"Glad you've soursed your leads via SEO (and not thru a paid source). This means your cost basis is far lower. Are you passing this enormous discount to your customers?
Do you sell your leads without a contract or a monthly service fee?
"Google Algorithms have been built to give local retailers (of nearly any product) preferential results in the SERPs (Search Engine Return Page) for years.
The Auto Dealer industry as a whole has been way behind because 3rd party template based site…"
Just my $0.02, hope it helps...
Take off your mngr hat and put on your Mr Car Shopper hat and take a nice long stroll thru your internet inventory. Look around everywhere, take notes for things you'd like changed, or things your new…"
"I can't get to twitter, show me the ROI 'cuz I gotta cut something else to get to it"
Bare with me as I illustrate my example. You are barrettmotors.com I assume (at least the BBB says you are ;-)
I see you and Dealer.com…"
"The way I am approaching the social network stuff is more of a big picture scenario. Having a Facebook presence on my own as well as a page for my dealership allows me to keep my companies name in the forefront of their mind when they think of who…"
Where's the Beef?Are there ANY measurable sales coming from anyone's efforts that you can trace back to FaceBook or Twitter? Can anyone show me examples of what a sucessful money-making example looks like?Here's how I see it:When shopping for a landscaper, would reading his twitter have any value when his web site, pics and content are inferior to his peers?Is Twitter/FaceBook any thing more than just tying up your shoppers time, in the hopes that you become a finalist by eating up their…See More
"A true vAuto experience.
So... the other day I am up to my armpits in a sea of emails and I noticed that my cars.com lead count was soft (as compared to Autotrader.com). Normally, I'd write it off to any number of causes, cross my fingers and…"