Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of April, showing strong gains among domestic OEMs, and that Chevrolet passed Ford as the brand with the most shopper interest during the month (8.9%).
Chevy Gains Top Spot; Other Brands Gain Momentum
During April, Chevrolet’s share of shopper interest increased to 8.9%, up from…Continue
According to Black Book® data, the average price of a used vehicle for model years 2011-2015 increased in value by 0.4% in April. Cars overall saw an increase in value by 0.7% versus trucks, which saw a 0.3% increase. All vehicles are averaging a 12-month depreciation change of –16.9% entering May.
In April, Sporty Cars performed the strongest, increasing their value by 1.8%. Vehicles in the Sporty Car category include the Dodge Challenger, Chevrolet Camaro, Ford Mustang, BMW…Continue
Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation, residual value forecast, and advanced custom data analytics solutions, today introduced its next generation ValuEngine platform with a new, easy-to-navigate web interface. ValuEngine is a real-time collateral valuation tool allowing automotive industry professionals, lenders, OEMs, and dealers the ability to value their entire portfolio through a secure, on-demand, self-service…Continue