It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership ProfitableStop valuing quantity over quality when you're purchasing marketing services. Stop purchasing cheap packages because they're ineffective. Other dealers have succumbed to this disease but you can rise above.On this week's Think Tank Tuesday, I expain this sickness and offer my prescription. Learn how to…See More
You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.On this week's Hard Facts, Samantha helps you crunch the numbers and offers opportunities for aligning your sales goals with your advertising budget. See More
Still not making more money?Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing tactics--then the problem may run deeper.On this week's Think Tank Tuesday, I explain where your problem is coming from, and how you can correct it to bring in more profits. See More
Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.This week on Hard Facts, Samantha details proven strategies for handling customer concerns online. Learn how to manage the reputation of your business to avoid a possible crisis.See More
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.On this episode of Think Tank Tuesday, I explain how you can get started with digital marketing to boost your brand's presence like never before. See More
The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.On this episode of Hard Facts, Samantha breaks down the numbers and describes four effective ways for attracting qualified job seekers to your dealership through digital marketing. See More
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy. On this episode of Think Tank Tuesday, I talk about where to spend your digital advertising dollars, and why you shouldn’t fall for those “spray and pray” advertising packages. See More
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right way to do a video testimonial. On this episode of Think Tank Tuesday, Paul discusses…See More
There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content. Without a solid strategy for video content, there is no way to ensure consistency in your message. This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results. See More
Find Out About The Strategies That Led To Its SuccessIn Part 2 of this two-part series:Learn more about the processes implemented to increase profits in service, parts, and sales. Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market. If you missed Part 1, be sure to watch it on our…See More
Find Out How To Recapture These Missed Leads4 out of 10 of this type of lead might be going to waste. There is a specific reason for this, and it can be corrected by re-evaluating some of the current processes that you have in place.On this episode of Hard Facts, Samantha talks about how you can recapture those missed opportunities by using some simple strategies to determine where the gaps are in…See More
Find Out About The Strategies That Led To It's SuccessIn Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.See More
A large chunk of your target audience is using this platform to influence their buying behaviors. Find out how you can increase your exposure, and target shoppers using this unique platform.On this episode of Hard Facts, Samantha explains how you can tailor your strategy to increase engagement, and how to reach more car shoppers by using this major platform.See More
"Excellent explanation --- when a customer asks one of the internet reps I have taught the price of a car --- i have them point-out that the price THEY get will be different than the price someone else gets -- based on variables…"
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!