Michael Abrams
  • 65
  • Birmingham, AL
  • United States
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Michael Abrams's Page

Profile Information

Company
Dealerite LLC
Position
President
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://dealerite.com
Biography/Work Summary
Working with dealers since 1997 to address the new paradigms presented by a shrinking market, cultural change and the position of the internet.

Dealerite was founded in 2007 to address these concerns and to develope a network of solutions and professionals equiped to promote and implement cultural changes necessary for not only survival, but to thrive in this market.
Activities Away From Work
Golf, Theatre, music
Birthday
July 17

Michael Abrams's Blog

paying for marketing efforts as opposed to marketing results

Posted on February 16, 2010 at 12:40pm 0 Comments

Dealers typically pay marketing companies for their efforts when attempting to produce incremental sales, especially when they are trying to get customers to buy that have no previous sales history with that dealership. We can call these efforts a quest for 'fresh business'. Fresh business direct marketing is based on predictions and guesses. RL Polk, Experian and other list providers rely on 'predictors' to determine who is likely to buy a car. I have proof that these predictive lists do…

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Hunters and Gatherers

Posted on February 11, 2010 at 7:00pm 0 Comments

Marketing Options: Hunt or Gather or both

The number of buyers in any given market is pretty much set by the simple fact that only a certain number of people are looking to buy a vehicle at any given time. You could incentivize additional people to join in by offering late model Escalades for $3000 and Camrys for $1500, but there aren't a whole lot of dealers out there who could afford to do that. So, you're stuck with what the market provides.

you can…

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