All Blog Posts (1,841)

Take These Steps to Guarantee You're All on the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

Added by Paul Potratz on July 31, 2015 at 12:16pm — No Comments

Stop Making This Marketing Mistake

Make These Changes Today To Get Your Marketing Strategy Running Smoothly

On this episode of Think Tank Tuesday, Senior Account Manager, Michelle Campbell joins me to cover these simple mistakes that can ruin your solid marketing strategy. Watch the…

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Added by Paul Potratz on July 28, 2015 at 2:39pm — No Comments

Why You Need to Be A/B Testing

A Single Word Changes Your Emails' Open and Click-Through Rates

Want to send better e-mails? The trick is to A/B test it. This week on Think Tank Tuesday, I discuss the key points to remember when creating your subject lines and email templates that will drive more…

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Added by Paul Potratz on July 21, 2015 at 12:02pm — No Comments

Get Ready: Important Changes are Coming for Facebook's Search Engine

Latest Facebook Update Is Exactly What We've Been Looking For

Facebook is the 3rd largest search engine, and they are about to make some changes that will affect your Facebook advertising. With this change, we will be able to get better analytics, better bids, and much better campaign options. There's also a big update coming to the mobile Facebook app you will need to know about!…

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Added by Paul Potratz on July 17, 2015 at 3:48pm — No Comments

How do you know if your digital strategy is working?

Follow These Tips to Find Out If Your Digital Strategy Is Working

Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:

  • Focusing on the handling of phone calls
  • Generating more content for your website…
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Added by Paul Potratz on July 14, 2015 at 4:40pm — No Comments

WOMEN AND MEN ARE MOSTLY IN FAVOR OF THE TESLA MANUFACTURER-DIRECT CAR SHOPPING MODEL

Swapalease.com, the nation’s largest car lease marketplace, released results of its latest survey asking how interested consumers are to Tesla’s manufacturer-direct model when car shopping. According to the survey results, 67.4% of women and 75.0% of men are “all in favor of it”.



The online survey was presented to more than 2,500 consumers across the U.S. from May 10 – May 30, and the purpose was the find out if car shoppers are interested in buying or leasing a car directly from…

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Added by John Sternal on July 13, 2015 at 1:36pm — No Comments

Are you using Dynamic Retargeting?

I Got Retargeted and It Works

You need to use Dynamic Retargeting. On this episode of Hard Facts, Samantha explains how it works, and how you can use it to sell to indecisive shoppers.

Added by Paul Potratz on July 10, 2015 at 4:53pm — No Comments

4th Annual AP Challenge at Route 23 Ford!

July 25, 2015 - Route 23 Ford's AP Exam Challenge.

The AP Challenge is designed to reward high school students by testing their knowledge through AP Exam testing. If they achieve a score of 3 or higher they will be eligible to win one of many available prizes, including a brand new Ford Fiesta!

They must also be present at …

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Added by Jonathan Morales on July 9, 2015 at 4:30pm — No Comments

Here's Some Important Things You Missed

There's so many new things everyday, it's easy to get overwhelmed! 

With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week on Think Tank Tuesday, I'm focusing on what you may have missed that's costing you leads and sales.…

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Added by Paul Potratz on July 8, 2015 at 3:47pm — No Comments

Special Finance Manager Wanted

Are you a seasoned special finance professional with a verifiable track record? This is an outstanding opportunity to continue a rewarding career in the automotive sales industry. If you are motivated and driven by a culture where your pay is a by-product of your efforts, this Special Finance Manager position might be your greatest job opportunity.

A Midwest dealership has a highly successful store selling more than 100 units per month and will be expanding to open a special…

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Added by Harlene Doane on July 1, 2015 at 2:00pm — 2 Comments

You Don't Want to Miss This

Join The Content VS Retail Debate! 

This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.…

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Added by Paul Potratz on June 30, 2015 at 3:15pm — No Comments

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.…

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Added by Paul Potratz on June 26, 2015 at 2:00pm — No Comments

DIVERSE GROUP OF VEHICLES SEEING MONTHLY LEASE OFFERS OF LESS THAN $200

Swapalease.com, the nation’s largest car lease marketplace, reports sixteen lease deals on popular cars and trucks in its Wantalease.com new lease marketplace with monthly offers of $200 or less in June, with six under $160 per month.

 

 

Headlining the lowest monthly offer, the Volkswagen Jetta S is listed at $139.00 per month followed by the Chevrolet Cruze LT at $147.00 and the Chrysler 200 Limited at $149.00. Lease deals are offered at 24-, 36-, or…

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Added by John Sternal on June 25, 2015 at 2:14pm — No Comments

We Got Fired, And You're Not Going to Believe Why

You Have to Watch this Video to See Why We Were Fired

I'm sharing 3 tips to handle leads, increase sales, and how to turn more shoppers into lifetime clients. There are many shiny nickels that seem like they can solve everything, but watch this episode of Think Tank Tuesday to discover what will…

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Added by Paul Potratz on June 23, 2015 at 4:15pm — No Comments

Newest of the oldest at lowest cost and highest level of proficiency.


LowStarSVR GPS Tracking Systems. $69.00 per device including a full year of service which starts upon activation not purchase. Unlimited locating with a 3 day history of 2 minute bread crumb trails when in recovery mode. 2 year and 3 year terms also available including device for $77 and $85. Excellent Tech/Customer Support and much more. To purchase call toll free (888) 292-0163 or Email: sales@lowstar.us.

Added by Scott Edwards on June 19, 2015 at 8:55am — No Comments

Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing Tactics

Guerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:

  • Learn how often you need to use Facebook and Twitter.
  • Know how many videos you need, and what you should record.
  • Connect with an email marketing process…
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Added by Paul Potratz on June 16, 2015 at 4:45pm — No Comments

CAR LEASE CREDIT APPROVALS DOWN SLIGHTLY ENTERING JUNE

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for May were down -11.5% from the month before, with 69.6% of car lease shoppers gaining approval by the bank to proceed with a car lease transfer compared with 78.6% during April. 



The year-to-date (67.4%) lease credit approval rate in 2015 has performed slightly better than same time a year ago when 65.9% of car lease shoppers were gaining approvals. And despite some…

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Added by John Sternal on June 16, 2015 at 1:51pm — No Comments

Controller's Counsel

What is the Controller's Counsel?

A group of individuals focused on the health and performance of the dealership, who wish to assist the dealership in growth through profitability by generating additional revenue opportunities, restricting expense escalation, or through expansion of operations, all while focusing on reducing turnover and the costs associated with turnover through the exchange of current advice. The Controller's Counsel is scheduled to launch on July 6,…

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Added by Harlene Doane on June 15, 2015 at 7:56pm — No Comments

What is your game plan?

Steps You Must Take to Guarantee Everyone is On the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.…

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Added by Paul Potratz on June 12, 2015 at 4:19pm — No Comments

SubPrime Car Leasing?

Should the auto industry be paying closer attention to SubPrime Leasing? Recent comments from KBB and Autotrader analysts said competition might be encouraging lenders to explore this profile further. But Swapalease.com believes this is a segment that not only offers lower-than-expected risk, but one that could benefit from more leasing options.

According to…

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Added by John Sternal on June 10, 2015 at 5:01pm — No Comments

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