Tom Herald
  • Male
  • Marlborough, MA
  • United States
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Tom Herald's Discussions

Special Finance Convention

Started this discussion. Last reply by Tom Herald Aug 12, 2009. 2 Replies

GM Selling Directly via EBay!

Started this discussion. Last reply by Gene Daughtry @ Jul 13, 2009. 1 Reply

Benjamin Herald Associates

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Tom Herald's Page

Profile Information

Benjamin Herald Associates - Automotive Training and Consulting
Managing Partner, Executive Consultant
Dealership, Allied Industry or Finance Company?
Dealership, Allied Industry, Finance Company
If Dealership, Franchise or Independent
Your web site
Biography/Work Summary
Tom Herald is a Professional Consultant and National Training Leader with Benjamin Herald Associates. He has over twenty years of experience in the automobile business including over ten years as a dealer principal. He is a former Air Force commander with extensive training as a leader and instructor. Mr. Herald specializes in Sales, Finance, Special Finance, Operations Management, and Business Planning/Development.

Tom has been featured in World of Special Finance, Special Finance, Auto Dealer Monthly, Special Finance Insider, and Dealer Business Journal magazines. He is frequently a featured speaker at industry conferences, conventions, Twenty Group meetings for NADA, NCM Associates, and Leedom and Associates.

Tom began his automotive career with $15,000 and a burning passion to succeed. He aggressively grew his dealership into a five-location group to become the number one independent dealer in his market selling over 200 vehicles per month and built a $30 Million receivable portfolio. He mastered the Special Finance process, Consultative Selling Techniques and through consistent marketing he was able to brand his dealership and dominate his market niche. Mr. Herald has authored and developed training programs to maximize team performance, sales, and special finance. He has the unique ability to lead and motivate an entire sales team to achieve unparalleled success. He is genuinely committed to helping others become successful. His clients maximize their potential in both sales and finance.

Mr. Herald received his Bachelor’s degree from Indiana University and was subsequently commissioned as an officer in the US Air Force. He earned a Master’s of Business Administration degree from the University of West Florida and was licensed as a motor vehicle dealer in both Kentucky and Ohio. Tom has served on several advisory boards including his tenure as President of the Credit Acceptance Corporation Dealer Advisory Council. He has consulted and trained numerous businesses including franchise and independent dealers throughout the country and has worked as a consultant for several large national banks and lenders. He is well respected as an expert in the industry.
Favorite Quote
Lead, Follow or Get Out of the Way...

Walk softly but carry a big stick... Teddy Roosevelt
Activities Away From Work
I don't understand the question
November 9

Tom Herald's Videos

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Tom Herald's Blog

GMAC awarded CEO de Molina $11.6 million in 2008

Posted on February 27, 2009 at 5:40pm 1 Comment

I just read an article in Automotive News where the CEO for GMAC was awarded $11.6 Million for the job he performed in 2008, twice what he received in 2007. Think that was his cut of the $6 Billion in bailout money in December?

NADA Valuation Guides

Posted on February 19, 2009 at 9:45am 12 Comments

Every year it's the same old story. Dealers close out the old year by reducing inventory then start the new year replacing it. And many find themsleves in the midst of a buying frenzy midway through the 1st quarter. It's not a difficult trend to predict and for as long as I can remember, it has been part of our business cycle. But what IS hard to predict is the NADA valuation guide. And unfortunately that little yellow book affects the P&L for all of us who work in automotive… Continue

The New ZR1 Leaves the Big Dogs on the Porch!

Posted on February 16, 2009 at 6:57pm 0 Comments

The Daytona 500 finally sold out all of their seats just two days before the start of the Great American Race that concluded with a soggy ending to an otherwise exciting race. I am tired of the cold and snow every year about this time and especially so this year, so when Daytona comes, I get excited because I know spring is soon to follow.

Growing up in Indy I have learned to truly appreciate horsepower and all aspects of motorsports, particularly during the month of May. I have… Continue

Finance Leads - The Wild West

Posted on February 10, 2009 at 9:14am 0 Comments

Anyone who has purchased sales leads can personally attest to the fact that it is like running a business in the old days of the Wild West. It is an unregulated business where the laws of capitalism rule the playing field. Don't get me wrong. I am a true capitalist in every sense of the word but, the chaos in this industry today is simply not good for business.

Dealers buy sales leads from lead providers with lists of prospective customers who typically need help with financing. This… Continue

Comment Wall (3 comments)

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At 7:14pm on December 30, 2010, Jen Lowery Coppock said…
At 4:32pm on February 19, 2009, Gene Daughtry @ said…
It's been great to have people I can communicate with that understand the words coming out of my mouth. Let's keep this up.
At 12:53pm on February 17, 2009, Greg Goebel said…
Thanks, Tom. She and I have been burning the midnight oil to get it to this point, that is for sure. We are trying to work through other applications like the status updates (similar to FB) and the polls - both of which are on my own page right now. We'll keep working on it. Our goal last Wednesday was to get to 500 members by the end of this week (10 days) and we are 2/3 of the way there. Thanks for your posts!

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