"You need to have keyword relevant content. Look at your inventory. Which are the cars seeking the most and you will always have in your inventory. Lets say you sell mainly Chevy Tahoes, then it could read like this..." Michaels is the…"
The automotive social network for dealers and dealership management
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V.J. (a.k.a. Volker Jaeckel)
- Male
- Marietta, GA
- United States
- Blog Posts (4)
- Discussions (2)
- Events
- Groups (1)
- Videos
V.J. (a.k.a. Volker Jaeckel)'s Page
Latest Activity
V.J. (a.k.a. Volker Jaeckel) commented on Alex Green's blog post Hey Guys I need some help with my internet advertising.V.J. (a.k.a. Volker Jaeckel) commented on Alex Green's blog post Hey Guys I need some help with my internet advertising."What struck me first is that you have a long video commercial showing in Spanish, but your website and your car description fed in by Autotrader is completely in English. I assume further that you have a much more larger inventory than only the 9…"
V.J. (a.k.a. Volker Jaeckel) commented on Alex Green's blog post Hey Guys I need some help with my internet advertising."Hello Alex, quick question. When you are referring to “website is autotrader driven”, what exactly does it mean? Further are you a more used car store or trying to sell more and more new OEM and CPO units?
I would like to possibly guide…"
V.J. (a.k.a. Volker Jaeckel) posted a blog postDiaries of an Internet Sales Director - Chapter I
PrefaceAfter almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly make their store a success as…See More
V.J. (a.k.a. Volker Jaeckel) replied to Ben Misra (secondarypro)'s discussion Should Lead Providers solicit the leads I purchased from them."Absolutely Marla:
This is a breach of contract, and they just would receive from me a kick in their rear."
V.J. (a.k.a. Volker Jaeckel) replied to Ben Misra (secondarypro)'s discussion Should Lead Providers solicit the leads I purchased from them."So it is a kind of "Loan-Leads" and not the usual "3rd party lead provider" who is submitting new car or used car leads like autobytel, dealix, etc?
Did you have "exclusivity" rights for your "circle of…"
V.J. (a.k.a. Volker Jaeckel) posted a blog postChevy is serving fries with it - How Chevy is trying to influence Gen Y
It appears to be that Chevy has learned its lesson and glimpsing over the fence with the hope figuring out how Scott Monty and Ford has become the “role model” for Automotive involvement in Social Media. Looking at all the indicators what made Social Media what it is today – a powerhouse and a media revolution initialized by a group of Gen-Ys or let’s call them Millenials – Chevrolet decided exactly to…See More
V.J. (a.k.a. Volker Jaeckel) replied to Jenny Murphy Bloodworth's discussion What social media posts/campaigns are the most successful? in the group Internet Retailing"I agree with Eric on the short questions, which will not require a Doctor's degree to answer...like What is your favorite color so far you have had in your cars? or What was your first ride and send a pic with it"...
Further was I very…"
V.J. (a.k.a. Volker Jaeckel) joined Harlene Doane's group
Internet Retailing
This group is for those individuals working in the Internet department. A place to share ideas on driving traffic, managing leads and closing more deals.
Profile Information
- Company
- Jim Ellis Audi and VW of Marietta, GA
- Position
- Internet Sales Director
- Dealership, Allied Industry or Finance Company?
- Dealership
- If Dealership, Franchise or Independent
- Franchise
- Your web site
- http://SocialMediaBuzzer.com
V.J. (a.k.a. Volker Jaeckel)'s Blog
Diaries of an Internet Sales Director - Chapter I
Posted on June 27, 2011 at 2:00am 0 Comments 0 Likes
Preface
After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…
Continue Chevy is serving fries with it - How Chevy is trying to influence Gen Y
Posted on January 14, 2011 at 11:30am 0 Comments 0 Likes
It appears to be that Chevy has learned its lesson and glimpsing over the fence with the hope figuring out how Scott Monty and Ford has become the “role model” for Automotive involvement in Social Media. Looking at all the indicators what made Social Media what it is today – a powerhouse and a media revolution initialized by a group of Gen-Ys or let’s call them Millenials – Chevrolet decided exactly to… Continue
Why do your customer follow you on Facebook and what do they expect?
Posted on January 12, 2011 at 2:30pm 0 Comments 0 Likes
We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or… Continue
Come on Ad Banner consultants - Make my day and show me some love
Posted on January 12, 2011 at 2:27pm 0 Comments 0 Likes
Okay, okay I am guilty as well pinning down the autotrader or cars.com rep in regards to “what is my click-through-ratio?” (CTR) or “I don’t know if these banners really do anything for me”, every time they wanted to make an up-sell for ”better exposure” of the brand. There was just too much doubt and not knowing in me to easily pass on these spins – until today (well, may be).
The… Continue
The… Continue
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