Paul Potratz
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  • Schenectady, NY
  • United States
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Paul Potratz's Blog

A New Way to Market for Free

Posted on February 9, 2016 at 3:13pm 0 Comments

How You Can Go Live Today!

Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.

This new strategy includes:

  • The next tool to market for free: Facebook Live Video.
  • How to use this new streaming service to sell more.
  • Why it’s better than any other streaming service.

And the best comments get a free membership to our Coffee Mug…

Continue

Developing Content To Generate Sales

Posted on February 5, 2016 at 12:34pm 1 Comment

Make sure your site is accessible and resourceful to your clients.

Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.…

Continue

Which Live Streaming Service is Best for You?

Posted on January 29, 2016 at 4:52pm 0 Comments

Facebook Live, Meerkat, and Periscope: Which Service is Best for You?

Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.

Why You Need A Personalized Homepage

Posted on January 29, 2016 at 9:23am 0 Comments

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are everywhere.…

Continue

First Thing I Would Change About Your Business

Posted on January 26, 2016 at 12:41pm 0 Comments

If I took over your company, here's what I would do immediately.

I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.

My changes will:

– Have customers asking about value, not price

– Turn your salespeople into consultants

– Make your dealership a community resource, not just a storefront

– Raise you above the competition without cutting…

Continue

Have You Dropped One Yet?

Posted on January 22, 2016 at 3:11pm 0 Comments

We Have the Secret to Boosting Sales and Service Leads

On this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.…

Continue

You're Throwing Money Away

Posted on January 19, 2016 at 4:15pm 0 Comments

One Small Change to Increase Profitability

Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.

Not tomorrow, today.

Throw Away Your Thank You Page

Posted on January 15, 2016 at 5:00pm 0 Comments

Provide a brand new proposition to customers with a next logical step

If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.

On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…

Continue

Are You A Weak Or Talented Sales Person

Posted on January 12, 2016 at 4:39pm 0 Comments

Here's what other salespeople are saying about being a talented seller

We’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.

What you will get in this episode:

– Hear what the industry says you need

– Learn what you need to become a talented salesperson

– Also submit your struggles for…

Continue

Geo-fencing and Geo-targeting: What's the Difference?

Posted on January 8, 2016 at 4:39pm 0 Comments

Is it Geo-Fencing or Geo-Targeting?
Every robust marketing strategy in 2016 needs Geo-Fencing AND Geo-Targeting; but what’s the difference? How do these two strategies work together to deliver specific and high-converting messages to shoppers everywhere?
 
On this week's episode of…
Continue

Latest Activity

Paul Potratz posted a blog post

A New Way to Market for Free

How You Can Go Live Today!Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.This new strategy includes:The next tool to market for free: Facebook Live Video.How to use this new streaming service to sell more.Why it’s better than any other streaming service.And the best comments get a free membership to our Coffee Mug Strategies!See More
2 hours ago
Christine Floreno commented on Paul Potratz's blog post Developing Content To Generate Sales
"Thanks for sharing this.  High quality content is indeed a vital part of any marketing strategy and a must for any website.  With the right dealer marketing tool, you can get data that will help you come up with engaging content ot…"
Saturday
Paul Potratz posted a blog post

Developing Content To Generate Sales

Make sure your site is accessible and resourceful to your clients.Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.See More
Friday
Paul Potratz posted blog posts
Jan 29

Preferred Partner
Greg Wells joined Paul Potratz's group
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Think Tank Tuesday by Potratz

Every Tuesday is Think Tank Tuesday. Join the discussion as we look into the newest trends in Automotive Digital Marketing and offer Tips and Tricks on how to get your dealership started!See More
Jan 26
Paul Potratz posted a blog post

First Thing I Would Change About Your Business

If I took over your company, here's what I would do immediately.I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.My changes will:– Have customers asking about value, not price– Turn your salespeople into consultants– Make your dealership a community resource, not just a storefront– Raise you above the competition without cutting profitsSee More
Jan 26
Paul Potratz posted a blog post

Have You Dropped One Yet?

We Have the Secret to Boosting Sales and Service LeadsOn this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.See More
Jan 22
Paul Potratz posted a blog post

You're Throwing Money Away

One Small Change to Increase ProfitabilityWant to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.Not tomorrow, today.See More
Jan 19
Paul Potratz posted a blog post

Throw Away Your Thank You Page

Provide a brand new proposition to customers with a next logical stepIf you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations with customers on your website EVEN…See More
Jan 15
Paul Potratz posted a blog post

Are You A Weak Or Talented Sales Person

Here's what other salespeople are saying about being a talented sellerWe’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.What you will get in this episode:– Hear what the industry says you need– Learn what you need to become a talented salesperson– Also submit your struggles for some personal help from our teamSee More
Jan 12
Paul Potratz posted a blog post

Geo-fencing and Geo-targeting: What's the Difference?

Is it Geo-Fencing or Geo-Targeting?Every robust marketing strategy in 2016 needs Geo-Fencing AND Geo-Targeting; but what’s the difference? How do these two strategies work together to deliver specific and high-converting messages to shoppers everywhere? On this week's episode of Hard Facts, Samantha is giving you the inside scoop. Watch it now!See More
Jan 8
Paul Potratz posted a blog post

What You Don't Know Won't Hurt You...

Or Will It? Find Out Now!When someone asks about marketing automation or inbound marketing, sometimes the best way to explain it is just to show them.What you will get in this episode:A firsthand look at how it worksHow we build strategies using this technologySuccessful campaigns we have implementedLearn more by watching the video below and get our marketing automation and inbound secrets on this week’s Think…See More
Jan 5
Paul Potratz posted a blog post

Turn Phone Shoppers Into Sales

Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!See More
Dec 30, 2015
Paul Potratz posted a blog post

You Need an Online Parts Store for 2016

Integrated Parts Store on Your Website is Easy and a Must for 2016 The current state of the automotive marketplace is over-saturated, but you don’t need to panic. There’s an additional revenue source that you can start implementing to increase your profits. On this week’s episode of Hard Facts, Samantha provides the strategy you can use to capitalize not only in your own backyard, but nationwide as well. Learn how digitizing your entire parts marketing strategy will allow you to increase your…See More
Dec 25, 2015
Paul Potratz posted a blog post

See the 12 Days of POTRATZ

The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress. Is the holiday season stressing you out? We get it. So we're sending y'all a way to share some laughs and reduce the holiday frenzy.See More
Dec 22, 2015
Paul Potratz posted a blog post

Don't Wait To Increase Conversions and Leads

Use Scarcity and Abundance to Increase Conversions and LeadsThis week on Hard Facts, Samantha shows you how to generate more sales by showing the scarcity to the consumer. When a shopper knows they may miss a deal if they don't act now, they are driven to make a decision. These strategies work wonders to boost leads in any market.See More
Dec 18, 2015

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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