Paul Potratz's Friends

  • Stan Sher
  • Stephanie Young
  • Joseph Little
  • Brian Allen
  • Bill Goodfriend
  • Daniel Halverson
  • TONY PATITUCCI
  • Robert Morton
  • Shannon F. Page
  • Leonard Buchholz
  • Stuart Cutler
  • Matt Doscher
  • Chelsea Karbocus
  • Mitchell Brenner
  • William Bryant

Potratz Digital Automotive Ad Agency

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Paul Potratz's Blog

Where are they coming from?

Posted on August 22, 2014 at 2:35pm 0 Comments

Are You Ahead of The Curve?

Posted on August 19, 2014 at 10:36am 0 Comments

Do you have distracted shoppers?

Posted on August 15, 2014 at 3:04pm 0 Comments

What are we selling here?

Posted on August 13, 2014 at 1:37pm 0 Comments

Make Your Recalls Work For You

Posted on August 8, 2014 at 4:20pm 1 Comment

Finally, Something Worth Watching

Posted on August 5, 2014 at 10:41am 0 Comments

Can we still be friends?

Posted on August 1, 2014 at 4:30pm 0 Comments

Maybe It's Contagious?

Posted on July 30, 2014 at 11:52am 0 Comments

You spend how much on coffee?

Posted on July 25, 2014 at 12:35pm 0 Comments

I think it's broken..

Posted on July 22, 2014 at 11:26am 0 Comments

Latest Activity

Paul Potratz posted a blog post

Where are they coming from?

Facebook just added new advertising features for businesses looking for more return on their investment. The new features allow for improved lead attribution and device reporting.  What does this mean for your brand? Samantha explains how you can use these new features for your Facebook advertising!See More
3 hours ago
Paul Potratz posted a blog post

Are You Ahead of The Curve?

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now available to change the way your brand does business online. On this week's Think Tank Tuesday, I explain this new technology and how you can use it to engage with…See More
Tuesday
Paul Potratz posted a blog post

Do you have distracted shoppers?

Are your shoppers spending more time on their phones than with your sales team? Studies show that 63% of shoppers are actively searching for other dealerships while they're in your showroom. How can you compete with other dealerships on that mobile device? Samantha discusses some strategies you can implement to make your dealership more mobile friendly.See More
Aug 15
Paul Potratz posted a blog post

What are we selling here?

Have you been using price points and incentives as a crutch in your video advertising? If so, you are limiting your creativity. There's so much more that you could be doing to showcase your product and your brand. On this week's Think Tank Tuesday, I explain how you can channel your inner creativity to increase the effectiveness of your advertising. See More
Aug 13
Dennis Wagner commented on Paul Potratz's blog post Make Your Recalls Work For You
"Well Done, Paul! I always look for ways to turn negatives into positives. Nice video!!"
Aug 8
Paul Potratz posted a blog post

Make Your Recalls Work For You

Lately, vehicle recalls have been a major issue for manufacturers. That doesn't mean it has to be a major issue for your dealership. When a recall occurs, there are several ways your dealership can become a resource. They can also be a great way to generate potential new leads. On this episode of Hard Facts, Samantha discusses some ways you can use vehicle recalls to your advantage. See More
Aug 8
Dennis Wagner joined Paul Potratz's group
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Think Tank Tuesday by Potratz

Every Tuesday is Think Tank Tuesday. Join the discussion as we look into the newest trends in Automotive Digital Marketing and offer Tips and Tricks on how to get your dealership started!See More
Aug 7
Paul Potratz posted a blog post

Finally, Something Worth Watching

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use this tactic. What tactic? Tune in to this week's Think Tank Tuesday, and I'll explain what it is and how you can get your commercials in front of the…See More
Aug 5
Paul Potratz posted a blog post

Can we still be friends?

So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's Hard Facts, Samantha discusses how you can turn your past customers into a lead source for drawing in potential buyers.See More
Aug 1
Paul Potratz posted a blog post

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership ProfitableStop valuing quantity over quality when you're purchasing marketing services. Stop purchasing cheap packages because they're ineffective. Other dealers have succumbed to this disease but you can rise above.On this week's Think Tank Tuesday, I expain this sickness and offer my prescription. Learn how to…See More
Jul 30
Paul Potratz posted a blog post

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.On this week's Hard Facts, Samantha helps you crunch the numbers and offers opportunities for aligning your sales goals with your advertising budget. See More
Jul 25
Paul Potratz posted a blog post

I think it's broken..

Still not making more money?Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing tactics--then the problem may run deeper.On this week's Think Tank Tuesday, I explain where your problem is coming from, and how you can correct it to bring in more profits. See More
Jul 22
Paul Potratz posted a blog post

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.This week on Hard Facts, Samantha details proven strategies for handling customer concerns online. Learn how to manage the reputation of your business to avoid a possible crisis.See More
Jul 18
Paul Potratz posted a blog post

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.On this episode of Think Tank Tuesday, I explain how you can get started with digital marketing to boost your brand's presence like never before. See More
Jul 15
Paul Potratz posted a blog post

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.On this episode of Hard Facts, Samantha breaks down the numbers and describes four effective ways for attracting qualified job seekers to your dealership through digital marketing. See More
Jul 11
Paul Potratz posted a blog post

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy. On this episode of Think Tank Tuesday, I talk about where to spend your digital advertising dollars, and why you shouldn’t fall for those “spray and pray” advertising packages. See More
Jul 8

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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