Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Posted on September 27, 2016 at 3:27pm 0 Comments

What can the power of a custom website do for you?

So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.

Click here to sign up for our website on customization!

Are You Ready For Cross-Device Remarketing?

Posted on September 27, 2016 at 3:15pm 0 Comments

Have you ever done research on your mobile device for something you really want to purchase? Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally rolled out: Cross-Device Retargeting. You'll be able to reach users across tablets, desktops, and mobile devices. 

Find out more information by watching…

Continue

What's the Deal With RankBrain?

Posted on September 23, 2016 at 4:08pm 0 Comments

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.…

Continue

How to Improve Your Blog

Posted on September 20, 2016 at 5:33pm 0 Comments

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.

We’d love to hear…

Continue

What's Mobile-Geddon?

Posted on September 13, 2016 at 4:26pm 0 Comments

Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.

There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more…

Continue

How to Track LinkedIn Conversions

Posted on September 9, 2016 at 3:15pm 0 Comments

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! 



There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.



For more information, watch Samantha in this week's Hard…

Continue

Are You Creating Urgency?

Posted on September 2, 2016 at 3:39pm 0 Comments

Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.

Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three…

Continue

Find the Perfect Fit

Posted on August 26, 2016 at 12:30pm 0 Comments

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.

LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the…

Continue

Is Your Phone Ringing?

Posted on August 23, 2016 at 11:29am 0 Comments

Is your phone ringing off the hook? Probably not.

In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…

Continue

Do You Bing Like You Google?

Posted on August 19, 2016 at 11:40am 0 Comments

You can’t Bing like you Google.  What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.

Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.…

Continue

Latest Activity

Paul Potratz posted blog posts
Tuesday
Paul Potratz posted a blog post

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.What does this mean for you? Find out by watching this week's Hard Facts.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Sep 23
Paul Potratz posted a blog post

How to Improve Your Blog

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Sep 20
Paul Potratz posted a blog post

What's Mobile-Geddon?

Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more info! We’d love to hear what you have to say.…See More
Sep 13
Paul Potratz posted a blog post

How to Track LinkedIn Conversions

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!  There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend. For more information, watch Samantha in this week's Hard Facts!We’d love to hear what you…See More
Sep 9
Paul Potratz liked John Sternal's blog post Extended Market Strength With Smaller Cars Strength
Sep 9
Paul Potratz posted a blog post

Are You Creating Urgency?

Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three strategies you can implement right now to drive in…See More
Sep 2
Paul Potratz posted a blog post

Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.We’d love to hear what you have to say. Comment below…See More
Aug 26
Paul Potratz posted a blog post

Is Your Phone Ringing?

Is your phone ringing off the hook? Probably not.In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Aug 23
Paul Potratz posted a blog post

Do You Bing Like You Google?

You can’t Bing like you Google.  What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Aug 19
Paul Potratz posted a blog post

No Need to Pick Up the Phone

Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.This method can also be combined with email and other digital channels to send similar messages across multiple channels, increasing the likelihood of conversion.Watch the video to learn about Ringless Voicemail Drops and how you can start putting them to use for you business.Website:…See More
Aug 9
Paul Potratz posted a blog post

Benefiting from Pay-per-Click

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.Price ad extensions are the most useful to every business because it has everything to do with offering a product or service associated with a price. With this extension, you’re…See More
Jul 29
Paul Potratz posted a blog post

Are You Missing the Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.We'd love to hear what you have to say! Comment below and follow us on Facebook.Website:…See More
Jul 26
Paul Potratz posted a blog post

Are You Being Responsible?

Let's get serious.Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the problem that your customers may be having.We'd love to hear…See More
Jul 22
Paul Potratz posted a blog post

Dare to Try Pokemon Go

Sick of hearing about Pokemon Go?You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.But why?It could help you get more leads, but the most important part is that it will connect you more with your surrounding community and potential customers. Watch this week's Think Tank Tuesday to learn more stats and let…See More
Jul 19
Paul Potratz posted a blog post

Do you use these words?

Power words create an emotion, instill authority, and inspire someone to take action.  How do you use power words?Potratz has used power words in multiple marketing strategies and we’ve seen stunning results. We’re giving you the words, now sign up for our FREE…See More
Jul 18

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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