All Blog Posts (1,806)

SWAPALEASE.COM COLOR ANALYSIS: TODAY’S CARS ARE 50 SHADES OF GREY

CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.



Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey…

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Added by John Sternal on January 28, 2015 at 9:38am — No Comments

Can You Process This?

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…

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Added by Paul Potratz on January 27, 2015 at 4:18pm — 1 Comment

Top 5 Customer Peeves

Peeved!

Have you been in this situation before?

“Hi, I am X, a buyer of the truly awful product sold by you and after months of pure misery, I want a refund.”

“I am so sorry for your pain. However, it is only my manager that can deal with this. Let me connect you…”

Start Muzak.

Annoying as hell, right?

I read this on an LinkedIn Pulse article the other day and it struck a major chord in me. “We are all customers to each…

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Added by Stephanie Hamilton on January 26, 2015 at 7:05pm — No Comments

Black Book Takes San Francisco & This Week's Market Trends

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book. As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is…

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Added by John Sternal on January 26, 2015 at 3:20pm — No Comments

Black Book Takes San Francisco & This Week's Market Trends

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book. As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is…

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Added by John Sternal on January 26, 2015 at 3:20pm — No Comments

How To Build An Automated Sales Funnel Using - Only - Free Video Marketing

While most automotive Dealers, General Managers and General Sales Managers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of dealerships paying big for third party leads and calling it a day. This is a huge mistake as a worthwhile video strategy is the most powerful automated marketing tool available to a sales team and its mostly Free. How about that for…

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Added by Dennis Wagner on January 25, 2015 at 9:00pm — No Comments

Can You Translate That For Me?

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

Added by Paul Potratz on January 23, 2015 at 2:21pm — No Comments

2014 LEASE CREDIT APPROVALS FINISHED WITH TURBULENT APPROVAL LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for 2014 ended with a rate of 69.0%, down from the 2013 approval rate of 77.7% approvals. December 2014 specifically ended with a monthly approvals rate of 60.9%, down from the previous December that saw 73.3% approvals in 2013.



“The year ended much the same way it progressed, with turbulence as the approvals theme for the entire 2014 campaign,” said Scot Hall, Executive Vice President of…

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Added by John Sternal on January 22, 2015 at 9:49am — No Comments

Still Healthy Demand For Some Smaller Cars Despite Low Gas Prices

Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration data from 2013 against 2014, when gas prices fell continuously through the end of the year.



The analysis showed that some small cars remained in healthy demand, while others did not. The analysis showed the same for…

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Added by John Sternal on January 20, 2015 at 3:18pm — No Comments

Learn The Secrets To Digital Marketing Strategies

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.

Added by Paul Potratz on January 20, 2015 at 2:27pm — No Comments

BLACK BOOK ACTIVATOR ADDS CHRISTOPHER GLUTH AS ACCOUNT MANAGER, NATIONAL ACCOUNTS

Black Book® announced today that it has added Christopher Gluth as Account Manager, National Accounts, to its Activator Division. In his new role, Mr. Gluth will be responsible for expanding Activator’s relationships with national dealership and manufacturer (OEM) customers.



Mr. Gluth draws on more than twenty years of business development and account management experience in the automotive industry. Most recently, he worked at CARFAX for over eight years where he served as Senior…

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Added by John Sternal on January 19, 2015 at 2:18pm — No Comments

Active And Moving Ahead

Hello and welcome to this week’s Used Car Market Report with insight from Black Book. Our editors have been extremely busy over the past few weeks since the start of the calendar year. The short lull in the auction business during the holidays has dealers and remarketers chomping at the bits to do business. And overall, the greatest interest right now seems to cover the vehicles that each year are very…

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Added by John Sternal on January 19, 2015 at 11:48am — No Comments

Let's Talk About Going Dark

If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.…

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Added by Paul Potratz on January 16, 2015 at 4:45pm — No Comments

Video Review: 2015 Ford Super Duty

Salerno Duane Ford's Review of the 2015 Ford Super Duty Lineup!

The 2015 Ford Super Duty Lineup is powered by a 6.2L V8 Gas Engine producing 385 horsepower or the optional 6.7L Power Stroke Turbo Diesel with Best-in-Class 440 horsepower and Best-in-Class…

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Added by Jonathan Morales on January 15, 2015 at 8:00am — No Comments

Five ways to improve your customer e-newsletter. Learn more at NADA Booth 6718W

There’s no shortage of opportunities for businesses to reach out to clients. Tools like email, social media, guerilla marketing and viral videos all rest at your disposal.

 

Yet all these devices don’t automatically make your marketing more efficient. A poorly worded or offensive Tweet tarnishes months of goodwill.  Sending out too many emails makes people search for the “unsubscribe” link.

 

“A monthly newsletter about your products engages readers while inviting…

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Added by Terry Alling on January 14, 2015 at 6:23pm — No Comments

TV Shows Have Made Us Better Car Negotiators

Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.



54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).

However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the…

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Added by John Sternal on January 14, 2015 at 4:33pm — No Comments

Monmouth County's #1 Chrysler Jeep Dodge Ram Store!

#1 Chrysler Jeep Dodge Ram Store In Monmouth County!

Based on the Chrysler Sales and Reporting for December 2014, Route 18 Chrysler Jeep Dodge Ram has earned the…

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Added by Jonathan Morales on January 14, 2015 at 9:00am — No Comments

Do You Consider Yourself Charming?

How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.

Added by Paul Potratz on January 13, 2015 at 4:44pm — No Comments

The 2015 Subaru WRX 2.0L Recognized as one of Ward's 10 Best Engines!

The 2.0L Boxer Turbocharger 4-Cylinder Engine is One of Ward's 10 Best Engines!

The 2015 Subaru WRX features the 2.0L Boxer Turbocharged 4-Cylinder Engine…

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Added by Jonathan Morales on January 13, 2015 at 1:00pm — No Comments

The 7 Deadly Sins of Having Chat on Your Website

Do you have chat on your website or are you considering it? Either way, this is a…

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Added by Paul Potratz on January 13, 2015 at 12:22pm — No Comments

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