Robin Heywood
  • Female
  • Spring Hill, FL
  • United States
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Profile Information

Dealer Pro Training Solutions
Fixed Operations Specialist
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
Biography/Work Summary
25 Years in the Automotive Industry
Favorite Quote
No one is ever too smart or too experienced to learn!

Belief leads to Passion - Passion leads to Success!
Activities Away From Work
God, family, Harley
January 7

Robin Heywood's Blog

Maximum Accountability Creates Maximum Profitability

Posted on July 20, 2010 at 9:09pm 0 Comments

After spending the last nine years working with hundreds of dealerships all across our country, I have discovered an amazing phenomenon permeating fixed operations. One could compare this phenomenon to cancer. The good news is this cancer is 100 percent curable for every single dealer who really wants to be cancer-free! The cancer is called “Lack of Accountability.” I find maximum accountability for everyone’s performance in the sales department, but when I…


Business Development Centers Can Maximize Service Appointments

Posted on July 20, 2010 at 9:07pm 0 Comments

I recently reviewed some research findings from a Detroit 3 manufacturer that revealed a very disturbing statistic: “The average dealer has a drop rate of about 35% on incoming service calls.” This simply means the customer hangs up the phone without speaking to anyone. This is disturbing, particularly in light of the declining warranty and retail repair order counts we are experiencing in our industry today. As a dealer or general manager, would you allow 35…


Missed Profit Opportunities

Posted on July 20, 2010 at 9:06pm 0 Comments

In the pursuit of additional profit opportunities in your service department, you must focus on maintenance of your customers’ vehicles. This is a missed opportunity for many dealers who do not perform complete, thorough inspections of their customers’ vehicles and do not make recommendations for preventative maintenance based on time, mileage, local conditions, etc. The value of these missed profit opportunities might surprise you.…


The Meaning Behind the Term "Fixed Operations"

Posted on July 20, 2010 at 9:04pm 0 Comments

Why do we classify half of our dealership as variable and the other half as fixed? What is the difference between the two? Should they operate independently of one another or operate as one? Is one more important than the other? As a dealer or general manager, which one deserves more of your time? These are interesting questions that are worthy of much discussion for the dealer who wants to survive and thrive in today’s marketplace.…


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