All Blog Posts (2,088)

You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…

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Added by Paul Potratz on March 28, 2017 at 2:15pm — No Comments

Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites that represent more than 25 million in-market shoppers. Click here to download the 2016 – 2017 Insights Book.

Auto…

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Added by John Sternal on March 28, 2017 at 10:55am — No Comments

What Do You Know About Brake Pad Replacement Costs?

Whether it is about Jeep brake pads or the Land Rover brake pads, all are considered as one of the most important parts of braking systems and may bill you approx. $200 for replacement.  In this write-up, we…

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Added by Ames on March 27, 2017 at 3:00am — No Comments

Why Having an Automotive Blog is So Important

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your…

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Added by Paul Potratz on March 24, 2017 at 3:26pm — No Comments

How to Generate New Marketing Ideas

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…

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Added by Paul Potratz on March 21, 2017 at 5:21pm — No Comments

Commercial Compact Vans Getting another Look after Months of Low Performance

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by John Sternal on March 21, 2017 at 12:17pm — No Comments

Everyday Cars That Became Collectibles Over Time

Think it's possible for an everyday car at a dealership to one day become a collectible car worth millions? Vehicle valuation specialists, Black Book, analyzed several affordable cars that were once purchased modestly at MSRP and eventually became great collectibles. Here is the list, compiled by Black Book:

 

Make…

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Added by John Sternal on March 21, 2017 at 12:16pm — No Comments

How to Improve Your Customer's Shopping Experience

We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.

What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…

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Added by Paul Potratz on March 16, 2017 at 3:54pm — No Comments

Cars Performed Better than Light Trucks Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Black Book Market Insights report shows car segments retaining their values better than truck segments as a whole. However, the vehicle that held its value best out of all segments was the Compact Van, relatively unchanged at -0.01% on the week.

“Luxury brand cars…

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Added by John Sternal on March 14, 2017 at 2:56pm — No Comments

ANNUAL SWAPALEASE.COM NCAA TOURNAMENT SURVEY SAYS MOST DRIVERS BELIEVE DUKE WILL WIN THIS YEAR’S TOURNAMENT

The annual Swapalease.com March Madness Driver Survey results are in, and most drivers believe Duke will win this year’s tournament, while most say UCLA is their favorite team. The annual survey by online car lease marketplace, Swapalease.com, asks basketball fans to pair up their favorite teams with certain types of cars to coincide with the NCAA tournament. The online survey is presented to more than 2,500 drivers across the U.S. each year.…

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Added by John Sternal on March 13, 2017 at 11:35am — No Comments

BLACK BOOK LAUNCHES THE USED VEHICLE RETENTION INDEX FOR ACCURATE VIEW OF THE WHOLESALE USED VEHICLE MARKET

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the Black Book Used Vehcile Retention Index, designed to offer an unbiased, accurate view of the strength of today’s used wholesale market values. Click here to obtain a copy of the latest Index.

The Black Book Used Vehicle Retention Index is calculated…

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Added by John Sternal on March 13, 2017 at 10:56am — No Comments

Tailor-Made...just for you.

In your marketing strategies, you should be working hard to tailor your message to specific audiences. Luckily, Google has a tool that can be used to help you. It allows us to show a certain piece of content to an audience if it meets a certain criteria. Learn more by watching this week's Hard Facts with Samantha!…

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Added by Paul Potratz on March 10, 2017 at 2:05pm — No Comments

Small Cars, Small SUVs and Vans Performed Best Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

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Added by John Sternal on March 8, 2017 at 1:11pm — No Comments

BLACK BOOK DEPERCIATION REPORT SHOWS INCREASED RETENTION STRENGTH FOR CARS

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -0.8% in February. Cars overall saw depreciation of –0.8% versus trucks, which saw –0.7% depreciation. All vehicles are averaging a 12-month depreciation change of –17.9%.

In February, Small Pickups preformed the best, increasing their value by 0.2%. Vehicles in the Small Pickups segment include the Toyota Tacoma, Chevrolet Colorado, Nissan Frontier and Honda Ridgeline. Vehicles…

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Added by John Sternal on March 8, 2017 at 1:10pm — No Comments

Why Changing Your Mindset as a Business Owner is so Difficult

Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.

 

While…

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Added by Paul Potratz on March 7, 2017 at 1:19pm — No Comments

Decoding Digital Body Language

What's your process for engaging with customer's digitally throughout the sales funnel? Far too often businesses are only focused on lower funnel engagement and conversions. 

Understanding where each customer is within the sales funnel can help you determine what the conversation should be digitally at that point. 

On this episode of Hard Facts, Samantha explains how a business can leverage digital body language to better engage with customers, which will help close the…

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Added by Paul Potratz on March 3, 2017 at 11:42am — No Comments

Additional Data on Chevy Impala & Consumer Reports

Chevrolet Impala was one of two Chevrolet vehicles (Cruze) to make the Consumer Reports' top-10 list of most recommended new vehicles for 2017. See the story here. I have some additional Chevrolet Impala shopper interest data that may be useful to you, courtesy of Jumpstart Automotive Media.

According to Jumpstart, the Chevrolet Impala was the most cross-shopped non-luxury vehicle across Jumpstart’s portfolio of sites in 2016.

Chevrolet Impala has…

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Added by John Sternal on March 2, 2017 at 9:31am — No Comments

Small Cars and Crossovers Performed Better while Luxury Vehicles Dropped More

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

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Added by John Sternal on March 2, 2017 at 9:28am — No Comments

BLACK BOOK & FITCH RELEASE 2017 JOINT VEHICLE DEPRECIATION REPORT

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, made available today its latest joint depreciation report with Fitch Ratings. The report, accessible by clicking here, forecasts 2017 vehicle depreciation to reach 17.8%, slightly up from the 17.3% mark recorded in 2016. Average pre-recession annual depreciation trended between…

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Added by John Sternal on March 2, 2017 at 9:26am — No Comments

Are You Interested In Getting Quick Cash Through Your Junk Car? Read On

If you are interested in getting quick cash through your junk car, you have come to the right page. Now, you can sell the car for cash easily. It is important to find a fast and secure way to get cash. You can set up a free tow and the provider will come and take your car at the doorstep.

You can call the provider easily. It is important to get an instant quote right now. You can enter the name, e-mail address, and mobile number to request a callback.

You can work with…

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Added by Junk My Car PA on March 2, 2017 at 12:55am — No Comments

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