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Stephanie Thompson
- Female
- Indianapolis, IN
- United States
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- Blog Posts (1)
- Discussions (5)
- Events
- Groups (5)
- Photos
- Photo Albums
- Videos
Stephanie Thompson's Groups
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Job Connections
101 members
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Direct Mail Best Practic…
6 members
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Used Vehicle Group
293 members
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Greater Cincinnati/NKY A…
13 members
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Internet Retailing
216 members
Stephanie Thompson's Discussions
Are Blue Laws Outdated?
Replied Feb 24
Grand Opening
Replied Dec. 1, 2009
Stephanie Thompson's Page
Latest Activity
Great post Jim, and so true. As a Direct Mail provider (and one that helps dealers in many different states) all of us have interest in keeping dealers legal. It is our experience that if there is an issue the state can and will come after both the…
As a consumer & fellow Hoosier, I would like to be able to shop on Sundays, however I agree with Courtney that it's nice for dealers an all employees to have a day they know they'll be off with their families. Besides that most dealerships in our ar…
WOW!
#1 When I clicked to watch the clip there was a Toyota commercial preceding the story. hehe
#2 I graduated from New Castle CHRYSLER High School - no joke it says it on my diploma. I guess Chrysler wasn't afraid of a little FREE brand recognit…
A place to swap stories & pieces, hooks & prizes, successes & failures in the world of automotive direct mail.
Hi David-
Congratulations on the new store! I really like all the ideas below, I agree that it should be a large traffic event that is high energy. We typically find the best way to pull in a lot of traffic is through a saturation direct mail campa…
A place to swap stories & pieces, hooks & prizes, successes & failures in the world of automotive direct mail.
Hi Sabrina,
We recommend mailing to your past customer base quarterly. The "buy back" letters with a personal website are really doing well right now, it's just an offer to buy back their current vehicle at a good price with some sale offers.
Othe…
A place to swap stories & pieces, hooks & prizes, successes & failures in the world of automotive direct mail.
Profile Information
- Company
- Tri Auto Enterprises
- Position
- Senior Marketing Consultant
- Dealership, Allied Industry or Finance Company?
- Allied Industry
- If Dealership, Franchise or Independent
- Not Applicable
- Your web site
- http://directmaildiva.blogspot.com/
- Biography/Work Summary
- Stephanie Thompson has been consulting automotive clients for five years. Specializing in Direct Marketing she's become the "Diva" when it comes to targeting the correct zips, choosing the right message and utilizing technology to track response, ROI, and what advertising dollars are REALLY doing for automotive dealers. Stephanie resides in Indianapolis with her husband Andy and their "golden husky" Charley. Stephanie can be contacted directly at: sthompson@triauto.com or (317)644-5729
- Favorite Quote
- "If you think you can, or think you can't, either way you're right"
--Henry Ford
“The man who stops advertising to save money is like the man who stops the clock to save time”
also---Henry Ford
- Activities Away From Work
- Boating, Scrapbooking, Working Out-mostly BodyPump, Spin & Step classes, Reading, Social Networking, Photography, Volunteering-Husky Rescue, and spending time with my family.
- Birthday
- March 27
Stephanie Thompson's Blog
Using Social Media to Generate Business
Many dealers are beginning to look to new marketing outlets as more traditional mass media options become less effective and more cost prohibitive. Social Media is alluring as it is inexpensive to get started and there are a lot of success stories popping up of dealerships gaining market share and improving sales using the new media.
Social Media may be "cheap" in the actual checkbook sense. Facebook is free, YouTube is free, Twitter is free (for now), etc. But there are high costs associated w… Continue
Social Media may be "cheap" in the actual checkbook sense. Facebook is free, YouTube is free, Twitter is free (for now), etc. But there are high costs associated w… Continue
Posted on June 12, 2009 at 10:34am —
Comment Wall (4 comments)
- At 11:04am on October 27, 2009,
Arnie Niles said… - Stephanie I found you in my Linked in one of my Auto Networks and I would like to get more information on this buy back letter. I am not even close to your market, I am in Ft Walton / Destin at Mercedes BMW dealership.
Also I would like to add you to my network.
Thanks! Arnie
arnieniles@yahoo.com
- At 10:53am on October 19, 2009,
Donnie Wilson said… - hey there beauitful, just stopping by to show some love..lol, how is everthing goin with ya?
- At 4:34pm on September 29, 2009,
Donnie Wilson said…
- Hey Stephanie, thanks for the add! come join our groups! I will be glad to see ya there!
- At 2:55pm on March 5, 2009,
Anna Hildebrandt said… - Hi Stephanie! Welcome. I hope you enjoy the site!
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