Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

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Paul Potratz's Blog

Let's Get Personal

Posted on January 30, 2015 at 5:24pm 0 Comments

Can You Process This?

Posted on January 27, 2015 at 4:18pm 1 Comment

Can You Translate That For Me?

Posted on January 23, 2015 at 2:21pm 0 Comments

Let's Talk About Going Dark

Posted on January 16, 2015 at 4:45pm 0 Comments

Do You Consider Yourself Charming?

Posted on January 13, 2015 at 4:44pm 0 Comments

Are You Sick?

Posted on January 9, 2015 at 5:17pm 0 Comments

A man and a monkey cannot be saved...

Posted on January 6, 2015 at 6:25pm 0 Comments

Have Your Team Take The Test

Posted on January 2, 2015 at 5:00pm 0 Comments

Latest Activity

Paul Potratz posted a blog post

Let's Get Personal

There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.See More
yesterday
Virgil Stanphill commented on Paul Potratz's blog post Can You Process This?
"Excellent - and, you just inspired what my first post will be about on the forum! (New here) Not intending to start a sports team debate but one of the things I really enjoy doing is going to the Dallas Cowboys (and others) website and listening to…"
Wednesday
Virgil Stanphill liked Paul Potratz's blog post Can You Process This?
Wednesday
Paul Potratz posted a blog post

Can You Process This?

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.See More
Tuesday
Paul Potratz posted a blog post

Can You Translate That For Me?

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.See More
Jan 23
Paul Potratz posted a blog post

Learn The Secrets To Digital Marketing Strategies

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.See More
Jan 20
Paul Potratz posted a blog post

Let's Talk About Going Dark

If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.See More
Jan 16
Paul Potratz posted blog posts
Jan 13
Paul Potratz posted a blog post

Are You Sick?

Have you ever owned something that is often in need of repairs, and you find yourself getting to the point where you're just sick of dealing with it? On this week's Hard Facts, Samantha offers two strategies to aid customers when in need of service that will allow you to drive more traffic to your service lane.See More
Jan 9
Paul Potratz posted a blog post

A man and a monkey cannot be saved...

A Man Who Misses Opportunity And A Monkey Who Misses His Branch Cannot Be SavedOn this week's Think Tank Tuesday, I will explain how you can leverage the upcoming tax season to increase sales.See More
Jan 6
Paul Potratz posted a blog post

Have Your Team Take The Test

Did They Have The Right Answers?Are you confident about your marketing or are you just spending money and hoping it works? The first step to developing an effective marketing strategy is to always keep your customer's wants and needs in mind.This week on Hard Facts, Samantha helps you determine if your business should start investing money in marketing or if they should stop. See More
Jan 2
Paul Potratz posted a blog post

How Do You Know Your Digital Strategy Is Working?

How Do You Know Your Digital Strategy Is Working?Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:Focusing on the handling of phone callsGenerating more content for your websiteEmphasizing the value of tracking your leadsMaintaining top-of-mind awareness with retargetingOn this week’s Think Tank Tuesday, discover the areas you need to start investing in and the ways you can improve what you’re already doing.…See More
Dec 31, 2014
Mark Jacobs liked Paul Potratz's blog post Did We Forget Anything?
Dec 31, 2014
Paul Potratz posted a blog post

Did We Forget Anything?

The Holiday Cheer Is On UsThe holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our…See More
Dec 23, 2014
Paul Potratz posted a blog post

History Repeats Itself

Your SEM Account Proves ItRunning a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions significantly. This week on…See More
Dec 19, 2014
Paul Potratz posted a blog post

What Exactly Are We Selling?

Market To A LifestyleEach person leads a different lifestyle than the next so stop with the general ads and start getting more specific! Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.On this episode of Think Tank Tuesday, learn…See More
Dec 16, 2014

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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