Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

Facebook’s Floating Video

Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos. Thankfully, the days of scrolling through your news feed and having a video instantly play are long gone. Facebook has stepped up their game for desktop in regards […]

Jeep and Discovery Channel are Joining Forces

For the most part, Jeeps sold within the United States are to those who live more of an urban lifestyle. The same is true for many other styles of SUVs. This happens, in part, from how they are advertised. The focus being on family, safety, and road conditions, a great message, but doesn’t use the […]

25 Years of Photoshop

As technology progresses, so do our jobs and they way we perform them. When Graphic Design positions first appeared one design took brain and manpower of almost nine people. Not only did it take multiple people, but also, it spanned days before the first draft could be presented. The process included starting with a sketch […]
 

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Paul Potratz's Blog

You're losing great leads every day

Posted on August 4, 2015 at 5:02pm 0 Comments

How You Can Sell a Car to Your Customers' Neighbors

You're losing sales every month, and by making this one simple change you can put a stop to missing high-converting leads. On this week's Think Tank Tuesday, I cover how you can turn all of your sales into multiple sales by just following this simple strategy. And to ensure your success, …

Continue

Take These Steps to Guarantee You're All on the Same Page

Posted on July 31, 2015 at 12:16pm 0 Comments

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

Stop Making This Marketing Mistake

Posted on July 28, 2015 at 2:39pm 0 Comments

Make These Changes Today To Get Your Marketing Strategy Running Smoothly

On this episode of Think Tank Tuesday, Senior Account Manager, Michelle Campbell joins me to cover these simple mistakes that can ruin your solid marketing strategy. Watch the…

Continue

Why You Need to Be A/B Testing

Posted on July 21, 2015 at 12:02pm 0 Comments

A Single Word Changes Your Emails' Open and Click-Through Rates

Want to send better e-mails? The trick is to A/B test it. This week on Think Tank Tuesday, I discuss the key points to remember when creating your subject lines and email templates that will drive more…

Continue

Get Ready: Important Changes are Coming for Facebook's Search Engine

Posted on July 17, 2015 at 3:48pm 0 Comments

Latest Facebook Update Is Exactly What We've Been Looking For

Facebook is the 3rd largest search engine, and they are about to make some changes that will affect your Facebook advertising. With this change, we will be able to get better analytics, better bids, and much better campaign options. There's also a big update coming to the mobile Facebook app you will need to know about!…

Continue

How do you know if your digital strategy is working?

Posted on July 14, 2015 at 4:40pm 0 Comments

Follow These Tips to Find Out If Your Digital Strategy Is Working

Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:

  • Focusing on the handling of phone calls
  • Generating more content for your website…
Continue

Are you using Dynamic Retargeting?

Posted on July 10, 2015 at 4:53pm 0 Comments

I Got Retargeted and It Works

You need to use Dynamic Retargeting. On this episode of Hard Facts, Samantha explains how it works, and how you can use it to sell to indecisive shoppers.

Here's Some Important Things You Missed

Posted on July 8, 2015 at 3:47pm 0 Comments

There's so many new things everyday, it's easy to get overwhelmed! 

With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week on Think Tank Tuesday, I'm focusing on what you may have missed that's costing you leads and sales.…

Continue

You Don't Want to Miss This

Posted on June 30, 2015 at 3:15pm 0 Comments

Join The Content VS Retail Debate! 

This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.…

Continue

Is it Time to Break the Mold?

Posted on June 26, 2015 at 2:00pm 0 Comments

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.…

Continue

Latest Activity

Paul Potratz posted a blog post

You're losing great leads every day

How You Can Sell a Car to Your Customers' NeighborsYou're losing sales every month, and by making this one simple change you can put a stop to missing high-converting leads. On this week's Think Tank Tuesday, I cover how you can turn all of your sales into multiple sales by just following this simple strategy. And to ensure your success, I'm offering you a downloadable template to make…See More
11 hours ago
Paul Potratz posted a blog post

Take These Steps to Guarantee You're All on the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.See More
Friday
Paul Potratz posted a blog post

Stop Making This Marketing Mistake

Make These Changes Today To Get Your Marketing Strategy Running SmoothlyOn this episode of Think Tank Tuesday, Senior Account Manager, Michelle Campbell joins me to cover these simple mistakes that can ruin your solid marketing strategy. Watch the video now to learn how to maintain consistency, use color to drive conversions, talk your customers' language, and how to determine what…See More
Jul 28
Paul Potratz posted a blog post

Why You Need to Be A/B Testing

A Single Word Changes Your Emails' Open and Click-Through RatesWant to send better e-mails? The trick is to A/B test it. This week on Think Tank Tuesday, I discuss the key points to remember when creating your subject lines and email templates that will drive more conversions.See More
Jul 21
Paul Potratz posted a blog post

Get Ready: Important Changes are Coming for Facebook's Search Engine

Latest Facebook Update Is Exactly What We've Been Looking ForFacebook is the 3rd largest search engine, and they are about to make some changes that will affect your Facebook advertising. With this change, we will be able to get better analytics, better bids, and much better campaign options. There's also a big update coming to the mobile Facebook app you will need to know about!See More
Jul 17
Paul Potratz posted a blog post

How do you know if your digital strategy is working?

Follow These Tips to Find Out If Your Digital Strategy Is WorkingIs your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:Focusing on the handling of phone callsGenerating more content for your websiteEmphasizing the value of tracking your leadsMaintaining top-of-mind awareness with retargetingOn this week’s Think Tank Tuesday, discover the areas you need to start investing in and the ways you can improve what you're already…See More
Jul 14
Paul Potratz posted a blog post

Are you using Dynamic Retargeting?

I Got Retargeted and It WorksYou need to use Dynamic Retargeting. On this episode of Hard Facts, Samantha explains how it works, and how you can use it to sell to indecisive shoppers.See More
Jul 10
Paul Potratz posted a blog post

Here's Some Important Things You Missed

There's so many new things everyday, it's easy to get overwhelmed! With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week on Think Tank Tuesday, I'm focusing on what you may have missed that's costing you leads and sales.See More
Jul 8
Paul Potratz posted a blog post

You Don't Want to Miss This

Join The Content VS Retail Debate! This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.See More
Jun 30
Paul Potratz posted a blog post

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.See More
Jun 26
Paul Potratz posted a blog post

We Got Fired, And You're Not Going to Believe Why

You Have to Watch this Video to See Why We Were FiredI'm sharing 3 tips to handle leads, increase sales, and how to turn more shoppers into lifetime clients. There are many shiny nickels that seem like they can solve everything, but watch this episode of Think Tank Tuesday to discover what will really grow your dealership.See More
Jun 23
Paul Potratz posted a blog post

Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing TacticsGuerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:Learn how often you need to use Facebook and Twitter.Know how many videos you need, and what you should record.Connect with an email marketing process that works.See More
Jun 16
Paul Potratz posted a blog post

What is your game plan?

Steps You Must Take to Guarantee Everyone is On the Same PageYou spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.See More
Jun 12
Paul Potratz posted a blog post

Boost Sales with Social Media Marketing

Want to Boost Your Sales? It's EasyKnowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday:Learn the difference between Social Media and Social Media Marketing.Optimize ROI by using social media the right way.Develop a comprehensive and effective social strategy.See More
Jun 9
Paul Potratz posted a blog post

No Need To Panic

YouTube is giving their customers the opportunity to go ad-free. But don't worry! On this week's Hard Facts, learn why this WON'T have a huge impact on your video strategy.See More
Jun 5
Paul Potratz posted a blog post

What scares you?

Stop Making Excuses and Learn How to Conquer Your Slow-Month FearsI recently talked with a friend having a slow month, and he began making excuses about the time of year and the weather. He was setting his team and himself up for failure. This week on Think TankTuesday:Learn how to conquer Slow-Month FearIdentify when you’re setting yourself up for failureWhat you’re doing that demotivates your teamHow you can turn a slow month into our best monthSee More
Jun 2

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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