Paul Potratz
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  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

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Paul Potratz's Blog

Is Simplicity Better for Advertising?

Posted on February 14, 2017 at 5:38pm 0 Comments

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

Continue

The Million Dollar Marketing Strategy

Posted on February 7, 2017 at 5:02pm 0 Comments

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. …

Continue

Pinterest Can Work for Your Dealership

Posted on February 3, 2017 at 4:18pm 0 Comments

Great news! Pinterest is now testing search ads with keywords and shopping tools.

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.

On this week's Hard Facts, Samantha gives you creative pointers and other marketing…

Continue

Will you be at the trade show?

Posted on January 20, 2017 at 2:54pm 0 Comments

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.…

Continue

The Future of Facebook Dynamic Ads for Dealers

Posted on January 13, 2017 at 4:58pm 0 Comments

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.

On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…

Continue

3 Ways to Increase January's Sales

Posted on January 6, 2017 at 4:58pm 0 Comments

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…

Continue

Lights, Camera, Action!

Posted on December 23, 2016 at 10:21am 0 Comments

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.…

Continue

Tag...you're it!

Posted on December 16, 2016 at 5:30pm 0 Comments

Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites. 

On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.

Watch this episode for more information.…

Continue

Ad Agency Develops New Apprenticeship Program

Posted on December 14, 2016 at 1:41pm 0 Comments

Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December. 

The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency.  Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product creation.

During the…

Continue

Did You Miss This?

Posted on December 9, 2016 at 1:41pm 0 Comments

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.

Watch this week’s episode for more information!…

Continue

Latest Activity

Paul Potratz posted a blog post

Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvert...Twitter: http://www.twitter.com/PotratzInstagram: @PotratzSee More
Feb 14
Paul Potratz posted a blog post

The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook: …See More
Feb 7
Paul Potratz posted a blog post

Pinterest Can Work for Your Dealership

Great news! Pinterest is now testing search ads with keywords and shopping tools.97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all businesses.We’d love to hear…See More
Feb 3
Paul Potratz posted a blog post

Will you be at the trade show?

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Jan 20
Paul Potratz posted a blog post

The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your business.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Jan 13
Paul Potratz posted a blog post

3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone. We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal. There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start advertising organically and through…See More
Jan 6
Paul Potratz posted a blog post

Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Dec 23, 2016
Paul Potratz posted a blog post

Tag...you're it!

Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites. On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.Watch this episode for more information.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Dec 16, 2016
Paul Potratz posted a blog post

Ad Agency Develops New Apprenticeship Program

Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December. The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency.  Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product creation.During the apprenticeship,…See More
Dec 14, 2016
Paul Potratz posted a blog post

Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.Watch this week’s episode for more information!We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Dec 9, 2016
Paul Potratz posted a blog post

And...we're live!

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video. In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Dec 2, 2016
Paul Potratz posted a blog post

How to Increase YouTube Video Views

Have you ever wanted to increase the number of views on your YouTube videos? Of course you have! Who wouldn’t? But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the top of the list.There are a ton of factors that increase the number of views on your YouTube video rank. On this week’s Hard Facts, Samantha gives you 11 things you should adjust in order to optimize your SEO.Let’s hear what you have to say!Comment below and follow us on…See More
Nov 18, 2016
Paul Potratz posted a blog post

Looking to Buy or Sell a Business?

If you’re looking to buy or sell a business, this episode is for you! Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company. On this week’s Think Tank Tuesday, Paul gives you very important facts that you should take into consideration when buying or selling a business. Your website is only one of them! Watch this episode for more information.We’d love to hear what you have to say. Comment below and follow us on…See More
Nov 8, 2016
Paul Potratz posted a blog post

Start Texting Your Customers!

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.Pretty cool, huh? We’d love to hear what you have to say. Comment below and follow us on…See More
Nov 4, 2016
Paul Potratz posted a blog post

Feeling Under the Weather?

Do you have one of these 5 marketing viruses?It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know) probably has one of these. Bring it back to the basics in this week’s Think Tank Tuesday.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Nov 1, 2016
Paul Potratz posted a blog post

We're SO Excited...

We just launched our new site! Because we’ve been so busy with making sure our site is just as robust and innovative as we are, we don’t have a new episode of Hard Facts this week. This gives you a great opportunity to visit our new website and catch up on all the episodes you’ve missed! Check it out here:www.ppadv.com/resources/hard-facts…See More
Oct 28, 2016

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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