All Blog Posts (2,050)

Will you be at the trade show?

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.…

Continue

Added by Paul Potratz on January 20, 2017 at 2:54pm — No Comments

The Evolution of the BDC: Has your dealership evolved?

Evolution of the bdc

Evolution Of The BDC: Has your dealership evolved?

A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same car dealers talking about embracing this part of this business. They say that it is the most important part of their business and that they invest more…

Continue

Added by Stan Sher on January 16, 2017 at 4:17am — No Comments

The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.

On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…

Continue

Added by Paul Potratz on January 13, 2017 at 4:58pm — No Comments

AUTO LEASE DEALS SEE MONTHLY OFFERS INCREASE SLIGHTLY ENTERING THE NEW YEAR

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at $139 monthly) is being offered for less than $150 monthly.

The Sentra SV was offered at $109 per month in November, but that vehicle, including several others, have seen…

Continue

Added by John Sternal on January 11, 2017 at 3:57pm — No Comments

Traits of a Good Vehicle Repair Company

Investing in a vehicle repair is an "important" decision. Especially, when it's all about your car, then obviously, you have to make sure you use the correct company to carry out the repairs and servicing.

Choosing the wrong vehicle repair company can cause more harm to your vehicle so make sure you do your research before employing any company to repair your car or van.

Your Vehicle! Your Investment!

You are simply looking for the company who has the most experience and…

Continue

Added by Daniel Anthony on January 10, 2017 at 4:43am — No Comments

3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…

Continue

Added by Paul Potratz on January 6, 2017 at 4:58pm — No Comments

Kelley Blue Book Finally Matters To Car Dealerships

Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem. Call …

Continue

Added by Stan Sher on January 5, 2017 at 4:03am — No Comments

BLACK BOOK SAW STABILIZATION OF DEPRECIATION TRENDS TO CLOSE OUT 2016; SPRING SEASON BEGINNING TO SEE ACTION

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -2.4% in December. Cars overall saw depreciation of –2.7% versus trucks, which saw –2.3% depreciation. All vehicles are averaging a 12-month depreciation change of –17.3%.

In December, Compact Vans saw the largest drop in value at –6.1% on the month, the largest single-month drop of any segment over the last twelve months. Vehicles in this category include the Ford Transit…

Continue

Added by John Sternal on January 4, 2017 at 1:57pm — No Comments

Used Luxury Cars in Low Demand at This Time of the Year

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Continue

Added by John Sternal on December 28, 2016 at 4:07pm — No Comments

Orchestrate Sales Departments

Imagine that you attend a classical music concert. This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department…

Continue

Added by Stan Sher on December 27, 2016 at 8:42pm — No Comments

Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.…

Continue

Added by Paul Potratz on December 23, 2016 at 10:21am — No Comments

Sub-Compact Car and Sub-Compact Crossover Values Decline the Most

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Continue

Added by John Sternal on December 21, 2016 at 9:41am — No Comments

Tag...you're it!

Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites. 

On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.

Watch this episode for more information.…

Continue

Added by Paul Potratz on December 16, 2016 at 5:30pm — No Comments

Dead Batteries !

Does anybody have the same problem as we do. We have 100 late model cars and we always seem to have 10  or more with dead batteries even 2012 and newer. We start our cars often but every time I turn around I loose a customer because the battery is dead

Added by dennis hampton on December 16, 2016 at 4:15pm — No Comments

Trucks Depreciated Higher than Cars Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

Continue

Added by John Sternal on December 16, 2016 at 9:58am — No Comments

NOVEMBER LEASE CREDIT APPROVAL RATES UP FROM A YEAR AGO

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 64.7% approval rate for November, a 3.2% increase from the previous month (61.5%). A year ago, the approvals rate was just 57.9% during the same month.

This year’s approval rates have been down in comparison to 2015. The lease credit approvals rates have been fluctuating on a month-to-month basis. So far this…

Continue

Added by John Sternal on December 16, 2016 at 9:00am — No Comments

BLACK BOOK: MARKET VALUES CONTINUE TO SEE WEAK RETENTION TOWARD END OF YEAR

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -2.3% in November, in line with the expectations at this time of the year. In comparison, the depreciation rate in October was -2.9% and a year ago in November was -2.8%. Cars overall saw lower retention in November, ending the month at -2.6% compared with –3.2% in October. Trucks as a whole finished at -2.1% in November versus a depreciation of -2.6% in November. All vehicles are…

Continue

Added by John Sternal on December 16, 2016 at 8:56am — No Comments

Ad Agency Develops New Apprenticeship Program

Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December. 

The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency.  Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product creation.

During the…

Continue

Added by Paul Potratz on December 14, 2016 at 1:41pm — No Comments

The Ease of Using Keyless Remotes for the Car

We all have started relying a lot on remote controls these days and it is really quite amazing. So, the same holds true for the keyless remotes too. They are meant for the cars and they have made human lives much simpler. When these things were not used you had to close all the doors of the cars and then for that you should go near the car. But now with the easy to use keyless remotes things are very convenient. You just close the door and then press the lock button and all the locks will be…

Continue

Added by Anthony Tyler on December 14, 2016 at 6:24am — No Comments

Social Media Marketing Budgets Are No Longer Optional For Online Success

It wasn’t that long ago that budgeting for social media marketing was pretty much nonexistent. Since the rise of the internet driven business model, a strong social media presence is essential to online sales success. In the past the bulk of internet marketing went to banner ads, PPC and email,…

Continue

Added by Dennis Wagner on December 13, 2016 at 12:00pm — No Comments

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

© 2017   Created by Greg Goebel.   Powered by

Badges  |  Report an Issue  |  Terms of Service