Tim Perkins's Page

Company

Initiate Success affiliated with AutoMax

Position

Sales Trainer/Consultant

Dealership, Allied Industry or Finance Company?

Allied Industry

If Dealership, Franchise or Independent

Not Applicable

Your web site

http://www.initiatesuccess.com

Biography/Work Summary

INITIATE SUCCESS LLC
TIMOTHY S. PERKINS, PRESIDENT
2224 NW 6th Terrace • Wilton Manors, FL 33311 • Tel: (954) 260-7001 tperkins@automaxrecruiting.com

Timothy (Tim) Perkins started in the automotive industry as a salesperson in 1990. Not a surprise seeing his father sold automobiles for 31 years and his brother currently has a small used car operation with 35 years of automotive experience.

After selling automobiles for only eight months, he was promoted to the Business Manager position at a Ford Dealership. In 1992, he joined a Dealer Group hoping for growth opportunities. After holding the position of Business Manager at the Ford Lincoln Mercury Dealership and wanting to learn every aspect of the automotive industry, he accepted the position of Fixed Operations Manager, in the same dealership, overseeing the Parts Department, Service Department, Quick Lube, and the Bodyshop. This position afforded the opportunity to understand the intricacies of the “back end” of the dealership. After a year and a half in fixed operations, he was promoted to General Sales Manager. In this position he was able to bring his strong finance and insurance background and would merge it with the understanding of the fixed operation departments allowing him to create a “spot” delivery and customer satisfaction survey process resulting in the dealership soaring to Ford Motor Company’s national “top ten percent group”.

After two years in the General Sales Manager’s role, he was then promoted to General Manager, which allowed the dealership to have a person with extensive departmental experience generating net profits the dealership had never seen.

Shortly after being promoted as General Manager, he was given the tremendous opportunity of becoming Executive Manager for the Ford, Lincoln, Mercury, Honda, Volkswagen, and Mazda dealerships along with a Used Car Center and a body shop.

During this time he also began Dealer Candidate Academy through the National Automobile Dealers Association (NADA). This twelve-month program showed not only the importance of departmental customer satisfaction but also the importance of inter-departmental satisfaction. He quickly changed his title to “Bridge Builder”. This term developed into building bridges not only between departments but also between dealerships creating continuity for the entire dealer group.

After spending 14 years in the most rewarding role of his career, in November 2007, the dealer group was sold. This was an extremely bitter sweet time as he had been an influential factor in creating a dealer group that was lucrative enough to warrant an aggressive offer while knowing the team that was formed and shaped for success would be no more.

After deciding to take time off, he joined another dealer group consisting of 4 new vehicle dealerships, 3 used car dealerships, 4 bodyshops, and several real estate companies as their Chief Financial Officer.

Although quite content in his new position he was thinking of a move, a move where shoveling snow would no longer be of concern. He determined that at this point in his life, realizing now would be as good of a time as ever, he would move to the Fort Lauderdale area in Florida.

He is confident bringing his extensive automotive day to day experience will impact your dealership with a positive, efficient, and profitable outcome. He is looking forward to working with you in the near future to initiate the success your dealership deserves to have.

Favorite Quote

Success is the responsibility of the person in the mirror.

Activities Away From Work

Travelling is a must. I have conquered most of the Caribbean now have my sights on Italy, France, and Australia.

Birthday

May 8