In 1998 I went to one of my dealers and explained an idea I had to generate traffic and sales
for his new dealership in Kansas City. At first he and other dealers said it wouldn't work and
that people would not participate in the program. He however took a gamble and invested $10,000
into the program I developed. Needless to say from day 1 it took off and over an 8 year period
I did this program with over 100 dealers.
Now, in a deep recession, I came up…Continue