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John Fuhrman posted a blog post

What If This Works?

I am writing this from the airport in Manchester, NH as I head back to Wilmington, NC.  Hurricane Sandy has left her mark on the North Carolina Coast and is heading north for what forecasters think will be a huge event.  I'll be glad if I just make it home today.       Many of the homes up here are equipped with back up generators to handle loss of power issues.  Stores were selling out of extra water and batteries as folks prepared for the worst.  I think we can all agree this is just being…See More
Nov 1, 2012
John Fuhrman posted a blog post

Warm Bodies Are Not Enough

Part of our marketing is to monitor help wanted ads for sales people.  I've seen some that should be very effective, but far too many are less than acceptable.  The only way to describe them is pure laziness.  The only other possibility is that the dealer is still running the sales department on "The Warm Body Theory."  That's where dealers who are stuck in the 1980's still believe that if they keep hiring warm bodies, eventually they'll end up with some "natural" sales talent. Unfortunately,…See More
Aug 24, 2012
John Fuhrman posted a blog post

Special Announcement

FOR IMMEDIATE RELEASE Additional Information - Email dealerresourcegroup@gmail.com.   DIGITAL DEALER CONFERENCE BRINGS AN INTERNET EXPERT BACK   WILMINGTON, NC  August 17th, 2012 - The Dealer Resource Group is pleased to announce that Senior National Sales Trainer and Founding Partner, Anthony Bartoli has been invited back to speak at The Digital Dealer Conference in Las…See More
Aug 18, 2012
Alan Mosher liked John Fuhrman's blog post The Perfect Wedding
Aug 2, 2012
John Fuhrman's blog post was featured

The Perfect Wedding

 I just returned from my nephew's wedding.  He is the first of our family's next generation to marry so the pressure was on to create a standard to follow.  Being my brother's son, I was excited to go, visit with family that we don't see often enough and most importantly, to honor my nephew and his new bride.  From the rehearsal dinner to the church, and ultimately to the reception, it was perfect.      Not just for all it had.  It was perfect for the things that were missing.  For me, the…See More
Jul 16, 2012
John Fuhrman liked John Fuhrman's blog post The Perfect Wedding
Jul 16, 2012
John Fuhrman posted a blog post

The Perfect Wedding

 I just returned from my nephew's wedding.  He is the first of our family's next generation to marry so the pressure was on to create a standard to follow.  Being my brother's son, I was excited to go, visit with family that we don't see often enough and most importantly, to honor my nephew and his new bride.  From the rehearsal dinner to the church, and ultimately to the reception, it was perfect.      Not just for all it had.  It was perfect for the things that were missing.  For me, the…See More
Jul 16, 2012
John Fuhrman posted videos
Jul 14, 2012
John Fuhrman posted a blog post

How To Hire The RIGHT Vendor

 You've decided to go outside your dealership to get something handled.  After a lot of thought, you realized it would be better to spend money with the right experts and handle things once, than to save money on paper and take your people away from what they do best for you.  Many times that's exactly what you should do.  But how do you know you have the right company for what you really need?      To help you see how to rate a company or service, I will be using our company as an example. …See More
Jul 10, 2012
John Fuhrman posted a blog post

You ALWAYS... Or ...Never Do

January 1979 I sold my first car at a small dealership in North Jersey.  Since then, a lot has happened.  I've personally trained over 15,000 sales professionals, written 10 books, spoken literally around the world, and now work with top dealers to fill their sales needs.  I have seen and participated in three "worst ever" downturns in our industry.  Each has taught me lessons on how to deal with the struggles and what to improve on as business gets better.  There was one lesson that repeated…See More
Jun 19, 2012
John Fuhrman posted a blog post

Congratulations to Addy's Harbor Dodge

Addy's Harbor Dodge in Myrtle Beach, SC has just jumped into the top 5 of all Dodge dealers in the US.  It just shows that having the right programs, the best managers and top sales people, will make great things happen.  We are pleased at this great dealer's success and even more thankful that we have been along for the entire ride.When we first came to Addy's they had 8 sales people and were doing average numbers.  Rod Ricciardi had just become the GM and brought with him a fantastic positive…See More
May 31, 2012
John Fuhrman posted a blog post

The Difference Between A Professional And An Amatuer

As we reach the mid year time, many of us make decisions.  Some even make commitments to change certain aspects of their life and their profession.  Unfortunately, far too many change absolutely nothing because they believe that their career is subject to the mercy of the markets.  They boast about how they were a top producer during the market high points, and continue doing the same things they did when customers simply showed up with checkbooks in hand.     Case in point.  A good friend of…See More
May 14, 2012
John Fuhrman posted a blog post

When Is The Best Time To Hire?

You've evaluated the numbers.  Met with your managers.  Decided the goals for the rest of the year.  Now the only question is, how and when should you hire additional sales people?  Is there actually a best time to put new people on your floor?  Let's look at the possibilities.  HIRING WHEN THINGS ARE SLOW  When things are slow there are two huge benefits to hiring new people.  First - You cna take your time and make sure they get their feet under them.  Let them learn where everything is. …See More
May 1, 2012
John Fuhrman liked John Fuhrman's blog post The Process Is The Prize
Apr 21, 2012
John Fuhrman posted a blog post

The Process Is The Prize

Studies show that the average salesperson is into negotiations within 3 minutes of saying hello.  Three minutes and they're talking numbers and hoping to close a deal.  What's amazing is, I heard that exact statistic when I went to my first sales training seminar in 1980.  So, nothing has really changed in over 30 years.  Think about it this way.  Some of you have been reading this newsletter since it began.  That being the case, could you send me a check for $1,000?  You've received…See More
Apr 21, 2012
John Fuhrman posted a blog post

It's Not The Brand You Sell...IT'S WHO IS SELLING THE BRAND!

Just because your store is one of the more popular brands, that doesn't mean you are guaranteed success.  Having the right sign up is no promise that customers will beat down your doors.  And the  right ads or killer Internet presence still doesn't make profitability a sure thing.  Without a key ingredient, even the best of the best will fail.…See More
Apr 12, 2012

Profile Information

Company
Carolina Automotive Resource Services
Position
Senior Trainer
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://automaxrecruiting.com
Biography/Work Summary
National Sales Trainer for The Dealer Resource Group. I work with dealers looking to hire committed sales people with no bad habits. Since 1996 I have trained over 15,000 sales professionals. I've had 10 books published (1.5 million readers) on the topics of sales, management and leadership.
Favorite Quote
"If you are unwilling to fail, you've already reached your maximum potential."
Activities Away From Work
Writing, fishing, and now living at the beach.
Birthday
November 19

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John Fuhrman's Blog

What If This Works?

Posted on November 1, 2012 at 1:43pm 0 Comments

I am writing this from the airport in Manchester, NH as I head back to Wilmington, NC.  Hurricane Sandy has left her mark on the North Carolina Coast and is heading north for what forecasters think will be a huge event.  I'll be glad if I just make it home today.       Many of the homes up here are equipped with back up generators to handle loss of power issues.  Stores were selling out of extra water and batteries as folks prepared for the worst.  I think we can all agree this is just being…

Continue

Warm Bodies Are Not Enough

Posted on August 24, 2012 at 10:35am 0 Comments

Part of our marketing is to monitor help wanted ads for sales people.  I've seen some that should be very effective, but far too many are less than acceptable.  The only way to describe them is pure laziness.  The only other possibility is that the dealer is still running the sales department on "The Warm Body Theory."  That's where dealers who are stuck in the 1980's still believe that if they keep hiring warm bodies, eventually they'll end up with some "natural" sales talent.…

Continue

Special Announcement

Posted on August 18, 2012 at 3:54pm 0 Comments

FOR IMMEDIATE RELEASE

 

Additional Information - Email dealerresourcegroup@gmail.com.

 

 

 

DIGITAL DEALER CONFERENCE BRINGS AN INTERNET EXPERT BACK

 

 

 

WILMINGTON, NC  August 17th, 2012 - The Dealer Resource Group is pleased to announce that Senior National Sales Trainer and Founding Partner, Anthony Bartoli has been invited back to…

Continue

The Perfect Wedding

Posted on July 16, 2012 at 8:20am 0 Comments

 

I just returned from my nephew's wedding.  He is the first of our family's next generation to marry so the pressure was on to create a standard to follow.  Being my brother's son, I was excited to go, visit with family that we don't see often enough and most importantly, to honor my nephew and his new bride.  From the rehearsal dinner to the church, and ultimately to the reception, it was perfect.      

Not just for all it had.  It was perfect for the things that were…

Continue

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