Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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How to Tell Your Brand Story

Posted on May 24, 2016 at 11:32am 0 Comments

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If you're a small business or an…

Continue

Using Twitter to Grow Your Brand

Posted on May 20, 2016 at 3:30pm 0 Comments

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.…

Continue

Can you create a timeless brand?

Posted on May 17, 2016 at 2:23pm 0 Comments

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: …

Continue

Using Snapchat in Your Marketing

Posted on May 13, 2016 at 2:56pm 0 Comments

Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.

Website:…

Continue

How do you define your brand?

Posted on May 10, 2016 at 5:13pm 0 Comments

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …

Continue

How to be... Everywhere!

Posted on May 6, 2016 at 9:01am 0 Comments

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.

If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…

Continue

Great Leaders Must Let Go...Sometimes

Posted on May 3, 2016 at 3:17pm 0 Comments

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

Continue

Can Facebook Instant Articles help your business?

Posted on April 29, 2016 at 7:30am 0 Comments

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

Continue

What's holding your business back?

Posted on April 26, 2016 at 3:55pm 0 Comments

How do you see your business growing to meet the changing demands of your customers?

In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers.



Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.

Can you adjust your current processes to create new successful…
Continue

Are you capitalizing on your blog?

Posted on April 22, 2016 at 2:42pm 0 Comments

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…

Continue

Latest Activity

Paul Potratz posted a blog post

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.If you're a small business or an entrepreneur, this is the episode you want to watch in order to grow your brand and make…See More
yesterday
Paul Potratz posted a blog post

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.If you're an advertising or marketing agency, this is definitely a Hard Facts episode that you should be watching. Let us know what you think! Comment below:Website: http://www.ppadv.comFacebook:…See More
Friday
Paul Potratz posted a blog post

Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: Website: http://www.ppadv.comFacebook:…See More
May 17
Paul Potratz posted a blog post

Using Snapchat in Your Marketing

Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvertisingTwitter:…See More
May 13
Paul Potratz posted a blog post

How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your thoughts.  You may get a free POTRATZ Coffee Mug Strategy!Website: …See More
May 10
Paul Potratz posted a blog post

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.comI want to hear your ideas! Leave a comment here or connect with me on Facebook and share your…See More
May 6
Paul Potratz posted a blog post

Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be using for your team and business.I want to hear your ideas! Leave a…See More
May 3
Paul Potratz posted a blog post

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.• Instant Articles are 10x faster than traditional mobile web articles• They’re read 20% more often • Clients are 70% less likely to leave the article once they’re there.Watch this week's Hard Facts now for more info! Website: http://www.ppadv.comFacebook: …See More
Apr 29
Paul Potratz posted a blog post

What's holding your business back?

How do you see your business growing to meet the changing demands of your customers?In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers.Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.Can you adjust your current processes to create new successful opportunities? Join the…See More
Apr 26
Paul Potratz posted a blog post

Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.Website:…See More
Apr 22
Paul Potratz posted a blog post

Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.Comment below for future Think Tank Tuesday ideas!Website:…See More
Apr 19
Paul Potratz posted a blog post

A New Way to Measure Engagement

How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.If you plan on getting the most out of your website, this week's Hard Facts is for you. Samantha will teach you how to use Google's new tool…See More
Apr 15
Paul Potratz posted a blog post

Searching for videos in all the wrong places?

Facebook is Changing the Way it Does VideoFacebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for Facebook users.

Learn about all of the new advancements coming to Facebook on this week's Hard Facts. As always, if you have an idea for an upcoming episode, reply to this email with your topic suggestions.See More
Apr 8
Paul Potratz posted a blog post

What Do You Stand For?

Consistency in Branding is Everything!What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.On this week’s Think Tank Tuesday, I'm discussing what makes a strong brand and explains the steps you need to take to make sure your brand is engaging your customers correctly.See More
Mar 29
Paul Potratz posted a blog post

Let's Get Engaged with Google Analytics 360

With Google's new robust analytic platform, you'll be able to handle all of your tracking needs.  By watching this week's Hard Facts, you'll have all the information you need to succeed with Google Analytics 360.Samantha will cover all 8 tools that are included in the entire suite.How will you use them to benefit your business?Website:…See More
Mar 25
Paul Potratz posted a blog post

Can You Change Your Outlook?

It's time to increase your potentialA low self esteem and a lack of self confidence can cause you to doubt yourself, limit your potential, and even your income. You can change your outlook and your attitude by make a few adjustments in your personal and work life. 

On this week's Think Tank Tuesday, I’m sharing 5 simple steps to change your outlook and increase your potential.See More
Mar 22

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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