"Greg,
Interesting post and I have read the replies. Our dealership works exclusively in the BHPH segment and found that our marketing budget that was used towards radio, tv, print and billboard was always increasing and not REALLY…"
The automotive social network for dealers and dealership management
Greg Gallagher's Discussions
Who has tried Billboard adds?
Started this discussion. Last reply by DAN SULLIVAN Jul 14, 2012. 15 Replies 0 Likes
We are a buy here pay here dealer with 4.2 mil. in receivables. I'm looking for different ways for advertising our finance program and wondering if anyone can tell me if they have tried billboard…Continue
Greg Gallagher's Page
Latest Activity
JAYME ROBERTS replied to Greg Gallagher's discussion Who has tried Billboard adds?"What city are you in?"
Clifford VanMeter replied to Greg Gallagher's discussion Who has tried Billboard adds?"I disagree. While it's true that traditionally billboards are best used for a, "Hey! Turn Here!" kind of message. Traditional media can be used effectively to drive online aps and phone ups across a region. We're seeing pretty…"
A Jay Gould replied to Greg Gallagher's discussion Who has tried Billboard adds?"Billboards for a dealer are directional only. If your lot is easily located they are not necessary.In a large metro area perhaps one in a far away area might help along with a message,phone number and web site."
Sue James replied to Greg Gallagher's discussion Who has tried Billboard adds?"Greg,
Please feel free to give me a call. PMT Advertising / Dealer HD Websites, 815-412-5949. Free consultation and I am 45 minutes away from you. I will have a solution / answer to your questions.
Sue James"
Clifford VanMeter replied to Greg Gallagher's discussion Who has tried Billboard adds?"The posters feature only our web address and an 800#, not physical addresses. The easy way to measure billboard results is to use a domain or sub-domain on the website that is unique to the posters. Add to that a unique 800# and you've got…"
Patrick David Ucci replied to Greg Gallagher's discussion Who has tried Billboard adds?"Good stuff Clifford. There definitely is a spot for billboards. Out of curiosity, what type of traffic do you get from the tracking number? Is it only for that billboard? Also if they come in off the web do you track it?"
Clifford VanMeter replied to Greg Gallagher's discussion Who has tried Billboard adds?"We're doing billboards, as well as broadcast TV, mailings and radio in our traditional mix. I break our advertising into three streams; online, traditional, and events. While there is some overlap between them. From my tracking…"
chuck spaugh replied to Greg Gallagher's discussion Who has tried Billboard adds?"I have a question off the above subject. But I notice in Troy Campbell's reply that they are a LTO dealer. I am a dealer in a market of 250,000 and have been in the buy here pay here business for 6 years. We have around 600…"
Jasen Rice replied to Greg Gallagher's discussion Who has tried Billboard adds?"to add from Patrick Ucci below, you should also do SEM or Pay Per Click with these domain names...."
Troy Campbell replied to Greg Gallagher's discussion Who has tried Billboard adds?"We have just over $4 mil in receivables for LTO. I have done local cable TV and radio but not billboards. I think it can work but requires a long term branding and marketing budget. You must commit to spending a sizable bit of money with out the…"
Patrick David Ucci replied to Greg Gallagher's discussion Who has tried Billboard adds?"I have to say that those media ideas are and could be somewhat effective but the real space that you should play in is in electronic media. Pay per click (PPC) and google search words will lazer focus your efforts rather than rolling the dice…"
Jasen Rice replied to Greg Gallagher's discussion Who has tried Billboard adds?"I was on the retail end for over 10 years but now I have been on the vendor end for the last 6 years and I have been sitting on some domain names that you can use to help you advertise if you would like to use them. They are www.sickofthebus.com,…"
AUCTION GUY replied to Greg Gallagher's discussion Who has tried Billboard adds?"Try some TV spots on cheap local channels.
Try to get with a local news channel and do a "how to buy cars with bad credit" segment (makes you seem more trustworthy)
Billboards havent paid off for me.
"
Who has tried Billboard adds?
We are a buy here pay here dealer with 4.2 mil. in receivables. I'm looking for different ways for advertising our finance program and wondering if anyone can tell me if they have tried billboard advertisingEspecially would like to here from the buy here pay here businesses. What kind of costs should I expect, size, etc. Thanks GregSee More
Who has tried Billboard adds?
We are a buy here pay here dealer with 4.2 mil. in receivables. I'm looking for different ways for advertising our finance program and wondering if anyone can tell me if they have tried billboard advertisingEspecially would like to here from the buy here pay here businesses. What kind of costs should I expect, size, etc. Thanks GregSee More
Profile Information
- Company
- Superior Car Credit
- Position
- Manager
- Dealership, Allied Industry or Finance Company?
- Dealership
- If Dealership, Franchise or Independent
- Independent
- Your web site
- http://Superiorcarz.net / superiorcarcredit.com
- Biography/Work Summary
- Auto Industry - 37 years
Comment Wall (1 comment)
- At 11:16am on January 11, 2012,
Gene Daughtry said… Good to have you here Greg. There is alot of great, talented people on this site. Let me know if I can do anything for you.
© 2013 Created by Greg Goebel.
