. Many marketers and business owners are still learning the full power of Snapchat how it can creates 
a stronger brand through social engagement. 



On this week’s Hard Facts, get tips and tricks for how to infuse Snapchat with your current marketing strategy and reach more shoppers than ever. …

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Added by Paul Potratz on March 18, 2016 at 3:43pm — No Comments

Get complete worth of your money!

Before selling, good cars you should ensure that title of car is well available, and so you should visit the mechanic that can check for the can if there is any kind of problem and get them cleaned to impress the potential and the prospective car buyers south africa. You should also know that you are doing it to get some great amount of money for any cars that these are still in great working condition. In case you are searching to…

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Added by Anthony Tyler on March 15, 2016 at 4:23pm — No Comments

How To Create Brand Loyalty

Tell Your Story 

A story can separate a business from its competition by establishing a unique identity customers can relate to. This week, I'm analyzing the difference between a business with a real story and one that simply pushes price. 



Watch this week's Think Tank Tuesday to learn how you can create brand loyalty for your business with a unique story.…

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Added by Paul Potratz on March 15, 2016 at 4:15pm — No Comments

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