Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

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Paul Potratz's Blog

Great Leaders Must Let Go...Sometimes

Posted on May 3, 2016 at 3:17pm 0 Comments

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

Continue

Can Facebook Instant Articles help your business?

Posted on April 29, 2016 at 7:30am 0 Comments

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

Continue

What's holding your business back?

Posted on April 26, 2016 at 3:55pm 0 Comments

How do you see your business growing to meet the changing demands of your customers?

In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers.



Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.

Can you adjust your current processes to create new successful…
Continue

Are you capitalizing on your blog?

Posted on April 22, 2016 at 2:42pm 0 Comments

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…

Continue

Are New Opportunities a Distraction?

Posted on April 19, 2016 at 4:43pm 0 Comments

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.



Comment below for future Think Tank Tuesday ideas!…

Continue

A New Way to Measure Engagement

Posted on April 15, 2016 at 4:41pm 0 Comments

How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.

If you plan on getting the most out of your website, this week's Hard Facts is for you. Samantha will teach you…

Continue

Searching for videos in all the wrong places?

Posted on April 8, 2016 at 5:19pm 0 Comments

Facebook is Changing the Way it Does Video

Facebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for Facebook users.



Learn about all of the new advancements coming to Facebook on this week's Hard Facts. As always, if you have an idea for an upcoming episode, reply to this…

Continue

What Do You Stand For?

Posted on March 29, 2016 at 5:04pm 0 Comments

Consistency in Branding is Everything!

What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.

On this week’s Think Tank Tuesday, I'm discussing what makes a strong brand and explains the steps you need to take to make sure your brand is engaging your customers…

Continue

Let's Get Engaged with Google Analytics 360

Posted on March 25, 2016 at 4:51pm 0 Comments

With Google's new robust analytic platform, you'll be able to handle all of your tracking needs.  By watching this week's Hard Facts, you'll have all the information you need to succeed with Google Analytics 360.

Samantha will cover all 8 tools that are included in the entire suite.

How will you use them to benefit your business?…

Continue

Can You Change Your Outlook?

Posted on March 22, 2016 at 3:37pm 0 Comments

It's time to increase your potential

A low self esteem and a lack of self confidence can cause you to doubt yourself, limit your potential, and even your income. You can change your outlook and your attitude by make a few adjustments in your personal and work life. 



On this week's Think Tank Tuesday, I’m sharing 5 simple steps to change your outlook and…

Continue

Latest Activity

Paul Potratz posted a blog post

Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be using for your team and business.I want to hear your ideas! Leave a…See More
Tuesday
Paul Potratz posted a blog post

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.• Instant Articles are 10x faster than traditional mobile web articles• They’re read 20% more often • Clients are 70% less likely to leave the article once they’re there.Watch this week's Hard Facts now for more info! Website: http://www.ppadv.comFacebook: …See More
Apr 29
Paul Potratz posted a blog post

What's holding your business back?

How do you see your business growing to meet the changing demands of your customers?In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers.Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.Can you adjust your current processes to create new successful opportunities? Join the…See More
Apr 26
Paul Potratz posted a blog post

Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.Website:…See More
Apr 22
Paul Potratz posted a blog post

Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.Comment below for future Think Tank Tuesday ideas!Website:…See More
Apr 19
Paul Potratz posted a blog post

A New Way to Measure Engagement

How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.If you plan on getting the most out of your website, this week's Hard Facts is for you. Samantha will teach you how to use Google's new tool…See More
Apr 15
Paul Potratz posted a blog post

Searching for videos in all the wrong places?

Facebook is Changing the Way it Does VideoFacebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for Facebook users.

Learn about all of the new advancements coming to Facebook on this week's Hard Facts. As always, if you have an idea for an upcoming episode, reply to this email with your topic suggestions.See More
Apr 8
Paul Potratz posted a blog post

What Do You Stand For?

Consistency in Branding is Everything!What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.On this week’s Think Tank Tuesday, I'm discussing what makes a strong brand and explains the steps you need to take to make sure your brand is engaging your customers correctly.See More
Mar 29
Paul Potratz posted a blog post

Let's Get Engaged with Google Analytics 360

With Google's new robust analytic platform, you'll be able to handle all of your tracking needs.  By watching this week's Hard Facts, you'll have all the information you need to succeed with Google Analytics 360.Samantha will cover all 8 tools that are included in the entire suite.How will you use them to benefit your business?Website:…See More
Mar 25
Paul Potratz posted a blog post

Can You Change Your Outlook?

It's time to increase your potentialA low self esteem and a lack of self confidence can cause you to doubt yourself, limit your potential, and even your income. You can change your outlook and your attitude by make a few adjustments in your personal and work life. 

On this week's Think Tank Tuesday, I’m sharing 5 simple steps to change your outlook and increase your potential.See More
Mar 22
Paul Potratz posted a blog post

Falling for Snapchat

Snapchat is a major tool for reaching customers in the 18-24 age range. Many marketers and business owners are still learning the full power of Snapchat how it can creates 
a stronger brand through social engagement. On this week’s Hard Facts, get tips and tricks for how to infuse Snapchat with your current marketing strategy and reach more shoppers than ever. See More
Mar 18
Paul Potratz posted a blog post

How To Create Brand Loyalty

Tell Your Story A story can separate a business from its competition by establishing a unique identity customers can relate to. This week, I'm analyzing the difference between a business with a real story and one that simply pushes price. 

Watch this week's Think Tank Tuesday to learn how you can create brand loyalty for your business with a unique story.  See More
Mar 15
Paul Potratz posted a blog post

What Motivates You?

Find Your Motivation Today, I'm diving deep into the entrepreneurial mindset and what it means to be truly successful. There is more to being a successful business owner than money, and am sharing his own personal experiences to help you decide what your driving force for success is.Tune in to the all new Think Tank Tuesday to learn the three successful phases all businesses experience and to learn how you can avoid losing the entrepreneurial spirit that so many others have.See More
Mar 8
Paul Potratz posted a blog post

Do you have an online parts store yet?

This is the Missing Piece to ProfitThe automotive marketplace is over-saturated, but don't panic. There's an additional revenue source you can implement now to boost profits.On this week’s Hard Facts, Samantha has the strategy for capitalizing in your own backyard AND the rest of the nation. Are you ready to increase your revenue by $30,000 per month? It's easy if you pay attention.See More
Mar 4
Paul Potratz posted a blog post

Your Ad Space is Disappearing

Make These Changes to Stay on Top of the Google Search PageOn Feb. 19, Google changed the look of their search page, decreasing the number of available advertising spots.This week on Hard Facts, learn which ad spots are completely removed, which positions have changed, and the algorithm Google will now use to determine your ad’s position. See how this change can actually help you sell more cars for less money instead of running your budget dry.See More
Feb 26
Paul Potratz posted a blog post

Using Digital Body Language to Start the Conversation

You don’t have to wait for a shopper to fill out a form before you reach out. Learning the shopper's body language lets you start the conversation earlier in the buying process and become the go-to authority first.This week, Samantha shows you how to use a shopper's digital body language to engage that person much earlier in the buying process. See More
Feb 19

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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