Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.See More
You need 20 points of engagement a day if you want people to notice you.Learn what kinds of messages get the best responses.Follow the 3 tactics in this video and you will see results in 90 days.See More
In just a few months, the Automotive Industry is going to see an increase of 1.5 million potential customers in their market. On this week's Hard Facts, find out what you can do to capitalize on this opportunity.See More
You are losing sales every month. Make that a thing of the past with this one simple change.Learn what your best lead source is and become a better salesperson.Very few salespeople or dealerships are even doing this (which is good for you and bad for the competition).See More
Google business pages are far from dead. In fact, Google has new plans to pump some TLC into an otherwise dead experiment. On this week's Hard Facts find out what Google is doing to generate interest for business pages.See More
Are you missing phone calls from potential customers?Do you want to make a big difference in your sales every month?Have you been looking for more people to talk to?On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every month.See More
Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.See More
What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.See More
Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.See More
Most might think Google+ pages aren't a thing anymore but Google is finding ways to make it more relevant by taking a page out of Yelp's handbook. This week on Hard Facts, find out why it's important to continue interacting with your customers on Google+.See More
Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.See More
Create sales events based off of tax refunds like double your down payment. This week on Hard Facts, Samantha explains why it's important to create consistency among traditional, digital and social media when promoting these sales events.See More
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!