Thomas, That is EXACTLY what my response was. I am paid salary PLUS percentage of the total front and back gross on EVERY deal. In this day and age where 90% of car shoppers see the car on line BEFORE going to the dealership, a true ISM deserves no…
Personally - the only deals I do myself are long distance deals. Clients that come in to the dealership, I flip if they ask for me. My point is that if your DP is allowing you to do the necessary things to increase internet traffic and YOU are respo…
Here's my solution - Renegotiate your contract. I am paid on EVERY sale our dealership does and I have negotiated a percentage of the total gross. A TRUE Internet sales manager that does everything with online marketing, answering calls etc like we…
If you can get hooked up with ZAG they are a good pay per sale source - they are affiliated with companies like USAA, Progressive, American Express, etc
Gregg
You are preaching to the choir. I just took over the internet department and the comments you made are the same that I told the owner - it just takes time to get the changes made. I already have a plan in place to make those changes - just waiting o…
We have had great success from our inventory feeds going out to Auto Trader and Cars.com but we also
just hooked up with a company that makes SEO optimized pages for your inventory, builds blogs, ties in everything with your social media accounts an…
As the Internet Sales Manager for a large independent used car dealer, and having been in the car business since the early 80s with 14 years online marketing experience, my philosophy is that you follow up until they ask you not to.
I think that in…
This group is for those individuals working in the Internet department. A place to share ideas on driving traffic, managing leads and closing more deals.
In the car business since the early 1980s - ran several used car operations, both independent and franchise - Over 14 years experience in online marketing - Now Internet Sales Manager for one of the largest independent dealers in the U.S.