Paul Potratz
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  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

#HardFacts Blog: How To Optimize Your Open Rates

Find out what other myths we’re disproving in this week’s #HardFacts Blog.

Are You Optimizing Your Open Rates?

Are you making these mistakes in your email subject lines?

Dare to Compare: You vs. Your Competition

Are your comparisons actually hurting you?
 

Paul Potratz's Page

Paul Potratz's Blog

How to Optimize Your Open Rates

Posted on July 1, 2016 at 3:16pm 0 Comments

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the success of your marketing campaign by dropping the exclamation points! 

We know it’s hard to break the mold, and…

Continue

Are you making this mistake?

Posted on June 28, 2016 at 3:31pm 0 Comments

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.



If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.

On this episode, Paul explains how you…

Continue

Is Your Campaign Compatible?

Posted on June 24, 2016 at 1:40pm 0 Comments

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?

In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject…

Continue

Speeding up the Success of Your Business

Posted on June 21, 2016 at 2:28pm 0 Comments

Are you looking for fast and easy ways to speed up the success of your business? 

This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.

Why are you unique?

What do you do as a business owner that is…

Continue

Should you be comparing yourself to competitors?

Posted on June 17, 2016 at 12:00pm 0 Comments

Comparing yourself to competitors in the same market...is it really such a good idea?

In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…

Continue

It's all in the detail...

Posted on June 14, 2016 at 2:40pm 0 Comments

Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…

Continue

How To: Capitalize on Your Blog!

Posted on June 10, 2016 at 3:41pm 0 Comments

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the…

Continue

Where's your money going?

Posted on June 7, 2016 at 3:50pm 0 Comments

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!



Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!



In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's paid search feature, multiple…

Continue

Defining Your Brand

Posted on May 31, 2016 at 4:58pm 0 Comments

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch these episodes to help develop your brand and become a successful business!…

Continue

Setting up Google User Explorer

Posted on May 27, 2016 at 10:21am 0 Comments

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who performed a certain action or engaged with specific content.  From these discoveries, you can personalize your website based on relevance.…

Continue

Latest Activity

Paul Potratz posted a blog post

How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the success of your marketing campaign by dropping the exclamation points! We know it’s hard to break the mold, and that’s why we’re here to help. In this week’s Hard Facts, Samantha explains how you can optimize your open rates by tweaking just a few things in your email…See More
8 hours ago
Paul Potratz posted a blog post

Are you making this mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.On this episode, Paul explains how you can start utilizing…See More
Tuesday
Paul Potratz posted a blog post

Is Your Campaign Compatible?

Are you testing your emails before you send them?More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.  The more consistent and better it looks over all…See More
Jun 24
Paul Potratz posted a blog post

Speeding up the Success of Your Business

Are you looking for fast and easy ways to speed up the success of your business? This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.Why are you unique?What do you do as a business owner that is different than any other company or competitor without comparing price?After you've figured this out, you'll move on to the next small pieces of advice Paul will…See More
Jun 21
Paul Potratz posted a blog post

Should you be comparing yourself to competitors?

Comparing yourself to competitors in the same market...is it really such a good idea?In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvertisingTwitter:…See More
Jun 17
Paul Potratz posted a blog post

It's all in the detail...

Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.What do you want to hear for next week? Leave your ideas in the comments below.Website: …See More
Jun 14
Paul Potratz posted a blog post

How To: Capitalize on Your Blog!

Has your blog reached its greatest potential? Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.Website:…See More
Jun 10
Paul Potratz posted a blog post

Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's paid search feature, multiple social media platforms, and…See More
Jun 7
Paul Potratz posted a blog post

Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.Watch these episodes to help develop your brand and become a successful business!Website: http://www.ppadv.comFacebook:…See More
May 31
Paul Potratz posted a blog post

Setting up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.You can also create segments to narrow down users who performed a certain action or engaged with specific content.  From these discoveries, you can personalize your website based on relevance.User Explorer allows you to get a 360 view of your current and perspective clients.If…See More
May 27
Paul Potratz posted a blog post

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.If you're a small business or an entrepreneur, this is the episode you want to watch in order to grow your brand and make…See More
May 24
Paul Potratz posted a blog post

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.If you're an advertising or marketing agency, this is definitely a Hard Facts episode that you should be watching. Let us know what you think! Comment below:Website: http://www.ppadv.comFacebook:…See More
May 20
Paul Potratz posted a blog post

Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: Website: http://www.ppadv.comFacebook:…See More
May 17
Paul Potratz posted a blog post

Using Snapchat in Your Marketing

Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvertisingTwitter:…See More
May 13
Paul Potratz posted a blog post

How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your thoughts.  You may get a free POTRATZ Coffee Mug Strategy!Website: …See More
May 10
Paul Potratz posted a blog post

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.comI want to hear your ideas! Leave a comment here or connect with me on Facebook and share your…See More
May 6

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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