With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms. Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new shoppers.See More
Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. See More
Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website. See More
Do you lose more leads the farther you progress down the sales funnel? You might have this problem. On this episode of Think Tank Tuesday:Find out why this happens Learn techniques to avoid itGet an Excel doc to track lead leakageSee More
When a shopper visits your website, are they greeted at the door or left waiting like an unwanted visitor? There is one major feature you can add to your website that could mean the difference between a conversion and a bounce.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website. Are you looking for a high converting website? …See More
Are your emails mobile friendly? The way you structure the layout of your emails and the length of your subject lines are extremely important in determining how well they will perform. Ensure that you are optimizing your email for the maximum click through from mobile users.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.See More
Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.See More
Do you have a Facebook strategy in place for promoting your dealership to online customers? 1 in every 7 minutes is spent on Facebook, find out how to develop internal and external strategies for growing your business on the social network.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership. See More
Do you have a video strategy for increasing leads, or not sure where to begin? Dealerships that implement video into answering and obtaining leads have been shown to grow by 30%. Find out why taking the time to do this will increase your leads.See More
Do You Know The 4 Steps To Becoming More Remarketable? Find Out in This Week's Think Tank Tuesday! Follow these steps and in 90 days you will see an impact, and learn how to take your sales career to the next level. )See More
Do you ever see that customer in your showroom on their mobile phone? Find out what behaviors they may be exhibiting to not miss out on potential sales.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to dominate mobile shoppers.See More
Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.See More
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!