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Ralph Paglia's Blog

ADP Social Media Reputation Management Team in Scottsdale, AZ; 5 New SoMars

Posted on May 24, 2010 at 11:00am 1 Comment

The ADP Social Media Reputation Management Team based out of the SkySong Operations Center in Scottsdale, AZ is proud to introduce 5 New SoMars (Social Marketers) that started on May 17, 2010. Learn more about the services they provide at http://www.ADPsocial.com… Continue

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ADP Dealer Services
Director - Digital Marketing
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Biography/Work Summary
Director - Digital Marketing
ADP Dealer Services

Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.

Ralph has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.

Experienced in using market research to improve results from people, business processes and the technology used to execute.

OEM and Retail Automotive organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.

- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.

- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.

- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.

- 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership.

- 2008 Dearborn, MI: Ralph secures landmark agreement and purchase order from ford Motor Company to migrate 50% of all ford dealerships from conventional local marketing and advertising to more effective digital marketing strategies and tactics.

View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn
Favorite Quote
"If I have two vice presidents working for me that always agree on business matters, then i have one too many..." William Wrigley

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May 7

Automotive Digital Marketing Professional Community

Tim Kaye posted a blog post

Tim Kaye posted a blog post

Things to Look Out for While Buying an Antique Car

Are you an automobile enthusiast? A person who loves to buy cars? The automobile industry is a dynamic one. It’s always in motion. Every year quite a few new cars are introduced. This has been the trend for a long time now. So, new cars become the talk of the town. Sometimes the old ones passes into oblivion and the companies stop manufacturing them. However, some of them can still be priced possessions of the owners. The concept of owning antique cars have gained ground over the years. If you are looking to invest in such vehicles, you need to do it prudently. There can be pitfalls, which you need to avoid. Here are a few tips that can help you choose the best antique cars.How old is the car?This is probably one of the most important questions to ask when you are buying an antique car. Its price varies depending on its age. The older the vehicle is, the more expensive it is expected to be. However, this does not always hold true. Here’s a look at some of the most expensive transactions for antique cars:1963 Ferrari 250 GTO at $52 million1957 Ferrari 250 Testa Rossa at $40.4 million1954 Mercedes-Benz W196R Formula 1 at $31.6 million1967 Ferrari 275 GTB/4 NART Spider at $27.5 million1931 Bugatti Royale Type 41 Kellner Coupe at $20.2 millionAs the list expresses, the prices were not only determined by the year of manufacturing, but also by the model of the car.Check the Service RecordsWant to get an idea how the car will be able to perform? Check out its service records. As a buyer, you should always be aware of how many times the car was repaired. The maintenance records are likely to give you an idea about the current condition of the vehicle. This is extremely important, especially if you are looking to buy a car, which is already pretty old. Check out if you are investing in something that’s all over the hill. As the antique vehicles are usually extremely expensive, make sure you the money you are spending is not going to waste.What Mileage?What mileage is the car running at? Is it too low? Then wait, don’t go for it. Always remember, the lower the mileage is, the more money you will need to spend on the fuel. So, it is important for you to the mileage of the car before you actually buy the car. If you are planning to buy an antique vehicle, which you are expected to run on a regular basis, always go for high-mileage cars. Besides, also take a look at the distance the car has already run before you actually sign the buying contract. The less it has traveled, the better its performance is expected to be.Planning a Good InvestmentWhy are you buying the antique vehicle? Are you pursuing your hobby? Or, are you planning to make some profit out of it in the long run? If you are looking at it as an investment, better you look for cars that have been produced by the manufacturing company in low numbers. Always remember, lower the number of cars in the market, higher is its value. So, it is better to buy a car, which is rare to find. Then you can easily sell it away at a handsome price when you need and make a good profit from it.Color Surely CountsHave you seen the antique vehicle in person that you are planning to purchase? What is the color of the car? Remember, the color counts. If your car has an extremely unique color combination, it is expected to fetch more value than the ordinary ones. So, it is better to choose the color prudently when purchasing an antique car.Is the Paint Original?Are you sure it is the original color of the vehicle? Remember, the color also plays an important role in determining the value of a car. Always go for a car, which is still in its factory color. If the car was painted a number of times, it is better not to go for it. May be those paints were applied primarily to conceal some kind of fault on the car’s body.Avoid RustCheck the old car properly when you first see it. Is there any sign of rust? If yes, then better you don’t buy it. It’s true that you can remove the rust. But the car will hardly remain the same. You just can’t expect the vehicle to be as fresh as a factory-returned product once it develops rust. So, it is always a good idea to avoid cars, which have already been affected by rust.It is usually the model of the car that determines the value of an antique vehicle. However, there are other factors as well that affect a classic car pricing. Even when you know the price and are ready to purchase it, you should check out these few things. It will help to ensure that you are not wasting the money at all. Ask a few questions, do a good amount of research and set a budget for it to get the car of your dreams.Timothy Kaye, CEO of Premier Plates UK, is fanatic about cars and has tried his hands on various segments of four wheelers for a significant number of years. Sports car thrills him most, and he takes special interest in number plates.Image Courtesy: gearheaderie.comSee More

Tyson Madliger posted a blog post

Tyson Madliger posted a blog post

Four Interesting Data Points About Car Dealers' Mobile Landing Pages

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through mobile devices.This is why the appropriate landing page is so important. In this infographic by String Automotive, they point to four key bits of information that can help a dealer or marketing company maximize the way that people interact with their website through mobile devices.See More

Links for 2012-10-07 [del.icio.us]

  • Wall Clutter and Pushy Sales Efforts Discourage Customers from Liking Dealer Facebook Pages - Automotive Digital Marketing Professional Community
    Dealership Discounts, Service Coupons and Promotional Offers Drive Likes More Than Customer Loyalty - They drive customers to Like a Car Dealer's Facebook Page! Overall, the Lab42 study finds that 87% of the social media users surveyed like business pages on Facebook. When asked their biggest motivator for doing so, these respondents cited promotions and discounts most often (34%), followed by free giveaways (21%). Loyalty and business trust were cited by 14% and 11% respectively. 77% of respondents who liked businesses on Facebook reported having saved money as a result of their likes. Use the link provided to view the entire article and access the data charts... Please leave a comment on the ADM blog page where this article is posted.

Links for 2012-09-30 [del.icio.us]

Links for 2012-05-08 [del.icio.us]

  • The 4 Fundamentals of Writing a Good Press Release
    Many thanks to Sara Callahan for a really great tutorial on how to write press releases... I have read many articles about the subject, some of them rather lengthy in nature, but Sara's is one of the most practical, easy to understand and clearly constructed guides in a compact piece that I have ever seen. Use the link provided to read Sara's full article and please leave her a comment...

Links for 2012-04-22 [del.icio.us]

  • Are You Listening?
    Katie Colihan writes: "If you don’t listen to your customer you won’t be able to react accurately. For example, if you have a smile pasted on your face as you write a credit application thinking it will make you look friendly, but your customer is talking about a terrible event in his/her life that landed them in the credit situation that they are in, how does this make you look? If you aren’t listening, then you aren’t hearing, if you aren’t hearing, the you run the risk of missing some very important information that a customer could give you..." Use the link provided to read the rest of Katie's article, and please leave a comment for her!

Links for 2011-08-14 [del.icio.us]

Links for 2011-08-09 [del.icio.us]

  • Google +1: Now in PPC Ads and Affecting Search Engine Ranking - Automotive Digital Marketing Professional Community
    Google makes it clear that the +1 button does have an impact on your organic rankings, regardless of whether they come from a PPC ad or your organic listing. As long as the URL of your PPC ad matches the URL of the organic listing, +1’s will show on both results. The company also notes that while +1’s will affect your organic search ranking, they will not change Quality Score or ad ranking. However, the most important component of Quality Score is Click-Through Rate (CTR) and I suspect that the primary reason that Google is testing this functionality in PPC ads is that they believe (as I do) that when a user sees a +1 from a trusted source, they will be more likely to click on the ad—increasing CTR, Quality Score, and Google’s ad revenue.
  • DealerDefender August 2011
    The inimitable James A. Ziegler shares his perspective on a variety of topics that are what is current and relevant in the automotive industry today!
  • Every Time You Google an Angel Gets Its Wings - Automotive Digital Marketing Professional Community
    However, I looked in my pocket today, and I found "Zuzu's petals" . . . and so think about this, all you professionals, and let me say "Hat's off to you all!". You are the best and the brightest here on ADM, and I'm very proud to be a part of this, the best online community for Automotive Marketing Professionals in existence. When I look at our roster of 5k members, I see names from those who minted this marketplace, to those who lead the way to online success like no others. I've added both great knowledge and great friends by being here.

Links for 2011-08-08 [del.icio.us]

  • Are Car Dealers Apathetic About Social Media Marketing? - Automotive Digital Marketing Professional Community
    Reputation Management is Primary Objective - While offline forms of word-of-mouth remain critical for all automotive franchise brands, and certainly for small or locally based independent car dealers and businesses of all kinds, social media also plays a valuable role by giving a wider voice for their dealership experience reviews, product and dealer recommendations and helping to amplify that voice beyond their immediate circle of friends, family and colleagues.

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