Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

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Paul Potratz's Blog

Have you hit a creative roadblock?

Posted on September 1, 2015 at 2:30pm 0 Comments

When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank TuesdayI show you how stand out and push the creativity of your entire marketing.…

Continue

Best Practices For Gaining New Business

Posted on August 29, 2015 at 12:30pm 0 Comments

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…
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How Retaining Customers Will Increase Sales

Posted on August 28, 2015 at 12:00pm 0 Comments

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…

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Developing Content To Generate Sales

Posted on August 28, 2015 at 10:57am 0 Comments

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

You Have Five Seconds To Wow Me

Posted on August 26, 2015 at 10:30am 0 Comments

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download…

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Is Your Email Marketing Strategy Putting You Above The Rest?

Posted on August 22, 2015 at 4:30pm 0 Comments

Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.

 

BUILD ACCURATE & TARGETED…

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We need to have a serious discussion about your showrooms.

Posted on August 21, 2015 at 4:58pm 0 Comments

All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, learn where you maybe making your mistakes and what to do about them. 

Self-Driving Cars, Wave of the Future?

Posted on August 21, 2015 at 4:49pm 0 Comments

          Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?

            If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some…

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Autoresponders: How To Do Them Right

Posted on August 18, 2015 at 3:24pm 0 Comments

Here's How to Turn Your Autoresponders into a Powerful Sales Tool!

Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…

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How well are you rated on Facebook?

Posted on August 14, 2015 at 12:01pm 0 Comments

How Do I Manage Facebook's New Private Customer Messaging?

Have you heard the news? Facebook will soon allow customers and companies to take their conversations to a private chat. On this week's Hard Facts, Samantha covers this latest feature roll-out and what it means for you.…

Continue

Latest Activity

Paul Potratz posted a blog post

Have you hit a creative roadblock?

When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank Tuesday, I show you how stand out and push the creativity of your entire marketing.See More
11 hours ago
Paul Potratz posted a blog post

Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to identify your prospective client’s true…See More
Saturday
Paul Potratz posted blog posts
Friday
Paul Potratz posted a blog post

You Have Five Seconds To Wow Me

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template.See More
Aug 26
Paul Potratz posted blog posts
Aug 22
Paul Potratz posted a blog post

Autoresponders: How To Do Them Right

Here's How to Turn Your Autoresponders into a Powerful Sales Tool!Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.See More
Aug 18
Paul Potratz posted a blog post

How well are you rated on Facebook?

How Do I Manage Facebook's New Private Customer Messaging?Have you heard the news? Facebook will soon allow customers and companies to take their conversations to a private chat. On this week's Hard Facts, Samantha covers this latest feature roll-out and what it means for you.See More
Aug 14
Paul Potratz posted a blog post

Who does your daily social media posting?

Outsourcing Your Daily Social Media Posting is Crippling Your Potential!You sell yourself short when you don't personally engage with your fans and followers. Learn how to build relationships to sell more cars and become a staple of the community. On this week’s Think Tank Tuesday:Learn why hiring a company to handle social media hurts you.Understand how Facebook,…See More
Aug 11
Paul Potratz posted a blog post

How to Achieve an Empty Inbox on a Daily Basis

                 For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.            One of our team leaders utilizes a method he calls the 3D method and says if followed…See More
Aug 9
Paul Potratz posted a blog post

Filming With Drones

          As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients. Which, works great, but is there…See More
Aug 8
Paul Potratz posted a blog post

Are You Live Yet?

You Have Countless Options for Streaming Live Video to Your CustomersWant to video chat your customers? Find out what tools are available. This week, learn how to use Periscope, Meerkat, and Facetime to build a personal connection with your customers and sell more cars!See More
Aug 7
Paul Potratz posted a blog post

Facebook’s Floating Video

Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.Thankfully, the days of scrolling through your news feed and having a video instantly play are long…See More
Aug 6
Paul Potratz posted a blog post

You're losing great leads every day

How You Can Sell a Car to Your Customers' NeighborsYou're losing sales every month, and by making this one simple change you can put a stop to missing high-converting leads. On this week's Think Tank Tuesday, I cover how you can turn all of your sales into multiple sales by just following this simple strategy. And to ensure your success, I'm offering you a downloadable template to make…See More
Aug 4
Paul Potratz posted a blog post

Take These Steps to Guarantee You're All on the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.See More
Jul 31
Paul Potratz posted a blog post

Stop Making This Marketing Mistake

Make These Changes Today To Get Your Marketing Strategy Running SmoothlyOn this episode of Think Tank Tuesday, Senior Account Manager, Michelle Campbell joins me to cover these simple mistakes that can ruin your solid marketing strategy. Watch the video now to learn how to maintain consistency, use color to drive conversions, talk your customers' language, and how to determine what…See More
Jul 28
Paul Potratz posted a blog post

Why You Need to Be A/B Testing

A Single Word Changes Your Emails' Open and Click-Through RatesWant to send better e-mails? The trick is to A/B test it. This week on Think Tank Tuesday, I discuss the key points to remember when creating your subject lines and email templates that will drive more conversions.See More
Jul 21

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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