Auto Dealer People

Jonathan W. Dawson
  • Male
  • Eagan, MN
  • United States
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I was talking to a dealer that has been struggling to move the needle (in the right direction) at his store for over five years. He has had the same staff that whole time. NO TURN OVER! Yet his numbe…

Started this discussion. Last reply by A Jay Gould Nov. 10, 2009.

New Phone Scripts

Are you looking for scripts for inbound, outbound, service, from management? Also, are you just looking for scripts or ideas and concepts about the phone?

Tagged: Phone

Replied Nov. 6, 2009

DRAW IN MORE TRAFFIC

Sean, After taking a few minutes to look at your site and understand what you do I can appreciate your question about driving traffic to your service repair and parts business. Since you specialize…

Replied Oct. 29, 2009

Letters to Sold Customers

Sabrina, Here are a couple of unique ideas for staying in touch with your database: You could develop a monthly e-newsletter and a quarterly traditional newsletter. Once the templates are created t…

Replied Oct. 27, 2009

 

Jonathan W. Dawson's Page

Latest Activity

I read an article about video on-line entitled, "Balder, Fatter, Better". The premise was the the more "real" looking the person behind the video the better. You don't need to be an eloquent speaker or a model, just sincere. If you stutter a little…
February 27
Dear Mike, Your frustration is frustrating for me. On the one hand I believe that as a salesperson it is your responsibility to add so much value that you become irresistible to customers, while on the other hand I sympathize with your time investm…
February 24
This group is for those individuals working in the Internet department. A place to share ideas on driving traffic, managing leads and closing more deals.
February 24
Classic old time established dealer problem where the dealer is much more loyal to his employees than they are to him.BUT, has this dealer put any processes in place that would require some action from his longtime employees and perhaps expose their…
November 10, 2009
Jonathan W. Dawson added a discussion
I was talking to a dealer that has been struggling to move the needle (in the right direction) at his store for over five years. He has had the same staff that whole time. NO TURN OVER! Yet his numbers have been dropping 10-20% each year. Many of hi…
November 6, 2009
Jonathan W. Dawson added a blog post
Dear Salespeople and Managers, Lately as I travel around the country I am hearing a classic, very common, and legitimate complaint from salespeople. The complaint is that today's customers are not loyal anymore and will shop you for $50. I agree th…
November 6, 2009
Are you looking for scripts for inbound, outbound, service, from management? Also, are you just looking for scripts or ideas and concepts about the phone?
November 6, 2009
Sean, After taking a few minutes to look at your site and understand what you do I can appreciate your question about driving traffic to your service repair and parts business. Since you specialize in Imports (Toyota, Scion, and Lexus) I would reco…
October 29, 2009
Sabrina, Here are a couple of unique ideas for staying in touch with your database: You could develop a monthly e-newsletter and a quarterly traditional newsletter. Once the templates are created they are fairly low in maintenance. - Keep it light…
October 27, 2009
Jonathan W. Dawson is now a member of Auto Dealer People
October 27, 2009

Profile Information

Company
Plan B Consulting
Position
Coach, Trainer, Speaker
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://www.trainthewinners.com
Biography/Work Summary
For over a decade I have been using psychology in sales to make salespeople more productive and profitable. In college I studied psychology and while in school I used it to train over 75 door-to-door sales reps as a regional sales manager. In the car business I started at the bottom and in less than two years rose to become the top salesperson at my dealership, I have also been in sales management.

For the last seven years I have been traveling across the country working “hands on” with dealerships. I work with ‘high-line’, domestic, import, and one price dealerships: teaching salespeople and managers to enhance their understanding of the emotional and psychological road to the sale. Due to my interactive presentation and unique concepts I am also regularly invited to be a guest speaker for both NADA and NCM 20 groups.
Favorite Quote
Through learning comes understanding.
Through understanding comes courage.
Through courage comes the willingness to try.
Through trying comes failure.
Through failure comes experience.
Through experience comes wisdom.
Through wisdom comes success.

No successful person skipped this process.
Activities Away From Work
Time with my wife, my church, my friends.
Birthday
December 12

Jonathan W. Dawson's Blog

Jonathan W. Dawson

Examples of two salespeople who know how to Build their Brand

Dear Salespeople and Managers,

Lately as I travel around the country I am hearing a classic, very common, and legitimate complaint from salespeople. The complaint is that today's customers are not loyal anymore and will shop you for $50. I agree that many salespeople are struggling with this lack of loyalty. Yet in every market there are a few who stand out, or should I say, there are a few who are outstanding at building customer loyalty. Their secret is of course no secret at all; its relatio… Continue

Posted on November 6, 2009 at 11:09am —

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At 6:27pm on October 29, 2009, SEAN BRIAN said…
Thank You for that info Jonathan
But one thing i didnt understand was you said. Partner links on your site to other related sites and therefore I assume you are not linked with any other websites either. If not, get on that because it costs nothing and can generate passive traffic and increase your search engine ranking.
 
 

 

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