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Potratz Digital Automotive Ad Agency

I think it’s broken

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Paul explains where your problem is most likely coming from, and how you can correct it to bring in more profits.

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Don’t use that tone of voice with me

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Learn how to manage the reputation of your business to avoid a possible crisis.

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Paul Potratz's Page

Latest Activity

Paul Potratz posted a blog post

I think it's broken..

Still not making more money?Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing tactics--then the problem may run deeper.On this week's Think Tank Tuesday, I explain where your problem is coming from, and how you can correct it to bring in more profits. See More
yesterday
Paul Potratz posted a blog post

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.This week on Hard Facts, Samantha details proven strategies for handling customer concerns online. Learn how to manage the reputation of your business to avoid a possible crisis.See More
Friday
Paul Potratz posted a blog post

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.On this episode of Think Tank Tuesday, I explain how you can get started with digital marketing to boost your brand's presence like never before. See More
Jul 15
Paul Potratz posted a blog post

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.On this episode of Hard Facts, Samantha breaks down the numbers and describes four effective ways for attracting qualified job seekers to your dealership through digital marketing. See More
Jul 11
Paul Potratz posted a blog post

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy. On this episode of Think Tank Tuesday, I talk about where to spend your digital advertising dollars, and why you shouldn’t fall for those “spray and pray” advertising packages. See More
Jul 8
Paul Potratz posted a blog post

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right way to do a video testimonial. On this episode of Think Tank Tuesday, Paul discusses…See More
Jul 1
Paul Potratz posted a blog post

Developing Your Video Strategy Part 1

There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content.  Without a solid strategy for video content, there is no way to ensure consistency in your message.  This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results.  See More
Jun 27
Paul Potratz posted a blog post
Jun 24
Paul Potratz posted a blog post

Are You Aware Of Current Marketing Regulations?

Learn What You Need To Know About Government Restrictions And Legislation On Your MarketingUnderstanding government regulations and restrictions on your digital marketing is the best way to ensure that there are no disruptions in your marketing efforts. This means that you must understand and abide by specific guidelines to remain in compliance.If you haven’t already begun to implement new…See More
Jun 20
Paul Potratz posted a blog post

Honda Store Achieves 137% Fixed Coverage Pt 2

Find Out About The Strategies That Led To Its SuccessIn Part 2 of this two-part series:Learn more about the processes implemented to increase profits in service, parts, and sales. Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market. If you missed Part 1, be sure to watch it on our…See More
Jun 17
Paul Potratz posted a blog post

Are These Valuable Leads Going Unqualified?

Find Out How To Recapture These Missed Leads4 out of 10 of this type of lead might be going to waste. There is a specific reason for this, and it can be corrected by re-evaluating some of the current processes that you have in place.On this episode of Hard Facts, Samantha talks about how you can recapture those missed opportunities by using some simple strategies to determine where the gaps are in…See More
Jun 13
Paul Potratz posted a blog post

Learn How A Honda Store Achieves 137% Fixed Coverage

Find Out About The Strategies That Led To It's SuccessIn Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.See More
Jun 10
Paul Potratz posted a blog post

Increase your Audience With This Platform

A large chunk of your target audience is using this platform to influence their buying behaviors. Find out how you can increase your exposure, and target shoppers using this unique platform.On this episode of Hard Facts, Samantha explains how you can tailor your strategy to increase engagement, and how to reach more car shoppers by using this major platform.See More
Jun 6
steven chessin commented on Paul Potratz's blog post Do You Understand Search Algorithms?
"Excellent explanation  --- when a customer asks one of the internet reps I have taught the price of a car  --- i have them point-out that the price THEY get will be different than the price someone else gets  -- based on variables…"
Jun 5
Paul Potratz posted a blog post

Brace Yourself, CASL Is Coming!

New Canadian Anti Spam Legislation Is Coming, Is US Next?Beginning July 1, new Canadian Anti Spam Legislation will go into effect, enforcing strict regulations on the way emails are sent, as well as how lists are collected and maintained. For most businesses, this means rethinking the way they structure their email marketing strategies to be in compliance.Whether your business is located in Canada…See More
May 30
Paul Potratz posted a blog post

Do You Understand Search Algorithms?

Google and Bing are constantly fine-tuning their search engine algorithms to provide better results for users. With all the recent changes in search, it's easy to get confused on how search engines work, and how businesses should be using them to get the best results from their search campaigns.On this episode of Think Tank Tuesday, Paul explains how you can take advantage of search in your marketing strategies. Learn what algorithms are, how they work, and what you should know before starting…See More
May 27

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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