All Blog Posts (2,061)

Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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Added by Paul Potratz on February 14, 2017 at 5:38pm — No Comments

How Did Lincoln's Ad Fare During Grammys?

Lincoln teamed up with blues musician Gary Clark Jr. to produce a series of spots promoting the new 2017 Lincoln Continental. See more of the advertising campaign, as well as a peek at one of the ads here.

Jumpstart Automotive Media monitored traffic to its portfolio of automotive sites to gauge shopper interest in the…

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Added by John Sternal on February 14, 2017 at 10:34am — No Comments

RISING AUTO & CREDIT DELINQUENCIES LEAD TO LOWER LEASE CREDIT APPROVAL RATES

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.

January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In 2015 and 2014 the…

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Added by John Sternal on February 9, 2017 at 11:31am — No Comments

Alfa Romeo, Ford, and Kia See Highest Share of Traffic Throughout Super Bowl 51

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.

Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.  

The five brands that drove the highest…

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Added by John Sternal on February 8, 2017 at 10:32am — No Comments

Best Market Performance in Nine Months

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by John Sternal on February 8, 2017 at 10:31am — No Comments

The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. …

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Added by Paul Potratz on February 7, 2017 at 5:02pm — No Comments

Pinterest Can Work for Your Dealership

Great news! Pinterest is now testing search ads with keywords and shopping tools.

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.

On this week's Hard Facts, Samantha gives you creative pointers and other marketing…

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Added by Paul Potratz on February 3, 2017 at 4:18pm — No Comments

NEW BLACK BOOK WHITE PAPER HIGHLIGHTS HOW DATA ANALYTICS ARE USED TODAY FOR AUTOMOTIVE

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, made available today its latest insights white paper: “Data Analytics: Critical For Driving Today’s Automotive Decisions”. The paper offers an in-depth look at the role data analytics are now playing for automotive professionals, and how they can be used to make more profitable business decisions.…

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Added by John Sternal on January 31, 2017 at 10:09am — No Comments

Special Finance is evolving!!!

The days of not getting the approval's in subprime are over. Approval Pro has put the power of finance in the palm of your hands. Take a look at www.cardealapproved.com to get started.

Added by Lucas Hubbard on January 27, 2017 at 7:55pm — No Comments

INCREASED BUYER ACTIVITY SPELLS FEWER CREDIT APPROVALS TO CLOSE OUT 2016

Monthly Lease Credit Approval Rates Decreased by 10.5% in December

 

CINCINNATI, OHIO (January 25, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 54.2% approval rate for December, a 10.5% decrease from November (64.7%). A year ago, the approvals rate was just 54.5%…

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Added by John Sternal on January 25, 2017 at 3:15pm — No Comments

Best Retention in Car Segments in Six Months

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

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Added by John Sternal on January 25, 2017 at 3:10pm — No Comments

Will you be at the trade show?

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.…

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Added by Paul Potratz on January 20, 2017 at 2:54pm — No Comments

The Evolution of the BDC: Has your dealership evolved?

Evolution of the bdc

Evolution Of The BDC: Has your dealership evolved?

A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same car dealers talking about embracing this part of this business. They say that it is the most important part of their business and that they invest more…

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Added by Stan Sher on January 16, 2017 at 4:17am — No Comments

The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.

On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…

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Added by Paul Potratz on January 13, 2017 at 4:58pm — No Comments

AUTO LEASE DEALS SEE MONTHLY OFFERS INCREASE SLIGHTLY ENTERING THE NEW YEAR

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at $139 monthly) is being offered for less than $150 monthly.

The Sentra SV was offered at $109 per month in November, but that vehicle, including several others, have seen…

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Added by John Sternal on January 11, 2017 at 3:57pm — No Comments

Traits of a Good Vehicle Repair Company

Investing in a vehicle repair is an "important" decision. Especially, when it's all about your car, then obviously, you have to make sure you use the correct company to carry out the repairs and servicing.

Choosing the wrong vehicle repair company can cause more harm to your vehicle so make sure you do your research before employing any company to repair your car or van.

Your Vehicle! Your Investment!

You are simply looking for the company who has the most experience and…

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Added by Daniel Anthony on January 10, 2017 at 4:43am — No Comments

3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…

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Added by Paul Potratz on January 6, 2017 at 4:58pm — No Comments

Kelley Blue Book Finally Matters To Car Dealerships

Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem. Call …

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Added by Stan Sher on January 5, 2017 at 4:03am — No Comments

BLACK BOOK SAW STABILIZATION OF DEPRECIATION TRENDS TO CLOSE OUT 2016; SPRING SEASON BEGINNING TO SEE ACTION

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -2.4% in December. Cars overall saw depreciation of –2.7% versus trucks, which saw –2.3% depreciation. All vehicles are averaging a 12-month depreciation change of –17.3%.

In December, Compact Vans saw the largest drop in value at –6.1% on the month, the largest single-month drop of any segment over the last twelve months. Vehicles in this category include the Ford Transit…

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Added by John Sternal on January 4, 2017 at 1:57pm — No Comments

Used Luxury Cars in Low Demand at This Time of the Year

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by John Sternal on December 28, 2016 at 4:07pm — No Comments

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