Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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And...we're live!

Posted on December 2, 2016 at 5:22pm 0 Comments

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video. 

In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!…

Continue

How to Increase YouTube Video Views

Posted on November 18, 2016 at 3:58pm 0 Comments

Have you ever wanted to increase the number of views on your YouTube videos? Of course you have! Who wouldn’t? But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the top of the list.

There are a ton of factors that increase the number of views on your YouTube video rank. On this week’s Hard Facts, Samantha gives you 11 things you should adjust in order to optimize your SEO.…

Continue

Looking to Buy or Sell a Business?

Posted on November 8, 2016 at 3:43pm 0 Comments

If you’re looking to buy or sell a business, this episode is for you! Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company. 

On this week’s Think Tank Tuesday, Paul gives you very important facts that you should take into consideration when buying or selling a business. Your website is only one of them! Watch this episode for more information.…

Continue

Start Texting Your Customers!

Posted on November 4, 2016 at 5:03pm 0 Comments

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…

Continue

Feeling Under the Weather?

Posted on November 1, 2016 at 4:32pm 0 Comments

Do you have one of these 5 marketing viruses?

It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know) probably has one of these. 

Bring it back to the basics in this week’s Think Tank Tuesday.…

Continue

We're SO Excited...

Posted on October 28, 2016 at 4:09pm 0 Comments

We just launched our new site! 

Because we’ve been so busy with making sure our site is just as robust and innovative as we are, we don’t have a new episode of Hard Facts this week. 

This gives you a great opportunity to visit our new website and catch up on all the episodes you’ve missed! Check it out here:…

Continue

How to Optimize for Voice Search

Posted on October 21, 2016 at 10:27am 0 Comments

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.

By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…

Continue

It's About Damn Time!

Posted on October 7, 2016 at 5:20pm 0 Comments

Finally. Google has recently wrapped up two new updates. Cross-device remarketing is definitely something that has been needed for businesses. It will now allow you to advertise your products across multiple devices.

You might be thinking, “couldn’t we do that on other platforms before?”, and the answer is yes. But now there’s one extra step that is letting businesses tie more consumer information together across devices. …

Continue

Are You Going Extinct?

Posted on October 4, 2016 at 12:00pm 0 Comments

This industry will go extinct in 10 years. Can you guess which industry I'm talking about?

Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. 

It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…

Continue

Sign up For Our Complimentary Webinar!

Posted on September 27, 2016 at 3:27pm 0 Comments

What can the power of a custom website do for you?

So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.

Click here to sign up for our website on customization!

Latest Activity

Paul Potratz posted a blog post

And...we're live!

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video. In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Friday
Paul Potratz posted a blog post

How to Increase YouTube Video Views

Have you ever wanted to increase the number of views on your YouTube videos? Of course you have! Who wouldn’t? But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the top of the list.There are a ton of factors that increase the number of views on your YouTube video rank. On this week’s Hard Facts, Samantha gives you 11 things you should adjust in order to optimize your SEO.Let’s hear what you have to say!Comment below and follow us on…See More
Nov 18
Paul Potratz posted a blog post

Looking to Buy or Sell a Business?

If you’re looking to buy or sell a business, this episode is for you! Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company. On this week’s Think Tank Tuesday, Paul gives you very important facts that you should take into consideration when buying or selling a business. Your website is only one of them! Watch this episode for more information.We’d love to hear what you have to say. Comment below and follow us on…See More
Nov 8
Paul Potratz posted a blog post

Start Texting Your Customers!

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.Pretty cool, huh? We’d love to hear what you have to say. Comment below and follow us on…See More
Nov 4
Paul Potratz posted a blog post

Feeling Under the Weather?

Do you have one of these 5 marketing viruses?It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know) probably has one of these. Bring it back to the basics in this week’s Think Tank Tuesday.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Nov 1
Paul Potratz posted a blog post

We're SO Excited...

We just launched our new site! Because we’ve been so busy with making sure our site is just as robust and innovative as we are, we don’t have a new episode of Hard Facts this week. This gives you a great opportunity to visit our new website and catch up on all the episodes you’ve missed! Check it out here:www.ppadv.com/resources/hard-facts…See More
Oct 28
Paul Potratz posted a blog post

How to Optimize for Voice Search

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Oct 21
Paul Potratz posted a blog post

It's About Damn Time!

Finally. Google has recently wrapped up two new updates. Cross-device remarketing is definitely something that has been needed for businesses. It will now allow you to advertise your products across multiple devices.You might be thinking, “couldn’t we do that on other platforms before?”, and the answer is yes. But now there’s one extra step that is letting businesses tie more consumer information together across devices. Watch this week’s Hard Facts with Samantha to find out what this means to…See More
Oct 7
Paul Potratz posted a blog post

Are You Going Extinct?

This industry will go extinct in 10 years. Can you guess which industry I'm talking about?Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us the opportunity to grow and flourish in our industry and it will continue to do so. The…See More
Oct 4
Paul Potratz posted blog posts
Sep 27
Paul Potratz posted a blog post

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.What does this mean for you? Find out by watching this week's Hard Facts.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
Sep 23
Paul Potratz posted a blog post

How to Improve Your Blog

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Sep 20
Paul Potratz posted a blog post

What's Mobile-Geddon?

Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more info! We’d love to hear what you have to say.…See More
Sep 13
Paul Potratz posted a blog post

How to Track LinkedIn Conversions

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!  There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend. For more information, watch Samantha in this week's Hard Facts!We’d love to hear what you…See More
Sep 9
Paul Potratz liked John Sternal's blog post Extended Market Strength With Smaller Cars Strength
Sep 9
Paul Potratz posted a blog post

Are You Creating Urgency?

Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three strategies you can implement right now to drive in…See More
Sep 2

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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