Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

No Need To Panic

YouTube is giving their customers the opportunity to go ad-free. On this week’s Hard Facts, Samantha explains why this won’t have much of an impact on your video strategy.

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week’s Hard Facts, Samantha explains why pressing the time clock should not always be priority.
 

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Paul Potratz's Blog

Is It Time To Break The Mold?

Posted on April 17, 2015 at 3:16pm 0 Comments

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Don't Make This Marketing Mistake

Posted on April 14, 2015 at 4:58pm 0 Comments

On this week's Think Tank Tuesday:

  • What colors convert at the highest rates?
  • Which terms don't make sense to consumers?
  • Will using a buy price convert better than using a monthly payment? 

Here's A Last Minute Tax Season Strategy

Posted on April 10, 2015 at 5:12pm 0 Comments

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.

Looking For New Ways To Use Technology?

Posted on April 7, 2015 at 3:48pm 0 Comments

  • Do you need more traffic to your website?
  • Do you want people to know who you are?
  • Are you willing to evolve and try new things? 

On this week's Think Tank Tuesday, I will cover how you can use a new technology to increase your brand awareness.…

Continue

Here Is a Marketing Idea for April

Posted on March 31, 2015 at 4:53pm 0 Comments

Has Your Creative Hit A Roadblock?

  • Are you willing to take risks and have fun with your creative?
  • What can you do to make your website more engaging?
  • Would you like some tips on how to make the most out of your commercials, websites and your showroom?

On this week's Think Tank Tuesday, I cover how you can take your creative to a whole new level. Watch it now: …

Continue

Guerrilla Marketing For Sales People

Posted on March 24, 2015 at 3:26pm 0 Comments

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

Tips To Become A Stalker

Posted on March 17, 2015 at 3:20pm 0 Comments

  • You are losing sales every month. Make that a thing of the past with this one simple change.
  • Learn what your best lead source is and become a better salesperson.
  • Very few salespeople or dealerships are even doing this (which is good for you and bad for the competition).

Sorry I missed your call

Posted on March 10, 2015 at 3:00pm 0 Comments

  • Are you missing phone calls from potential customers?
  • Do you want to make a big difference in your sales every month?
  • Have you been looking for more people to talk to?

On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every…

Continue

Why Is This So Difficult?

Posted on March 3, 2015 at 3:32pm 0 Comments

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.…

Continue

Easy Steps To Increase Sales With Social Media

Posted on February 24, 2015 at 4:24pm 1 Comment

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…

Continue

Latest Activity

Paul Potratz's blog post was featured

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.See More
14 hours ago
Paul Potratz posted a blog post

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.See More
Apr 17
Paul Potratz posted a blog post

Don't Make This Marketing Mistake

On this week's Think Tank Tuesday:What colors convert at the highest rates?Which terms don't make sense to consumers?Will using a buy price convert better than using a monthly payment? See More
Apr 14
Paul Potratz posted a blog post

Here's A Last Minute Tax Season Strategy

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.See More
Apr 10
Paul Potratz posted a blog post

Looking For New Ways To Use Technology?

Do you need more traffic to your website?Do you want people to know who you are?Are you willing to evolve and try new things? On this week's Think Tank Tuesday, I will cover how you can use a new technology to increase your brand awareness.See More
Apr 7
Paul Potratz posted a blog post

Here Is a Marketing Idea for April

Has Your Creative Hit A Roadblock?Are you willing to take risks and have fun with your creative?What can you do to make your website more engaging?Would you like some tips on how to make the most out of your commercials, websites and your showroom?On this week's Think Tank Tuesday, I cover how you can take your creative to a whole new level. Watch it now: See More
Mar 31
Paul Potratz posted a blog post

Guerrilla Marketing For Sales People

You need 20 points of engagement a day if you want people to notice you.Learn what kinds of messages get the best responses.Follow the 3 tactics in this video and you will see results in 90 days.See More
Mar 24
Paul Potratz posted a blog post

Tips To Become A Stalker

You are losing sales every month. Make that a thing of the past with this one simple change.Learn what your best lead source is and become a better salesperson.Very few salespeople or dealerships are even doing this (which is good for you and bad for the competition).See More
Mar 17
Paul Potratz posted a blog post

Sorry I missed your call

Are you missing phone calls from potential customers?Do you want to make a big difference in your sales every month?Have you been looking for more people to talk to?On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every month.See More
Mar 10
Paul Potratz posted a blog post

Why Is This So Difficult?

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.See More
Mar 3
Daniel Reyes commented on Paul Potratz's blog post Easy Steps To Increase Sales With Social Media
"Paul what are your thoughts on Gary Vaynerchuk?"
Feb 28
Paul Potratz posted a blog post

Easy Steps To Increase Sales With Social Media

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.See More
Feb 24
Paul Potratz posted a blog post

A Single Word Changes Everything

Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.See More
Feb 17
Linda Bassano liked Paul Potratz's blog post Can You Process This?
Feb 13
Paul Potratz posted a blog post

I'm Going To Share A Life Experience With You

Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.See More
Feb 10
Paul Potratz posted a blog post

Show Me The Money

Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.See More
Feb 3

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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