Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

Get Discovered with Instagram Stories

Instagram has rolled out location tags and hashtags within their stories. So what does this mean to you? With this, you’ll not only have a ton more to see on Instagram, but you’ll also get a lot more reach. See what we mean on this week’s #HardFacts with Samantha.

3 Must-Have’s for Your Next Campaign

  The advertising world moves fast; so fast that we often sail through the motions of creating the same old campaigns without worrying about how we can change them for the better. If you’re still using the same techniques for your campaigns that you were a year or two ago, it’s time to trade up! […]

How to Make Money Without a Sales Team

Does your business depend on making sales? Watch this video if you struggle with: – Finding the right sales team – Generating more leads from your website – …or you just want to make money!
 

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Paul Potratz's Blog

Make Sales Without a Sales Team

Posted on May 23, 2017 at 4:33pm 0 Comments

Does your business depend on making sales? Watch this video if you struggle with:

  • Finding the right sales team
  • Generating more leads from your website
  • …or you just want to make money!…

Continue

Set Up Your Next Event

Posted on May 19, 2017 at 2:24pm 0 Comments

Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.

There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!…

Continue

Stop letting people steal your ideas

Posted on May 16, 2017 at 4:44pm 0 Comments

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas! …

Continue

[NEW VIDEO] Marketing Tools You're Forgetting

Posted on May 9, 2017 at 4:54pm 0 Comments

What do you do for a living? Whether it’s marketing or building a business, your business needs clients to survive.

If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of my top 5 marketing tools that you’re probably not using. 

The best part is? This tool is nearly free. Watch now. …

Continue

Start Protecting Your Content

Posted on May 5, 2017 at 11:45am 0 Comments

Someone reposted your Facebook video? Now you can take some of their ad dollars.

Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to take control of your content.…

Continue

Exciting news to share!

Posted on May 2, 2017 at 1:32pm 0 Comments

Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!

iTunes:

https://goo.gl/mh9aLM

iHeartRadio:

https://goo.gl/45dlRO

We’d love to hear what you have to say. Comment below and…

Continue

Start making other people do live videos!

Posted on April 28, 2017 at 2:26pm 0 Comments

Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.

Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…

Continue

Start Tracking Your Results

Posted on April 21, 2017 at 4:49pm 0 Comments

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.

So how do we track these results? 

On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…

Continue

3 Easy Ways to Meet New Customers

Posted on April 18, 2017 at 4:07pm 0 Comments

It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.

But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …

Continue

Are women smarter than men?

Posted on April 11, 2017 at 5:28pm 0 Comments

Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz. 

See how different communication styles can affect your team, leadership, and work environment. …

Continue

Latest Activity

Paul Potratz posted a blog post

Make Sales Without a Sales Team

Does your business depend on making sales? Watch this video if you struggle with:Finding the right sales teamGenerating more leads from your website…or you just want to make money!See More
Tuesday
Paul Potratz posted a blog post

Set Up Your Next Event

Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
May 19
Paul Potratz posted a blog post

Stop letting people steal your ideas

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas! We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
May 16
Paul Potratz posted a blog post

[NEW VIDEO] Marketing Tools You're Forgetting

What do you do for a living? Whether it’s marketing or building a business, your business needs clients to survive.If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of my top 5 marketing tools that you’re probably not using. The best part is? This tool is nearly free. Watch now. We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
May 9
Paul Potratz posted a blog post

Start Protecting Your Content

Someone reposted your Facebook video? Now you can take some of their ad dollars.Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to take control of your content.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
May 5
Paul Potratz posted a blog post

Exciting news to share!

Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!iTunes:https://goo.gl/mh9aLMiHeartRadio:https://goo.gl/45dlROWe’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
May 2
Paul Potratz posted a blog post

Start making other people do live videos!

Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook app.Watch this week’s Hard Facts to find out how to…See More
Apr 28
Paul Potratz posted a blog post

Start Tracking Your Results

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.So how do we track these results? On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming from and how your campaign is performing.We’d love to hear what you have to say. Comment…See More
Apr 21
Paul Potratz posted a blog post

3 Easy Ways to Meet New Customers

It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Apr 18
Paul Potratz posted an event
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Strategy Call - Highly Effective Used Car Marketing Tips at Webcast

April 24, 2017 from 3:30pm to 4:30pm
This month’s “Strategy Call with Paul” focuses on tips and strategies to explode your used car sales. You'll learn how to increase gross profits and leads at your dealership. Don’t miss the opportunity to join this webcast where you can ask Paul Potratz your questions and gain access to exclusive tools, only offered during this live consulting webcast. See More
Apr 12
Paul Potratz posted a blog post

Are women smarter than men?

Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz. See how different communication styles can affect your team, leadership, and work environment. We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Apr 11
Paul Potratz posted a blog post

How YouTube TV Can Skyrocket Your Dealership

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV! Interesting, right?Watch this episode of Hard Facts for more info.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Apr 7
Paul Potratz posted a blog post

Marketers ruin everything.

As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it! Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product placement and movement of the market.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Apr 4
Paul Potratz posted a blog post

You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Mar 28
Paul Potratz posted a blog post

Why Having an Automotive Blog is So Important

Has your blog reached its greatest potential? Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.We’d love to hear what you have…See More
Mar 24
Paul Potratz posted a blog post

How to Generate New Marketing Ideas

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Mar 21

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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