Kathi Kruse
  • Female
  • Newport Beach, CA
  • United States
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Kathi Kruse's Friends

  • Mike Elliott
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Kathi Kruse's Page

Latest Activity

Mike Elliott liked Kathi Kruse's profile
Mar 13
Kathi Kruse replied to Kevin K's discussion Looking For A Craigslist Posting Service?
"Hey Kevin, I've heard really good things about CarGigi. I'm not sure it's completely "hands free" but I now a lot a of dealers are using it.  If you end up wanting to take a closer look, let me know. Their office is…"
Jul 20, 2012
Eric Milak liked Kathi Kruse's profile
Jun 29, 2012
Kathi Kruse replied to Timothy Brillant's discussion 57 Year old Dealership to be run by 24 YO HELP! Process and structure PLEASE!
"Hi Timothy. I ran successful dealerships all my life. While I focus more on Social marketing these days, I have spent many years consulting on setting up financial and accounting best practices. If you'd like to call me, we can discuss your…"
Jun 28, 2012
Kathi Kruse liked JD Rucker's blog post Your Internet Manager Should Not Be Your Digital Manager
Oct 26, 2011
Kathi Kruse commented on JD Rucker's blog post Your Internet Manager Should Not Be Your Digital Manager
"Amen Brothah! When I read this title I was so excited. I say this at least once every day or two. You hit the mark so well. For Social Media to succeed (ie: create interest in the store, engage the shopper or fan, and generate leads) you need a…"
Oct 26, 2011
Jorge Gonzalez - Billy Joe liked Kathi Kruse's blog post 5 Tips to Get Started on Facebook for Car Salespeople
Sep 7, 2011
Jorge Gonzalez - Billy Joe liked Kathi Kruse's blog post 5 Tips to Get Started on Facebook for Car Salespeople
Sep 7, 2011
Kathi Kruse commented on Jenny Murphy Bloodworth's blog post What Recent Technology-Related Change Saves the Dealership Money?
"I have 2 suggestions for those stores that want to save time (that's money, right?) on Social Media marketing.  Hootsuite--It's a Social Media dashboard where you can schedule your posts all at one sitting. You curate your content…"
Aug 23, 2011
Kathi Kruse commented on Harlene Doane's blog post The Changes of Google
"Thanks for the post Harlene. It's pretty significant for those of us in Social.  I have a friend at Google research who told me 3 months ago that something like this was coming.  I agree about not losing the concept here--BE WHERE…"
Jul 22, 2011
Kathi Kruse posted a blog post

Hey Buddy, Wanna Buy an Online Review?

Did you know there are people all over the world who’ve had a 5-star buying experience at your store?  Yep, there are literally thousands of fake “customers” getting $10/hour to write glowing reviews for dealerships.  I feel compelled to tell this story because the result of this practice has far-reaching, highly-harmful…See More
Jul 3, 2011

Profile Information

Company
Kruse Control Inc.
Position
President
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Franchise
Your web site
http://www.krusecontrolinc.com
Biography/Work Summary
I'm the OG Real Car Gal. 30-year veteran of the car business. Dealership Business Consulting. Social Media and Online Reputation Management for Auto Dealerships.
Favorite Quote
"Live as if you were to die tomorrow. Learn as if you were to live forever." --Mahatma Ghandi

"The soul is the same in all living creatures,
although the body of each is different."
--Hippocrates
Activities Away From Work
Yoga, Music, Art, Blogging, Laughing.
Birthday
November 20

Kathi Kruse's Blog

Hey Buddy, Wanna Buy an Online Review?

Posted on July 3, 2011 at 1:00pm 0 Comments

Did you know there are people all over the world who’ve had a 5-star buying experience at your store?  Yep, there are literally thousands of fake “customers” getting $10/hour to write glowing reviews for dealerships.  I feel compelled to tell this story… Continue

4 Tips to Consider Before Outsourcing Social Media

Posted on April 22, 2011 at 12:38pm 3 Comments

Let’s face it, every dealership is looking for short cuts to help manage Social Media more efficiently and effectively. One option is to outsource your dealership’s Social Media to someone who can take care of certain tasks for you. Social Media still requires your participation and any task that doesn’t require your personality or involvement can be outsourced.



Here are 4 tips to guide you when deciding who should manage your Social Media efforts:



1. Identify what you can… Continue

Social Media Builds Our Business: One GM's Story

Posted on April 11, 2011 at 2:37pm 0 Comments

Online marketing has completely transformed the car business.  I often meet dealership managers who are perplexed by this new medium.  My job is to translate the noise they hear into results.  I recently met a dealership leader that’s embraced Social… Continue

5 Tips to Get Started on Facebook for Car Salespeople

Posted on April 6, 2011 at 3:36pm 4 Comments

If you’re a car salesperson, you need Social Media. You need an online network just like you do your customer list. You need referrals through word-of-mouth because you know those relationships are the most profitable.  Getting started may seem… Continue

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At 12:44am on November 12, 2010, Rebecca Chernek said…
Kathi-

Yes... true and when they come along trust me I love it! It restores my faith! I want the dealer to succeed but they seem out to destroy themselves.

Becky
 
 
 

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