Paul Potratz
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  • Schenectady, NY
  • United States
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Potratz Digital Automotive Ad Agency

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Paul Potratz's Blog

You Don't Want to Miss This

Posted on June 30, 2015 at 3:15pm 0 Comments

Join The Content VS Retail Debate! 

This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.…

Continue

Is it Time to Break the Mold?

Posted on June 26, 2015 at 2:00pm 0 Comments

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.…

Continue

We Got Fired, And You're Not Going to Believe Why

Posted on June 23, 2015 at 4:15pm 0 Comments

You Have to Watch this Video to See Why We Were Fired

I'm sharing 3 tips to handle leads, increase sales, and how to turn more shoppers into lifetime clients. There are many shiny nickels that seem like they can solve everything, but watch this episode of Think Tank Tuesday to discover what will…

Continue

Guerrilla Marketing in 2015

Posted on June 16, 2015 at 4:45pm 0 Comments

You Can Start Selling More with the Right Guerrilla Marketing Tactics

Guerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:

  • Learn how often you need to use Facebook and Twitter.
  • Know how many videos you need, and what you should record.
  • Connect with an email marketing process…
Continue

What is your game plan?

Posted on June 12, 2015 at 4:19pm 0 Comments

Steps You Must Take to Guarantee Everyone is On the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.…

Continue

Boost Sales with Social Media Marketing

Posted on June 9, 2015 at 11:59am 0 Comments

Want to Boost Your Sales? It's Easy

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday:

  • Learn the difference between Social Media and Social Media Marketing.
  • Optimize ROI by using social media the right way.
  • Develop a comprehensive…
Continue

No Need To Panic

Posted on June 5, 2015 at 2:52pm 0 Comments

YouTube is giving their customers the opportunity to go ad-free. But don't worry! On this week's Hard Facts, learn why this WON'T have a huge impact on your video strategy.

What scares you?

Posted on June 2, 2015 at 4:58pm 0 Comments

Stop Making Excuses and Learn How to Conquer Your Slow-Month Fears

I recently talked with a friend having a slow month, and he began making excuses about the time of year and the weather. He was setting his team and himself up for failure. This week on Think TankTuesday:

  • Learn how to conquer Slow-Month Fear
  • Identify when you’re setting yourself up for failure
  • What you’re doing that demotivates your…
Continue

Do You Care?

Posted on May 29, 2015 at 4:27pm 0 Comments

You lose sales when your customers don't think you do.

How You Can Start Caring Today?

Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.

I think you're pretty charming

Posted on May 26, 2015 at 4:52pm 0 Comments

But Do You Consider Yourself Charming?

How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.

  • Understand what being charming truly means!
  • How to start building connections that lead to…
Continue

Latest Activity

Paul Potratz posted a blog post

You Don't Want to Miss This

Join The Content VS Retail Debate! This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.See More
Tuesday
Paul Potratz posted a blog post

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.See More
Jun 26
Paul Potratz posted a blog post

We Got Fired, And You're Not Going to Believe Why

You Have to Watch this Video to See Why We Were FiredI'm sharing 3 tips to handle leads, increase sales, and how to turn more shoppers into lifetime clients. There are many shiny nickels that seem like they can solve everything, but watch this episode of Think Tank Tuesday to discover what will really grow your dealership.See More
Jun 23
Paul Potratz posted a blog post

Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing TacticsGuerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:Learn how often you need to use Facebook and Twitter.Know how many videos you need, and what you should record.Connect with an email marketing process that works.See More
Jun 16
Paul Potratz posted a blog post

What is your game plan?

Steps You Must Take to Guarantee Everyone is On the Same PageYou spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.See More
Jun 12
Paul Potratz posted a blog post

Boost Sales with Social Media Marketing

Want to Boost Your Sales? It's EasyKnowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday:Learn the difference between Social Media and Social Media Marketing.Optimize ROI by using social media the right way.Develop a comprehensive and effective social strategy.See More
Jun 9
Paul Potratz posted a blog post

No Need To Panic

YouTube is giving their customers the opportunity to go ad-free. But don't worry! On this week's Hard Facts, learn why this WON'T have a huge impact on your video strategy.See More
Jun 5
Paul Potratz posted a blog post

What scares you?

Stop Making Excuses and Learn How to Conquer Your Slow-Month FearsI recently talked with a friend having a slow month, and he began making excuses about the time of year and the weather. He was setting his team and himself up for failure. This week on Think TankTuesday:Learn how to conquer Slow-Month FearIdentify when you’re setting yourself up for failureWhat you’re doing that demotivates your teamHow you can turn a slow month into our best monthSee More
Jun 2
Paul Potratz posted a blog post

Do You Care?

You lose sales when your customers don't think you do.How You Can Start Caring Today?Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.See More
May 29
Paul Potratz posted a blog post

I think you're pretty charming

But Do You Consider Yourself Charming?How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.Understand what being charming truly means!How to start building connections that lead to salesHow to make more people know who you are and…See More
May 26
Paul Potratz posted a blog post

Take the How-To Challenge

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.Also take the "How-To" Challenge! Submit 5 of your "How-To" Videos and submit them on this week's Hard Facts to get a free prize package from POTRATZ!See More
May 22
Paul Potratz posted a blog post

13 Never Before Shared Strategies to Sell More Cars

I recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!Over an hour of exclusive strategies and dealer questions!Learn from the experience of Danish car dealers.Create strategies for every step of the sales process.See More
May 19
Paul Potratz posted a blog post

Is it Time to Break the Mold? Yes.

Breaking routines can be difficult, but proper change yields long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.See More
May 15
Paul Potratz posted a blog post

What's Killing the Sales and Marketing Industry?

Salespeople all over are making a critical mistake that's setting them up for failure. This week in Think Tank Tuesday:Learn the one habit that's holding you back.Establish a long-term plan that's actually achievable.Thrive where many others are failing to succeed.Implement today's tips to break your bad habits.See More
May 12
Paul Potratz posted a blog post

How To Use Periscope To Sell Cars

I need you to be on this Live webcast on Thursday, May 14 at 3:07 PM EST,'How To Use Periscope To Sell Cars.' This free tool will increase sales and drive traffic to your dealership. All you need to do to attend is …See More
May 11
Paul Potratz posted a blog post

Three Tools To Drive Sales

79% of salespeople that use social media outsell their peers. On this week's Hard Facts, Samantha discusses 3 apps that will revolutionize your business.See More
May 8

Profile Information

Company
POTRATZ
Position
COO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://exclusivelyautomotive.com
Biography/Work Summary
I am a partner at POTRATZ which is a full service automotive ad agency specializing in digital and interactive marketing. Our client list includes single point dealerships to multi point and dealer groups. I started my career at Charlie Bradshaw Chevrolet many years ago and moved through the ranks within dealerships. POTRATZ started as a traditional ad agency in 2001 and we began focusing our efforts to digital, behavioral, and interactive marketing in 2003 as we started adding staff from Lycos and Alta Vista.
Activities Away From Work
Cars, Motorcycles, Photography, Road and Mountain Biking, Snow Shoeing and anything Apple!
Birthday
March 11

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At 1:12pm on November 30, 2010, Leonard Buchholz said…
Nice to meet you as well Paul.
 
 
 

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