Michael Abrams's Friends

  • Terry Alling
  • Brad Borst
  • Randy E Jones
  • Jayson Volinski
  • Juanita Kiesler
  • Harlene Doane
 

Michael Abrams's Page

Latest Activity

Michael Abrams replied to Irwin Toyota Ford's discussion Retargeting and Video Pre-Roll
"I'm not sure what you mean by retargeting, but I have been working with behavioral data for about 7 years now.  When I was with Experian in the early part of the 2000s, we called that data 'self reported', but it was a fairly…"
Apr 4, 2013
Michael Abrams replied to James Dalrymple's discussion Demand Letter for deficiency owed
"I work with a program associated with Peritus Portfolio Services.  They have a bad debt collection service that is specifically tailored to BHPH dealers with no costs and a very high rate of success including court services if needed.  My…"
Feb 7, 2013
Michael Abrams replied to DAVID WESSON's discussion Never Seen Business So Slow
"David: I only have a possible piece of help.  I have an association with Peritus Portfolio Services, a company out of TX that buys BK as well as performing paper.  They just released a new program that also collects on deficiency notes…"
Nov 19, 2012
Michael Abrams replied to Kevin K's discussion Looking For A Craigslist Posting Service?
"There certainly have been several companies attacking this need over the last couple of years.  I have one dealer on Dealer Promote which has been working very well for almost 2 years.  There is another concern called Auto Book Now that…"
Jul 23, 2012
Michael Abrams replied to Karl Jensvold's discussion Auto Check or Car Fax? Which one works better for you?
"The comments you have received on this are all valid.  I worked for Experian between 2001 and 2006 and am very familiar with the CarFax - AutoCount discussion.  Yes, Experian is a very conservative company and is very careful about what…"
Feb 23, 2012
Michael Abrams replied to Ben Misra (secondarypro)'s discussion Who Has The Best Bankruptcy Marketing Program ?
"One of my long time associates, Maria Ruttle of World Advertising and Marketing, has been running an extremely comprehensive BK marketing program for the last 20 years for clients like LHM and VT.  Usually only one store can run it in a market…"
Nov 1, 2011
Michael Abrams replied to Jason Vallett's discussion Great Finance Companies for Small Independent Dealer
"Have you contacted Prestige Financial?"
Oct 14, 2011
Michael Abrams liked Kathi Kruse's blog post 4 Tips to Consider Before Outsourcing Social Media
Apr 25, 2011
Michael Abrams commented on Jenny Murphy Bloodworth's blog post What is the Most Effective Way to Market Your Used Vehicle Inventory and Why?
"If 80% of your business is coming in through the internet in some form (your website, your inventory listed through various portals, etc.), than you might want to look at what percentage of your advertising budget is directed at your 'new front…"
Jul 1, 2010
Michael Abrams posted a blog post

Hunters and Gatherers

Marketing Options: Hunt or Gather or bothThe number of buyers in any given market is pretty much set by the simple fact that only a certain number of people are looking to buy a vehicle at any given time. You could incentivize additional people to join in by offering late model Escalades for $3000 and Camrys for $1500, but there aren't a whole lot of dealers out there who could afford to do that. So, you're stuck with what the market provides.you can Gather: Gathering is getting your message…See More
Feb 11, 2010
Michael Abrams replied to Tom Gorham's discussion Internet Managers... Suggestions for new car lead generators? Past experience? in the group Internet Retailing
"I'll be there sunday and monday, not sure about Saturday as yet. my cell is 205-967-9405."
Feb 11, 2010
Michael Abrams replied to Tom Gorham's discussion Internet Managers... Suggestions for new car lead generators? Past experience? in the group Internet Retailing
"Tom: Edifice Group (Lawrenceville, GA, Skip Soucie, CEO) offers a true pay for sale program that they have been running successfully for over 5 years. Since most of their marketing is done using a proprietary permission based database, handraisers…"
Feb 11, 2010
Michael Abrams joined Harlene Doane's group
Thumbnail

Internet Retailing

This group is for those individuals working in the Internet department. A place to share ideas on driving traffic, managing leads and closing more deals.
Feb 10, 2010
Michael Abrams commented on Charlie Hernandez's blog post Should the Internet Department Be Abolished? Where are the professional salespeople?
"Charley has it right. the most effective use of an internet department is the engagement with the customer and the preparation to successfully hand off to a sales person at the correct time. If your internet department is handling sales from…"
Dec 30, 2009
Michael Abrams replied to Ted Heater's discussion Current state of the consumers mind
"During a time when customers are taking a lot more time in making a final decision, you have to start to think like those customers. If the vehicle doesn't sell them at that time, it's going to be the dealership that sells them. What I…"
Sep 30, 2009

Profile Information

Company
Dealerite LLC
Position
President
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://dealerite.com
Biography/Work Summary
Working with dealers since 1997 to address the new paradigms presented by a shrinking market, cultural change and the position of the internet.

Dealerite was founded in 2007 to address these concerns and to develope a network of solutions and professionals equiped to promote and implement cultural changes necessary for not only survival, but to thrive in this market.
Activities Away From Work
Golf, Theatre, music
Birthday
July 17

Michael Abrams's Blog

paying for marketing efforts as opposed to marketing results

Posted on February 16, 2010 at 12:40pm 0 Comments

Dealers typically pay marketing companies for their efforts when attempting to produce incremental sales, especially when they are trying to get customers to buy that have no previous sales history with that dealership. We can call these efforts a quest for 'fresh business'. Fresh business direct marketing is based on predictions and guesses. RL Polk, Experian and other list providers rely on 'predictors' to determine who is likely to buy a car. I have proof that these predictive lists do…

Continue

Hunters and Gatherers

Posted on February 11, 2010 at 7:00pm 0 Comments

Marketing Options: Hunt or Gather or both

The number of buyers in any given market is pretty much set by the simple fact that only a certain number of people are looking to buy a vehicle at any given time. You could incentivize additional people to join in by offering late model Escalades for $3000 and Camrys for $1500, but there aren't a whole lot of dealers out there who could afford to do that. So, you're stuck with what the market provides.

you can…

Continue

Comment Wall

You need to be a member of Auto Dealer People to add comments!

Join Auto Dealer People

  • No comments yet!
 
 
 

© 2014   Created by Greg Goebel.

Badges  |  Report an Issue  |  Terms of Service