Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

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Paul Potratz's Page

Paul Potratz's Blog

Find the Perfect Fit

Posted on August 26, 2016 at 12:30pm 0 Comments

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.

LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the…

Continue

Is Your Phone Ringing?

Posted on August 23, 2016 at 11:29am 0 Comments

Is your phone ringing off the hook? Probably not.

In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…

Continue

Do You Bing Like You Google?

Posted on August 19, 2016 at 11:40am 0 Comments

You can’t Bing like you Google.  What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.

Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.…

Continue

No Need to Pick Up the Phone

Posted on August 9, 2016 at 5:12pm 0 Comments

Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.

This method can also be combined with email and other digital channels to send similar messages across multiple channels,…

Continue

Benefiting from Pay-per-Click

Posted on July 29, 2016 at 5:21pm 0 Comments

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.

Price ad extensions are the most useful to every business because it has everything to do with offering a product or service…

Continue

Are You Missing the Big Picture?

Posted on July 26, 2016 at 10:31am 0 Comments

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…

Continue

Are You Being Responsible?

Posted on July 22, 2016 at 10:27am 0 Comments

Let's get serious.



Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.



Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the problem that your customers may be…

Continue

Dare to Try Pokemon Go

Posted on July 19, 2016 at 2:17pm 0 Comments

Sick of hearing about Pokemon Go?

You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.

But why?

It could help you get more leads, but the most important part is that it will connect you…

Continue

Do you use these words?

Posted on July 18, 2016 at 9:22am 0 Comments

Power words create an emotion, instill authority, and inspire someone to take action.  How do you use power words?

Potratz has used power…

Continue

Is Facebook Actually Providing Value?

Posted on July 15, 2016 at 5:29pm 0 Comments

What are you doing on Facebook to provide value?

By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business.  Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…

Continue

Latest Activity

Paul Potratz posted a blog post

Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.We’d love to hear what you have to say. Comment below…See More
yesterday
Paul Potratz posted a blog post

Is Your Phone Ringing?

Is your phone ringing off the hook? Probably not.In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Tuesday
Paul Potratz posted a blog post

Do You Bing Like You Google?

You can’t Bing like you Google.  What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Aug 19
Paul Potratz posted a blog post

No Need to Pick Up the Phone

Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.This method can also be combined with email and other digital channels to send similar messages across multiple channels, increasing the likelihood of conversion.Watch the video to learn about Ringless Voicemail Drops and how you can start putting them to use for you business.Website:…See More
Aug 9
Paul Potratz posted a blog post

Benefiting from Pay-per-Click

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.Price ad extensions are the most useful to every business because it has everything to do with offering a product or service associated with a price. With this extension, you’re…See More
Jul 29
Paul Potratz posted a blog post

Are You Missing the Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.We'd love to hear what you have to say! Comment below and follow us on Facebook.Website:…See More
Jul 26
Paul Potratz posted a blog post

Are You Being Responsible?

Let's get serious.Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the problem that your customers may be having.We'd love to hear…See More
Jul 22
Paul Potratz posted a blog post

Dare to Try Pokemon Go

Sick of hearing about Pokemon Go?You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.But why?It could help you get more leads, but the most important part is that it will connect you more with your surrounding community and potential customers. Watch this week's Think Tank Tuesday to learn more stats and let…See More
Jul 19
Paul Potratz posted a blog post

Do you use these words?

Power words create an emotion, instill authority, and inspire someone to take action.  How do you use power words?Potratz has used power words in multiple marketing strategies and we’ve seen stunning results. We’re giving you the words, now sign up for our FREE…See More
Jul 18
Paul Potratz posted a blog post

Is Facebook Actually Providing Value?

What are you doing on Facebook to provide value?By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business.  Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.Watch Samantha explain the do's and don'ts of utilizing your Facebook group in order to build loyalty and improve your business.We’d love to hear from you!…See More
Jul 15
Paul Potratz posted a blog post

Is Your Website Doing This?

What’s your website doing while you’re not looking?This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!Website: http://www.ppadv.comFacebook:…See More
Jul 12
Paul Potratz posted a blog post

How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the success of your marketing campaign by dropping the exclamation points! We know it’s hard to break the mold, and that’s why we’re here to help. In this week’s Hard Facts, Samantha explains how you can optimize your open rates by tweaking just a few things in your email…See More
Jul 1
Paul Potratz posted a blog post

Are you making this mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.On this episode, Paul explains how you can start utilizing…See More
Jun 28
Paul Potratz posted a blog post

Is Your Campaign Compatible?

Are you testing your emails before you send them?More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.  The more consistent and better it looks over all…See More
Jun 24
Paul Potratz posted a blog post

Speeding up the Success of Your Business

Are you looking for fast and easy ways to speed up the success of your business? This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.Why are you unique?What do you do as a business owner that is different than any other company or competitor without comparing price?After you've figured this out, you'll move on to the next small pieces of advice Paul will…See More
Jun 21
Paul Potratz posted a blog post

Should you be comparing yourself to competitors?

Comparing yourself to competitors in the same market...is it really such a good idea?In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvertisingTwitter:…See More
Jun 17

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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