Auto Dealer People

Rebecca Chernek
  • Female
  • Cumming, GA
  • United States
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Rebecca Chernek's Discussions

Special finance , Non-Branded web sites

Great question BK. Some of the dealers I work with also have a generic website to gain customer appeal and leads. A great way to also provide additional product options. Just wanted to add my two cen…

Replied Mar 17

Accepting Credit Cards

Harlene- You are so right! The problem with a credit card is that the customer can deny the charges and the dealer is unaware that the charge back hit the books for almost 90 days. Along with high fe…

Replied Mar 16

Increasing Your Pay Check in Finance & Insurance!

Hey there BK! Knock em down every time! Good to hear from you!

Tagged: selling, Training, Compliance, menu, F&I

Replied Mar 8

Is Menu Selling the Best Way to Show Compliance in the Finance Department?

We utilize menu selling so that we are clear minded with the customer. The business manager has disclosed the price of the vehicle, the amount financed, the base payment with a specific APR and term!…

Replied Mar 5

 

Rebecca Chernek's Page

Latest Activity

Rebecca Chernek replied to Mike "BK" Anthony's discussion 'Special finance , Non-Branded web sites'
Great question BK. Some of the dealers I work with also have a generic website to gain customer appeal and leads. A great way to also provide additional product options. Just wanted to add my two cents!
March 17
Rebecca Chernek added a video
Rebecca Chernek- Overcoming Objections
Effectively responding to the customers objection.
March 16
Rebecca Chernek replied to Mark Marino's discussion 'Accepting Credit Cards'
Harlene- You are so right! The problem with a credit card is that the customer can deny the charges and the dealer is unaware that the charge back hit the books for almost 90 days. Along with high fees and the potential of not only a lost down payme…
March 15
Rebecca Chernek replied to Rebecca Chernek's discussion 'Increasing Your Pay Check in Finance & Insurance!'
Hey there BK! Knock em down every time! Good to hear from you!
March 7
Mike "BK" Anthony replied to Rebecca Chernek's discussion 'Increasing Your Pay Check in Finance & Insurance!'
You are correct! Create a good process and DO NOT DEVIATE! Works for me!
March 7
Rebecca Chernek added an event
March 5, 2010 from 6pm to 7pm
Contact us for private In-Dealership Consultations! Get All Your Managers On The Same Page! Cost Effective! Increase Performance- Get Back On Track with Chernek Consulting, Inc!
March 5
Jack Higginbotham replied to Rebecca Chernek's discussion 'Increasing Your Pay Check in Finance & Insurance!'
Very well stated Becky!! We shouldn't pre judge anyone! Present everything to everyone, every time and watch what happens, People will astonish you, buying products YOU never thought they would. Have fun and make some money!!
March 5
Rebecca Chernek replied to Charlie Hernandez's discussion 'Is Menu Selling the Best Way to Show Compliance in the Finance Department?'
We utilize menu selling so that we are clear minded with the customer. The business manager has disclosed the price of the vehicle, the amount financed, the base payment with a specific APR and term! The key ingredient is PRIOR to all products being…
March 5
Rebecca Chernek added a discussion
Increasing Your Pay Check in Finance & Insurance!
You want to make a difference in your overall performance and increase product penetration?  Wonder what it's going to take to get that pay check growing again?  It's simple!  You must have a process!  The truth is that a bad process is better than…
March 5
Rebecca Chernek is now a member of Auto Dealer People
Welcome Them!
March 2

Profile Information

Company
Chernek Consulting, Inc
Position
President, CEO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://www.chernekconsulting.com
Biography/Work Summary
+25 Proven automotive retail industry. Founded CCI (Chernek Consulting, Inc) 2001 provides finance & insurance sales training nationwide for automotive, RV and marine dealers nationwide!
Favorite Quote
Some people tell you how to do it while others show you how it can be done!
Activities Away From Work
boating, needlepoint, reading, second life
Birthday
November 8

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