Stan Sher
  • Cherry Hill, NJ
  • United States
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Profile Information

Dealer eTraining
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
Biography/Work Summary
I have been in the automotive industry for over eight years. I started out as a sales consultant on the floor while attending college to become a teacher. My career took off as I did well selling cars so I stayed with it. After a few years on the floor I transitioned to internet sales where I was averaging 20-25 units per month as an internet sales manager.

I took my career to the next level by becoming a student of the business and learning digital marketing and creating effective strategies. It was these things that made me a successful sales manager, BDC Manager, and eCommerce director. As the president of Dealer eTraining, I continue to learn and create strategies that help dealers sell more vehicles utilizing digital marketing and outside the box strategies. Dealer eTraining is unlike any other automotive internet sales and business development training company out there. Everything is created with the goal of helping dealerships differentiate themselves from the competition and ultimately dominate their market.
Activities Away From Work
I play guitar and enjoy collecting guitars.
June 12

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Stan Sher's Blog

Congrats You Opened A Dealership Now What?

Posted on April 11, 2017 at 2:58am 0 Comments

Congrats You Opened A Dealership Now What? 

To be in the automotive retail, training and consulting business for 14+ years one would tend to pick up some important business life lessons. At Dealer eTraining I have always kept an open mind when it comes to…


Automotive Digital Marketing Firm Auto Ad Builder Provides Auto Dealers Quality Marketing Services

Posted on March 1, 2017 at 5:36am 0 Comments

The fast growing automotive digital marketing firm Auto Ad Builder has been serving auto dealers with the marketing services that truly sell more cars.

SOMERVILLE, N.J. - March 1, 2017 - PRLog -- The retail automotive industry has been growing tired of marketing services providers that offer very little to no value. This includes offering cookie cutter services and rarely every being there…


The Evolution of the BDC: Has your dealership evolved?

Posted on January 16, 2017 at 4:17am 0 Comments

Evolution of the bdc

Evolution Of The BDC: Has your dealership evolved?

A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same car dealers talking about embracing this part of this business. They say that it is the most important part of their business and that they invest more…


Kelley Blue Book Finally Matters To Car Dealerships

Posted on January 5, 2017 at 4:03am 0 Comments

Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem. Call …


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At 1:41pm on July 14, 2012, Kenny Atcheson said…

Hi Stan.

Great to connect with you.

It looks like you are running a highly successful consultancy.  

Kenny Atcheson 


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