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Potratz Digital Automotive Ad Agency

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Paul Potratz's Blog

What Makes You Unique?

Posted on September 16, 2014 at 4:08pm 0 Comments

Is Direct Mail Relevant?

Posted on September 12, 2014 at 3:39pm 0 Comments

How to Make Your Sales Staff More Efficient

Posted on September 10, 2014 at 12:00pm 0 Comments

You're Being Watched

Posted on September 5, 2014 at 2:34pm 0 Comments

Am I Doing This Right?

Posted on September 2, 2014 at 2:30pm 0 Comments

What's More Important Than Open Rates?

Posted on August 29, 2014 at 2:48pm 0 Comments

It's Time to Pop the Question

Posted on August 26, 2014 at 2:39pm 0 Comments

Where are they coming from?

Posted on August 22, 2014 at 2:35pm 0 Comments

Are You Ahead of The Curve?

Posted on August 19, 2014 at 10:36am 0 Comments

Do you have distracted shoppers?

Posted on August 15, 2014 at 3:04pm 0 Comments

Latest Activity

Paul Potratz posted a blog post

What Makes You Unique?

Does your brand have a unique image, or are you forced to market by price in order to compete with other dealerships? Advertising by price will get people in the door, but it can't be sustained over time if you ever expect to increase profits.I explain how you can use video to establish a creative image for your brand on this week's Think Tank Tuesday!See More
Paul Potratz posted a blog post

Is Direct Mail Relevant?

Direct Mail Is Alive And WellWhen used correctly, direct mail has the ability to double response rates among shoppers. It has withstood the test of time and is an effective marketing tool in delivering targeted, personalized messages to specific audiences. Samantha explains some of the benefits of using direct marketing for your sales strategies on this episode of Hard Facts!See More
Paul Potratz posted a blog post

How to Make Your Sales Staff More Efficient

What if you could have a one-on-one relationship with every single lead on your website? Imagine being able to understand every potential customer's wants and needs without endless hours of work. Have your sales staff spend time on valuable leads instead of wasting hours chasing after people who aren't interested. All of this is made possible with a smart technology that streamlines the entire sales process.  I explain this technology and the potential it has for your brand and your sales team…See More
Sep 10
Paul Potratz posted a blog post

You're Being Watched

Your potential shoppers are watching video to influence their buying decisions. Studies show that 1 in 4 people are watching at least one hour of video about products they are interested in. If you aren't already using video to increase your business, then you're missing out on potential leads. On this episode of Hard Facts, Samantha discusses how you can use video to drive and nurture leads.See More
Sep 5
Paul Potratz posted a blog post

Am I Doing This Right?

Like most people, you've seen your fair share of video testimonials. But what separates the good ones from the bad ones? Most people aren't aware of some basic practices that can make your video testimonial look professional instead of cheesy. Stefanie and I give simple advice that you can use for your video testimonials on this week's episode of Think Tank Tuesday.See More
Sep 2
Paul Potratz posted a blog post

What's More Important Than Open Rates?

Your emails have high open rates. But is it the most telling measurement of your email performance? It's time you broke away from the old industry standards and started considering what's really important.On this episode of Hard Facts, Samantha explains how you should be measuring the success of your emails.See More
Aug 29
Paul Potratz posted a blog post

It's Time to Pop the Question

You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. There's one question you may need to ask your team: "Are you committed?” On this episode of Think Tank Tuesday, I explain why. See More
Aug 26
Paul Potratz posted a blog post

Where are they coming from?

Facebook just added new advertising features for businesses looking for more return on their investment. The new features allow for improved lead attribution and device reporting.  What does this mean for your brand? Samantha explains how you can use these new features for your Facebook advertising!See More
Aug 22
Paul Potratz posted a blog post

Are You Ahead of The Curve?

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now available to change the way your brand does business online. On this week's Think Tank Tuesday, I explain this new technology and how you can use it to engage with…See More
Aug 19
Paul Potratz posted a blog post

Do you have distracted shoppers?

Are your shoppers spending more time on their phones than with your sales team? Studies show that 63% of shoppers are actively searching for other dealerships while they're in your showroom. How can you compete with other dealerships on that mobile device? Samantha discusses some strategies you can implement to make your dealership more mobile friendly.See More
Aug 15
Paul Potratz posted a blog post

What are we selling here?

Have you been using price points and incentives as a crutch in your video advertising? If so, you are limiting your creativity. There's so much more that you could be doing to showcase your product and your brand. On this week's Think Tank Tuesday, I explain how you can channel your inner creativity to increase the effectiveness of your advertising. See More
Aug 13
Dennis Wagner commented on Paul Potratz's blog post Make Your Recalls Work For You
"Well Done, Paul! I always look for ways to turn negatives into positives. Nice video!!"
Aug 8
Paul Potratz posted a blog post

Make Your Recalls Work For You

Lately, vehicle recalls have been a major issue for manufacturers. That doesn't mean it has to be a major issue for your dealership. When a recall occurs, there are several ways your dealership can become a resource. They can also be a great way to generate potential new leads. On this episode of Hard Facts, Samantha discusses some ways you can use vehicle recalls to your advantage. See More
Aug 8
Dennis Wagner joined Paul Potratz's group

Think Tank Tuesday by Potratz

Every Tuesday is Think Tank Tuesday. Join the discussion as we look into the newest trends in Automotive Digital Marketing and offer Tips and Tricks on how to get your dealership started!See More
Aug 7
Paul Potratz posted a blog post

Finally, Something Worth Watching

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use this tactic. What tactic? Tune in to this week's Think Tank Tuesday, and I'll explain what it is and how you can get your commercials in front of the…See More
Aug 5
Paul Potratz posted a blog post

Can we still be friends?

So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's Hard Facts, Samantha discusses how you can turn your past customers into a lead source for drawing in potential buyers.See More
Aug 1

Profile Information

Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.

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