There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.See More
"Excellent - and, you just inspired what my first post will be about on the forum! (New here)
Not intending to start a sports team debate but one of the things I really enjoy doing is going to the Dallas Cowboys (and others) website and listening to…"
In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.See More
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.See More
If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.See More
Have you ever owned something that is often in need of repairs, and you find yourself getting to the point where you're just sick of dealing with it? On this week's Hard Facts, Samantha offers two strategies to aid customers when in need of service that will allow you to drive more traffic to your service lane.See More
Did They Have The Right Answers?Are you confident about your marketing or are you just spending money and hoping it works? The first step to developing an effective marketing strategy is to always keep your customer's wants and needs in mind.This week on Hard Facts, Samantha helps you determine if your business should start investing money in marketing or if they should stop. See More
How Do You Know Your Digital Strategy Is Working?Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:Focusing on the handling of phone callsGenerating more content for your websiteEmphasizing the value of tracking your leadsMaintaining top-of-mind awareness with retargetingOn this week’s Think Tank Tuesday, discover the areas you need to start investing in and the ways you can improve what you’re already doing.…See More
The Holiday Cheer Is On UsThe holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our…See More
Your SEM Account Proves ItRunning a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions significantly. This week on…See More
Market To A LifestyleEach person leads a different lifestyle than the next so stop with the general ads and start getting more specific! Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.On this episode of Think Tank Tuesday, learn…See More
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!