Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Paul Potratz's Blog

I think you're pretty charming

Posted on May 26, 2015 at 4:52pm 0 Comments

But Do You Consider Yourself Charming?

How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.

  • Understand what being charming truly means!
  • How to start building connections that lead to…
Continue

Take the How-To Challenge

Posted on May 22, 2015 at 4:24pm 0 Comments

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.

Also take the "How-To" Challenge! Submit 5 of your "How-To" Videos and submit them on this week's Hard Facts to get a free prize package…

Continue

13 Never Before Shared Strategies to Sell More Cars

Posted on May 19, 2015 at 5:21pm 0 Comments

recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

  • Over an hour of exclusive strategies and dealer questions!
  • Learn from the experience of Danish car dealers.
  • Create strategies for every step of the sales…
Continue

Is it Time to Break the Mold? Yes.

Posted on May 15, 2015 at 3:20pm 0 Comments

Breaking routines can be difficult, but proper change yields long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

What's Killing the Sales and Marketing Industry?

Posted on May 12, 2015 at 5:24pm 0 Comments

Salespeople all over are making a critical mistake that's setting them up for failure. This week in Think Tank Tuesday:

  • Learn the one habit that's holding you back.
  • Establish a long-term plan that's actually achievable.
  • Thrive where many others are failing to succeed.
  • Implement today's tips to break your bad habits.…

Continue

How To Use Periscope To Sell Cars

Posted on May 11, 2015 at 12:55pm 0 Comments

I need you to be on this Live webcast on Thursday, May 14 at 3:07 PM EST,'How To Use Periscope To Sell Cars.' This free tool will increase sales and drive traffic to your dealership. 

All you need to do to attend is …

Continue

Three Tools To Drive Sales

Posted on May 8, 2015 at 3:09pm 0 Comments

79% of salespeople that use social media outsell their peers. On this week's Hard Facts, Samantha discusses 3 apps that will revolutionize your business.

How Can You Avoid Failure?

Posted on May 5, 2015 at 4:52pm 0 Comments

Why do you keep failing? There's one common reason why people fall short. On this week’s Think Tank Tuesday:

  • Learn the one factor that's the difference between success and failure.
  • Measure your success and how to keep growing.
  • Increase your profits while lowering your costs and avoiding failure.
  • Implement today's tips to break your bad habits.…

Continue

Rumor Alert

Posted on May 1, 2015 at 4:19pm 0 Comments

Have you heard rumors about Google's new targeting options? On this week's Hard Facts, Samantha explains how Google's new tool will make your search campaigns more relevant.

This Sounds Crazy Coming From Me

Posted on April 28, 2015 at 4:50pm 0 Comments

On this week's Think Tank Tuesday:

What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?

Latest Activity

Paul Potratz posted a blog post

I think you're pretty charming

But Do You Consider Yourself Charming?How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.Understand what being charming truly means!How to start building connections that lead to salesHow to make more people know who you are and…See More
yesterday
Paul Potratz posted a blog post

Take the How-To Challenge

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.Also take the "How-To" Challenge! Submit 5 of your "How-To" Videos and submit them on this week's Hard Facts to get a free prize package from POTRATZ!See More
Friday
Paul Potratz posted a blog post

13 Never Before Shared Strategies to Sell More Cars

I recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!Over an hour of exclusive strategies and dealer questions!Learn from the experience of Danish car dealers.Create strategies for every step of the sales process.See More
May 19
Paul Potratz posted a blog post

Is it Time to Break the Mold? Yes.

Breaking routines can be difficult, but proper change yields long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.See More
May 15
Paul Potratz posted a blog post

What's Killing the Sales and Marketing Industry?

Salespeople all over are making a critical mistake that's setting them up for failure. This week in Think Tank Tuesday:Learn the one habit that's holding you back.Establish a long-term plan that's actually achievable.Thrive where many others are failing to succeed.Implement today's tips to break your bad habits.See More
May 12
Paul Potratz posted a blog post

How To Use Periscope To Sell Cars

I need you to be on this Live webcast on Thursday, May 14 at 3:07 PM EST,'How To Use Periscope To Sell Cars.' This free tool will increase sales and drive traffic to your dealership. All you need to do to attend is …See More
May 11
Paul Potratz posted a blog post

Three Tools To Drive Sales

79% of salespeople that use social media outsell their peers. On this week's Hard Facts, Samantha discusses 3 apps that will revolutionize your business.See More
May 8
Paul Potratz posted a blog post

How Can You Avoid Failure?

Why do you keep failing? There's one common reason why people fall short. On this week’s Think Tank Tuesday:Learn the one factor that's the difference between success and failure.Measure your success and how to keep growing.Increase your profits while lowering your costs and avoiding failure.Implement today's tips to break your bad habits.See More
May 5
Paul Potratz posted a blog post

Rumor Alert

Have you heard rumors about Google's new targeting options? On this week's Hard Facts, Samantha explains how Google's new tool will make your search campaigns more relevant.See More
May 1
Paul Potratz posted a blog post

This Sounds Crazy Coming From Me

On this week's Think Tank Tuesday:What is SOS? (It doesn't mean what you think!)How much is it costing your business?What can you do to avoid it?See More
Apr 28
Paul Potratz's blog post was featured

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.See More
Apr 24
Paul Potratz posted a blog post

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.See More
Apr 17
Paul Potratz posted a blog post

Don't Make This Marketing Mistake

On this week's Think Tank Tuesday:What colors convert at the highest rates?Which terms don't make sense to consumers?Will using a buy price convert better than using a monthly payment? See More
Apr 14
Paul Potratz posted a blog post

Here's A Last Minute Tax Season Strategy

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.See More
Apr 10
Paul Potratz posted a blog post

Looking For New Ways To Use Technology?

Do you need more traffic to your website?Do you want people to know who you are?Are you willing to evolve and try new things? On this week's Think Tank Tuesday, I will cover how you can use a new technology to increase your brand awareness.See More
Apr 7
Paul Potratz posted a blog post

Here Is a Marketing Idea for April

Has Your Creative Hit A Roadblock?Are you willing to take risks and have fun with your creative?What can you do to make your website more engaging?Would you like some tips on how to make the most out of your commercials, websites and your showroom?On this week's Think Tank Tuesday, I cover how you can take your creative to a whole new level. Watch it now: See More
Mar 31

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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