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Potratz Digital Automotive Ad Agency

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Paul Potratz's Blog

May Is Coming, Are You Ready?

Posted on April 18, 2014 at 3:52pm 0 Comments

Are Your Leads Real Or Misleading?

Posted on April 11, 2014 at 4:38pm 0 Comments

Are You Missing Leads?

Posted on April 8, 2014 at 11:49am 0 Comments

Do You Offer Instant Gratification?

Posted on April 4, 2014 at 11:49am 0 Comments

What's Your Call To Action?

Posted on March 28, 2014 at 12:29pm 0 Comments

How Does Your Website Stack Up?

Posted on March 25, 2014 at 12:31pm 1 Comment

Latest Activity

Paul Potratz posted a blog post

May Is Coming, Are You Ready?

With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms. Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new shoppers.See More
8 hours ago
Paul Potratz posted a blog post

Do You Have Multiple Streams Of Income?

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. See More
Tuesday
Paul Potratz posted a blog post

Are Your Leads Real Or Misleading?

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website. See More
Apr 11
Paul Potratz posted a blog post

Are You Missing Leads?

Do you lose more leads the farther you progress down the sales funnel? You might have this problem. On this episode of Think Tank Tuesday:Find out why this happens Learn techniques to avoid itGet an Excel doc to track lead leakageSee More
Apr 8
Paul Potratz posted a blog post

Do You Offer Instant Gratification?

When a shopper visits your website, are they greeted at the door or left waiting like an unwanted visitor? There is one major feature you can add to your website that could mean the difference between a conversion and a bounce.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website. Are you looking for a high converting website? …See More
Apr 4
Paul Potratz posted a blog post

Is Your Team in Tune with Each Other?

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.See More
Apr 1
Paul Potratz posted a blog post

What's Your Call To Action?

Are your emails mobile friendly? The way you structure the layout of your emails and the length of your subject lines are extremely important in determining how well they will perform. Ensure that you are optimizing your email for the maximum click through from mobile users.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.See More
Mar 28
Daniel Reyes commented on Paul Potratz's blog post How Does Your Website Stack Up?
"You got a great on camera presence and very engaging.  I like this video.  Sorry, I spent 15-years in TV producing and show development.  I noticed these things.   "
Mar 25
Paul Potratz posted a blog post

How Does Your Website Stack Up?

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.See More
Mar 25
Paul Potratz posted a blog post

1 Out Of Every 7 Minutes Is Spent Doing This

Do you have a Facebook strategy in place for promoting your dealership to online customers? 1 in every 7 minutes is spent on Facebook, find out how to develop internal and external strategies for growing your business on the social network.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership. See More
Mar 21
Paul Potratz posted a blog post

Two Tactics That Are Vital For Your Website

Do you want to quickly increase conversions on your website? Learn two vital tactics you're probably using in your brick-and-mortar sales efforts that you should be using on your website.See More
Mar 18
Paul Potratz posted a blog post

Increase Your Business By A Third

Do you have a video strategy for increasing leads, or not sure where to begin? Dealerships that implement video into answering and obtaining leads have been shown to grow by 30%. Find out why taking the time to do this will increase your leads.See More
Mar 14
Paul Potratz posted a blog post

You Can’t Be Memorable, If You’re Not Remarketable

Do You Know The 4 Steps To Becoming More Remarketable? Find Out in This Week's Think Tank Tuesday! Follow these steps and in 90 days you will see an impact, and learn how to take your sales career to the next level. )See More
Mar 11
Paul Potratz posted a blog post

Dominating Mobile Shoppers

Do you ever see that customer in your showroom on their mobile phone? Find out what behaviors they may be exhibiting to not miss out on potential sales.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to dominate mobile shoppers.See More
Mar 7
Paul Potratz posted a blog post

Who Is The Rock In Your Road?

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.See More
Mar 4
Paul Potratz posted a blog post

Get Through To Gen Y

Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.See More
Feb 28

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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