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Raymond Paine
- Male
- Brewster, NY
- United States
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Latest Activity
First look into who would fit best as the Service Person weather yourself, wife or brother would be good at it.
The personallaity is very important because its not for everyone. That person needs a great deal of patience. With you looking over a sal…
What does he know about Service. Like so many others in the Industry, they have never spent a day on the Service Drive. We'll see what happens.
NOT YET
TRYING TO GET THE ADVISORS TO USE EMAIL IS TUFF ENOUGH, LIKE ANYTHING ELSE THEY NEED TO REMINDED EVERYDAY.
SOMEDAY WE WILL GET THEM INTO THE NEW MILENNIUM
Any new ideas on bringing in business these days. Tried every Direct Mail company out there They all promise they can target Spefied customers, but in reality they don't. And when it comes to the reporting end, well we know how that goes. Is there a…
Profile Information
- Company
- Brewster Honda
- Position
- Service Manager
- Dealership, Allied Industry or Finance Company?
- Dealership
- If Dealership, Franchise or Independent
- Franchise
- Your web site
- http://www.brewsterhonda.com
- Biography/Work Summary
- Service Manager for 14 Years at Brewster Honda
Service Advisor for several years
Parts Manager for 2 Years
Over 25 years in Fixed Operations
- Favorite Quote
- Be part of the Solution NOT part of the Problem
5 Year OLd Rule (?) some day to be a book
Don't make the customer suffer because of us
- Activities Away From Work
- Hockey Coach and Referee
Advid Giants Rangers and Mets fan
Most of all I love to play with my 3 Kids
even just running around goofing off
Known as the 4th child in Family
- Birthday
- January 21
Comment Wall (6 comments)
- At 11:09am on June 4, 2010,
Mike Vogel said… - Hi Ray, this message is from Mike Vogel. don't know if you remember me from Middletown Honda days in the 90's?? Just found this website and decided to join. I see you are still with Brewster Honda, nice job! Email me back when you have a chance at mikev@carsontoyota.com
- At 7:07pm on September 1, 2009,
Darlene said…
- Hi Raymond! My name is Darlene owner of RPM and we can & Absolutely DO TARGET specific customers based on OP Code and last date of service, plus provide offers specific to each customer! And, not a problem to RePull Service report (from any dealer computer system) and provide complete response & profit details. Plus we are now introducing a Loyaly Reward Points program customized by you! Plastic laminate mailer includes 2 custom variable printed Loyalty Cards (usually with a picture of your service department) and a scan to receive mystery discount. Variable discounts offered and customized by you! Includes Loyalty software & scanner to scan, activate & track Loyalty points, redeemable as you choose! Never a better time to execute now that CARS is over - let's get those customers Loyal to YOUR SERVICE Department! Call me for sample & details 866-776-7587 or check out more info at www.resultsplusmarketing.com
- At 11:51am on February 23, 2009,
Hal Scott said…
- Good morning Ray. There are a ton of aftermarket companies that claim to increase customer traffic, the trouble is how do you know that the people that came in from the mailer/email were not coming anyway. Many of the aftermarket programs have value but too often they are viewed as the entire solution when in fact they are are just a small piece of the solution. What percentage of your customers that buy cars from your store actually use your service routinely over the next several years? Also, what is the experiential interval for services for your current customer base and does that indicate that they are using you for everything every time? Rather than spiff your Writers for daily sales and hours sold why not pay them for customer retention, this will change the focus from get all you can from every customer every visit to keep the customer forever. You must decide what matters to your business, sometimes giving up a little now furthers your company's health in the long run. I know I sound like a broken record but your Writers are your primary marketing tool, if you are not geting the results that you want than look at the process and performance in the their jobs first before spending money on outside programs. How do your Writers invite customers back - do you have a process for follow-up - what is the process for follow-up on unsold work - how do you track if the customers actually return when it is time to do so?
Hal
- At 11:44am on February 23, 2009,
craig orlando said…
- Ray,
Great Idea, I am going to promote this site to all the managers.
- At 8:56pm on February 20, 2009,
Kevin McClain said…
- Ray; after reviewing your profile, I'm hoping we can get along; I'm an avid Eagles, Flyers and Phillies Fan. A Tale of Two Cities. Kidding aside and to answer your question, there are some new marketing techniques available in the industry. As Hal stated, what is your unique market? your target customer base? What are you currently doing? What has worked? What has failed? The key is to identify who and what you are going after and develop a strategy to get there. Each dealership is unique in what they do, they only have to communicate it to thier customer's. A dealership who operates from a pull marketing program, is the one who will succeed in this challenging market. Aside from this marketing concept, there is some new technology available to market your dealership. I'd be happy to have a conversation with you and discuss various marketing options.
- At 6:54pm on February 19, 2009,
Hal Scott said…
- Hey Ray. From my experience, your best marketing tool to create traffic is your Service Writers. They create customer retention through their services to your customers. If your customers know, like and trust your Writers they will return. Also, if you would like to grow your buiness you must identify the services that your target customer base values - have you figured that out yet? It tends to vary to a degree by market and brand. There are some broad guidelines of course. I will keep this short, but if you would like to talk further let me know.
Hal
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