All Blog Posts (1,527)

May Is Coming, Are You Ready?

With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new…

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Added by Paul Potratz on April 18, 2014 at 3:52pm — No Comments

OSHA Issues Guidance on Temporary Worker Injury Documentation

OSHA regulation requires dealers to document when your own employee is injured on the job, but what happens if your temporary worker is injured? When you employ a temporary worker, both the staffing agency that supplies them, and you, the host employer, are responsible for them.

How does this play into recording temporary worker injuries? To clarify this situation, OSHA has issued guidance on who is responsible for documenting temporary worker injuries.  In regards to injury and…

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Added by Rebecca Ward on April 17, 2014 at 6:00am — No Comments

How to Convert Social Media Fans to Customers

You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers?  Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:

¨  Combine the right message with the right platform.

You can post messages on your social sites all day long, but if you’re…

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Added by Rebecca Ward on April 16, 2014 at 6:00pm — No Comments

Why Should You Blog?

Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…

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Added by Rebecca Ward on April 16, 2014 at 3:00pm — No Comments

Top 5 Best Practices when posting to eBay classifieds

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical…

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Added by Jason Turner on April 15, 2014 at 4:30pm — No Comments

Do You Have Multiple Streams Of Income?

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. 

Added by Paul Potratz on April 15, 2014 at 3:03pm — No Comments

FMLA: How and when you can Use It

Most often, when your employees are sick or life takes its toll, taking paid time off is adequate; however, there are times when  employees needs to take extensive time off for more serious issues. This is when the Family Medical Leave Act (FMLA) comes into play. FMLA took effect in 1993, in an effort to balance work and life with medical needs.  FMLA includes many regulations and provisions, which can make it hard to understand. The following simple information can help you begin to…

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Added by Rebecca Ward on April 15, 2014 at 11:30am — No Comments

BHPH Prices Peak For Spring

Hello and welcome to this week’s edition of Beggs on the Used Car Market with used car valuation data trends from Black Book and Ricky Beggs. We trust the market has been good to each and every one of you as a buyer, a seller or a player in the lending side of the business. As I stood on the lanes this week I truly appreciate the comments that were made about the market strength, how some vehicles are identified and listed within the guides, and even the effects that actual VIN decoding…

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Added by John Sternal on April 14, 2014 at 10:55am — No Comments

Are Your Leads Real Or Misleading?

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…

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Added by Paul Potratz on April 11, 2014 at 4:38pm — No Comments

Winter Season Changes Car Prices

According to Black Book® data, used vehicles model years 2008-2012 overall depreciated -0.3% in March, showing continued strength in seasonal retention compared to the -1.1% rate in February. Domestic cars gained in value by +0.7%; import cars depreciated -0.6%; domestic trucks gained in value by +0.6%; and import trucks depreciated -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



March…

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Added by John Sternal on April 10, 2014 at 9:17am — 1 Comment

How Long Do Your Tweets Work For You?

Social media is a fast-paced marketing tool that can take your dealership to a new level. However, your social posts also have a very short life span, some even shorter than you may realize. This means that when you post, you need to make sure your post has the stamina to make an impact.

Twitter has a particularly short lifespan of only 18 minutes. Consider this: approximately 9,100 tweets are posted per second on twitter. To combat this short life span, many individuals simply post…

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Added by Rebecca Ward on April 10, 2014 at 6:00am — No Comments

Auto Parts Suppliers Fall under OSHA’s Focus

Due to hazards associated with the auto-parts-supplier industry, OSHA has launched a Regional Emphasis Program (REP) to improve conditions. The inspection program will last through January 2015, and will cover Alabama, Georgia, and Mississippi.

Most auto-parts suppliers can expect a comprehensive OSHA inspection within the next two years. Inspections will begin 30 days after notification letters have been mailed to applicable employers. At this point employers can contact their…

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Added by Rebecca Ward on April 10, 2014 at 5:30am — No Comments

Where to Start When Creating Content for your Dealership

Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. When you think that you’ve reached the end of your topic rope, use the following methods to add some new concepts to your content:

Brainstorm with your colleagues.

You may have already addressed every question and topic that your customers have thrown at you, but what have your colleagues experienced? Ask them what…

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Added by Rebecca Ward on April 8, 2014 at 3:00pm — No Comments

Are You Missing Leads?

Do you lose more leads the farther you progress down the sales funnel? You might have this problem.
 
On this episode of Think Tank Tuesday:…
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Added by Paul Potratz on April 8, 2014 at 11:49am — No Comments

Do You Accommodate Caregivers?

With a growing population of caregivers (a relative or friend of a disabled individual who assists the individual with their daily living activities) managers are now faced with the task of accommodating employees who are caring for someone who is ill, disabled, or elderly. Currently, there is an approximate 6.59 million people who are acting as caregivers; it is estimated that the number of individuals over 65 will double in the next to seven to eight years, which means that caregiving will…

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Added by Rebecca Ward on April 8, 2014 at 11:30am — No Comments

Automotive Sales Training: Three Strikes and You are In!!!!

Both automotive management and…

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Added by Stephanie Young on April 8, 2014 at 11:30am — No Comments

When Do People Change Their Cars?

How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.

 

According to results of…

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Added by John Sternal on April 8, 2014 at 9:15am — No Comments

Used Car Prices See More Strength

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with the latest vehicle valuation data from Ricky Beggs and Black Book. We trust you have had a good week on the retail lots, in the auction lanes and airwaves and within the finance offices.



For those of you who have commented over the past several weeks that you expect the market to…

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Added by John Sternal on April 7, 2014 at 11:23am — No Comments

Do You Offer Instant Gratification?

When a shopper visits your website, are they greeted at the door or left waiting like an unwanted visitor? There is one major feature you can add to your website that could mean the difference between a conversion and a bounce.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website. 

Are you looking for a high converting website? …

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Added by Paul Potratz on April 4, 2014 at 11:49am — No Comments

"Font Line Ready" used vehicles and car dealers

Car dealers and auto wholesalers are constantly in search of vehicles that they can buy for cheap and sell for a nice profit. I hear from dealers all day long that they "won't buy a vehicle unless they can get it for a steal".



Most of these "steals" are cheap but they will require work in the form of paint touch up on the bumpers(even a whole…
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Added by Brandon Macomber on April 3, 2014 at 10:19pm — No Comments

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