With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new…
Added by Paul Potratz on April 18, 2014 at 3:52pm — No Comments
OSHA regulation requires dealers to document when your own employee is injured on the job, but what happens if your temporary worker is injured? When you employ a temporary worker, both the staffing agency that supplies them, and you, the host employer, are responsible for them.
How does this play into recording temporary worker injuries? To clarify this situation, OSHA has issued guidance on who is responsible for documenting temporary worker injuries. In regards to injury and…Continue
Added by Rebecca Ward on April 17, 2014 at 6:00am — No Comments
You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers? Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:
¨ Combine the right message with the right platform.
You can post messages on your social sites all day long, but if you’re…Continue
Added by Rebecca Ward on April 16, 2014 at 6:00pm — No Comments
Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…Continue
Added by Rebecca Ward on April 16, 2014 at 3:00pm — No Comments
With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:
1.) New eBay accounts require some “Seasoning” similar to the historical…Continue
Added by Jason Turner on April 15, 2014 at 4:30pm — No Comments
Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family.
Added by Paul Potratz on April 15, 2014 at 3:03pm — No Comments
Most often, when your employees are sick or life takes its toll, taking paid time off is adequate; however, there are times when employees needs to take extensive time off for more serious issues. This is when the Family Medical Leave Act (FMLA) comes into play. FMLA took effect in 1993, in an effort to balance work and life with medical needs. FMLA includes many regulations and provisions, which can make it hard to understand. The following simple information can help you begin to…Continue
Added by Rebecca Ward on April 15, 2014 at 11:30am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market with used car valuation data trends from Black Book and Ricky Beggs. We trust the market has been good to each and every one of you as a buyer, a seller or a player in the lending side of the business. As I stood on the lanes this week I truly appreciate the comments that were made about the market strength, how some vehicles are identified and listed within the guides, and even the effects that actual VIN decoding…Continue
Added by John Sternal on April 14, 2014 at 10:55am — No Comments
Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…Continue
Added by Paul Potratz on April 11, 2014 at 4:38pm — No Comments
According to Black Book® data, used vehicles model years 2008-2012 overall depreciated -0.3% in March, showing continued strength in seasonal retention compared to the -1.1% rate in February. Domestic cars gained in value by +0.7%; import cars depreciated -0.6%; domestic trucks gained in value by +0.6%; and import trucks depreciated -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.
Social media is a fast-paced marketing tool that can take your dealership to a new level. However, your social posts also have a very short life span, some even shorter than you may realize. This means that when you post, you need to make sure your post has the stamina to make an impact.
Twitter has a particularly short lifespan of only 18 minutes. Consider this: approximately 9,100 tweets are posted per second on twitter. To combat this short life span, many individuals simply post…Continue
Added by Rebecca Ward on April 10, 2014 at 6:00am — No Comments
Due to hazards associated with the auto-parts-supplier industry, OSHA has launched a Regional Emphasis Program (REP) to improve conditions. The inspection program will last through January 2015, and will cover Alabama, Georgia, and Mississippi.
Most auto-parts suppliers can expect a comprehensive OSHA inspection within the next two years. Inspections will begin 30 days after notification letters have been mailed to applicable employers. At this point employers can contact their…Continue
Added by Rebecca Ward on April 10, 2014 at 5:30am — No Comments
Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. When you think that you’ve reached the end of your topic rope, use the following methods to add some new concepts to your content:
Brainstorm with your colleagues.
You may have already addressed every question and topic that your customers have thrown at you, but what have your colleagues experienced? Ask them what…Continue
Added by Rebecca Ward on April 8, 2014 at 3:00pm — No Comments
Added by Paul Potratz on April 8, 2014 at 11:49am — No Comments
With a growing population of caregivers (a relative or friend of a disabled individual who assists the individual with their daily living activities) managers are now faced with the task of accommodating employees who are caring for someone who is ill, disabled, or elderly. Currently, there is an approximate 6.59 million people who are acting as caregivers; it is estimated that the number of individuals over 65 will double in the next to seven to eight years, which means that caregiving will…Continue
Added by Rebecca Ward on April 8, 2014 at 11:30am — No Comments
Added by Stephanie Young on April 8, 2014 at 11:30am — No Comments
How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.
According to results of…
Added by John Sternal on April 8, 2014 at 9:15am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market, with the latest vehicle valuation data from Ricky Beggs and Black Book. We trust you have had a good week on the retail lots, in the auction lanes and airwaves and within the finance offices.
For those of you who have commented over the past several weeks that you expect the market to…
Added by John Sternal on April 7, 2014 at 11:23am — No Comments
When a shopper visits your website, are they greeted at the door or left waiting like an unwanted visitor? There is one major feature you can add to your website that could mean the difference between a conversion and a bounce.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website.
Are you looking for a high converting website? …Continue
Added by Paul Potratz on April 4, 2014 at 11:49am — No Comments
Added by Brandon Macomber on April 3, 2014 at 10:19pm — No Comments