The start of the summer driving season is expected to be a bit of a mixed bag, based on feedback from a Swapalease.com Memorial Day Driving Survey conducted during the first two weeks of May. More people feel that gas prices aren’t negatively impacting their decision to travel compared with last year. However, fewer people plan on traveling during this year’s holiday weekend.…

I am selling cars in Ct. and would like to find out what is a good inexpensive warranty that can cover all my inventory for a determined time and mileage. Cover at a minimum at least mandatory Connecticut state warranty.

3,6 to 12 months. 

Visit our website: www.ppadv.com

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Here is the latest used car market report from Black Book. As the feedback arrived from the Black Book survey personnel who attend the auctions across the country every week, what a variety of opinions were presented. From slow, to many no-sales, to a couple indicating a flat market with the other side of the spectrum described as buyer interest being up, pickups with strong activity and older units selling…

I am an independant Delaware dealer that does NOT offer BHPH. All of the applications that I receive are sent to lenders. When the lender declines a customer, they send an Adverse Action Letter. Do I still have to send an Adverse Action Letter as well even though I do not make a credit decision?  I run credit and then send the application to certain lenders? Does that change anything? Also, do I have to provide the customer with a privacy notice every time I accept a credit application?…

Stressed about your Online Marketing Strategy? Don't know what you should be tracking and what benchmarks to measure? Then watch this week's Think Tank Tuesday Video, Leave Your Comments below the video and Share it Please.

The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.



Credit remains the lifeblood of car leasing, and lenders…

Face-it…Facebook is changing and auto dealers must change with it!

Facebook recently launched its very own search engine called Graph Search. They are trying to overtake Google as the country’s No. 1 search engine.

What makes Graph Search different from the Bings and Googles of the world is that its search results are heavily influenced by a user’s Facebook friends. They are tapping into the most trusted traffic resource… friends & family. Think about it. When shopping for…

It's creepy but oh so sexy! What are we talking about? Here's a hint: It has to do with how you…

This post was written by Harlene Doane on the Used Car University Blog.

Is your automotive marketing beginning to feel a little stale?  If you have been running the same message over and over for months on end and haven't seen the bump in sales that you want, maybe you should stop and look at what other businesses are up to.

The Humane Society in North Myrtle…

Watch this week's Think Tank Tuesday to learn how to tailor your marketing strategy to help turn your customers into clients.

Did you know that understanding your shoppers could make a big difference in what your bottom line is? What does online advertising mean to you? Do you how to deliver the proper message to your customers online? Watch this week's Think Tank to and find out how you can stop missing your opportunity to sell more.

In a new car and truck dealership, what is a good payplan for a secondary finance manager with 3 secondary salespeople under him? Also, how would you pay the salesperson who first greeted the customer?  There always seems to be discord between the primary dept and secondary department. Are there any suggestions to bring harmony to the 2 departments?

Any and all suggestions are welcome