Tom White Jr.'s Page

Latest Activity

Tom White Jr. replied to Harlene Doane's discussion Who is CRM Quarterback
"Great IDEA!!!  I'm sending Gina flowers on Monday...  I'm such a crappy boss.  : ("
May 21, 2011
Tom White Jr. replied to Harlene Doane's discussion Who is CRM Quarterback
"So in the spirit of bringing on the debate, Harlene, I ask:  If there is NO buy in from the leadership, how on earth will a regular person take on this function and stay?  While our store may not be the norm, we still cause Gina (our…"
May 18, 2011
Tom White Jr. replied to Harlene Doane's discussion Who is CRM Quarterback
"This will be an unpopular response - we have a valued and dedicated co-worker who assumed this role without any direction.  Both myself (GM) and Scott (DP) are in the CRM daily.  When I say daily, I mean ALL day...  We manage out of…"
May 17, 2011
Tom White Jr. replied to Thomas A. Kelly's discussion SEO Can’t Disguise Your Marketing Strategy; It Will Only Shine Light On Its Flaws.
"Really???  Seriously???  You are advocating a Dealer NOT be or attempt to be on Page 1 of the SERPS???    90ish percent of all consumers are on the web researching before they ever show up on a Dealer's lot.  If you…"
Apr 20, 2011
Tom White Jr. joined Paul Potratz's group
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Think Tank Tuesday by Potratz

Every Tuesday is Think Tank Tuesday. Join the discussion as we look into the newest trends in Automotive Digital Marketing and offer Tips and Tricks on how to get your dealership started!See More
Jan 28, 2011
Tom White Jr. replied to Frank's discussion Google Issues
"Welcome to selling cars in 2011!  Frank, this is a very REAL challenge to car dealers and it doesn't matter how long you have been in business.  Dealership Reputation Management is one of the MOST IMPORTANT tasks your dealership can…"
Jan 28, 2011
Tom White Jr. replied to Greg Goebel's discussion For the First Time in Nearly 12 Years - Ford Spanks GM.
"Greg, Thanks for the info as always. I would like to point out one small altering viewpoint to your post; namely, that Suzuki is primarily a "Special Finance" manufacturer. Actually, most of the volume Suzuki dealers are more focused on…"
Mar 2, 2010
Tom White Jr. replied to Harlene Doane's discussion Credit Loosening Up? in the group Auto Finance Companies
"I am seeing a VERY slight uptick in approvals from all of my Special Finance lenders (with the exception of Citi). Clean packages fund fast with just about everyone. Americredit and Chase in particular are trying to put deals together. CPS is back…"
Oct 25, 2009
Tom White Jr. replied to Harlene Doane's discussion Is Cash for Clunkers Over?
"265 for 265 and were paid in full by September 21."
Oct 5, 2009
Tom White Jr. replied to Ted Heater's discussion Current state of the consumers mind
"Sorry if a reply by me automatically causes you an "OH SH*%" moment. Certainly not my intentions... I call it as I see it to a fault at times... You are 100% right that you have to ask for the sale. And yes, price is a major determining…"
Oct 2, 2009
Tom White Jr. replied to Harlene Doane's discussion SEO Efforts in the group Internet Retailing
"Ditto Joe and Eric. SEO/SEM is not rocket science and no third party vendor will look after you like you will look after you."
Oct 1, 2009
Brian R Hannan commented on Tom White Jr.'s video
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Why Your Advertising Doesn't Work...

"The facts about Otto Rohwedder."
Sep 29, 2009
Tom White Jr. replied to Courtney Cole's discussion C4C ... Time To Treat The Dealers Fairly!!
"Thanks Feaz!!! I am with you on all of your points. We have gotten paid on 1 (yes 1) of our 198 C4C deals as of this morning. Another 16 have been marked "Ready for Payment" which apparently is another way of saying the "check's…"
Aug 17, 2009
KARONEL PLOTT replied to Tom White Jr.'s discussion Cars.gov Approvals
"SMALL USED CAR DEALER IN TENN I ATTEND 2 AUCTIONS PER WEEK . I HAVE NOT SEEN THE NUMBER OF CARS AT THE AUCTIONS DROP LIKE EVERY ONE IS CONCERNED ABOUT A SHORTAGE OF CARS. BUT EVERYONE IS TALKING ABOUT A SHORTAGE FOR A WHILE. I THINK YES THEY MY BE A…"
Aug 10, 2009
John Douglas replied to Tom White Jr.'s discussion Cars.gov Approvals
"Great post Tom.Thanks"
Aug 8, 2009
Tom White Jr. replied to Tom White Jr.'s discussion Cars.gov Approvals
"I agree that this will drive up used car prices to some degree; however, many (MOST) of the cars we are trading for have been complete junk and not fit for resale at any lot. There have been a handful of trades that we have decided to bid the…"
Aug 7, 2009

Profile Information

Company
Suzuki of Wichita, AutoApproved.com, Lead Financial Services
Position
Super Genius and Mastermind of Possibilities
Dealership, Allied Industry or Finance Company?
Dealership, Allied Industry, Finance Company
If Dealership, Franchise or Independent
Franchise
Your web site
http://ridehomehappy.com
Biography/Work Summary
Killing Road Runners for 40 years and counting...
Favorite Quote
"Don't let the Bastards get you Down!"
Activities Away From Work
Wakeboarding, Surfing, Skiing, Social Media, Reading, Writing, Running...
Birthday
September 9

Suzuki of Wichita

Tom White Jr.'s Videos

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Tom White Jr.'s Blog

Communicating in a 140 Character World...

Posted on May 11, 2009 at 8:59pm 19 Comments

Twitter, Facebook, myspace, text messages, and the like have changed the way we communicate with each other. Gone are the days where we have hours to get our points of emphasis across to our customers. This presents some serious challenges for all of us.



Now, we have but seconds to communicate our selling propositions. Our customers have become accustomed to this… Continue

Social Media Tips #1 - The Importance of Your Profile

Posted on February 16, 2009 at 8:26pm 5 Comments

If you are like many people involved in the Auto Industry and have decided to get involved with Social Media to help you grow your business or just to network with other like-minded professionals, it is important that you take the time to complete a full profile WITH your picture. Your profile is the first place people go to find out about you and to decide whether or not they either want to connect OR take you seriously. It is your 30 second opportunity to either engage with your audience, or… Continue

Big Hat... No Cattle...

Posted on February 11, 2009 at 11:00pm 7 Comments

Dear Mr. Manager:



You have no traffic, your salespeople suck, you won't spend any money on advertising, your inventory sucks... Does this sound familiar? Big Hat you got there cowboy...



Hi, my name is Joey Newby. I was SUPER excited to come work for you - you sucked me in with all the money I could make... all the training I was going to get... all the support I was going to get... Mighty Big Hat you have there Mr. Manager. BUT, now I am failing...



I know, it's… Continue

Comment Wall (7 comments)

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At 1:22pm on May 28, 2009, Ron Harber said…
Super Genius and Mastermind of Possibilities...How are ya Tom? Still working on global domination?
At 2:30pm on February 25, 2009, Chris Stevens said…
Tom! Thanks for the add.. How's your month looking?
At 9:48am on February 19, 2009, John Clutts said…
Hey Tom!.. Love Seth's blog... Thanks for the heads up.. COME JOIN MY 20 GROUP!...
At 12:39am on February 18, 2009, Don Miller said…
Tom,
A collection rate of 95% is our benchmark; however, our client dealers are some of the best collectors in the business. The experience loss rates in the high teens and net charge-off losses percentages in the low twenties. I would recommend tracking the number for several weeks to determine your staffs benchmark.
At 12:58pm on February 17, 2009, Spencer Zimmer said…
TW how can i get a smooth picture like the one you have in your profile??
At 10:10am on February 12, 2009, lonnie blackburn said…
Tom, I heard a rumor you were not going to continue the 20 group, I wanted to share with you the tips on autotrader and cars.com etc that you shared with us, we have put into practice. the experience we are having is the roi is good however the volume is hard to justify from a cost of sale standpoint. If in fact you arent in the group I will certainly miss the experience,wisdom, and fearlessness you brought to the group. with all respect, Lonnie
At 9:43pm on February 11, 2009, Tracy E. Myers, CMD said…
Tom,
Hope you are well. Great to find you here. We had a great day today. 7 delivered and home by 8! How about you guys?
 
 
 

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