Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

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Paul Potratz's Blog

You've been looking at the wrong analytics...

Posted on March 28, 2017 at 2:15pm 0 Comments

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…

Continue

Why Having an Automotive Blog is So Important

Posted on March 24, 2017 at 3:26pm 0 Comments

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your…

Continue

How to Generate New Marketing Ideas

Posted on March 21, 2017 at 5:21pm 0 Comments

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…

Continue

How to Improve Your Customer's Shopping Experience

Posted on March 16, 2017 at 3:54pm 0 Comments

We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.

What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…

Continue

Tailor-Made...just for you.

Posted on March 10, 2017 at 2:05pm 0 Comments

In your marketing strategies, you should be working hard to tailor your message to specific audiences. Luckily, Google has a tool that can be used to help you. It allows us to show a certain piece of content to an audience if it meets a certain criteria. Learn more by watching this week's Hard Facts with Samantha!…

Continue

Why Changing Your Mindset as a Business Owner is so Difficult

Posted on March 7, 2017 at 1:19pm 0 Comments

Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.

 

While…

Continue

Decoding Digital Body Language

Posted on March 3, 2017 at 11:42am 0 Comments

What's your process for engaging with customer's digitally throughout the sales funnel? Far too often businesses are only focused on lower funnel engagement and conversions. 

Understanding where each customer is within the sales funnel can help you determine what the conversation should be digitally at that point. 

On this episode of Hard Facts, Samantha explains how a business can leverage digital body language to better engage with customers, which will help close the…

Continue

How to Get More Customers Without Increasing Your Budget

Posted on March 1, 2017 at 9:30am 0 Comments

Quick question -- do you think that advertising has changed in the last 5 years? 

On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.

Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be…

Continue

How Influencer Marketing Can Help Sell Cars

Posted on February 24, 2017 at 2:50pm 0 Comments

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.

Watch the video to learn more!…

Continue

Are You Afraid of Change?

Posted on February 22, 2017 at 10:02am 0 Comments

Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!

Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.…

Continue

Latest Activity

Paul Potratz posted a blog post

You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
3 hours ago
Paul Potratz posted a blog post

Why Having an Automotive Blog is So Important

Has your blog reached its greatest potential? Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.We’d love to hear what you have…See More
Friday
Paul Potratz posted a blog post

How to Generate New Marketing Ideas

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Mar 21
Paul Potratz posted a blog post

How to Improve Your Customer's Shopping Experience

We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Mar 16
Paul Potratz posted a blog post

Tailor-Made...just for you.

In your marketing strategies, you should be working hard to tailor your message to specific audiences. Luckily, Google has a tool that can be used to help you. It allows us to show a certain piece of content to an audience if it meets a certain criteria. Learn more by watching this week's Hard Facts with Samantha!We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Mar 10
Paul Potratz posted a blog post

Why Changing Your Mindset as a Business Owner is so Difficult

Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio. While different products,…See More
Mar 7
Paul Potratz posted a blog post

Decoding Digital Body Language

What's your process for engaging with customer's digitally throughout the sales funnel? Far too often businesses are only focused on lower funnel engagement and conversions. Understanding where each customer is within the sales funnel can help you determine what the conversation should be digitally at that point. On this episode of Hard Facts, Samantha explains how a business can leverage digital body language to better engage with customers, which will help close the sale.We’d love to hear…See More
Mar 3
Paul Potratz posted a blog post

How to Get More Customers Without Increasing Your Budget

Quick question -- do you think that advertising has changed in the last 5 years? On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be changed in your marketing strategy to get more customers without increasing your…See More
Mar 1
Paul Potratz posted a blog post

How Influencer Marketing Can Help Sell Cars

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.Watch the video to learn more!We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Feb 24
Paul Potratz posted a blog post

Are You Afraid of Change?

Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Feb 22
Paul Potratz posted a blog post

Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvert...Twitter: http://www.twitter.com/PotratzInstagram: @PotratzSee More
Feb 14
Paul Potratz posted a blog post

The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook: …See More
Feb 7
Paul Potratz posted a blog post

Pinterest Can Work for Your Dealership

Great news! Pinterest is now testing search ads with keywords and shopping tools.97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all businesses.We’d love to hear…See More
Feb 3
Paul Potratz posted a blog post

Will you be at the trade show?

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Jan 20
Paul Potratz posted a blog post

The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your business.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Jan 13
Paul Potratz posted a blog post

3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone. We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal. There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start advertising organically and through…See More
Jan 6

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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