Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

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Paul Potratz's Blog

3 Things That Make a Good Logo

Posted on June 20, 2017 at 2:47pm 0 Comments

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.

What does it take for consumers to remember your name? Watch this week's episode to find out!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

Continue

How to Sell Like Amazon

Posted on June 13, 2017 at 5:36pm 0 Comments

Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.

Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…

Continue

#DIY Optimize Your Campaign

Posted on June 9, 2017 at 4:17pm 0 Comments

Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.

On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. …

Continue

[QUIZ] Which personality type are you?

Posted on June 6, 2017 at 3:35pm 0 Comments

Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.

Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.…

Continue

Optimize Your YouTube Channel

Posted on June 2, 2017 at 3:52pm 0 Comments

Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.

So, how does this affect you? Watch this episode of Hard Facts to find out!

We’d love to hear what you…

Continue

Is your marketing working?

Posted on May 30, 2017 at 4:38pm 0 Comments

This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.

We’d love to hear what you have to say. Comment below…

Continue

Make Sales Without a Sales Team

Posted on May 23, 2017 at 4:33pm 0 Comments

Does your business depend on making sales? Watch this video if you struggle with:

  • Finding the right sales team
  • Generating more leads from your website
  • …or you just want to make money!…

Continue

Set Up Your Next Event

Posted on May 19, 2017 at 2:24pm 0 Comments

Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.

There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!…

Continue

Stop letting people steal your ideas

Posted on May 16, 2017 at 4:44pm 0 Comments

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas! …

Continue

[NEW VIDEO] Marketing Tools You're Forgetting

Posted on May 9, 2017 at 4:54pm 0 Comments

What do you do for a living? Whether it’s marketing or building a business, your business needs clients to survive.

If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of my top 5 marketing tools that you’re probably not using. 

The best part is? This tool is nearly free. Watch now. …

Continue

Latest Activity

Paul Potratz posted a blog post

3 Things That Make a Good Logo

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.What does it take for consumers to remember your name? Watch this week's episode to find out!We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvert...Twitter:…See More
Jun 20
Paul Potratz posted a blog post

How to Sell Like Amazon

Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Jun 13
Paul Potratz posted a blog post

#DIY Optimize Your Campaign

Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Jun 9
Paul Potratz posted a blog post

[QUIZ] Which personality type are you?

Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Jun 6
Paul Potratz posted a blog post

Optimize Your YouTube Channel

Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.So, how does this affect you? Watch this episode of Hard Facts to find out!We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvertisingTwitter:…See More
Jun 2
Paul Potratz posted a blog post

Is your marketing working?

This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvertisingTwitter: http://www.twitter.com/PotratzInstagram: @PotratzSee More
May 30
Paul Potratz posted a blog post

Make Sales Without a Sales Team

Does your business depend on making sales? Watch this video if you struggle with:Finding the right sales teamGenerating more leads from your website…or you just want to make money!See More
May 23
Paul Potratz posted a blog post

Set Up Your Next Event

Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
May 19
Paul Potratz posted a blog post

Stop letting people steal your ideas

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas! We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
May 16
Paul Potratz posted a blog post

[NEW VIDEO] Marketing Tools You're Forgetting

What do you do for a living? Whether it’s marketing or building a business, your business needs clients to survive.If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of my top 5 marketing tools that you’re probably not using. The best part is? This tool is nearly free. Watch now. We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
May 9
Paul Potratz posted a blog post

Start Protecting Your Content

Someone reposted your Facebook video? Now you can take some of their ad dollars.Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to take control of your content.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
May 5
Paul Potratz posted a blog post

Exciting news to share!

Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!iTunes:https://goo.gl/mh9aLMiHeartRadio:https://goo.gl/45dlROWe’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
May 2
Paul Potratz posted a blog post

Start making other people do live videos!

Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook app.Watch this week’s Hard Facts to find out how to…See More
Apr 28
Paul Potratz posted a blog post

Start Tracking Your Results

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.So how do we track these results? On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming from and how your campaign is performing.We’d love to hear what you have to say. Comment…See More
Apr 21
Paul Potratz posted a blog post

3 Easy Ways to Meet New Customers

It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Apr 18
Paul Potratz posted an event
Thumbnail

Strategy Call - Highly Effective Used Car Marketing Tips at Webcast

April 24, 2017 from 3:30pm to 4:30pm
This month’s “Strategy Call with Paul” focuses on tips and strategies to explode your used car sales. You'll learn how to increase gross profits and leads at your dealership. Don’t miss the opportunity to join this webcast where you can ask Paul Potratz your questions and gain access to exclusive tools, only offered during this live consulting webcast. See More
Apr 12

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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