"I'm not sure what you mean by retargeting, but I have been working with behavioral data for about 7 years now. When I was with Experian in the early part of the 2000s, we called that data 'self reported', but it was a fairly…"
The automotive social network for dealers and dealership management
Michael Abrams's Groups
Michael Abrams's Page
Latest Activity
"I work with a program associated with Peritus Portfolio Services. They have a bad debt collection service that is specifically tailored to BHPH dealers with no costs and a very high rate of success including court services if needed. My…"
"David:
I only have a possible piece of help. I have an association with Peritus Portfolio Services, a company out of TX that buys BK as well as performing paper. They just released a new program that also collects on deficiency notes…"
"There certainly have been several companies attacking this need over the last couple of years. I have one dealer on Dealer Promote which has been working very well for almost 2 years. There is another concern called Auto Book Now that…"
"The comments you have received on this are all valid. I worked for Experian between 2001 and 2006 and am very familiar with the CarFax - AutoCount discussion. Yes, Experian is a very conservative company and is very careful about what…"
"One of my long time associates, Maria Ruttle of World Advertising and Marketing, has been running an extremely comprehensive BK marketing program for the last 20 years for clients like LHM and VT. Usually only one store can run it in a market…"
"Have you contacted Prestige Financial?"
"If 80% of your business is coming in through the internet in some form (your website, your inventory listed through various portals, etc.), than you might want to look at what percentage of your advertising budget is directed at your 'new front…"
Hunters and Gatherers
Marketing Options: Hunt or Gather or bothThe number of buyers in any given market is pretty much set by the simple fact that only a certain number of people are looking to buy a vehicle at any given time. You could incentivize additional people to join in by offering late model Escalades for $3000 and Camrys for $1500, but there aren't a whole lot of dealers out there who could afford to do that. So, you're stuck with what the market provides.you can Gather: Gathering is getting your message…See More
"I'll be there sunday and monday, not sure about Saturday as yet. my cell is 205-967-9405."
"Tom: Edifice Group (Lawrenceville, GA, Skip Soucie, CEO) offers a true pay for sale program that they have been running successfully for over 5 years. Since most of their marketing is done using a proprietary permission based database, handraisers…"
Internet Retailing
This group is for those individuals working in the Internet department. A place to share ideas on driving traffic, managing leads and closing more deals.
"Charley has it right. the most effective use of an internet department is the engagement with the customer and the preparation to successfully hand off to a sales person at the correct time. If your internet department is handling sales from…"
"During a time when customers are taking a lot more time in making a final decision, you have to start to think like those customers. If the vehicle doesn't sell them at that time, it's going to be the dealership that sells them. What I…"
Profile Information
- Company
- Dealerite LLC
- Position
- President
- Dealership, Allied Industry or Finance Company?
- Allied Industry
- If Dealership, Franchise or Independent
- Not Applicable
- Your web site
- http://dealerite.com
- Biography/Work Summary
- Working with dealers since 1997 to address the new paradigms presented by a shrinking market, cultural change and the position of the internet.
Dealerite was founded in 2007 to address these concerns and to develope a network of solutions and professionals equiped to promote and implement cultural changes necessary for not only survival, but to thrive in this market.
- Activities Away From Work
- Golf, Theatre, music
- Birthday
- July 17
Michael Abrams's Blog
paying for marketing efforts as opposed to marketing results
Posted on February 16, 2010 at 12:40pm 0 Comments 0 Likes
Dealers typically pay marketing companies for their efforts when attempting to produce incremental sales, especially when they are trying to get customers to buy that have no previous sales history with that dealership. We can call these efforts a quest for 'fresh business'. Fresh business direct marketing is based on predictions and guesses. RL Polk, Experian and other list providers rely on 'predictors' to determine who is likely to buy a car. I have proof that these predictive lists do…
ContinueHunters and Gatherers
Posted on February 11, 2010 at 7:00pm 0 Comments 0 Likes
Marketing Options: Hunt or Gather or both
The number of buyers in any given market is pretty much set by the simple fact that only a certain number of people are looking to buy a vehicle at any given time. You could incentivize additional people to join in by offering late model Escalades for $3000 and Camrys for $1500, but there aren't a whole lot of dealers out there who could afford to do that. So, you're stuck with what the market provides.
you can…
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