Ralph Paglia
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  • Phoenix, AZ
  • United States
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ADP Social Media Reputation Management Team in Scottsdale, AZ; 5 New SoMars

Posted on May 24, 2010 at 11:00am 1 Comment

The ADP Social Media Reputation Management Team based out of the SkySong Operations Center in Scottsdale, AZ is proud to introduce 5 New SoMars (Social Marketers) that started on May 17, 2010. Learn more about the services they provide at http://www.ADPsocial.com… Continue
 

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Profile Information

Company
ADP Dealer Services
Position
Director - Digital Marketing
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Independent
Your web site
http://www.automotivedigitalmarketing.com/
Biography/Work Summary
Director - Digital Marketing
ADP Dealer Services

Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.

Ralph has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.

Experienced in using market research to improve results from people, business processes and the technology used to execute.

OEM and Retail Automotive organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.

- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.

- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.

- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.

- 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership.

- 2008 Dearborn, MI: Ralph secures landmark agreement and purchase order from ford Motor Company to migrate 50% of all ford dealerships from conventional local marketing and advertising to more effective digital marketing strategies and tactics.

View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn
Favorite Quote
"If I have two vice presidents working for me that always agree on business matters, then i have one too many..." William Wrigley

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www.ADP.info
www.SEMDealer.com
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www.Car-Guy.com
BZ Results User Community
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Wards Dealer Article on Ralph Paglia
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First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Personal Website Created by Ralph Paglia 10 years ago
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
Ralph Paglia's Geocities Personal Page
My Automotive Digital Marketing Professional Community Page
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Birthday
May 7

Automotive Digital Marketing Professional Community

Lizzie Weakley's blog post was featured

Lizzie Weakley's blog post was featured

Auto Tech: How Modern Technology is Impacting the Automobile Industry

Today's automobile industry landscape is exciting... Car manufacturers are embedding connectivity and sensor solutions to deliver more in-vehicle services. Connected infotainment systems and advanced driver assistance systems are two technologies shaping the current car market.Connected Infotainment SystemsLooking at a car maker's advertisement today, shoppers will likely see Apple CarPlay and Android Auto Play listed as a feature. It's become a trend for car models to integrate its embedded system to work with the driver's mobile device operating system. This allows users to tether their smartphone to a vehicle's in-dash display and access its driving-related services hands-free. CarPlay and Auto Play were designed to meet driver’s connectivity needs - calling, texting, and navigation - with safety as priority. Connected cars not only display large app icons in the central display, it also lets drivers navigate applications through built-in car controls. For example, when a driver connects an iPhone to his vehicle, CarPlay will initiate to work with buttons on a driver's steering wheel. The driver can then conveniently change music preference or dial calls without taking his eyes off the road. The most powerful aspect of current Apple CarPlay system is probably Siri. Through Apple Maps, a driver might ask "Siri, where is the nearest EV charging station" and the system will respond with a route and a time estimate. While this feature is likely to be taken for granted, Siri's ability to read, reply, and send messages for the driver is impressive. Apple advertises this convenience very clearly on its website: "Just say 'Siri, tell Blair I'll be there in 20 minutes' and it's done." Android Auto Play has similar capabilities. Technologies like CarPlay and Auto Play are reinforcing safe driving habits while improving driver's infotainment services and driving experience.ADAS TechnologyAdvanced Driver Assistance Systems (ADAS) is another shifting technology that uses a modern detection and alert system to enhance on-the-road safety. The technology uses sensors, radars, and software to classify nearby objects and sense road conditions. It also monitors in-vehicle health like tire pressure to ensure the car is operating with a safe set of wheels. Companies like All American Discount Tires indicates this is important for a driver's safety and the safety everyone else on the road. As well, ADAS technology can detect pedestrians, construction signs, and objects at a vehicle's blind spot. Highly advanced systems use complex machine learning algorithms to discern a police car or a taxi and is able to predict the action of other cars. For example, some connected vehicles with ADAS can sense lane changes or know when a car is about to back out from a parking space. This enables safety features like Lane Departure Warning Systems and Electronic Stability Control that let drivers navigate through daily traffic more smoothly than ever. The demand and advancement of ADAS technology is expected to rise and impact future global car markets.Advancing the Automobile IndustryModern technology is driving the automobile industry forward in more ways than previously possible. With new solutions like connected devices and advanced sensor systems, new generation vehicles is will provide more comfort, convenience, and safety. Whether it's shifting through a playlist using control buttons on a steering wheel; composing a text message through Siri; or parallel parking with sensor-based assistance; consumers can expect upcoming vehicles to integrate more technological solutions to enhance the driving experience of coming generations.See More

Sujain Thomas's blog post was featured

Sujain Thomas's blog post was featured

Using digital marketing platforms to accelerate growth: Guide for Car Dealers

Car Dealers on the internet these days have a wide array of scopes to promote and grow their business if they only keep an open mind and know the hows and whats of the industry because digital marketing is a trend that is here to stay.This latest trend also requires that you build a strong business brand value online through various categories such as search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing and email marketing.  As an entrepreneur, it is important that car dealers understand the effect these various methods of SEO will have on your business. How to give your site the required boostEven just having a website of your own will simply not cut it and it is only just the first step. There are other factors involved such as ranking on search page and traffic to the website. These things will together ensure that your site stands out from the crowd and lands on the top search on search engines like Google and draws in human traffic or organic traffic because that is what you should be aiming for in the first place.  Paid traffic may give you an initial boost, but that effect won't sustain as people tend to put their trust more on sites that gain a top position through the organic way. Also, Google has recently changed the way the world used to be regarding online marketing. So now it is also important that your website is mobile friendly because of most of the today's generation access the internet through their smartphones and apps. Digital marketing trendToday's entrepreneurs know about digital marketing, but the problem is that most of the time if not always, they end up having pre-conceived notions about SEO that they have things figured out and that it will automatically take care of itself. They put too much trust in the "magical" power of SEO alone most of the time and hope that it will overnight give them mass visibility and market domination. SEO is a complicated process, and Google algorithms are one of the most unpredictable systems there is. So unless you stay updated all the time it is highly unlikely that you will get the desired results. There are some ways that search engines can work, namely on-site optimization and on–site optimization.On-site optimization:In this process, it ensures that your website will be received well by visitors as well as search engines. You can achieve this by putting in the right keywords, phrases, Meta tags and descriptions on the page of your website. Google then determines on how to rank your site based on these data. This is what we popularly knew as SEO or search engine optimization.Off-site optimization:Another great way to gain a higher rank in search engines is to use external methods. But like SEO this method can't be done on your website. Google tries to organize the sites in a way that it thinks is appropriate and places them according to importance as it sees fit.  The sites' importance is judged by backlinks or how many other sites are linked to it. So it is advisable that you link many sites and also that it appears on a larger platform and favorite blogs. This will boost up your position. Google SEO:SEO lets you sort of bypass your competition on search engines like Google and helps you gain more traffic by putting you on top search. With a good SEO, you can be sure of getting more organic traffic than ever before. Now it is a complicated and tedious method, especially, when Google keeps updating its algorithm now and then.Firstly, in recent times, due to its updates, Meta tags are no longer indexed in Google as they used to be before and thus these simple texts that usually come along with the link to the search results when someone searches for similar products won't be helping you land up on top search. That doesn't mean you should abandon this altogether but just make sure to include a compelling and relevant description with it. Also, the numbers of inbound links won't be helping you anymore in giving your site the top priority that you seek. Page rank and keyword preferences also have changed drastically. Now it's quality over quantity and Google prefers that you give relevant keywords rather than just a bunch of random keywords to increase the number.White-hat SEO is a proper optimization, and black-hat SEO is quite the opposite. Even though both may give you great results, the latter one is likely to put you in trouble in the long run by banning you on online platforms so it is better to steer clear of it as your brand’s reputation might be at stake.Black –hat SEO methods include keyword stuffing, use of invisible text, creating fake pages and page swapping while back linking, keyword analysis and link building are white-hat SEO that you should be using in the first place.ConclusionThe opportunity to build your business is unlimited in today's digital marketing world, and you should take full advantage of it as an entrepreneur. For this take help from professional SEO partners if necessary. But make sure that the companies themselves have their SEO prioritized. Also, those who guarantee you 100 percent success are the ones you should stay away from. As these algorithms are complicated as they are and keep changing. So it is impossible for anybody to understand them completely. But companies like Ary Rosado SEO Agency will help you build your business in just that way that you get value for your money. Author bio: Sujain Thomas is a contributing writer at Ary Rosado SEO Agency and is a known face online due to her various famous works on social media marketing and is currently working to help young entrepreneurs build their business online.See More

Josh Blick's blog post was featured

Josh Blick's blog post was featured

Service Advisors: End Your Day with the Beginning in Mind!

When you first come to work every morning, do you spend time planning your day, or do you dive right in and start working? Depending upon your role in the dealership, it may not matter that much. However, service advisors really don't have a choice. Your service department opens early and it's busy as soon as it opens. Ending your day with the beginning of the next day in mind is key to starting the day off right.  If you're a service advisor, jotting down a to-do list for the next day isn't really sufficient. There's so much that can be done to prepare for early appointments. Being prepared means you can deliver a stellar customer experience first thing in the morning, even if you haven't had a chance to finish your first cup of coffee.  Best practice is having service writers perform a day-end checklist. Advisors that completed these tasks before they went home arrived at work every morning ready to dive in and perform at the highest level!   1) Review open Repair Orders (ROs)  After you've said goodbye to all the customers who picked up their vehicles, review your open ROs. Have you contacted all these customers to update them on the status of their vehicles?  At the end of each day, being proactive about letting your customers know the status of their vehicles will eliminate many incoming phone calls from them the next day. This means fewer interruptions while you're with clients, and fewer phone calls to return in a game of phone tag. It also makes your customers happy because they don't have to call you to find out what's happening.  One of the best ways to let customers know about their vehicle status is texting. If your service department has a texting function integrated with its DMS, encourage advisors to use it. In general people are much more responsive to texts than to phone calls. Think about it: if you're at your son's baseball game or in a meeting at work, are you going to pick up the phone? Not likely. But you can easily read and respond to a text.  2) Review morning appointments  Print out service histories for all of your next morning service appointments. Look at what the client is coming in for and review that vehicle's history to see if there are any recommended repairs that need to be addressed, recalls in effect for their vehicle, or other opportunities. Print out your RO estimates and attach the service histories, highlighting or otherwise noting the items you've found.   Reviewing appointments ahead of time also gives you a sense of how many big jobs vs. small jobs you'll have. This allows you to form a game plan in terms of who will be working on what, and in which bays. Having a game plan in advance saves valuable time in the morning, which your clients really appreciate.   3) Update closed and work-in-progress ROs  Review all closed and work-in-progress ROs, and update notes in the CRM and/or DMS. During the rush of the day, notes are often scribbled by hand onto ROs but never transferred into the DMS. Also notes from conversations that you've had with clients should be recorded that day before you forget the details.  All items such as declined services and attempts to reach a client should be recorded. If you've made a repair recommendation, record the price quoted. If the customer is a possible candidate for a trade-in, make a note and alert the appropriate sales contact.  4) Have loaner cars ready  Last but not least, review how many of the next day's service appointments are in need of a loaner car. Make sure you have enough to meet the demand, and go out to physically inspect them. The cars should be vacuumed, washed, gassed up and ready to go. This is one of those no-brainer items that often gets overlooked, but makes a huge difference in the customer experience. When your customer is eager to get to work in the morning, making them wait for a loaner car is unacceptable.  Taking care of these details at the end of your day will ensure that you're prepared for tomorrow. Trying to tackle these tasks at the beginning of the day, when cars are pulling into the service lane and customers are waiting, increases the likelihood of mistakes, missed opportunities and unhappy customers.  What tips do you have for ending the day with the beginning of the next day in mind? See More

Hannah Whittenly posted a blog post

Hannah Whittenly posted a blog post

When 5.25 Million Car Accidents Happen Every Year, How Can You Avoid One?

Even though millions of people are injured in car accidents every year, most collisions are completely avoidable. Those who drive defensively and properly maintain their vehicles can substantially reduce their risk of being involved in a life-altering accident. Here is a look at a few steps that you can take to avoid a major collision that will negatively impact your health, finances, and future.Avoid DistractionsAll drivers must avoid distractions whenever they get behind the wheel of a vehicle. Taking your eyes off of the road for just a few seconds to change the radio station or eat a bite of food will increase your risk of being involved in an accident. Some of the most common distractions include smartphones, tablets, radios, food, beverages, and noisy passengers. All of your attention should be on the road ahead of you until you are in a safe location and the vehicle is completely off.Give Yourself Extra TimeLeaving for work or school just a few minutes early will give you the opportunity to drive defensively and stay within the speed limit. Those who are running late often make mistakes that put themselves and others in dangers. You also need to plan out your route well before you get into the driver's seat. Familiarizing yourself with the signs and speed limits along your route will help you avoid unnecessary driving mistakes.Maintain Your VehicleIn most cases, a driver is responsible for the safety of their vehicle. The only time a driver isn’t responsible for their vehicle is if a manufacturer or mechanic acted negligently. If you were recently involved in an accident because of a faulty or damaged part, then you must immediately contact an auto accident attorney, such as one from the Alexander Law Group. These cases can become extremely complex, and you will need an experienced legal representative by your side.Never Drive ImpairedMany drivers don't realize that alcohol and illegal drugs aren’t the only substances that impact their coordination and cognitive abilities. There are hundreds of different prescription and over-the-counter medications that can make you drowsy or impair you in some other way. Before taking any medication, you must first read through all of the potential side effects. Most companies are required by law to put warnings on their products if they can potentially impair you.No matter how careful you try to be, you may be involved in an accident at some point. Even if you don’t feel injured, it is still important to seek out medical attention. Some drivers and passengers don’t notice the physical side effects of collisions for days, and what started off as a minor bruise or strain can quickly evolve into a lifelong injury if it is left untreated.See More

Lizzie Weakley posted a blog post

Lizzie Weakley posted a blog post

Auto Tech: How Modern Technology is Impacting the Automobile Industry

Today's automobile industry landscape is exciting... Car manufacturers are embedding connectivity and sensor solutions to deliver more in-vehicle services. Connected infotainment systems and advanced driver assistance systems are two technologies shaping the current car market.Connected Infotainment SystemsLooking at a car maker's advertisement today, shoppers will likely see Apple CarPlay and Android Auto Play listed as a feature. It's become a trend for car models to integrate its embedded system to work with the driver's mobile device operating system. This allows users to tether their smartphone to a vehicle's in-dash display and access its driving-related services hands-free. CarPlay and Auto Play were designed to meet driver’s connectivity needs - calling, texting, and navigation - with safety as priority. Connected cars not only display large app icons in the central display, it also lets drivers navigate applications through built-in car controls. For example, when a driver connects an iPhone to his vehicle, CarPlay will initiate to work with buttons on a driver's steering wheel. The driver can then conveniently change music preference or dial calls without taking his eyes off the road. The most powerful aspect of current Apple CarPlay system is probably Siri. Through Apple Maps, a driver might ask "Siri, where is the nearest EV charging station" and the system will respond with a route and a time estimate. While this feature is likely to be taken for granted, Siri's ability to read, reply, and send messages for the driver is impressive. Apple advertises this convenience very clearly on its website: "Just say 'Siri, tell Blair I'll be there in 20 minutes' and it's done." Android Auto Play has similar capabilities. Technologies like CarPlay and Auto Play are reinforcing safe driving habits while improving driver's infotainment services and driving experience.ADAS TechnologyAdvanced Driver Assistance Systems (ADAS) is another shifting technology that uses a modern detection and alert system to enhance on-the-road safety. The technology uses sensors, radars, and software to classify nearby objects and sense road conditions. It also monitors in-vehicle health like tire pressure to ensure the car is operating with a safe set of wheels. Companies like All American Discount Tires indicates this is important for a driver's safety and the safety everyone else on the road. As well, ADAS technology can detect pedestrians, construction signs, and objects at a vehicle's blind spot. Highly advanced systems use complex machine learning algorithms to discern a police car or a taxi and is able to predict the action of other cars. For example, some connected vehicles with ADAS can sense lane changes or know when a car is about to back out from a parking space. This enables safety features like Lane Departure Warning Systems and Electronic Stability Control that let drivers navigate through daily traffic more smoothly than ever. The demand and advancement of ADAS technology is expected to rise and impact future global car markets.Advancing the Automobile IndustryModern technology is driving the automobile industry forward in more ways than previously possible. With new solutions like connected devices and advanced sensor systems, new generation vehicles is will provide more comfort, convenience, and safety. Whether it's shifting through a playlist using control buttons on a steering wheel; composing a text message through Siri; or parallel parking with sensor-based assistance; consumers can expect upcoming vehicles to integrate more technological solutions to enhance the driving experience of coming generations.See More

Bill Wittenmyer posted a video

Bill Wittenmyer posted a video

#FreebieFridays: Mentoring and Leadership with ELEAD1ONE's Bill Wittenmyer

ELEAD1ONE Partner Bill Wittenmyer reminds us why mentoring those around us results in big payoffs in the long run in this Freebie Friday quick tip for Automo...

Josh Blick posted a blog post

Josh Blick posted a blog post

Service Advisors: End Your Day with the Beginning in Mind!

When you first come to work every morning, do you spend time planning your day, or do you dive right in and start working? Depending upon your role in the dealership, it may not matter that much. However, service advisors really don't have a choice. Your service department opens early and it's busy as soon as it opens. Ending your day with the beginning of the next day in mind is key to starting the day off right.  If you're a service advisor, jotting down a to-do list for the next day isn't really sufficient. There's so much that can be done to prepare for early appointments. Being prepared means you can deliver a stellar customer experience first thing in the morning, even if you haven't had a chance to finish your first cup of coffee.  Best practice is having service writers perform a day-end checklist. Advisors that completed these tasks before they went home arrived at work every morning ready to dive in and perform at the highest level!   1) Review open Repair Orders (ROs)  After you've said goodbye to all the customers who picked up their vehicles, review your open ROs. Have you contacted all these customers to update them on the status of their vehicles?  At the end of each day, being proactive about letting your customers know the status of their vehicles will eliminate many incoming phone calls from them the next day. This means fewer interruptions while you're with clients, and fewer phone calls to return in a game of phone tag. It also makes your customers happy because they don't have to call you to find out what's happening.  One of the best ways to let customers know about their vehicle status is texting. If your service department has a texting function integrated with its DMS, encourage advisors to use it. In general people are much more responsive to texts than to phone calls. Think about it: if you're at your son's baseball game or in a meeting at work, are you going to pick up the phone? Not likely. But you can easily read and respond to a text.  2) Review morning appointments  Print out service histories for all of your next morning service appointments. Look at what the client is coming in for and review that vehicle's history to see if there are any recommended repairs that need to be addressed, recalls in effect for their vehicle, or other opportunities. Print out your RO estimates and attach the service histories, highlighting or otherwise noting the items you've found.   Reviewing appointments ahead of time also gives you a sense of how many big jobs vs. small jobs you'll have. This allows you to form a game plan in terms of who will be working on what, and in which bays. Having a game plan in advance saves valuable time in the morning, which your clients really appreciate.   3) Update closed and work-in-progress ROs  Review all closed and work-in-progress ROs, and update notes in the CRM and/or DMS. During the rush of the day, notes are often scribbled by hand onto ROs but never transferred into the DMS. Also notes from conversations that you've had with clients should be recorded that day before you forget the details.  All items such as declined services and attempts to reach a client should be recorded. If you've made a repair recommendation, record the price quoted. If the customer is a possible candidate for a trade-in, make a note and alert the appropriate sales contact.  4) Have loaner cars ready  Last but not least, review how many of the next day's service appointments are in need of a loaner car. Make sure you have enough to meet the demand, and go out to physically inspect them. The cars should be vacuumed, washed, gassed up and ready to go. This is one of those no-brainer items that often gets overlooked, but makes a huge difference in the customer experience. When your customer is eager to get to work in the morning, making them wait for a loaner car is unacceptable.  Taking care of these details at the end of your day will ensure that you're prepared for tomorrow. Trying to tackle these tasks at the beginning of the day, when cars are pulling into the service lane and customers are waiting, increases the likelihood of mistakes, missed opportunities and unhappy customers.  What tips do you have for ending the day with the beginning of the next day in mind? See More

John Sternal's blog post was featured

John Sternal's blog post was featured

SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July.July’s credit approval rate is showing a decrease from the previous month (68.8%).A year ago the approvals rate was just slightly higher, reaching 57.7%. Overall, this year’s credit approval numbers have been somewhat lower than in years past. This dip in lease credit approvals continues to be attributed to several factors that include a higher volume of lease applicants with less-than-stellar credit worthiness, as well as a higher number of applicants looking for vehicles in higher-priced categories. During this time of year, Swapalease.com typically sees a dip in the approval ratings because students with lower credit scores are looking for vehicle leases entering the new college school year. “Both the state of the economy and the increased number of applicants indicate that more consumers are ready to lease vehicles,” said Scot Hall, Executive Vice President of Swapalease.com. “Unfortunately, their credit doesn’t always reflect that readiness. As the economy continues to improve, giving more people the incentive to lease vehicles out of their reach, we expect to the number of declines to be higher than normal.”Swapalease.com matches a person wanting out of their existing vehicle lease contract with a car shopper looking to take over a short-term vehicle lease. The marketplace has several thousands of cars and trucks available for transfer to anywhere in the continental U.S.About Swapalease.com: Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit www.swapalease.com.See More

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