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Paul Potratz's Blog

Attract Local Customers To Your Doorstep

Posted on October 17, 2014 at 11:47am 0 Comments

Hurry, this won't last...

Posted on October 14, 2014 at 3:42pm 0 Comments

The Most Wonderful Time Of The Year

Posted on October 10, 2014 at 12:30pm 0 Comments

Market For A Cause!

Posted on October 3, 2014 at 4:23pm 0 Comments

You'd Be Crazy Not To Read This

Posted on October 1, 2014 at 3:30pm 0 Comments

Are you looking in the right places?

Posted on September 26, 2014 at 4:48pm 0 Comments

Do You Know The 3 Steps?

Posted on September 23, 2014 at 3:23pm 0 Comments

Does Your Brand Have Standards?

Posted on September 19, 2014 at 2:38pm 0 Comments

What Makes You Unique?

Posted on September 16, 2014 at 4:08pm 0 Comments

Latest Activity

Paul Potratz posted a blog post

Attract Local Customers To Your Doorstep

Want to attract more shoppers in your community? There's a new social media feature that changes the way we market to our local target audiences.On this week's Hard Facts, Samantha covers how you'll be able to use this feature to start capturing more local traffic than ever before.See More
Friday
Paul Potratz posted a blog post

Hurry, this won't last...

If you're reading this email, it's probably because you thought there was something expiring soon, or that there was a limited supply of whatever we're selling. That strategy is one of two tactics that you should be using on your website to increase your sales. Learn what the two tactics are, and how to incorporate them into your strategy in this Think Tank Tuesday.See More
Tuesday
Paul Potratz posted a blog post

The Most Wonderful Time Of The Year

Start putting a plan together to market your upcoming sales events and begin executing it today.Is your dealership planning ahead for upcoming sales events? There are not that many days left until Thanksgiving or Christmas, and the end of the year will be here before you know it. Don’t get caught up in the last minute panic of planning a sales event.On this week’s Hard Facts,…See More
Oct 10
Paul Potratz posted a blog post

How Much Do You Know About Your Shoppers?

You may think you're reaching all of your possible demographics, but that's not the case. Google has uncovered thousands of different niches that you're missing in your marketing strategies. On this week's Think Tank Tuesday, don't miss this exclusive look into Google analytics with special guest Matthew Goodwin. Learn how you can start building more tailored marketing…See More
Oct 7
Paul Potratz posted a blog post

Market For A Cause!

Does your dealership want to do something for a good cause, but you're not sure how? Marketing a cause is very similar to how you market your own brand. By incorporating some of the strategies you already have proficiency in, you can create great campaigns for the cause you care about.Samantha explains how you can use the strategies you already have to benefit a good cause on this episode of Hard…See More
Oct 3
Paul Potratz posted a blog post

You'd Be Crazy Not To Read This

Do you have a defense strategy for car shoppers who leave your website? Are you losing traffic because your shoppers aren't converting? Your website is your best tool to drive people to your showroom. It's time to start capturing more of the traffic you already have. I explain how you can start capturing more of the traffic you already have with one simple tool on this weeks Think Tank…See More
Oct 1
Paul Potratz posted a blog post

Are you looking in the right places?

Is your dealership struggling to find qualified employees? The problem isn't the amount of talent in the field, but the way you're targeting potential candidates. There are a few avenues you probably haven't tried that could help you find the perfect employees for your dealership. Samantha discusses how to use these channels to draw in more qualified individuals for your business on this week's…See More
Sep 26
Paul Potratz posted a blog post

Do You Know The 3 Steps?

Are you just starting your career, or wondering how to improve, grow and blossom to the next step? Every good salesman knows that the key to growth is to always learn more. There are numerous ways to reach your goals, but we've narrowed it down to the three most important steps to take to ensure your success. I explain the three steps you need to advance your career on this week's Think…See More
Sep 23
Paul Potratz posted a blog post

Does Your Brand Have Standards?

Whether your business is up-and-coming or well established, there are still certain rules every brand needs to follow in order to achieve peak brand recognition and identity. But creating a brand identity can be difficult if you don't maintain a certain level of standards across all of your channels. On this episode of the Hard Facts, learn how to increase your brand recognition by…See More
Sep 19
Paul Potratz posted a blog post

What Makes You Unique?

Does your brand have a unique image, or are you forced to market by price in order to compete with other dealerships? Advertising by price will get people in the door, but it can't be sustained over time if you ever expect to increase profits.I explain how you can use video to establish a creative image for your brand on this week's Think Tank Tuesday!See More
Sep 16
Paul Potratz posted a blog post

Is Direct Mail Relevant?

Direct Mail Is Alive And WellWhen used correctly, direct mail has the ability to double response rates among shoppers. It has withstood the test of time and is an effective marketing tool in delivering targeted, personalized messages to specific audiences. Samantha explains some of the benefits of using direct marketing for your sales strategies on this episode of Hard Facts!See More
Sep 12
Paul Potratz posted a blog post

How to Make Your Sales Staff More Efficient

What if you could have a one-on-one relationship with every single lead on your website? Imagine being able to understand every potential customer's wants and needs without endless hours of work. Have your sales staff spend time on valuable leads instead of wasting hours chasing after people who aren't interested. All of this is made possible with a smart technology that streamlines the entire sales process.  I explain this technology and the potential it has for your brand and your sales team…See More
Sep 10
Paul Potratz posted a blog post

You're Being Watched

Your potential shoppers are watching video to influence their buying decisions. Studies show that 1 in 4 people are watching at least one hour of video about products they are interested in. If you aren't already using video to increase your business, then you're missing out on potential leads. On this episode of Hard Facts, Samantha discusses how you can use video to drive and nurture leads.See More
Sep 5
Paul Potratz posted a blog post

Am I Doing This Right?

Like most people, you've seen your fair share of video testimonials. But what separates the good ones from the bad ones? Most people aren't aware of some basic practices that can make your video testimonial look professional instead of cheesy. Stefanie and I give simple advice that you can use for your video testimonials on this week's episode of Think Tank Tuesday.See More
Sep 2
Paul Potratz posted a blog post

What's More Important Than Open Rates?

Your emails have high open rates. But is it the most telling measurement of your email performance? It's time you broke away from the old industry standards and started considering what's really important.On this episode of Hard Facts, Samantha explains how you should be measuring the success of your emails.See More
Aug 29
Paul Potratz posted a blog post

It's Time to Pop the Question

You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. There's one question you may need to ask your team: "Are you committed?” On this episode of Think Tank Tuesday, I explain why. See More
Aug 26

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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