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Paul Potratz's Blog

What Exactly Are We Selling?

Posted on December 16, 2014 at 12:01pm 0 Comments

Are You Fully Prepared?

Posted on December 12, 2014 at 4:16pm 0 Comments

Don't Mix Business With Personal

Posted on December 9, 2014 at 5:05pm 0 Comments

It's The Final Countdown!

Posted on December 5, 2014 at 5:44pm 0 Comments

Maybe You Should Change Gears

Posted on December 2, 2014 at 5:16pm 0 Comments

Struggling With Commitment Issues?

Posted on November 25, 2014 at 3:18pm 0 Comments

Do You Meet The Standards?

Posted on November 21, 2014 at 2:40pm 0 Comments

What are you even doing right now?

Posted on November 18, 2014 at 3:27pm 0 Comments

Location Is Everything!

Posted on November 14, 2014 at 2:38pm 0 Comments

Beat The Million Dollar Man

Posted on November 11, 2014 at 3:40pm 0 Comments

Latest Activity

Paul Potratz posted a blog post

What Exactly Are We Selling?

Market To A LifestyleEach person leads a different lifestyle than the next so stop with the general ads and start getting more specific! Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.On this episode of Think Tank Tuesday, learn…See More
Paul Potratz posted a blog post

Are You Fully Prepared?

Mobile Is DominatingGet ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.This week on Hard Facts, learn the specific criteria Google looks for to give your site that "mobile-friendly" label.If your website isn't already mobile…See More
Dec 12
Paul Potratz posted a blog post

Don't Mix Business With Personal

A Little Known Fact About FacebookHaving trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.On this episode of Think Tank Tuesday, learn how it's possible…See More
Dec 9
Paul Potratz posted a blog post

It's The Final Countdown!

Get Rid Of Seasonal InventoryWith the end of the year approaching fast, are you worried about how you're going to start pushing your seasonal inventory, parts and accessories? Don't worry! There is a new opportunity that will allow you to create a sense of scarcity and urgency across all your platforms, resulting in increased conversions and sales.

Don't settle for leftover inventory, implementing this new tool into your marketing strategy will help ensure your seasonal leftovers are a thing…See More
Dec 5
Paul Potratz posted a blog post

Maybe You Should Change Gears

Stop Being Reactive And Start Being ProactiveHave you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.On this episode of…See More
Dec 2
Paul Potratz posted a blog post

Struggling With Commitment Issues?

Are You Struggling With Commitment Issues?Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.On this episode of Think Tank Tuesday, learn how to sway those customers with commitment…See More
Nov 25
Paul Potratz posted a blog post

Do You Meet The Standards?

Why Google Says You Need To Go Mobile If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching from their cell phones. See More
Nov 21
Paul Potratz posted a blog post

What are you even doing right now?

Black Friday Is Almost HereTime is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays. On this episode of Think Tank Tuesday, learn how to jump start your Black Friday promotions.See More
Nov 18
Paul Potratz posted a blog post

Location Is Everything!

Help Customers Find YouDoes your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations.See More
Nov 14
Paul Potratz posted a blog post

Beat The Million Dollar Man

You Don't Need A Million Dollar BudgetWhen your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market. On this episode of Think Tank Tuesday, I explain how to spend money…See More
Nov 11
Paul Potratz posted a blog post

Open Rates Matter, But You Need To Dig Deeper.

If you're running email marketing campaigns, chances are you rely on a number of metrics to determine the success of your campaigns. What if I told you that you're not tracking one of the most important metrics?This week on Hard Facts, learn what metric you should be tracking to measure email success.See More
Nov 7
Paul Potratz posted a blog post

Are Your Leads Sales Qualified?

Do you want to know where your shoppers are in the buying cycle? Your CRM can only tell you so much about them. It's time to stop guessing -- learn exactly what your shoppers are looking for and when they're ready to make a purchase.On this episode of Think Tank Tuesday, determine what your shoppers want based on specific actions they have taken on your website. See More
Nov 4
Paul Potratz posted a blog post

Did You Hear About This?

Showcase Your BusinessGoogle's new feature gives you more ad real estate and showcases different aspects of your business like never before. If you're looking to expand your ad performance on Google search networks and create more awareness for your brand, this tool will help.This week on Hard Facts, find out about this new Google Feature and learn how to implement it for your business.See More
Oct 31
Paul Potratz posted a blog post

About Your Website

Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it? On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy bank.See More
Oct 29
Paul Potratz posted a blog post

Is This What You're Looking For?

Give Your Shoppers A ReminderHave you lost shoppers on your website? Sometimes they need a reminder of what they were doing on your website in the first place. A current remarketing tactic will allow you to do just that.On this week's Hard Facts, Samantha discusses how you can implement this tactic for your business. See More
Oct 24
Paul Potratz posted a blog post

Who's holding you back?

Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.See More
Oct 21

Profile Information

Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.

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