Did you know there are people all over the world who’ve had a 5-star buying experience at your store?  Yep, there are literally thousands of fake “customers” getting $10/hour to write glowing reviews for dealerships.  I feel compelled to tell this story… Continue

Let’s face it, every dealership is looking for short cuts to help manage Social Media more efficiently and effectively. One option is to outsource your dealership’s Social Media to someone who can take care of certain tasks for you. Social Media still requires your participation and any task that doesn’t require your personality or involvement can be outsourced.



Here are 4 tips to guide you when deciding who should manage your Social Media efforts:



1. Identify what you can… Continue

Online marketing has completely transformed the car business.  I often meet dealership managers who are perplexed by this new medium.  My job is to translate the noise they hear into results.  I recently met a dealership leader that’s embraced Social… Continue

If you’re a car salesperson, you need Social Media. You need an online network just like you do your customer list. You need referrals through word-of-mouth because you know those relationships are the most profitable.  Getting started may seem… Continue