Heather Brautman
  • Female
  • Petaluma, CA
  • United States
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Heather Brautman's Discussions

Are you taking a holiday vacation?

Started this discussion. Last reply by Aaron Nov 22, 2013. 3 Replies

My coworker wrote a blog about three reasons why auto dealers should not take vacations (if you'd like to read it, I've posted it, with his permission, in my own blog on this site). It got me…Continue

Tags: sales, holiday, Christmas, dealers, auto

Free e-book on auto dealer sales scripts

Started Oct 3, 2013 0 Replies

Like a proud mama with her brave new cub, I'm pleased to present to you this e-book I just wrote! It's free, just a download away, and has 9 scripts written specifically for auto dealers to combat…Continue

Tags: stereotypes, scripts, sales


Heather Brautman's Page

Profile Information

CrossCheck, Inc.
Content Developer
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
Biography/Work Summary
Grab our new eBook - free! It's "9 Scripts to Combat Car Sales Stereotypes" and it's right here. http://hub.am/1aicfsY

Earn more money, feel more confident, enjoy your job to the fullest!
Favorite Quote
Say YES to checks!
Activities Away From Work
Cruising (ships), reading, traveling, collecting stuffed Hello Kitties, baking in the crock pot, chasing my cat
November 6

Heather Brautman's Blog

What Are You Waiting For? (Get 'em in, get 'em out of your waiting room)

Posted on November 6, 2013 at 6:30pm 0 Comments

My new free eBook, "Winning the Waiting (Room) Game" just came out, and while it's targeted to auto aftermarket/repair shops, I see a lot of similarities for auto dealership waiting areas. Where I worked @ Ford in NorCal, there was no waiting room. There were 2 facing couches outside my office, in the…


No Slouching! Healthy Erognomic Tips

Posted on November 6, 2013 at 12:45pm 0 Comments

Hey you! Not to sound like your mom here, but don't slouch! If you've been on your feet all day selling, the last thing you want to do is sit ramrod straight at your desk, right? Whether you're cubicle-jockeying your way through the day's quota or taking a break between sales,…


What stereotypes are you fighting?

Posted on November 1, 2013 at 4:43pm 0 Comments

It's a sad fact of life that you can be one of the most educated, friendly, outgoing, and trustworthy people, yet because you sell cars for a living, people automatically make assumptions about you. It's one of the last professions (possibly along with lawyers) that people feel justified about making mean comments toward.


We developed this free eBook to help you fight those stereotypes. It gives you 9 scripts that we know auto dealers encounter every day on their lots -…


3 Reasons to Skip Your Holiday Vacation

Posted on October 28, 2013 at 6:12pm 0 Comments

pulled from a blog by my coworker, Brandon Weaver

The winter holidays are fast approaching. For auto dealers this means three things: chilly weather, holiday sales and finally being able to take that much needed, much deserved vacation. Pump the brakes on that idea this year.

1.  Consumer Demand & Hiring Are Up

Historically, holiday shutdowns…


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